how to build an audience of buyers (not just fans)

[@DushiApps]

I never heard of these two 1. You need to be selling more (More CTAs, Promotions everyday and on social medias as well) 2. Start your brand with the product (It makes more sense that even companies in real life begin with the product) Bro thank you

[@TomNoske]

Glad to hear it helped

[@DushiApps]

@@TomNoske 🤝🏾🙏

[@FlexFitt]

The way you can speak and have such a clear train of thought is so inspiring! I'd love to hear what got you to the level you're at now, super quality stuff!

[@TomNoske]

Enormous practice! Speaking to camera like this is a very similar skill to public speaking.

[@breathebluein]

@@TomNoske I can also see my growth from my 1st video to my 30-30th now. Wow practicing your craft does make an enormous difference. Thank you all!!! 💙🙏✨

[@Mr_ZeroFuel]

That's why I just subscribed. I didn't even see his subscriber count, I assumed it would be over 100K.

[@kojoefante]

He prepared for it smh you can too 😊

[@JarmainPatrick]

Thank you for the value brother. Principle #2 is so true. A lot of wealthy creators (Iman Ghadzi, Jordan Welch, Ruri ect) have started new KZbin channels from 0 because they made this mistake, and their audience doesn't give a fuck about them anymore. I didn't understand this principle for years, but now I get it. As soon as I started implementing it, my business changed 🤝

[@peneleapai]

well. This is trickier for artist-creators with LITERALLY negative interest (except a song and a dance). But point well taken! Congrats on the launch of the course. Thanks for sharing too.

[@sashaf7]

i could listen to you do or explain anything . your voice is so soothing

[@Cookiedesigns254]

Omfgggg I can’t thank you enough for making this video! Only 1 other person I follow talks about this topic and it’s so refreshing seeing someone else talk about this too. I made this mistake BADLY in my business and couldn’t make sales and have to start all over. I realized I needed to start mostly monetizing my platform because fans don’t equal sales.

[@DBaconBoy]

I’ve been following you and sharing your content from Instagram for almost a year now and it never dawned on me that you probably had a KZbin, but organically here you are lol right on my homepage, instant subscribe 💪🏾

[@TomNoske]

Aye! Glad to hear it my friend

[@ReflectmeGirls]

Why doesn’t anyone talk about this? I am just grateful you exist because I thought I was the only idiot who struggled with this

[@Mandy-p9w]

youre the only idiot but many ppl struggle with this for sure

[@zanniefoledo7133]

You’re not an idiot. Online bullies are idiots.

[@CreativePhilosophy_]

This is all I talk about :)

[@BusinessWolf1]

Number ONE mistake people make is creating content for people just like them, not for people who consume the content that the creator wants to make. I worded that badly so here's an example, game developers who make videos too technical when they are actually trying to sell their game. Or artist channels who don't make it entertaining enough, there's many many examples. Let's say you're a programmer selling a product or service. You don't want to make technical videos about programming. Your target audience is the people that would use your product or service.

[@InduIyer88]

Thank you for this video. This is exactly where I’m at. I work in social media marketing, and have ventured into online business myself, but this is the missing thing that I’m starting to realize. Awesome video!! ❤

[@thethoughtcard]

Love to see more creators speaking on this. So important!

[@TheBoyzClubProject]

I love how clear you speak, thanks for giving us valuable information!

[@JJ.Connolly]

Well made Tom!! You've grown so much, I apologise I'm late on your youtube but I really enjoyed your instagram. I just subscribed to you. I'm looking to explode on this platform in 2025. Having fun with it

[@isaiahtheslayah9802]

Banger of a video and earned my subscribe with this one, 3rd vid of yours I’ve seen and keen to follow more of the journey💜

[@TomNoske]

Stoked man! Thankyou!

[@dots560]

Was just about to hit the like button but discover I've already hit it. Very impactful video. Thank you for sharing.

[@seanmmcgowan]

This video truly helped make a few things click for me. I'm hyped for this year.

[@shelbiemartinez]

the personal trainer example really resonated, thank you!!

[@eitanariel]

Hooked me in the first 20 seconds. This is exactly the dichotomy I've been trying to crack. (Edit after watching - this video is so fire, exactly what I needed to hear today)

[@TomNoske]

Really glad it helped man!

[@jonoandjason]

Amazing video Tom! Got so much value from this. You inspired us to create our first digital product last year. At first we were nervous, but when we started getting really positive feedback from actual buyers this really helped us get over our fear of selling to our audience. Hope to join your program in the future :) Thanks again and keep creating super valuable content like this.

[@TomNoske]

Seriously appreciate you sharing your story. Glad it helped you launch that product!

[@pjicy]

I have never wrote notes down before watching these advice videos. But today I had a change of heart. You gave so much gems, and had wonderful explanations and experiences to back them up. Thank you!

[@TomNoske]

Appreciate the feedback man, glad it helped you out!

[@UcheOgbiti]

This video literally opened my mind!

[@AnomalyBelleza]

Your mic sound is impeccable. Which mic are you using!?

[@TomNoske]

Sennheiser MKH416! I’ve also had the room sound proofed, so that certainly helps. I do have a course that goes though all of this if you’d like to check it out. www.videoacademy.co

[@HunterChrisp]

Appreciate your efforts to the YT man, quality

[@xzyktc]

so helpful as someone who just started my channel ❤

[@CaptainWooow]

video starts at 5:08

[@DaveNash]

no, it starts at 0:00. learn context.

[@EricDegaardt]

@@DaveNash Actually... sometimes it's very much "personal journey and building up interest" just to make "content" and getting longer videos. The title is quite bold and concrete so I guess many would think they would "get the juice" and not a word salad where the solution never comes🤣 I'm watching this now so we'll just have to see ;)

[@SeanStrecker]

I resonate with your story so much mate. Thanks for all this golden content.

[@frederickwillemssens1150]

Love the new setup with the bike in the back. And of course, great video !

[@CloutGenie]

How am I just seeing this!!! Great video!!! thank you!!!

[@tashamarita]

Oh wow, great video!!

[@DavidChristopherr]

Excellent video, especially if your looking to transition out of your 9-5 job. Im early in the process but can see how views/subs isnt as important at your end product/service. Great perspective change 💪

[@TomNoske]

Glad to hear it helped my friend!

[@user-mf1rz9mn3l]

But if you’re an artist creating artworks that you want to sell, should you appear relatable? Or not? Because you don’t want your clients thinking you mess up the artwork

[@NordicHomemaker]

Wow. Amazing advice. Thank you for sharing 😊

[@1SmartCountryLiving]

This totally resonates with me. Thanks 😊

[@Chaseton_io]

Where did you get those glasses? sharp af.

[@TomNoske]

They’re Tommy Hilfiger frames

[@dogzentraining]

This is the most grounded video I’ve ever seen on this topic ❤ subbed

[@SergeiAndreevi4]

Man! The picture is fantastic! Can you tell me what your setup is?

[@FreedomAndPeaceChris]

The problem with trying to appear perfect and like an authority figure is the people who expect perfection will always find something to criticize about you. Those are the people who watch 2 minutes of your video and downvote and leave a nasty comment. They are hard to please because they hate themselves and have no intention to learn anything from anyone. You won't ever sell anything to those people because they never invest in anything. By intentionally being imperfect, not only do you attract an audience of buyers who find your imperfections relatable, but you also filter out the kind of people who hurt your metrics with their short attention span, negative comments and downvotes.

[@nightowl19696]

My question is. as a business owner with many products already selling mostly in physicals store, isn't it better to just create a channel for the business instead of personally branding yourself then selling your products?

[@femiftw]

If possible, I could see both being very important

[@TomNoske]

I would recommend both.

[@poklar]

Tom, what gear do you use? Your camera, lighting, etc., is fantastic.

[@ThembekuhleNtswam]

Probably his cellphone and a softbox

[@ShaySunshyne]

I enjoyed this. Very informative

[@christiangross11]

Here I am trying to build my audience base and keep pushing my first sale further and further out. 😂 nice switch you presented. Not easy….🙃

[@fulvio.leandro]

Really grat video Tom! One question, what kind of camera and lens do you use? Thank you

[@SamuelTheCoello]

Just curious what you sell? I see a link for building a personal brand in your bio - do you have other services / products? I stayed up till 4am the last 10+ days trying to get an audience on a different platform, so this video was good timing. I’m considering a coaching service or personal brand service but not on KZbin.

[@SamuelTheCoello]

Never mind, you answered all my questions by the end of the video. I commented too early. 😂

[@TomNoske]

Hahah glad I got there in the end!

[@artravision]

Boom. Huge Thank you

[@ShawsLifestyle]

Your video quality is perfect!

[@YagoVentura]

Thanks for sharing this content 🙏🏻

[@breathebluein]

I just started my channel! Thank you PISCES HERE 💙✨🙏

[@pana71]

Great video Tom. What is that pointy mic called + brand?

[@iamevanmeyer]

It's a Seinnheiser 416

[@ShayMaxx]

I needed to watch this video, thank you FYP algo

[@TomNoske]

Stoked to hear that brother

[@JessinASMR]

Here's a question for anyone of you who'd like to answer. As someone who's building an agency and works mainly in the b2b space. What's your opinion on content creation? I feel like clients really don't care about content all that much and would rather see results. But I feel like certainly in my area (Belgium) a lot of agency's tend to make the same style of content. How would you handle making content for buyers in that space and not just to create an audience?

[@JuliusNarte]

fkkkkk.. amazing mindset shifts here bro.. now i just need to figure out a product

[@shelbiemartinez]

starts at 5:10

[@bobbyloads]

What kind of mic is that?

[@alfiewalkerd]

would you say creating a new account would be the best way to go about things?

[@Argenius79]

16:25 Exactly what I am telling my clients with SEO = FCK the algorithm, just make the best texts, best product description and most helpful blog posts FOR people! :)

[@rasoullraeisi]

Keep up the great content Tom ❤

[@DaveNash]

brother, please let us know your camera and microphone!

[@redpillblupill]

and have a look for something similar for how to setup YOUR microphone - usually there are programs to tweek sound SETTINGS - to do BEFORE thinking about going and spending money on NEW things..... unless you've already tried that.

[@DaveNash]

@@redpillblupill i only use an iphone right now :(

[@redpillblupill]

​@@DaveNash I know that some iPhones have EXCELLENT cameras.... but without a computer I don't know how to get GOOD audio and edit the videos - especially not with an iPhone. Sorry buddy.

[@zee.travel]

What if you’re trying to sell content creation/influencer marketing services to businesses? My audience are not my target customers, but rather the value of the niched audience is what I’m selling.

[@kalicromatico]

What has been your experience connecting your store and products directly to KZbin? I just added the one to one service a few days ago from Shopify as my first product.

[@sebachirinos]

Absolutely brutal. Thanks!!

[@striveofdp]

This is banger Tom. I've been stuck on Monetizing my Personal brand, and now everything's clear. Gonna update the progress every time I hit the milestone after watching this. See you on the top, King.

[@Arjunyytt]

Great video!

[@jeanshelbybooks]

I have a product idea that will benefit my community, but it will take me a few months to create a quality product. 😊

[@DirtyDeeds_]

Finally found a person who focus on quality in this info niche. Keep going

[@jeanshelbybooks]

@ Thank you. I want to rush it but I don’t want to put a piece of crap out there. 😂😂 My videos aren’t the best but I’m trying to get better with every one. 👍

[@DirtyDeeds_]

@@jeanshelbybooksremember, you can always improve your product even after launching it

[@jeanshelbybooks]

@ Yes I’ve thought of that too. It’s something I’ll continue to improve, but first I need to learn how to make it. 🤣🤣

[@anthonyrude]

What happened? You told us about taking 5 years to get 80k subs and only 20 sales... But what are your stats after you changed to this new strategy you're telling us is better?

[@TomNoske]

I have a bunch of other videos on the channel all detailing the story!

[@anthonyrude]

Yeah but this is what would make your video better. You show the results of the "new way" of doing it.

[@anthonyrude]

I don't want a bunch of other videos to wade through... Can't you just link to the video with the most results?

[@NolanOnTheRun]

What is the mic bro

[@TomNoske]

Sennheiser MKH416

[@Alanomnicao]

6 foot 3 is crazy bro

[@sanjanaagarwal6194]

I love you fr

[@Compassion_963]

I am the 1000th aka 1k like😅

[@mountainmoments]

claiming to know and understand some social phenomen fully with just one experience, and then teach that. tell me how not to trust someone.

[@sobanvideoeditor]

can i edit your video

[@anabolicgabe]

facts

[@Cultured_Barbarian]

1:07 Jeremy Stephens?

[@liberteed1]

increíble

[@QueenBeeDigital]

‘ Fuack No, Absolutely Not ‘ 😅😍

[@amazighyebba]

Tom.. I thought you were under 1m80 😂

[@TomNoske]

One of the first things people say when they see me in public is “wtf, you’re tall” 😂 guess the camera isn’t doing me any favors

[@calebnei8276]

Kilos are unrelatable to me.

[@TheeBratzDollxox]

4:54

[@Beautytips-v3w]

If you have anxiety read suratul baqara in the quran you will be amazed by that. trust only ALLAH meaning GOD

[@JenMarco]

A lot of these KZbinrs are frauds and started out renting super cars and houses to look rich and then got rich from people paying them money to learn how to get rich.

[@nxtchpforme9154]

Not worth foul language.

[@TomNoske]

I swear a lot in real life. I’m not going to tone it down for the camera, it would be inauthentic

[@feels0.019]

Wait he kinda cute

[@rabbishank]

f dude, not everything is about money damn...

[@Luna7ic4Life]

Yall Brokies be crying alot

[@rabbishank]

@@Luna7ic4Life No tears. My bank is doing fine. Hope you have a life that is nothing but money. Love can be rented after all.

[@dogzentraining]

If you don’t like a video, you can do this incredible thing where you simply stop watching the video…instead of trying to shame people for being interested in a topic that you deem as being beneath your moral superiority 😂

[@rabbishank]

@@dogzentraining There is no shame in money, you want it go for it. If money is all you want, you shame yourself. I am not needed for that. As far as not watching, what makes you think I didn't stop? These comments still work if you watch the video or not. Why make comment at all? Because I can, you can make the choice not to read them.

[@shelbiemartinez]

how did you watch/click on this video and get THIS out of it? no one said life is all about money. you just happened to be on a video that specifically talks about how to make money on your channel. is he saying EVERYONE needs to do this? no. i’m genuinely confused… like what? 😭🤣

[@danijelacar_xo]

Love the way you speak❤ and you are sooo fine 😭

[@sammyvandenburg]

Going to be the only to play the Devils advocate here and say your strategy on building a product first is REALLY BAD advise. This will unfortunately lead to people spending blood sweat and tears in creating a product that nobody actually wants. In fact, your own story illustrates this perfectly: this isn't because you focussed on followers, its because you didn't create the right product. Besides that, KZbin has reached a point where genuine / honest content performs a lot better than grifters selling a Product. Just open your feed and look at the smaller channels right next to the ones getting 100K. It still works, but people see through that shit and don't want to watch Ads for their products. Alex Hormozi says it much better. Give away value for free, build trust, listen to what they want and then fulfil that demand. >17k/mo Skool community owner

[@treehousememories]

well perhaps the first product should be consulting, then thru all the consults you'll see a pattern for THE product.

[@sammyvandenburg]

@@treehousememories Exactly. Give what the market wants. Following his will leave you wasting time and get rekt.

[@KrixelStudio]

Loved you video! It's informative and engaging. Btw Let me know if you need any 3D animation service for your company? [Quality speaks itself and price is affordable] If you're interested then we can contact