Tom Ford - Why He Did This?

The Tom Ford story - what happened? From Austin, Texas, to Milan. Tom Ford revitalised brands and created an empire of his own, but how did he do it and why did he walk away from fashion?
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#TomFord #Gucci #YSL #Luxury #LuxuryFashion #fashionweek
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Video Chapters:
0:00 Intro
0:38 Early life and career
1;06 US fashion houses
1:35 Gucci
4;00 YSL
5:35 Tom Ford label
7:13 Controversy
7:41 End of Tom Ford (sale)
8:22 Impact and influence

[@BookstrawBusiness]

I want to thank you for taking the time to watch this video. Please feel free to subscribe and help me to get to 1,000 subscribers. If you want to support further please send me a Super Thanks. More fashion content is on the way. Much Love, Bookstraw.

[@pamelaflanner317]

Think it will be hard for the brand to succeed without him. HE is the brand.

[@SergioMartinez-vo3mi]

Agreed a true legend and that goes for everyone in the world when you got talent no one can replace it 😊

[@CraigPulliam]

Peters first collection was more Tom Ford than Tom Ford was. He’s been directing menswear for ages already. Doesn’t really look like they lost a step design wise.

[@Circephillips-lu3fm]

I think a few of us love fashion enough to keep it alive

[@nancythomas6447]

a perfectionist like him won't ever let his legacy be marred, he'll still be around

[@Sliwowsky]

Tom Ford is pure class.

[@Stephtheencourager]

Yes!

[@isabellagilbert3168]

I will always love Tom Ford. He is a superb designer who changed the way I thought about design, style & lifestyle. He has impeccable taste and is beyond,just beyond glamorous. A design genius who through his designs, beauty products and fragrances has made both women and men more beautiful. He interesting and interesting and an utter and complete design supernova always and forever. I love him some me. Thank you for sharing more information about a designer that I absolutely love.

[@BookstrawBusiness]

You are very welcome! Yes extremely talented but more than that he was a visionary that was incredibly hard working! Do you have a favourite collection?

[@DR-ll9xt]

Loved this. Didn't know how illustrious his career and ideas were.

[@BookstrawBusiness]

Yes he definitely had a huge impact on fashion and the businesses he led

[@MrJohnblaine]

I adore Tom Ford. My creative and business hero!!!

[@AnitaAnneLloyd]

His make-up range is absolutely fabulous! He is a genius.

[@lonwolf8245]

He made two films and both were AMAZINGLY great. Hope he gets back behind camera.

[@BookstrawBusiness]

Definitely agree!

[@jenlambie14]

More films please Tom !

[@pepleatherlab3872]

Having followed Tom since the 90's it seemed to me he always had a fantastic eye for functional design in fashion. His lines were always quite linear and tactically accentuate human form. It doesn't surprise me he has an education in architecture as his designs elevate the human experience. When I reflect upon his career it's pretty evident that running so much of the business ruined his enjoyment of design and fashion. Note: when he departed FOUR people were hired to substitute his efforts. That says a LOT about how important his efforts were. Artists rarely enjoy the business aspect. I think if he delegated more, it would've given him more time to design, which was his strength. He left before he hit his prime, which saddens me.

[@BookstrawBusiness]

Yes @pepleatherlab3872 I completely agree with your perspective! His interior architecture background meant he not only saw the garment but who would wear the garment, what it would say about the person and the setting for it. "fantastic eye for functional design" is a GREAT way to put it. And also I like your burnt out theory. He was soo dedicated tot he Gucci group (now Kering) and driving its success. I think you're probably right that then building TF and running the business aspect, plus the passing of his long term partner must have taken a toll. Yes his voice is still so welcome. Hopefully he makes a return one day.

[@Dwightinho56]

Always loved his esthetics and visjons. So happy to own a few rare runway pieces from his Gucci and YSL era. Will treasure them forever😍

[@Dwightinho56]

Oops, should be ‘visions’.

[@BookstrawBusiness]

Oh how lovely. Did you buy them at the time or did you buy vintage pieces?

[@Dwightinho56]

@@BookstrawBusiness I bought it at the time🤗.

[@BookstrawBusiness]

@@Dwightinho56 how lovely 😊

[@fashionlover27]

To me, Tom Ford just like Alessandro Michelle is a proof of the fact that you don't need to study fashion for four years to be a great designer.

[@BookstrawBusiness]

So true! And a very interesting point

[@phoenix5054]

Yeah but he has a design (Architecture) degree from a known fashion school. People without any formal college degree succeeding would be more amazing.

[@user-iu1ru1qz7u]

Well, taking the outliers and using them as a guideline isn't really smart. For the majority of people, a basic level of schooling in the craft will be required to have a career.

[@fashionlover27]

I don't think, this is what I said. What I said is that you don't need to spend fours years of your life studying fashion to be a great designer. So-called outliers bring different perspectives and ideas not formed by a formal fashion education.@@user-iu1ru1qz7u

[@TASconfidential]

Tom Ford was the “Halston” of our era.

[@sigisings]

Then you probably know that he recently bought Halston's former New York apartment

[@TASconfidential]

@@sigisings Wow!!! I’ve always saw Halston’s influence over Tom Ford. Sooooo many similarities!!

[@JackMason-oq8lf]

Begging your pardon, Halston was the Halston of his era. He was an original, a dress and sportswear designer, an American designer, who changed the direction of Fashion. He gained attraction designing hats at Bergen-Goodman. He gained notoriety when the President's wife, Mrs Kennedy, mistakenly wore her original Halston pillbox backwards (that Jackie Kennedy, she looked good coming and going). Things like fabrication and comfort were Halston trademarks. He became Mr. Ultrasuede. Tom Ford was the Italian designer of his day. He joined a large and old-line company noted for its expertise with equestrian goods, and leather accessories for people. The company stood for "quality," in the neighborhood with Mark Cross, and Botega Venata. Leather goods at their best. Botega and Gucci slowly added fashion items and increased their bottom lines. But the quality part started changing the brands. They became popular status houses because of their prices, but lost the old guard as patrons. The middle-class shoppers won out, dragging the Gucci line down off the mountain. I avoid LV because brown plastic hand bags were never my thing. Initials were never my thing. People still coveted those brown plastic luggage things. They said you had money to burn, which is not a slogan of old money. A Bentley was tasteful "quiet luxury" compared to the parade-floats from Rolls Royce. Expensive beyond belief, yes, but "quiet"expensive was reserved for the likes of machines like Bentley. As for Gucci merchandise, now it has become vulgar, targeted mostly to teenagers, who mistake it for "class."

[@JackMason-oq8lf]

Halston's residence was a landmarked temple of sublime Minimalism, a modern townhouse by a renound architect. The place was as simple, and complicated, as a Halston sheath. It looked like somewhere Halston would live. The living room alone would house four regular apartments. It was very elegant and very party-hardy. A masterpiece.

[@rubaidaallen2764]

Iconic. I wish him all the best 👏👏👏👏👏

[@launchentertainment6991]

He definitely bought sexy to Gucci in the 90s - My favorite time for Gucci - Bravo TOM FORD🔥❤️👏🏾

[@yotube1ful]

Well all can say is a Single Man is one of my ultimate favorite movies. Collin firth in a Tom ford suit… simply divine

[@isabellagilbert3168]

I am finding it hard to single one out because I love his singular sexy and sensual style. I love the advert of Sophie Dahl for YSL and today it wouldn't even create the storm that it did then. I so love what your are doing and I agree Tom Ford is a visionary.

[@BookstrawBusiness]

Yes the YSL ad with Sophie and the stilettos is iconic. Thanks for watching

[@TessieDobey]

After the death of his partner. It took a toll on him.

[@leselhbr8853]

Tom Ford just loves dressing up people All ages he loves what he does it's not for the money he just loves clothes

[@user-tx2bo8hj1b]

Superb designer unlikely to be surpassed in overall creativity and business acumen big fan !

[@5trider29]

I keep hearing about his books, being the must have item on your coffee table. Already placed an order (at discount) and be getting them today

[@BookstrawBusiness]

They are the go to aren't they. Did the book arrive, and if so, how do you like it?

[@TuanNguyen-ny1zj]

Tom Ford is creative and talented fashion designer

[@edwardmarlatt6967]

Tom Ford is a very creative and arrogant fashion designer who does great work but cannot interact cordially with the public. Maintains his handsome looks!

[@marionford9417]

Same last name and from same state, and that folks is where the similarities end. Without Tom Ford in the 90s, Gucci would not have the same mass appeal of luxury that it has now period. Anyone want to debate it? He knows the assignment 3Ss. Sexy, sophisticated, striking....

[@JackMason-oq8lf]

Gucci has lost much of its cache. It is marketed now to the lower-class because the rich do not buy that initial stuff. Teenagers do, thinking it's classy. Not.

[@marionford9417]

Agree. I did Gucci until Alessandro then I was for sure out. Went to kiddie'vile from that point on imo. Oh well....I still have pieces from the early '00s to remind me of what drew me to that brand.

[@kellyharper8072]

His runway shows are epic and fun.

[@Kiro6666]

I Admire Tom Ford icon Legend in every way possible no doubt

[@visittavee7773]

The new guy did Fantastic job .

[@user-hs4uv1fv1o]

Estée Lauder ruins all fragrances they buy.

[@ron8746]

Yes, and not only the fragrances, but each and every company they purchase. They always destroy the "uniqueness" within each company and "homogenize" them. I am so NOT a fan of anything Estee Lauder.

[@Benjimikey]

I loved Tom Ford fragrances when he launched the 'Tobacco Vanille' and Tuscan leather, Noir de Noir. I mostly have his fragrances as I can't his clothes but have TF glasses. I notice that since the Estee Lauder takeover the fragrances seem watered down and not as long lasting

[@mayac.1345]

Great move on his part. Look luxury brands have no more place in today's economy. Tom Ford understands that. Mass production of luxury brand does not make it luxury.

[@JackMason-oq8lf]

Gucci lost prestige and lustre when he left. They have not recovered. It can be noted that the "Tom Ford" brand never caught on. Fragrance sales supported the company.

[@sharinglungs3226]

I heard about the sale but didn’t know he stepped down. I do wonder how involved he is at his own brand as aren’t the sunglasses by another company? The suits are made by Zegna no? The fragrance I would think is a separate entity? Seems like he’s licensing his name.

[@BookstrawBusiness]

Good point with regards to the licensing of TF lines.

[@straighttruth9409]

Regardless, Tom Ford is a pioneer. Undoubtedly the best brand to date!!! Change my mind…

[@susanyamini]

Yes I loved the makeup when he was involved , but now that Estée Lauder is involved I don’t like it at all. Tom Ford is a legend.

[@Kiro6666]

Tom Ford The Man The Legend

[@Mychannel-zb1wz]

His voiceis just.... ❤

[@roboliver9980]

Always feel something gets hollowed out the moment a named brand creator leaves. Jo Malone is another example where her original fragrances are still great but new ones lack the magic. Eg Nike will easily live on forever whereas would Knight sportswear?

[@BookstrawBusiness]

Very interesting perspective and one that is shared by many other commenters. Thanks for watching.

[@shankarbalakrishnan2360]

Even I work harder after everyone has gone to bed at a superspeed way don't sleep well even if I wanted❤❤🎉🎉

[@isabellagilbert3168]

Absolutely iconic and beautiful,how I dreamed about those stiletto's. I can't believe you love and are do interested in do many of the things I am into,in terms of design and your British and French accents are just beyond beautiful. Please share a little more about yourself I think you are pretty awesome and I really would love to get to know you better. Warmest Regards Isabella

[@BookstrawBusiness]

Thank you so much. Comments like yours are so encouraging. Please let me know if there are any designers you would like me to cover next. And yes I’ll reveal more about myself over time. Thank you so much Isabella!

[@christianruiz5385]

If theres one man in he world I would marry it would be him no questions asked

[@darioperes8923]

He obviously is a great designer. But we no longer have the creative genius of McQueen for instance.

[@BookstrawBusiness]

Alexander McQueen truly was genius. I will definitely do a video on his career and most iconic contributions to fashion.

[@PeoplesChoiceofficial]

Tom Ford was very pretty and masculine gay dude and thats why even without school he made it through the right bed

[@miyaoberman3755]

💖💖💖

[@matof5451]

I cannot imagine Chanel without Mr Karl Lagerfeld. I cannot imagine Yves Saint Laurent without Mr Saint Laurent. Hence, I cannot imagine Tom Ford without Mr Tom Ford aboard. Brands without their founding fathers at the helm become hollow, lifeless and senseless to me.

[@JackMason-oq8lf]

You need to check in occasionally to see who is at the helm. Balmain was dead. Now it's on top. Fashion changes. Lagerfeld was not named Coco Chanel. Everything great about the Chanel look was hers. Karl did a lot of black & white with accents of gold. All the major fashion houses have lost their namesake. There are no longer any great designers leading the way.

[@DanielLozano-wb5vp]

People ask me what's the best Tom Ford Fragrance and I always say Gucci Guilty! 😂

[@BookstrawBusiness]

That’s a good one

[@ImDreamingVideo]

So, what's he doing now?

[@BookstrawBusiness]

I think he’ll continue to support the brand this year. But then focus on his family. Maybe he’ll produce more films ? We’ll have to wait and see.

[@ImDreamingVideo]

@@BookstrawBusiness Yes. Personally, I think it's kind of strange when a brand has a person's name but that person isn't really in it anymore, just "supporting". Anyway, could still be successful if the new people run it well. Most might not even care.

[@BookstrawBusiness]

@@ImDreamingVideo that’s a good point. The new creative director worked with hun for.a longtime so there’s some consistency there. Although the chairman also retired and there’s now a new ownership structure so you’re right time will tell

[@tineejohnston9737]

He’s hiding due to his close ties with Jeffrey Epstein and Weinberg 💔

[@nathanthomas5133]

Counting the $1 billion he got for selling the company

[@Kalamolng]

Ryan Reynolds should play him. He kinda looks like Ryan.

[@selvarnguyen9061]

To be honest, he is a genius businessman in the fashion industry. But as a designer hmm I’m not sure.

[@gordonw4542]

Hi all , the bottom line is Tom ford if that his name has no talent in fashion. His own brand name fashion used the same template of style for 25 years ! He was outed it by YSL that he had no talent. He got where he is on charm and hype alone..

[@blackvirgo09]

Bull ! when u wead tom ford you look hot thats it 😂😂

[@misssmisssymaria]

Sure… 😂

[@nathanthomas5133]

Yeah, anyone who can build up & then sell their company for nearly $3 billion clearly has no talent. What a dumbass comment ! 😅

[@MissPerriwinkle]

his hair or whatever it is on his head is fascinating....

[@ramrocker1004]

At some point, a man should relax and enjoy the fruits of his labor. I’ll say it’s a good decision

[@BookstrawBusiness]

Great perspective.

[@shankarbalakrishnan2360]

Hello tom❤❤

[@user-qv9hb4kp9f]

🌹…❤️

[@uropy]

Great flagrance. Poor everything else. The men’s ready to wear is especially horrible. Sizing way too small, color/design way too outdated, pricing way too confident. Smart to sell the company. Great business acumen

[@off2geo]

...absolutely disgusted that Gucci Envy is gone with the wind.

[@BookstrawBusiness]

Yes it was a great fragence

[@JackMason-oq8lf]

The BEST men's fragrance Gucci ever did was their first, called "Gucci" par homme. I used to say, this is how a thousand dollar bill must smell. It's was divine, pure class, which Gucci was in its origins. Sadly, they let "Gucci" fragrance sink. The stuff they released years later was near vulgar, very Calvin Kline smelly. I still have my original bottle of "Gucci." Empty. I did locate five full bottles over the years. A few were still okay, which is remarkable. Very pricey.

[@Angelfeather100]

Tom Ford. An act very, very hard to follow.

[@samanthab1923]

Wants to concentrate on films. Also I think his long time partner died.

[@koji1319]

Tom ford is burnt out and literally still thinking the gucci era while other designers move forward with their creative ideas and he's stuck with that dated mind... still design back in 2000 year..

[@sigisings]

They said the same of Yves Saint Laurent, not to compare the two at all. Designers like Armani, and Ralph Lauren are also still, successfully doing the same thing as they did 30+ years ago. I find the expectation the public and conglomerates heap onto creative directors is senseless. Tom Ford had an immensely successful run. Any normal person would tire after that. The best designers step down. Some work themselves to death.

[@nathanthomas5133]

You need to go back & take more English lessons - you don’t make much sense.

[@Whiteterrier1096]

Estée Lauder has ruined Tom Ford’s beauty brand.

[@nathanthomas5133]

Estée Lauder has always owned Tom Ford beauty since day one, so when exactly did they ruin it ?

[@Ohmygoodness-LTB]

Maybe when he spoke out on politics...he shot himself in the foot. Stick to the rivers and stream you know. Don't go chasing waterfalls.

[@KRstar78]

His fragrance and personal care products are too expensive, way over priced

[@romeohart7558]

He’s a bit full of himself.

[@sephmanatac8569]

He's still using that FAKE speaking voice 🤪🤣 what a pony! 😅😂

[@chemokiki]

where did he get more hair now?

[@myaccount2604]

Interesting. Love is work and perfumes which are now copied by brands like Victoria Beckham etc. But that white Michelle Obama dress was truly dreadful...what was he thinking?

[@BookstrawBusiness]

Yes that ivory gown and matching gloves were stunning. Do you have a favourite Tom Ford perfume ?

[@darlahays2471]

Well, look at who he was dressing. 😂😂😂