Top 10 WILDEST Makeup News Stories of 2024!

[@jenluv]

Thank you to Ritual for Sponsoring this video. Get 25% OFF your first month Go to ritual.com/jenluv25

[@BaileySarian]

Love this 🎉❤ happy new year. Thank you for all the content you’ve put out this year ❤❤❤❤❤❤❤❤

[@jenluv]

Aww! Thanks, Bailey! 🤗

[@ladydelahaye]

👏💄🫶👐

[@ladydelahaye]

​@jenluv🎉❤💄

[@darcyjeanske821]

You're awesome for sending your support!❤🎉😊

[@daddytchaik]

the youthforia debacle was when I first found your channel this year, and I’ve watched almost every video since! all the best to you and your family this season.

[@CharleneDSK]

Well now, I can understand Progressive’s concern…people looking for a new insurance company might accidentally buy some baked blush instead. 🙄 Sarcasm aside, a joint commercial with Dr Rick and some ladies running into Dr Vick in the cosmetics aisle would be pretty entertaining.

[@daddytchaik]

I think the CeraVe campaign with Michael Cera was a great move. CeraVe makes good products, but they’re definitely not as trendy as other skincare brands like Bubble or Drunk Elephant that have really cute packaging. but that campaign made them seem a lot more fun! I think about that ad almost every time I use CeraVe.

[@helloanna91]

True that they're not trendy. But, derms always recommend CeraVe. I buy all the trendy fun packaging but when my skin barrier gets jacked up, I go to the real skin care lol.

[@armyforlife3191]

This is so good. Kinda like a yt rewind of beauty

[@shooze07]

Jen, I want to say thank you for doing this series. I have loved watching your videos for a few years now. I found your channel when I was looking for reviews on products circa 2016, and just fell in love with your personality and your honesty. I love that you make an effort for non-biased reviews and viewpoints on topics, and you do disclose when you are partial to a topic (Marlena-love her too!). These are how I keep up with what is going on in the world of make up, both main stream and indie brands. Much love to you as well!

[@Arbee1000]

Thanks for all of the great content this year! 2024 closed out rough and 2025 promises to be even more turbulent. But honestly having a handful of trusted creators who I can watch every week helps keep things feeling somewhat steady in a way.

[@mama_p_nz8233]

Merry Christmas to you and your family Jen. Thank you for your investigations and keeping us updated this year.

[@lisalalalisa174]

Thank you Jen and all the people who donated their time to help do research for her show! I love that I can skip months of KZbin Beauty Videos and then just watch a few What's Up In Makeup to be up to date on everything! I appreciate you all so much. Merry Christmasnand Happy 2025. ❤🎅

[@That.GraphicsGuy]

It’s as if Jen just started doing the count of celebrity brand releases and it’s so crazy we’re about to end 2024!!! Your channel this year has been incredible and I’m so happy you’re popping off not just to us gen x and millennials but now to gen z as well!!! And that’s saying a lot cause I’m a big fan from the Philippines, how rando is that?! 😂😊

[@reverie6034]

I’ve really enjoyed your content this year Jen! Rest up and Happy Holidays! ❄️

[@danieltani2474]

I love the top 10! I confess that I deleted / canceled Youthforia from my mind and from my list of brand that I purchase things, to a point that I completely forgot they exist. So when I saw it as the number 1 top news I was like: oh sh* I forgot about them, that’s so true, this is the number one for sure! 🤣🤣🤣 Jen, you nailed!

[@Dawn_Aramoana63]

Very much appreciate all your content. Thank you for keeping us informed. Have a safe and joyous holiday season and a prosperous New Year xx.

[@brendacoulter2173]

Oh yeah, the Youthforia mess. Also, Sephora kids are still at it. Just had a run in with one a few weeks ago who pouted when I dared to get in her way to shop. Then daddy goes a buys the new Glow recipe Clouberry moisturizer. I don’t think she was more than 12. WTF!

[@lalacarroll431]

Jen, This is so AMAZING!! I can’t believe we are at the end of 2024! I’ve been subscribed to you for many years. I have to say this year you and your content have been so incredibly amazing! I noticed a big difference and how your amazing informative, in-depth content ☺️❤️🥳 just kept getting better and even more in-depth content. You reached your subscriber goal and surpassed it and you keep growing, I love seeing it! You have always gave us amazing content and this year has been my favorite year for you ❤ It felt like a breakout year for you and your channel! Congratulations on your amazing sponsorship with Ritual! This has been probably the most difficult year of my life so my sleep has been a disaster. I’ve always had issues with insomnia. I started using virtual a few months ago and it definitely is a game changer. With everything I have going on it’s nice that I can still get good sleep. I’ve always been a person that if I don’t get at least seven hours of sleep I don’t function properly. What a great rewind of the top wild makeup news of this year! I loved, smiled giggled and was nodding my head “yes” when you said “because I have an informal degree in Googling” you always have brought us facts, things backed up by science, like the brand Ritual. 2024 was a tough, wild and crazy year for Indi Brands for the brands that closed, were acquired and did things so wrong! I saw the comment about Ensley Reign being Anti-Trans in this video. 😢 shocked @jenlov I hope you can find out if this is true. I’m going to do my own research but I always love and appreciate your opinions, what you are able to find out with your degree in googling and the amazing professional guests and friends you speak to and will have on your show. Youthforia was definitely the most terrible situations in the beauty space. I fell in love with Glloria George this year. UOMA Beauty is/was one of the most terrible situations along with Youthforia, Halo Beauty, Morphe and Jaclyn Hill Cosmetics, MLM’s and Clean Beauty rhetoric. You did a fantastic job at the top 10 makeup stories! It will be interesting to see what happens in 2025. It was such a crazy year! It’s going to be interesting to see how 2025 goes. I’m sorry you’re sick, I hope you feel better soon. Happy Holidays Jen and have a happy New Year ❤

[@lizsahu9344]

The countdown is excellent!

[@amazontrish]

As far as Laura Geller making makeup for mature women, and progressive's lawsuit, and the makeup collab...... Progressive should consider that Flo aint getting any younger 🤣

[@Lizzie-ve7kt]

@amazontrish LOL this would actually be an amazing collab idea of having Laura Gellar be there to help Flo pick out a new signature lipstick shade

[@eustacia03]

Ahhhh Youthforia, the horror that brought me here.

[@agentsculder2451]

No mention of that lavendar liquid blush debacle that the brand INSISTED worked on all skin tones? I thought that was pretty heinous.

[@engyolyonline4208]

Oh yeah that would be a good one to add to the list

[@laur83]

that ysl blush debacle should’ve definitely been included somewhere

[@juliabarnes7934]

you are one of my and my spouse’s favorite youtube discoveries of this year !

[@ajfuller83]

First and foremost, I hope you're feeling better! And second, so glad you recovered your video 🙏 I love this so much! This has been such a looonnng year, I'd forgotten about some of these. Lord, how I wish I bought elf stock before they started killing it. And I'm sorry, but i still think Laura Gellar's response was genius.

[@marylove909]

I love that Halo Beauty now has an IG post up that people can comment on, but there are zero comments on it even though it's been up for two days

[@ivania321]

I do my best to comment because I am provoked. thank you for providing a space that brings me comfort and joy and for this I am so grateful for. :) Peace and Love to You JenLuv and family :) muwah from my home to yours !!!

[@patriciam.1204]

A very happy Christmas or Han aka xxxx look forward to next year.❤

[@Chernetw]

Thank you jen, this was a perfect wrap up.

[@monicapatton1405]

Happy Holidays Jen ❤

[@xoxostaci]

Sick too. You sound like me 😂😂I hope you feel better soon. And am soooo glad your hard drive worked!!!

[@pinkTonya24]

Omg I love Michael Cera!! He is hilarious !!

[@ashleykristina8431]

I absolutely called the Youthforia foundation being no. 1! That was the first thing on the top of mind when I thought about the beauty space last year, so of course, it was impactful. There were some nay sayers, but for the most part, everyone was in agreeance that shade 600 was absolutely malicious compliance and had no intentions of matching anyone! Great video, Jen, cannot wait to see more makeup news in 2025!

[@neffyg35]

How did I miss the elf and liquid death collab. I love liquid death!

[@JDByrd]

Glad to see you. You have been missed.

[@TheSlong123]

I'll say this. I used to purchase JD glow until I purchase their liquid eyeliners and not only did they burn my eyes from the fumes but the smell, it smelled like toxic fumes. I have never in my life smelled any makeup products that smelled like this before

[@ivania321]

Happy Holidays and Happy New Year Collective Brainers :) HO HO HO and HA HA HA

[@stephaniemartinez7233]

Girl! 2024 was your year and 2025 is going to be even better! 🔥 ❤

[@lauriedaniele5967]

Hi Jen, I feel you there. I have the same thing. I don’t even know how I’m gonna get through today and I have a lot of baking to do.

[@Tanya_V]

Merry Christmas and happy new year, Jen! 🎉 I like listening to your videos when I have trouble sleeping ❤

[@tdsollog]

Good recap ❤❤❤❤

[@kaseygoss]

Happy WUIM day! Sending love to all!🎄❤️🎊

[@WYGOWarrior]

Merry Christmas and Happy New Year Jen! ❤❤

[@Cholulasmom]

Your videos were stellar this year!

[@TheChakka888]

Enjoyed this review! #1 has to be the best one for sure. That whole debacle was difficult to watch happen. Totally deaf founder and apparently one who never tested her own products. Youthforia gets my vote for worst of the bunch! (or #1 lol)

[@itsLia13]

My personal favorite makeup look of yours this year is 11:39 !!! The duo chrome pink and silver is GORGEOUS 🥰

[@CountCrackulaMyWay]

My thoughts exactly

[@14hothma]

Thanks Jen for all the amazing content this year! See you in 2025!! Happy New Year! 🎆🎊

[@catherinelynnfraser2001]

Happy Holidays everybody ❤🎄🥂 Thank you Jen, for your excellent research. 2024 was a breakout year for you. We just saw the evidence.

[@harleyblankenship2963]

What did you think of the Lisa Frank documentary? You were in it twice that I noticed.

[@glitterberserker1029]

Jaclyn cosmetics left this world the way it can't into it, with customers complaining about the products being gross.

[@veggierunner79]

Speaking of Indie brands- I just found out that Ensley Rein is anti-trans. I am so upset and won't be supporting that brand anymore.

[@jenluv]

OMG! What???

[@anonymousperson2839]

​@@jenluv They were caught using their brand page to like transphobic posts on Instagram, and apparently they follow people like RFK Jr on Instagram as well. Can't say I'm surprised that a brand that defends its use of AI generated images, is also transphobic.

[@veggierunner79]

@@jenluv it is on Reddit with receipts.

[@stefflores]

Yikes! I just looked it up, it's bad! Thanks for bringing it up!

[@jenluv]

@anonymousperson2839 @veggierunner79 OMG! That's awful! I ventured over to reddit to see what was going on. Thanks for letting me know.

[@hushhush85]

Thank you so so much for your work, for this safe space you have created and for everything I learned this year ( refer to #1) . Have a healthy, peaceful time and a good start into 2025. Much love

[@fi-FAY-fo]

LG should have Flo be in their next ad

[@amandayoung8564]

Merry Christmas jen aww you sound poorly still hope you well for the holidays .im just getting over a virus 😢. Im so happy for you that you are getting money sleep. Are the supplements available for the UK 🇬🇧 if they do shipping. Love to you and your family have a great new year Amanda ❤️ 💛

[@thejadedragon5535]

Hi Jen❤❤❤

[@adrianachamielec9359]

Hey Jen!

[@sherryelle2242]

I still can’t get over, Uoma Beauty calling August to November of the next year, a pause lol. Also, I don’t get how that lady can say she’s a dr and then lie to the people listening to her stupid podcast. My sister has a PhD in psychology but I’m not about to let her operate on me or tell me not to wear sunscreen and benzene is a contaminant, it’s not in sunscreen. If it is then there is a recall. She doesn’t mention that.

[@rachelallen5779]

I am still sad about Looxi Beauty closing. And then I dropped my palette and broke all the shades from them that I had 😭 I have yet to find any pressed multichromes at a similar price.

[@RadBadJodster]

Great year Jen. You are amazing. Merry Christmas and Happy Hanukkah!!! ❤❤🫶🏻

[@epif1]

I am still sad about Coloured Raine, I got a few things as a farewell (one of the palettes was $2.5, so yay!?) I have this red metallion from JD Glow that is gorgeous, and I did like the liquid eyeliners but I also didn't buy very often 🤷‍♀

[@mybdayis420]

you can find that ridiculous prop 65 warning on a pair of sunglasses 🕶️

[@timdaley8978]

Im still upset about Jaclyn Cosmetic closing down. Regardless of jaclyn as a person: that product line had legitimately amazing and beautiful products that I haven’t been able to dupe and that isnt for a lack of trying wither. Especially those bronzers in the circle compact man. Best. Bronzer. Ever. Nothing has compared or come close. Same with the face highlight palette and her blushes. Like genuinely. Those formulas were so high quality and so good and I will never recover

[@inventedcool1076]

You look so cute with a pony!

[@sunfastrose]

I’d love a beauty MLM video, maybe collabbing with Hannah Alonzo?

[@jouxlskaard]

hello jen! 1 min ago haha happy holidays

[@cjaneg97]

What a year it's been!!! Honestly good luck 2025.

[@_scarlett_delgado_6037]

Hello

[@nattypattyx3]

I adopted a Dalmatian on Thursday and it’s so nice to just sit down and watch a new Jen video. I’m exhausted 😅

[@laur83]

awww that’s wonderful! is it a puppy? ❤

[@amandayoung8564]

I've never seen a advert for elf in the UK 🇬🇧 or laura geller

[@DonnaleeC.]

Happy Holidays everyone

[@its_ophelia7966]

If you’re looking to do an MLM video I would love to see a collaboration with Hannah Alonso!

[@Lenahenderson1027]

Omfg I have u for a whole hour!!

[@CountCrackulaMyWay]

I was the 501st 👍 Great job this year Jen ❤

[@umassigkap]

Beauty Bakeey is still being sold in Target 🧐

[@PlatonicPurplePanda]

Happy 2025 y’all

[@Lenahenderson1027]

I just suggested to my husband that he needs melatonin and now u are telling us about it!! Yay! I'm grtting it from ur link

[@emmathompson526]

Just in time to get ready for work

[@jessica07712]

I hate the word cottage cheese the way some people hate the word moist 🤢

[@yumitemple]

omg youthforia found a REAL person to fill their stupid ass "DEI" position? i REALLY hope they have some amount of work life balance.

[@plainegrace5712]

I love Laura Geller, but Progressive was absolutely within their rights. It was such a clear copyright and trademark infringement.

[@sharwabakken]

❤❤❤

[@FeoshiaHDavis]

I wish the company that acquired Halo Beauty well but I feel like they fell for the Okie Doke.

[@AynneMorison]

The Geller ad getting zapped makes This Glitter/Bright Color makeup Old Lady (66).

[@megansmakeupmusings]

i just need yo know how people still support and love JH. She's so genuinely awful lol

[@TanyaG416]

❤❤

[@LeahCary78]

❤

[@vickiem.6096]

Jen, I'm so sorry that you are sick. It's definitely time for Mom's chicken soup. ❤🙏🏻

[@SyKnife]

Progressive should be happy for the extra publicity. Have a sense of humor. C’mon. That C&D is the wrong response. They could have made a funny ad back in response.

[@cathrynanderson9524]

This was an awesome summary of all the excitement!! I saw another video today that i thought you might be interested in checking out ... I'm not sure if you covered any of the Blake Lively fiasco when she was promoting the movie It Ends With Us. I thought you covered this, but I'm not 100% sure. This is the story i watched: kzbin.info/www/bejne/j4nPkGiFgt6jjJosi=SOlhVspDmKzdlbvm

[@lisalalalisa174]

OMG I remember that Doll 10 clip in a past What's Up in Makeup. I think Jen needs to worry more about her lip fillers and whatever else she did to try to look like a Kardashian. Reports are starting to come out and some are truly scary! Telling people they don't use spf is incredibly dangerous. My girlfriend, a sun worshipper, got skin cancer in her 30s. Her dad, also a sun worshipper (used baby oil to tan with) got melanoma on his back, which spread to his lung. And he was what they called a Health Nut in the 70s. Didn't drink or smoke, had a vegetarian diet and was super fit.

[@smthsweet]

Congrats to Golloria George on her success and being recognized for her work and speaking up for Black Women in the beauty community. 🩷

[@pinkTonya24]

I truly miss Jaclyn Cosmetics lip products. Her lip liners are unmatched in my opinion

[@jayadora]

Could one assume that Tati lost her lawsuit considering halo was given to Clark.

[@jenluv]

She didn't lose because it didn't go to trial. They settled. In a settlement, no one wins or loses. We could say she lost Halo, I guess?

[@jayadora]

@jenluv that's a fair take. Thank you for clarifying for me.

[@jenluv]

@@jayadora of course! Anytime! :)

[@viivie267]

I'm so tired of hearing people's religions...

[@bernadettecaywoodblakely]

I'd like to know the final count of celebrity skin care brands that started in 2024. And the Laura Geller ad still chaps my ass. If you're an older woman you have to behave a certain way. You have to be conservative with your appearance or you look a fool acting like you're young. Anywho. Have a Merry Christmas all🎄🫶🏼

[@shellbell1974]

XOXOXO

[@monicapatton1405]

I think Morphe is actually making a comeback.

[@LauraLVTGW]

California laws are all crap, lets hope people in Arizona eventually get beach front property. 😂😂😂😂😂

[@ljkljkljkljk]

It’s misinformation to say chiropractors are not “real” doctors. My father is a real chiropractor who went to real medical school to practice real patients at a real clinic, to treat people who have endured car crashes, surgery, etc. Yes, there are the ones that are more like glorified PT’s which puts a bad rep for the real ones, and it’s frustrating to see people I look up to like you to spread the same misinformation.

[@BethHartSmith]

Still not a medical doctor. Which is the point

[@jenluv]

I never once said chiropractors are not "real" doctors. It is a FACT that chiropractors are not medically trained. That is NOT misinformation. No chiropractor (worldwide) goes to medical school. They learn information about the body in a specialized program, but that's different from medical school. Doctors of education are real doctors. Doctors of philosophy are real doctors. Doctors of chiropractics are real doctors. None of them are medically trained. They are not MDs and should not represent themselves as someone who is medically trained. Dr Dalton gives medical advice and uses her Doctor title to misrepresent her qualifications. That is wrong. Period. I too get disappointed when people that watch my videos say I said something when I absolutely did not.

[@Dawn_Aramoana63]

​@@jenluvAmen.

[@Dawn_Aramoana63]

That's crap!

[@umassigkap]

The are medically trained - they require a science degree and then chiro school. They have the right to use the title Dr as well

[@jkaya2]

❤❤❤

[@cindicleee]

❤❤

[@susanebailey]

❤❤❤

[@jo4vt]

💜💜