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Rise Of The Deinfluencer: Growing Social-Media Movement Challenges Influencers And Consumerism
Deinfluencing is a growing trend on TikTok where creators attempt to persuade audiences from overconsumption and falling victim to-oftentimes overpriced-social media trends, like dishing out over $400 for the AirPod Max, or paying around the same amount for the viral Dyson Airwrap.
1. A Meta study found 54% of people either made a sporadic purchase in the moment or after seeing the service or product on Instagram.
2. Influencers using the online shopping platform LTK sold over $3.6 billion worth of products in 2022, and over 18 million users use the platform on a monthly basis.
3. According to Twitter statistics, 53% of the social platform’s users are more likely to be the first to buy new products-users also view ads 26% more time on Twitter than any other platform.
4. Products and services oftentimes go viral on social media platforms thanks to the help of influencers, like the popular UGG Tasman Slippers, which sold out right before the holidays.
5. A 2022 report found over a third of people admit to overspending in order to “keep up with the fun” they see their peers having on social media.
6. The report also found 40% of Gen Z is willing to spend more on experiences rather than necessity, though 20% admit to not saving money in favor of either having these experiences or shopping.
A study found the fashion industry contributes to 92 million tons of waste each year and 79 million liters of water consumed.
Canadian deinfluencer Michelle Skidelsky told Forbes overconsumption is featured a lot on TikTok, making it “very easy to fall into the rabbit hole of buying things you see online in the hopes of buying yourself into a better life.”
출처: www.forbes.com...

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