Top 20 Swiss Watch Brands According To Statistics - Watch Market Update 2023

[@1985Adonis]

Would be interesting to see the Swiss brands compare against the non-swiss brands. How do they fare against the Japanese and German brands mainly and also other countries.

[@mkyhou1160]

Apple dominates. I recently picked up an Ultra - they finally have a watch for watch lovers. Always on display, three day battery (I use sleep track and charge while in shower), Titanium and 100m WR.

[@drmanhattan225]

@@mkyhou1160great for the first few years then it will start to slow down and odd quirks will begin to appear. I also use an apple watch for sleep and exercise, but it's a piece of technology which will degrade over time as they want to you buy a new one.

[@davidc5191]

@@mkyhou1160 Apple doesn't make a watch. They make a phone accessory for your wrist. My guess is that Seiko would come in at #3 worldwide. Not much market share for the Germans especially since Glasshutte Original and Union Glasshutte are already part of the Swatch Group and A. Lange is part of Richemont.

[@mkyhou1160]

@@davidc5191 Citizen and Casio are ahead of Seiko. Seiko is just a small enthusiast brand with horrible quality control.

[@OneLordeAnimeClips]

@@mkyhou1160 Delusional take. Their QC is definitely not up to par the past few years, and I find brands like Orient are superior in the sub $1000 range by a fair margin, but to say that Seiko is "small" is just ignorant.

[@edwardb7811]

This was very helpful. Teddy has done a great job of informing us about all aspects of watches.I would be interested in a comparison to German and Japanese watches and perhaps watches from other countries. I have the impression China is very high in volume but hasn't gone after the high end. I wonder if that could change.

[@CurtisJ1738]

Yeah I agree man! I’ve always wondered if pistachios flavour is altered around Rolex’s

[@MaherMosly]

Excellent insights👍🏽

[@muhammadamir107]

maher as your fan. i noticed that you are a watch enthusiastic as well. could you make a video to showcase you watchs. i think i saw you wearing omega and jlc. and we want to see them in close. thank you my friend ♥️♥️

[@souhailbibih1591]

Didn’t expect to see you here 😂 Watching the covenant review 👍🏻

[@pdu4691]

As a newcomer to this world, it’s great to have this context about the relative size and success of the leading brands. A lot of “big”’names competing for that last 8.5% of the market.

[@spex7503]

One of the more annoying trends in any hobby is when enthusiasts start to fancy themselves as market analysts - in my experience, nothing kills passion quicker than a discussion of market share. That said, the level of research and presentation in this video is a cut above and very welcome.

[@petergaskin1811]

Especially if Rolex come out on top, being not a lot more than over-priced mass-produced rubbish.

[@mikesb69-87]

Blancpain (1735) and Vacheron Constantin (1755) certainly deserve recognition for being the world's oldest thriving watch brands!

[@qua77ro]

Thanks for the great technical content and being a fan of the less mainstream brands

[@simonnehme53]

Top Video, really love seeing Tissot and Tag Heuer getting there recognition in market share

[@draakisback]

I be curious to see the comparison between the Swiss and other countries like Germany and Japan. Seeing Rolex and then the top three eclipse so many other brands just goes to show you how top heavy the watch industry truly is. People going after Royal oaks and nautiluses as well as other truly expensive pieces eclipse collectors like myself where my most expensive watch is probably worth 6K-8k (outside of my VC overseas which I got for my grandfather).

[@tacuazinful]

I own a Victorinox Maverick, i bought it 12 years ago and the watch runs flawlessly, I believe any swiss watch brand is a respectable product, my dad owns a 2 Midos, one of them has more than 20 years and still in perfect function and image

[@0913749]

Great video. Even with these stats some pieces availability on your top 10 is almost nonexistent unless purchased in the grey market. I phased out of my Daytona and wanted to move on to something sophisticated, complicated, with history yet simple. Good lord, when the AD finds out I am from out-of-town, interest is lost fast. Since this is a want and not a need, I can always purchase in due time. Thanks for the information.

[@robertosanchez4021]

Please do more content like this in the future, would be interesting to see how brands out of the Swiss production perform..., like Japan, Germany and England and even USA...

[@casa2109]

A great summary and analysis in just a few minutes, Teddy. Thank you very much.

[@mannycalavera2335]

I just opted out. Got a Grand Seiko. Sold my Swiss watches. Current prices are stupid. And I am over the whole luxury shtick.

[@Beuxhwh122]

No you didn’t 😂. GS is garbage, enjoy your 70% BMW levels of depreciation.

[@DrBob0910]

Superb breakdown of the data Teddy! Appreciate your expertise and genuine desire to further our knowledge.

[@DecemberNames]

I just watched your video and I absolutely loved it! I found your presentation to be incredibly informative and engaging. You did a great job of breaking down complex concepts into easy-to-understand terms. I also appreciated the humor and personal anecdotes that you sprinkled throughout the video. It made the content more relatable and enjoyable. You're one of the few KZbinrs who I can consistently count on to deliver high-quality content. Keep up the great work! "I outsourced this feedback to AI"

[@vicrod5]

Excellent summary of the report ,thanks for turning what is probably a dense jargon filled technical report into a coherent ,accessible presentation ,well done .

[@jonathanmiles897]

This is interesting. What this reinforces to me is I don't particularly want to collect watches that everyone else is wearing.

[@sketchtwenty2]

Thanks for the interesting summary of the Swiss watch market. I'd be interested to see a similar breakdown of the international market for watches made outside of Switzerland

[@DRRNDL]

My favorite brand Longines! Hello from Dubai! ✌🏼

[@christianrodriguez7130]

Man when I first started my watch collection I spent 2 grand on like 8 invicta watches and I really liked the watches and how they look until I dove deep into the watch collecting world and realized how dumb it was to buy those watches glad videos like this exist wish I watched this sooner lol

[@patrickhartmann1540]

I don’t understand how the year over year sales graphic shows 2022 - 2023, when the data is based on 2022. Wouldn’t it be 2021 - 2022? Great video,BTW!

[@Mega-zi7ys]

It's for yeat 2022.

[@billybullis4415]

Teddy, you are awesome. I appreciate your professionalism, and your richly informative, crystalline style.

[@Megatraum504]

I wouldnt wear a Richard Mille if I found one on the ground.

[@KimChi4Life]

Yeah ok you never would never will anyway broke fool

[@sami.1983]

😂 this made me laugh so hard!!

[@Zyklop223]

Absolutely agree! These watches look like fucking toys for kids!

[@Martin-zx4qn]

Would sell it faster than picking it

[@marcscooltube123]

Amen

[@aanand2017]

Absolutely fantastic data analysis! Great Efforts can be easily seen in your presentation. 👍

[@kristofferglennpfalmer4751]

Thank you Teddy and team. I greatly appreciate this content. Keep up the good work.

[@Robert-xy6mt]

Awesome video brother! Please do these every year. and if there are aspects of the report you didn't get to that you'd like to do vids on I would ABSOLUTELY watch it. LOVE this kind of information!! Take care ad God bless!!!

[@IvanPavlov]

I was expecting that the Swatch group to have a much larger piece of the pie considering how huge they are. Great video Teddy! Really interesting and refreshing content. Please more of this in the future.

[@AbdulRWatches]

Great video Teddy, really like this kind of financial and statistical type of videos 👍🏽

[@heisenberg0022]

This vid is insane love it. Also can you do more rare watches and complex complications

[@derosa1989]

Tudor has a lot of room to grow! It's also interesting that Swatch sold about 1 million MoonSwatches even with disastrous market conditions for Swiss Quartz models generally. Without the MoonSwatch, is pretty much the entire Swiss Quartz market dead in a few more years?

[@alfieakaronaldog]

Omega, Breitling, and Tag Heuer make a tonne of quartz watches!

[@CurtisJ1738]

Hmmmm, I’ve never been sure about Tudor you know. I’ve always thought the Wars of The Roses would make a great graphic novel but I’ve been pushing all my finance into the watch sector of Central Europe. Who knows,maybe with the new regulations I’ll finally be forced into making new deals in the pistachio centre.

[@sumitkar8146]

Great content as always Teddy - would love to see an episode around the top 20 selling Swiss watch models

[@MSS-g7f]

Oliver Muller of LuxeConsult (the author of the report) gives a 1 1/4 hour detailed interview on the 2023 report here. There is a bit more detail on model volumes but a lot of that model related data is withheld under confidentiality agreements. I should warn you it is slow going. kzbin.info/www/bejne/fXWUhIqlhaZpeq8

[@TeddyBaldassarre]

Would love to do it. The challenge will be getting more exact figures on a unit basis. For private organizations it already is a challenge to estimate sales so narrowing that down more to models would be a tough task.

[@plantex625]

Rolex is the king, and Rolex sells more Datejusts than anything else. I saw an article at 1 point saying 27% of their watches sold are DJs. This means that the Datejust alone outsells almost all other brands

[@DrNitin14]

It's interesting to see how average value has increased. One viewpoint is how Teddy pitched it as customers wanting higher end watches. The other viewpoint is the quite frankly disgusting price increases across the sector in the last 5 years alone. Case and point the Omega Seamaster 300m has gone up from a retail of £3.6k to £5.5k which translates to a staggering price increase of 53% for the exact same watch.

[@truthserum9157]

Yep, same thing with the price of meat, autos and just about everything else, luxury items will always take the biggest jumps.

[@arercee5528]

I’m thinking about pulling the trigger on a three watch collection: 1. tank must 2. mint datejust on the jubilee 3. speedmaster professional Any opinions? I know it’s very mainstream, but it’s what I love, and I’m very picky. I’m pretty new to watches and I’m a bit of a minimalist, I don’t buy many “things”. I feel like these would probably stick with me for at least a decade, might buy and sell in the future, but I don’t intend to have a dozen watches at any point.

[@BollocksThreeofThem]

Very much appreciate the market analysis. It would be interesting to contrast the performance of the Swiss houses against the Japanese. I imagine the micro brands are still too small to be releasing meaningful sales figures annually, though that would be a welcome addition. And of course, the smart watch brands…

[@okfinn1]

Great video teddy, it’s always confused me as to how Rolex has the brand reputation as being exclusive while being so obviously mass produced

[@J0hnny8ravo]

Going down that route in 5 years tops every redneck will have a Rolex on his wrist. Some exclusivity…

[@markymarknj]

That's a good question! After seeing the numbers, it makes sense why AP, Patek, and Richard Mille are seen as exclusive, but Rolex being seen as exclusive does not.

[@jh-il5sb]

they feel exclusive because the demand still outweighs the mass production levels

[@Greysprunkiyay]

Because Rolex ADs sell most SS models out the back door to grey market dealers who collude to artificially inflate market value.

[@final_mile_music9713]

Like diamonds. All marketing. Diamonds are not rare.

[@Sisanf]

Fuzz out the #1 choice for the thumbnail!! Great video btw

[@dkwolfe1]

Very interesting. It also makes me glad I picked up a Tissot Gentleman.

[@speedmaster001]

Very nice research work Ted. Does these numbers help include secondary market?

[@gindg1147]

Nice technical report video! keep it up!

[@goodjob6582]

Such an interesting video Teddy! Thank you for sharing m. As always you don’t disappoint!!! Best 😊

[@timetravelinghistorian8341]

Love the knit tie, much cleaner look then with the with the open collar.

[@davidelliott948]

I look forward to this report each year as well. In particular, I like seeing the watch production estimates. Love them or hate them, Rolex is a beast!

Does such a report exist on japanese brands as well? And is there a way to know how the Citizen and Seiko groups are doing too in comparison to swiss groups/brands? Anyway, thanks Teddy for that video!

[@thetruthhurts7500]

This video is about real luxury watches

[@pranavms404]

@@thetruthhurts7500 it’s okay if you don’t know anything about watches.

[@slayergut]

​@@thetruthhurts7500 if you work really hard I believe you can afford a real luxury swatch too. It's ok if you're broke and dumb, there's always hope!

[@jorgemdiezmero]

​@@thetruthhurts7500 you know nothing about watches

[@themelodyminuteguy]

​@@thetruthhurts7500Your username perfectly suits this situation here.

[@emmanuelsilvaruiz]

Informative as always Teddy. Thanks for this type of content

[@marijanlorencin8022]

Great and very well informing video! Speaks a lot. Whatever we think about swatch speedmaster it turned out it was smart move for Swatch and didn’t hurt the Omega! Other than that I am surprise there is no word of Brequet; meaning they didn’t done anything significant in that respect although they are great brand with amazing time pieces

[@francisconoeartuzaleon1914]

Teddy, first of all I’m huge fan of your channel. I’m about to buy my first Omega watch and can’t decide between the Speedmaster Professional Moonwatch and the Seamaster Diver 300, any advise?

[@patrickhiggins3582]

teddy very intersting . i enjoyed your speach. best of luck to you and your company selling watches. im from ireland, do they sell micheal mille watches in ireland?

[@ilmostro16]

Half those Rolexes are sitting on Chrono24 waiting to be sold again lol😂. Okay maybe not half but it would be interesting to know how many of the 1.2 million Rolexes are flipper units still for sale via grey market, and then how many perpetually sit in bank vaults.

[@Greysprunkiyay]

Roman Sharf estimates that 66% of stainless steel sports models are sold out the back door. I’ll take his word for it.

[@TheSuperGenius]

@@Greysprunkiyay I'm surprised it's that low!

[@thierry1491]

Whenever I check a secondhand website most of the watches are Rolex. Their watches are good but the hype is nuts.

[@Santos.Sarmento]

Considering (not just Swiss) only wear thin dress watches with panels as clean as possible and a maximum of 39mm in diameter, my personal list in alphabetical order is: A.Lange & Söhne Audemars Piguet Breguet Cartier Chopard Jaeger-LeCoultre Patek Philippe Vacheron Constantin With the very difficult task of having just one model of each. Greetings from Brazil.

[@darylwardsnyder4406]

ALWAYS interested in the business side of the Swiss and / or Japanese watch industry. Well done summary.

[@Gumby56]

Can't get enough of your videos, keep 'em coming!!!

[@faelmayrink]

Keep producing content like this. It’s amazing. Good job

[@johnireland1629]

Very interesting. I was surprised at Rolex's continued strength...and happy as well since I have a few nice vintage ones. I was also disappointed that JLC was so far down the list. I wonder how these little companies survive consider the cost of having a boutique in Bevery Hills.

[@JohnJohnson-jw5uz]

Great vid Teddy, good data analysis. very interesting to see

[@Dr.GeoDave]

I do find this interesting. It adds some diversity of material on the channel and provides another way of comparing brands.

[@WorldView22]

It would be very useful to tally the companies by units sold since the latter is an indication of brand visibility.

[@nickgee7291]

I love these videos about industry stats. great video quality and a great host

[@charliespencer2448]

Thanks Teddy grew up outside Cleveland too

[@kennethgrisham9409]

Very informal and interesting Teddy!!! Good stuff

[@sabeaniebaby]

No one creates content like you do. Can't hardly afford any of these, but still interesting.

[@DarkPa1adin]

Teddy like a boss. only top level management people go through these

[@jroobz]

Beautiful presentation. How did you make the data visualization?

[@johnsmith-i5u]

Very informative video. It provides lots of details of the industry.

[@rassf1]

Fantastic video, Teddy! Keep videos like this coming

[@luisdiegoperez1786]

Awesome video. I love this type of videos!!!. Thanks for the great content

[@johnnyg419]

Love this breakdown, very informative. Love the Longines line of watches.

[@ivanlimin]

Nice. Pls keep us updated with industry info such as this. Maybe u can include consumers feedback or quality reports of top brands too.

[@tomasmadureira]

Great video Teddy, continue the great work! I would love to know where Seiko and Grand Seiko would stand in that ranking. I am guessing they are as big as some of those Swiss brands.

[@litan114]

good new contents - I like it - Thx Teddy - KUDOS!

[@craigcooper8810]

do the japanese brands plz teddy!!

[@davida8407]

Great video! I would definitely watch a video going through the whole report!

[@alexp3752]

Thank you, Teddy... Wonderful and insightful video!

[@bobbynotwomack]

Excellent job to you and the team for doing the extra on this video, Teddy. Really well executed on a visual level and helps a video over the numbers much more palatable and enjoyable for the audience. Well done, sir! Keep up the awesome work.

[@dessdias]

Love your content Teddy.. big fan!!

[@hitchhicker92]

MAAAAAAD thank you so much Teddy!!! Just the fact that you get to be commenting these figures on a public platform is representative of the juggernaut you've become. You're incredibly knowledgeable and professional, polished informative and entertaining, it's been a real pleasure to watch you grow over the years... 🫶🏼

[@MrHalimblack]

This was great info!

[@jimt7292]

Nice to see this type of data from time to time.

[@simoc69]

Great video. Would love a longer deep dive on the report

[@koen7648]

Hello Teddy, I have a question that not concerns this video. My dad has a simple Diesel watch that he loves, but it is Diesel so the quality of the watch is low. I was wondering if you know a better version of the Diesel DZ4056. If possible below €1000. Hope you know a model, the jewelerystores in my town don't know the answer. Thanks!

[@MrVoayer]

Interesting data and numbers that give various perspectives on market, volumes and earnings. All of it makes you marvel upon a small country that makes bilions in profit value and all of it on a several centuries old technology !

[@carlosr.vazquez594]

Excellent and very professional Teddy. I congratulate you. More videos like this.

[@Ratchetfan321]

Now what about global like japan US German UK ect? Id be intrested to see how they compete.

[@wh0tube]

Wow! Never imagined Rolex would be so common! 😁 thank you very interesting video.

[@divineshelter5029]

Excellent insights on the World Of Watches.. WOW!

[@alwayspooh1588]

Imagine the watch market pre-internet: Richard Mille would be a brand no-one would have heard of, Rolex would be sold at retail and always available, Omega would be the same, wait lists would be unheard of, Breitling would be the same, VC like PP would be known but only the very wealthy would own one. Bloody internet!

[@SIZZO76]

You speak truth

[@wavygoods877]

Love my santos two-tone🙌🏽

[@Churchbass317]

Nicely Done! Thanks Teddy.

[@bernardhossmoto]

Here in Austria (and also Germany) Breitling is very popular. Not in other markets, obviously.

[@diavalus]

Breitling is underrated.

[@bernardhossmoto]

@@diavalus no joke, I think the Chronomat is the best sports watch there is. It is a Seamaster and Speedmaster (or Submariner and Daytona) in one.

[@diavalus]

@@bernardhossmoto I really like the SuperOcean Heritage II. That’s such a stunner!

[@bernardhossmoto]

@@diavalus It is!

[@appubaje]

Great video 👍🏾 and nice insight

[@cedshred1676]

Super interesting, please keep doing videos like this.

[@TheApprentice00000]

Is it possible to have access to the entire document? Thanks

[@yourbostonguy]

Love all the nerdata ❤🔥🔥🔥 keep it coming

[@jaylc]

Longines...how many units exactly were sold Teddy?

[@linhaichou]

It is good to know those numbers. Thank you for this great video.

[@Chronocam1]

How many watches sold for longines?? Thats a stat that interests me since they are entry level luxury

[@markrhode5069]

Thank you. Great report.

[@MilosVojar]

This video is different from the rest of your videos, but very interesting and I would love to see more analysis like this. Thanks.

[@JJPalma-lx5yn]

Awesome video! Very interesting!

[@osirisfernandezqueretaro5114]

Great presentation and figures, also I can practice listening 👂