Tony Horton, The creator of P90X - Escape Your Limits Podcast Ep.43

[@takweesha6522]

love tony no ego just a fun guy changing lives all around the world. nice one

[@EvanIs007]

Definitely one of my favorite Tony interviews. Awesome.

[@rouvenwill194]

really, one of the best and most inspiring interviews I've seen! great!

[@raysharpe8644]

He was born to change lives. One of the best trainers on the planet. The truth does hurt and takes you out of your comfort zone. It's worth it though!!

[@idontfitin.3296]

I love chest and back my favorite dvd

[@EscapeFitness]

This was a really fun interview!

[@sarahslye2726]

Tony is the best!

[@christopherarmstrong2710]

Fantastic interview, great guy! So many nuggets of wisdom in this.

[@flabio7074]

What a legend

[@amywaters7246]

I loved the interviewer when he was drumming on the AC/DC Thunderstruck video...

[@EscapeFitness]

Great shout! 😂

[@davidh1927]

This was great....

[@EscapeFitness]

Thanks David. Have you heard any of the other Escape Your Limits podcast episodes? You can find them on KZbin or at itunes.apple.com/gb/podcast/escape-your-limits/id1321349827?mt=2

[@christopherarmstrong2710]

1:00 Interested in health & fitness as soon as he moved to California in 1980. The lifestyle he had as a kid was different, it was all about team sports. The coaches didn't really care about him as an athlete, or helping him get better at that. His father was a great athlete as a kid, captain of baseball, basketball, football. But he didn't want TH to go through the same process of getting the snot beat out of him everyday. When TH moved to Cali he found people who made it fun - track athletes, working out at World's Gym with Scwharzennegger, etc. 2:00 He became a trainer by accident. He was a young actor who was training his boss. Originally came to Calif for vacation. Took acting classes. “I was coming to California to be a big movie star. I wanted to be a cross between Jim Carey and Brad Pitt.” 3:50 Working out with Arnold Schwarzenegger and Lou Ferigno in 1982-83. I was an ectomorph and wasn’t willing to take the stuff needed to get big (steroids). I wanted to stay natural, 185 lbs. 5:30 5:30 The yoga, the Pilates, the weightlifting, proprioception, post activation petentiation - all of the things he learned over the course of so many years was infused into Power 90 and P90X. The reason P90X sold so many copies is because it wasn’t just ONE THING, IT WAS EVERYTHING. No one had created a program that was everything. It forced anybody who bought it to work on their weaknesses everyone’s got some kind of weakness, “and I attacked them all.” 5:40 Started as a personal trainer. Personal trainers didn’t exist at the time. Then personal trainers started popping up in LA. 6:20 We're going to do a bunch body weight, you’re going to do some stretching, some yoga, and you’re going to hate it all, but you stick with me and things’ll turn out well. 9:25 He came up with his training principles completely on his own. Did do a lot of research in the beginning, but most importantly he was getting results for himself and especially his celebrity clients. He was trying avoid 3 things for himself, which is really what were the essence of what P90X is - 1) boredom, 2) injuries, and 3) plateaus. Those are the 3 things that cause most people to stop doing what they're doing. Many people are doing programs where they're getting bored, getting hurt, or they're hitting a wall without any meaningful results. 11:20 Ego lifting is where people get hurt over and over again (CrossFit, competing with your buddies). Yet they keep coming back out of ego. 11:40 My thing was yoga, pilates, plyo, working legs & back one day, chest/shoulders/arms another day, chest/shoulders/triceps another day, have a push day, have a pull day - and always working on your core and always breaking a sweat, and doing everything. It’s going to take some time. First 30-45 days are gonna there’s physical, mental and emotional pain. So let’s have some fun rather than be too serious... 12:55 All of his programs are minimum 2 mo’s long. P90x = 90 days. This stuff takes time, and you gotta eat right. Just eat like your great great grandparents did and you’re gonna be okay. Whether it’s paleo, or keto, vegan, vegetarian or pescatarian, etc. Get off all the fake food, factory food, all the stuff that’s filled with salt sugar fat and chemicals. 14:20 He was a standup comic. So transitioning on camera from a personal trainer to celebrities was easy for him. He was on camera, reading a script, in front of an audience all the time - while ALSO training celebrities. Those were two separate worlds that he never thought would come together. 16:50 Carl Daikeler out of Philly built Beachbody into a $1.4 Bn company. One thing leads to another. He was introduced after reading a personal development book, "go out of your way to do something extraordinary for somebody you don't even like, and don't have high expectations [of anything in return]." (Dale Carnegie?) Helped out a lawyer who he didn't like who was having weight issues, and after a year of getting him into shape he introduced to the founder of Beachbody. 17:20 Luck is opportunity meeting readiness. Focus on what gotta to do, maintain your sense of humor, be present, keep your work ethic up, and things'll turn out okay. Opportunities that came before that where he blew because he wasn't ready. Audiotape workouts before age of internet, but he was so nervous and terrible at reading the copy. But then doing comedy in Pasadena at 2am in the morning thickened his skin. Then Nordic Track gigs helped a lot. Then show on cable TV called 360 with a co-host where he had to read from a teleprompter. That was the ULTIMATE TRAINING for him. "You learn how to do that and everything else is easy." Being good on camera, looking the part (fit AF), personable, and keeping clients enthusiastic about training is what set him apart and made him a widespread success. 19:04 Most people who are personal trainers don’t have the ability to get a sense of what their person needs, to communicate with them well enough, or to keep them enthusiastic, or give them enough variety in their training that they’re not getting the kind of results they’re expecting. 19:50 Likes to get on his outdoor ninja obstacle course with his buddies 20:00 You HAVE TO get good at presenting on camera now. It’s a MUST if you really want to grow and expand - even if you’re making equipment. Being good on camera, a fit guy, really walking the talk and are a fit guy - and have awesome and beautiful things. 21:00 Tony was the ONLY GUY doing what he was doing - a category of one - there have oddly been very few copycats since (highly differentiated in a valuable and meaningful way, creates natural moat and builds a dominant category king / monopoly position). He’s okay with nobody trying to rip him off. 21:30 He was terrible at martial arts and it was the very last DVD he shot for P90X. Rehearsed over and over. *Speed, balance and ROM is more important than just lifting and cardio (bulking up and just sweating). Young people, athletes move with speed, accuracy, have great natural balance and their muscles are pliable and flexible. That’s what I want at 60 - 90 y/o. Does trail running and lifts weights 1x-2x/week, but it’s usually always and only body resistance for him. Plyo. All up, down, left, right, north, south - that’s how athletes train on a court. 22:40 60 years old at the time of this recording. His in FANTASTIC shape for his age!!! (Tony Stark) He trains harder and eats better than he did when he was younger. 23:30 Mostly plant based diet. Once in awhile has red meat, not that often. Lots of vegan meals. Mostly vegetables. 27:20 Looking and walking the part if you’re a fitness instructor. Tony has a ninja course in his backyard, works out 6 days a week, can do 100 push-ups, 40 pull-ups. Show me that you’re the real deal, live it. He’s been at it for 35 years and is still relevant, because he’s not full of crap, and not just doing one thing. Always staying curious and being pliable. You’ve got to constantly reinvent yourself and always be doing something new if you want to sustain a wave. 31:20 ”I love being in the lab - the fitness lab.” (programming) A lot of programs out there are hurting people, because the trainers didn’t think them through. 32:30 P90X was designed as a resistance / cardio every other day thing 5 - 6 days a week sequence, upper body / lower body minimalist programming routine, with minimal equipment. The average person at home doesn’t have a ton of sophisticated equipment - so alternative forms of resistance training was designed. 34:00 Muscle confusion was a term they pioneered (they made it up). Not really a more commonly known term “periodization.” Muscle confusion FORCED people to focus on their weaknesses through training variety.

[@cristianzcanina2282]

nice interview!

[@lennonptpaul]

Great watch!

[@EscapeFitness]

Thanks Paul. There's plenty more where that came from... www.escapefitness.com/listen-now

[@ArashAbravesh]

I love him 😍

[@ImpromptuCardMagic]

Does Tony ever tell the title of the self-help book he mentioned?

[@Sackattack1696]

legs and back!

[@christopherarmstrong2710]

38:00 Power 90 was the precursor to P90X, essentially the “P90X light.” Still resistance and cardio 6 days a week. Some martial arts. 45:20 Everybody and their brother was knocking on his door after the success of P90X 45:28 Do what you love and stop chasing the money. When he failed, it’s because he was chasing the money. What happens when you make good money is you want more money. Do something that is sustainable over time because you love it. 51:15 High School, college, and professional team trainers prescribe P90X to their athletes in the off-season. They smoke everyone else who didn’t do. 52:00 Beautifully designed, aesthetic equipment like what Escape Fitness makes draws the user to wanting to play (Apple computer packaging, so good you don’t want to throw away). Clean & functional as a piece of art - where people want to put it in their living room. *Aesthetics matter, quality matters, functionality matters, and variety matter. If you’re in that world, then you’re going to be successful in the next 5-10 years. 55:00 How he stays hungry and motivated. He loves what he does, and keeps the company of great people in his life (badasses) rather than people who drag you well. What you do physically and how you eat allows you to continue to kick ass in every category of your life. If you’re not taking care of yourself physically, then that also means that simultaneously you’re not taking care of yourself mentally and emotionally. 55:20 He loves creatively making up new workouts from scratch when he travels to visit gyms he’s never been in before and sees the equipment - just like a chef/scientist would with an assortment of ingredients in a kitchen or lab. 57:00 Movement and the oxygen from moving at high rates of speed effects neurochemistry and releases norphenephrine, dopamine, seratonin, “brain derived noerotropic factor.” 58:45 Learning how to relax, vacation, and to laugh. Working hard but still going to Florence, going to London, Paris, Norway, Jackson Hole for 1 1/2 months and ripping pow every day / going to the gym at night and cranking it up / eating a side of an Elk. Writing down the things that bring you great pleasure and great joy, hanging out with the people that make you laugh HARD. 1:00:35 Moved to California with $400 in his pocket. He ran out of money and was a professionally trained mime (perfect because he had a speech impediment). 1:01:40 Before fitness he dove deep into personal development. Andrew Wiel, Deepak Chopra, Tony Robbins, Richard Carlson, Viktor Frankl.

[@dionpodlas9642]

My idol the best in the industry

[@liltcup76]

Dude resembles Lance Armstrong

[@oscarrubiocoaching6920]

This is who you are now

[@pondent]

12:17

[@pondent]

12.18

[@christopherarmstrong2710]

1:00 Interested in health & fitness as soon as he moved to California in 1980. The lifestyle he had as a kid was different, it was all about team sports. The coaches didn't really care about him as an athlete, or helping him get better at that. His father was a great athlete as a kid, captain of baseball, basketball, football. But he didn't want TH to go through the same process of getting the snot beat out of him everyday. When TH moved to Cali he found people who made it fun - track athletes, working out at World's Gym with Scwharzennegger, etc. 2:00 He became a trainer by accident. He was a young actor who was training his boss. Originally came to Calif for vacation. Took acting classes. “I was coming to California to be a big movie star. I wanted to be a cross between Jim Carey and Brad Pitt.” 3:50 Working out with Arnold Schwarzenegger and Lou Ferigno in 1982-83. I was an ectomorph and wasn’t willing to take the stuff needed to get big (steroids). I wanted to stay natural, 185 lbs. 5:20 The yoga, the Pilates, the weightlifting, proprioception, post activation petentiation - all of the things he learned over the course of so many years was infused into Power 90 and P90X. The reason P90X sold so many copies is because it wasn’t just ONE THING, IT WAS EVERYTHING. No one had created a program that was everything. It forced anybody who bought it to work on their weaknesses everyone’s got some kind of weakness, “and I attacked them all.” 5:40 Started as a personal trainer. Personal trainers didn’t exist at the time. Then personal trainers started popping up in LA. 6:20 We're going to do a bunch body weight, you’re going to do some stretching, some yoga, and you’re going to hate it all, but you stick with me and things’ll turn out well. 9:25 He came up with his training principles completely on his own. Did do a lot of research in the beginning, but most importantly he was getting results for himself and especially his celebrity clients. He was trying avoid 3 things for himself, which is really what were the essence of what P90X is - 1) boredom, 2) injuries, and 3) plateaus. Those are the 3 things that cause most people to stop doing what they're doing. Many people are doing programs where they're getting bored, getting hurt, or they're hitting a wall without any meaningful results. 11:20 Ego lifting is where people get hurt over and over again (CrossFit, competing with your buddies). Yet they keep coming back out of ego. 11:40 My thing was yoga, pilates, plyo, working legs & back one day, chest/shoulders/arms another day, chest/shoulders/triceps another day, have a push day, have a pull day - and always working on your core and always breaking a sweat, and doing everything. It’s going to take some time. First 30-45 days are gonna suck, hang in there. Prior to TH, everybody (trainers) took exercise really seriously. Exercise as we all know is a pain in the ass, it’s hard, it takes discipline, there’s physical, mental and emotional pain. So let’s have some fun rather than be too serious... 12:55 All of his programs are minimum 2 mo’s long. P90x = 90 days. This stuff takes time, and you gotta eat right. Just eat like your great great grandparents did and you’re gonna be okay. Whether it’s paleo, or keto, vegan, vegetarian or pescatarian, etc. Get off all the fake food, factory food, all the stuff that’s filled with salt sugar fat and chemicals. 14:20 He was a standup comic. So transitioning on camera from a personal trainer to celebrities was easy for him. He was on camera, reading a script, in front of an audience all the time, while ALSO training celebrities. Those were two separate worlds that he never thought would come together. 16:50 Carl Daikeler out of Philly built Beachbody into a $1.4 Bn company. One thing leads to another. He was introduced after reading a personal development book, "go out of your way to do something extraordinary for somebody you don't even like, and don't have high expectations [of anything in return]." (Dale Carnegie?) Helped out a lawyer who he didn't like who was having weight issues, and after a year of getting him into shape he introduced to the founder of Beachbody. 19:04 Most people who are personal trainers don’t have the ability to get a sense of what their person needs, to communicate with them well enough, or to keep them enthusiastic, or give them enough variety in their training that they’re not getting the kind of results they’re expecting. 19:50 Likes to get on his outdoor ninja obstacle course with his buddies 20:00 You HAVE TO get good at presenting on camera now. It’s a MUST if you really want to grow and expand - even if you’re making equipment. Being good on camera, a fit guy, really walking the talk and are a fit guy - and have awesome and beautiful things. 21:00 Tony was the ONLY GUY doing what he was doing - a category of one - there have oddly been very few copycats since (highly differentiated in a valuable and meaningful way, creates natural moat and builds a dominant category king / monopoly position). He’s okay with nobody trying to rip him off. 21:30 He was terrible at martial arts and it was the very last DVD he shot for P90X. Rehearsed over and over. *Speed, balance and ROM is more important than just lifting and cardio (bulking up and just sweating). Young people, athletes move with speed, accuracy, have great natural balance and their muscles are pliable and flexible. That’s what I want at 60 - 90 y/o. Does trail running and lifts weights 1x-2x/week, but it’s usually always and only body resistance for him. Plyo. All up, down, left, right, north, south - that’s how athletes train on a court. 22:40 60 years old at the time of this recording. His in FANTASTIC shape for his age!!! (Tony Stark) He trains harder and eats better than he did when he was younger. 23:30 Mostly plant based diet. Once in awhile has red meat, not that often. Lots of vegan meals. Mostly vegetables. 27:20 Looking and walking the part if you’re a fitness instructor. Tony has a ninja course in his backyard, works out 6 days a week, can do 100 push-ups, 40 pull-ups. Show me that you’re the real deal, live it. He’s been at it for 35 years and is still relevant, because he’s not full of crap, and not just doing one thing. Always staying curious and being pliable. You’ve got to constantly reinvent yourself and always be doing something new if you want to sustain a wave. 31:20 ”I love being in the lab - the fitness lab.” (programming) A lot of programs out there are hurting people, because the trainers didn’t think them through. 32:30 P90X was designed as a resistance / cardio every other day thing 5 - 6 days a week sequence, upper body / lower body minimalist programming routine, with minimal equipment. The average person at home doesn’t have a ton of sophisticated equipment - so alternative forms of resistance training was designed. 34:00 Muscle confusion was a term they pioneered (they made it up). Not really a more commonly known term “periodization.” Muscle confusion FORCED people to focus on their weaknesses through training variety. 38:00 Power 90 was the precursor to P90X, essentially the “P90X light.” Still resistance and cardio 6 days a week. Some martial arts. 45:20 Everybody and their brother was knocking on his door after the success of P90X 45:28 Do what you love and stop chasing the money. When he failed, it’s because he was chasing the money. What happens when you make good money is you want more money. Do something that is sustainable over time because you love it. 51:15 High School, college, and professional team trainers prescribe P90X to their athletes in the off-season. They smoke everyone else who didn’t do. 52:00 Beautifully designed, aesthetic equipment like what Escape Fitness makes draws the user to wanting to play (Apple computer packaging, so good you don’t want to throw away). Clean & functional as a piece of art - where people want to put it in their living room. *Aesthetics matter, quality matters, functionality matters, and variety matter. If you’re in that world, then you’re going to be successful in the next 5-10 years. 55:00 How he stays hungry and motivated. He loves what he does, and keeps the company of great people in his life (badasses) rather than people who drag you well. What you do physically and how you eat allows you to continue to kick ass in every category of your life. If you’re not taking care of yourself physically, then that also means that simultaneously you’re not taking care of yourself mentally and emotionally. 55:20 He loves creatively making up new workouts from scratch when he travels to visit gyms he’s never been in before and sees the equipment - just like a chef/scientist would with an assortment of ingredients in a kitchen or lab. 57:00 Movement and the oxygen from moving at high rates of speed effects neurochemistry and releases norphenephrine, dopamine, seratonin, “brain derived noerotropic factor.” 58:45 Learning how to relax, vacation, and to laugh. Working hard but still going to Florence, going to London, Paris, Norway, Jackson Hole for 1 1/2 months and ripping pow every day / going to the gym at night and cranking it up / eating a side of an Elk. Writing down the things that bring you great pleasure and great joy, hanging out with the people that make you laugh HARD. 1:00:35 Moved to California with $400 in his pocket. He ran out of money and was a professionally trained mime (perfect because he had a speech impediment). 1:01:40 Before fitness he dove deep into personal development. Andrew Wiel, Deepak Chopra, Tony Robbins, Richard Carlson, Viktor Frankl.

[@christopherarmstrong2710]

1:00 Interested in health & fitness as soon as he moved to California in 1980. The lifestyle he had as a kid was different, it was all about team sports. The coaches didn't really care about him as an athlete, or helping him get better at that. His father was a great athlete as a kid, captain of baseball, basketball, football. But he didn't want TH to go through the same process of getting the snot beat out of him everyday. When TH moved to Cali he found people who made it fun - track athletes, working out at World's Gym with Scwharzennegger, etc. 2:00 He became a trainer by accident. He was a young actor who was training his boss. Originally came to Calif for vacation. Took acting classes. “I was coming to California to be a big movie star. I wanted to be a cross between Jim Carey and Brad Pitt.” 3:50 Working out with Arnold Schwarzenegger and Lou Ferigno in 1982-83. I was an ectomorph and wasn’t willing to take the stuff needed to get big (steroids). I wanted to stay natural, 185 lbs. 5:20 The yoga, the Pilates, the weightlifting, proprioception, post activation petentiation - all of the things he learned over the course of so many years was infused into Power 90 and P90X. The reason P90X sold so many copies is because it wasn’t just ONE THING, IT WAS EVERYTHING. No one had created a program that was everything. It forced anybody who bought it to work on their weaknesses everyone’s got some kind of weakness, “and I attacked them all.” 5:40 Started as a personal trainer. Personal trainers didn’t exist at the time. Then personal trainers started popping up in LA. 6:20 We're going to do a bunch body weight, you’re going to do some stretching, some yoga, and you’re going to hate it all, but you stick with me and things’ll turn out well. 9:25 He came up with his training principles completely on his own. Did do a lot of research in the beginning, but most importantly he was getting results for himself and especially his celebrity clients. He was trying avoid 3 things for himself, which is really what were the essence of what P90X is - 1) boredom, 2) injuries, and 3) plateaus. Those are the 3 things that cause most people to stop doing what they're doing. Many people are doing programs where they're getting bored, getting hurt, or they're hitting a wall without any meaningful results. 11:20 Ego lifting is where people get hurt over and over again (CrossFit, competing with your buddies). Yet they keep coming back out of ego. 11:40 My thing was yoga, pilates, plyo, working legs & back one day, chest/shoulders/arms another day, chest/shoulders/triceps another day, have a push day, have a pull day - and always working on your core and always breaking a sweat, and doing everything. It’s going to take some time. First 30-45 days are gonna suck, hang in there. Prior to TH, everybody (trainers) took exercise really seriously. Exercise as we all know is a pain in the ass, it’s hard, it takes discipline, there’s physical, mental and emotional pain. So let’s have some fun rather than be too serious... 12:55 All of his programs are minimum 2 mo’s long. P90x = 90 days. This stuff takes time, and you gotta eat right. Just eat like your great great grandparents did and you’re gonna be okay. Whether it’s paleo, or keto, vegan, vegetarian or pescatarian, etc. Get off all the fake food, factory food, all the stuff that’s filled with salt sugar fat and chemicals. 14:20 He was a standup comic. So transitioning on camera from a personal trainer to celebrities was easy for him. He was on camera, reading a script, in front of an audience all the time, while ALSO training celebrities. Those were two separate worlds that he never thought would come together. 16:50 Carl Daikeler out of Philly built Beachbody into a $1.4 Bn company. One thing leads to another. He was introduced after reading a personal development book, "go out of your way to do something extraordinary for somebody you don't even like, and don't have high expectations [of anything in return]." (Dale Carnegie?) Helped out a lawyer who he didn't like who was having weight issues, and after a year of getting him into shape he introduced to the founder of Beachbody. 17:20 Luck is opportunity meeting readiness. Focus on what gotta to do, maintain your sense of humor, be present, keep your work ethic up, and things'll turn out okay. 19:04 Most people who are personal trainers don’t have the ability to get a sense of what their person needs, to communicate with them well enough, or to keep them enthusiastic, or give them enough variety in their training that they’re not getting the kind of results they’re expecting. 19:50 Likes to get on his outdoor ninja obstacle course with his buddies 20:00 You HAVE TO get good at presenting on camera now. It’s a MUST if you really want to grow and expand - even if you’re making equipment. Being good on camera, a fit guy, really walking the talk and are a fit guy - and have awesome and beautiful things. 21:00 Tony was the ONLY GUY doing what he was doing - a category of one - there have oddly been very few copycats since (highly differentiated in a valuable and meaningful way, creates natural moat and builds a dominant category king / monopoly position). He’s okay with nobody trying to rip him off. 21:30 He was terrible at martial arts and it was the very last DVD he shot for P90X. Rehearsed over and over. *Speed, balance and ROM is more important than just lifting and cardio (bulking up and just sweating). Young people, athletes move with speed, accuracy, have great natural balance and their muscles are pliable and flexible. That’s what I want at 60 - 90 y/o. Does trail running and lifts weights 1x-2x/week, but it’s usually always and only body resistance for him. Plyo. All up, down, left, right, north, south - that’s how athletes train on a court. 22:40 60 years old at the time of this recording. His in FANTASTIC shape for his age!!! (Tony Stark) He trains harder and eats better than he did when he was younger. 23:30 Mostly plant based diet. Once in awhile has red meat, not that often. Lots of vegan meals. Mostly vegetables. 27:20 Looking and walking the part if you’re a fitness instructor. Tony has a ninja course in his backyard, works out 6 days a week, can do 100 push-ups, 40 pull-ups. Show me that you’re the real deal, live it. He’s been at it for 35 years and is still relevant, because he’s not full of crap, and not just doing one thing. Always staying curious and being pliable. You’ve got to constantly reinvent yourself and always be doing something new if you want to sustain a wave. 31:20 *”I love being in the lab - the fitness lab.”* (programming) A lot of programs out there are hurting people, because the trainers didn’t think them through. 32:30 P90X was designed as a resistance / cardio every other day thing 5 - 6 days a week sequence, upper body / lower body minimalist programming routine, with minimal equipment. The average person at home doesn’t have a ton of sophisticated equipment - so alternative forms of resistance training was designed. 34:00 Muscle confusion was a term they pioneered (they made it up). Not really a more commonly known term “periodization.” Muscle confusion FORCED people to focus on their weaknesses through training variety. 38:00 Power 90 was the precursor to P90X, essentially the “P90X light.” Still resistance and cardio 6 days a week. Some martial arts. 45:20 Everybody and their brother was knocking on his door after the success of P90X 45:28 Do what you love and stop chasing the money. When he failed, it’s because he was chasing the money. What happens when you make good money is you want more money. Do something that is sustainable over time because you love it. 51:15 High School, college, and professional team trainers prescribe P90X to their athletes in the off-season. They smoke everyone else who didn’t do. 52:00 Beautifully designed, aesthetic equipment like what Escape Fitness makes draws the user to wanting to play (Apple computer packaging, so good you don’t want to throw away). Clean & functional as a piece of art - where people want to put it in their living room. *Aesthetics matter, quality matters, functionality matters, and variety matter. If you’re in that world, then you’re going to be successful in the next 5-10 years. 55:00 How he stays hungry and motivated. He loves what he does, and keeps the company of great people in his life (badasses) rather than people who drag you well. What you do physically and how you eat allows you to continue to kick ass in every category of your life. If you’re not taking care of yourself physically, then that also means that simultaneously you’re not taking care of yourself mentally and emotionally. 55:20 He loves creatively making up new workouts from scratch when he travels to visit gyms he’s never been in before and sees the equipment - just like a chef/scientist would with an assortment of ingredients in a kitchen or lab. 57:00 Movement and the oxygen from moving at high rates of speed effects neurochemistry and releases norphenephrine, dopamine, seratonin, “brain derived noerotropic factor.” 58:45 Learning how to relax, vacation, and to laugh. Working hard but still going to Florence, going to London, Paris, Norway, Jackson Hole for 1 1/2 months and ripping pow every day / going to the gym at night and cranking it up / eating a side of an Elk. Writing down the things that bring you great pleasure and great joy, hanging out with the people that make you laugh HARD. 1:00:35 Moved to California with $400 in his pocket. He ran out of money and was a professionally trained mime (perfect because he had a speech impediment). 1:01:40 Before fitness he dove deep into personal development. Andrew Wiel, Deepak Chopra, Tony Robbins, Richard Carlson, Viktor Frankl.