10 Worst Watch Brands Right Now

[@JoeCC0087]

There is a sharper tone to your videos now in complete independence. Keep up the good work.

[@alphacause]

Andrew, this video demonstrates why you are on people's top 10 list of favorite watch KZbinrs. Not only is your voice so velvety that it could soothe a rabid tiger into docility, but your commentary is so wonderfully witty, so replete with memorable one liners, puns and humorous analogies that you could put most stand-up comedians to shame. Even if someone were not into watches, I would recommend them listening to your commentary on watches to illustrate what a wordsmith truly is!

[@AndrewMorganWatches]

Thank you 😊

[@scottsolomon8537]

Wit on par with Dennis Miller or the late great George Carlin

[@stephenbaluran3298]

Bloody hell, mate! I couldn't help but read your comment in his velvety voice. 😂And now, "goodbye."

[@alfieakaronaldog]

You guys need to get a room 😘 😂

[@L.A.C_Santos]

I read it imagining his voice.

[@malikknows3510]

You are absolutely correct on Rolex. Well done. When the shortage ends, why should we support AD’s who didn’t support us?

[@clambake3771]

There’s no “shortage” bro

[@Slapdash1]

@@clambake3771 Nor will it ever end

[@nevermore9116]

What shortage? It's all made up.

[@Weakeyedominant]

​@@Slapdash1it will end for a lot of their models. Pretty sure most of their line up is available these days outside of the Daytona, GMT and a handful of rare dial combos. Not sure why anyone is paying over retail for a sub either.

[@mingzhu7049]

@@Slapdash1 Funnest thing I've ever heard. Everything will end, you included.

[@bullnose01]

"A mausoleum for a once great watchmaker." Brilliant description.

[@davem8836]

"Just make it up. Who's going to check?" Worked for me in a 35 year career 🤣

[@matthewmonaghan3122]

😂😂😂

[@IskanderVFX]

underrated

[@chrisb.h4605]

My ex brother in law has absolutely no qualifications whatsoever .. and just BS's his way through life and is earning £75 k upwards ... although I'm sure he gets these jobs.. just so that people don't have to listen to his false name dropping and BS ..

[@panorama4526]

Politician…

[@hectormonclova7563]

You are such a writer. Not only an expert in horology and someone with such good notions of aesthetics and technology in the industry, but you write with such poetry. It is always great to hear you... ❤️

[@Nadarama1212]

Jeez you really are knocking it out of the park. I never comment, but your quality output, deep knowledge and lightness of touch are really a joy.

[@junaidmogal1081]

David Attenborough like Narration, lol.

[@MrKeryback]

Bot comment lol

[@junaidmogal1081]

@@MrKeryback who? Me or the Original Commenter?

[@MrKeryback]

@@junaidmogal1081 the original commenter 🫣

[@dappolajon7008]

@@MrKeryback i really see these type of comments on alot of videos now

[@Yepper1234]

Spot on with Rolex in particular. When I can walk into the dealer and plop my money down and walk out with the Rolex I want. Then I might.

[@chrispenn715]

Disappointed that Spaghetti Scametti didn't make the cut..... 🙂

[@EricPach]

They are better than Rolex, Patek and Omega combined...It even says on their website.

[@chrispenn715]

@@EricPach 😂😂

[@ProfessorPesca]

This is the worst watch brand list, not the best. Scametti will always have that perfect trifecta of beauty, craftsmanship and credibility that most brands can only dream of.

[@chrispenn715]

@@ProfessorPesca Hahaha - good point!

[@EricPach]

@@ProfessorPesca yes, they are made from exotic materials like forged paper mache

[@thecianinator]

Contents 00:48 - Breguet 02:54 - Blancpain 05:02 - Panerai 07:58 - [Spoiler Alert, Base64 Encoded] Um9nZXIgRHVidWlz 10:23 - Gerald Charles 13:24 - Baum 15:41 - U-Boat 17:00 - [Fashion Brands in General] 18:56 - Biver 22:02 - Rolex

[@sskumariyer]

Andrew, you're literal watch royalty (well deserved, if i may add- with your level of knowledge and passion for watchmaking.) It should be a literal walk in the park for you to get any Daytona (or GMT) of your dreams.

[@balazskertesz5010]

My favorite worst brand is Piaget. The make some fantastic watches, have a great history and undeniable luxury credentials. And what they do with all that greatness? Literally NOTHING. When they came out with the Polo 79, I was quite enthusiastic, but the pricetag of 73K is simply ridiculous for what you get (a no complications gold watch). Who the heck is this even for?!

[@mikewinston8709]

Breguet….you know they’ve slipped when you see them discounted, brand new, at Bicester Village…..😂😂

[@markhurley3242]

Watching this video should be made mandatory for all of the CEO's for these watch brands. Absolutely spot on and to the point, well done Sir!

[@lucijanloje2054]

Amazing, witty, sense of humour I thoroughly enjoy in every video. Easily one of my favourite KZbinrs. Keep on the great work!

[@robh8893]

Great video again! I agree with most of your thoughts, but I really hope some of the brands like Breguet and Blancpain will listen and work hard to regain their previous glory!

[@KingPantocrator]

Add Richard Mille and you've got the perfect worst list

[@skibooski6884]

I swear they make the ugliest watches in the industry, I don’t care how complicated the movements are

[@Zeus-kj7nn]

Complicated uglyness​@@skibooski6884

[@aristideau5072]

I made a more detailed post saying the exact same thing. What am I missing?. or are we the philistines here?

[@The_Unsuitable]

Nah guys I agree with this, RM look terrible

[@jewblin5305]

They look like lego watches

[@mlichstein1]

Looking forward to U-Boat's new offering, The Final Solution.

[@Newerasamearea]

Wow.

[@pistonburner6448]

"Oh no, my watch disappeared! I've heard rumours it's been seen in Argentina..."

[@Peanutdenver]

It's like Hamilton offering up the Nagasaki and Hiroshima as their new pilot watches.

[@josemedina1983]

If Seiko offers the Kamikaze watch I would be first in line. Not even kidding... the history just too good of making a cheap one time use watches is quite insane. Funny thing Seiko museum just calls it "1940 pilots watch" LOL.

[@MichaelWillems]

Or “the V2”. Or perhaps a tank watch called “the tiger”. Or… I could go on and they would get ever more cringe. Dachau, anyone?

[@limitingfactor3678]

return to form, I would say.... the last video this good was back in the days when you reviewed Omega seamaster aquaterra vs Rolex (despite my Omega going back to be serviced twice in two years I still wear this watch)

[@mikelob6707]

Bro, your humor is on a different level, like an undipped biscoti, I love it

[@sfg5724]

Another great video Andrew, educational and entertaining. Especially the section on DW. Icky is so spot on! Biver "It looks like an Invicta" So true about Rolex, especiall the part of the sales person in a shiny suit.

[@michaelpetrik334]

Why does everyone get this wrong? Blancpain is not the oldest watchmaker in the world. The oldest is Gallet & Co. Founded in 1466, that’s 558yrs of operation!! To top it off, they are still independently owned family company to this day. A long time ago I was participating in a watch forum and this same statement came up, to which I replied as I just did. Much to my surprise, I received a reply from Nicholas Hayek Sr, pointing out that I was indeed correct, and jokingly ended with they still won’t sell the company to me. I saved that email, I think I will have to look it up in my backups, so I can post a screenshot of it. Great channel Andrew, I am rooting for your success!!

[@kfmathew]

Absolutely. I wonder why nobody seems to have heard of them.... They did start out making clocks rather than watches, though, if I'm not mistaken? And do they make watches now?

[@michaelpetrik334]

Yes they are still making watches today. Most of watches they make for public consumption seem to sell out almost instantly. I know they also make watches for many other manufacturers and governments. So they are difficult to get ahold of unless you go used.

[@kfmathew]

@@michaelpetrik334 thanks 👍🏽

[@BillyC1975]

I really think Blancpain could attract more buyers with a 39 or 40mm new release.

[@safarit678]

Thier "women's models" are 38. Silly dial colors and bracelet. Tudor is dominating simply for listening to people a d releasing tasteful 39 ans 37mm watches, nothing more.

[@pistonburner6448]

That's what she said

[@johnprosser5035]

They have just launched a 42mm which with its short lugs wears more like a 40mm

[@alejandrososa5146]

Watch snobs talk a big game about Blancpain’s history and legacy, yet very few pull the trigger. Too expensive for fairly unremarkable looking watches that next to no one would ever recognize or comment on

[@lazyguitarguy22]

The issue with Blancpain is they are expensive and don't offer the value prop or features seasoned collectors value such as proper proportions. What do they offer over a Rolex Submariner besides some "history" and "better finishing". If that is all they can sell and it wears like a hockey puck they will remain where they are.

[@dannysimenauer5745]

If only Rolex watched this video and received the message about how poorly most of us are treated by the AD's when all we want to do is buy a watch like we could before Covid. Well put Andrew.

[@Mr_Paw_revised]

Problem is Rolex likes this situation. Despite many models being valued now below retail prices, it’s still fueling hype, scarcity and manufactured prestige. The most desired models are still vastly unavailable. It allows Rolex to raise prices systematically and therefore increase their profits. I’m afraid in the next 20 years we’ll see a decline in the industry and no one will land harder on their ass, than Rolex.

[@dannysimenauer5745]

@@Mr_Paw_revised I feel the same way. In the 1960’s Mercedes made their cars hard to get before introducing the C Class to appeal to more buyers. Rolex and the AD experience is a turn off for anybody who has dignity.

[@ivanovooko]

they know and don't care. how many singers mention omega or iwc in their songs? :)

[@Area_man115]

@@ivanovookoThere’s a metric

[@LouisGiliberto]

That Panerai was savage. I've seen a better finish on a 1970 Timex movement.

[@Zeus-kj7nn]

Yes put me right off them. He just saved me a small fortune.

[@serviceprive]

So good to have you on you tube . Thank you.

[@chadsmith3722]

Your video’s are getting better and better. So much fun and knowledge in them.

[@rako00n]

Im so glad you went your way with AMW. Videos are ace, great combination of detailed information and humor.

[@drnick40]

I wouldn’t bash Blancpain and Breguet. They are two of the greatest watch brands. I would go after the Swatch group for ruining great brands.

[@alsharkawiamr]

Thank you Andrew for the pleasure of watching your content free from any commercial cause ❤

[@alwaysforward28]

if this whole watch thing doesn’t work out, u have a bright future in comedy. i had no idea you were so funny 😂

[@peakrider4886]

Ah Andrew, you had me in stitches throughout all of that. So many genius quotes in there I’m going to have to replay this over and over again!

[@theshadowman1398]

Swiss trying to promote a watch through skateboarding. I am 100% sure why other watch brands especially the ones under the same umbrella ( Richemont ) kept their mouths shut is because they wanted to see what a massive train wreck it would be.

[@ToddH116]

I liked that very subtle reference to Blancpain as “white bread” I see what you did there Mr. Morgan… 😂😂😂 Honestly, I’d listen to you narrate paint drying at an accounting conference. Keep it up sir!

[@ChefDaveKrul]

Brilliant video andrew ! Lots of knowledge and comedy . Just wondering if you and tom will be doing back and forth videos , they were always a joy ! Big fan , thanks for the content !

[@prasenjeet111]

Putting Rolex there was a gutsy one. Appreciate it. They are literally relying on the historical models and some decisions that made them iconic. Otherwise what they have done in recent years

[@clambake3771]

If you want to know what Rolex has done in recent years, start by looking at the Omega catalog and look at everything Omega have copied from Rolex.

[@fj7509]

@@clambake3771 TRUEEEEEEEE

[@DuhamelRosado]

@@clambake3771 Weren't the Speedmaster, Seamaster and DeVille lines launched before their Rolex equivalents?

[@bibby65]

​​Three of Rolex main models were copied from Omega.What goes around comes around

[@jewblin5305]

@@clambake3771What are talking about? Omegas look totally different.

[@martinesquivel5434]

Great point with Rolex, I've been fortunate enough to not have to deal with waitlist, both watches I was able to get within two weeks of asking. Love the brand but like you said, you shouldn't have to feel like they are the ones doing you a favor of owning one. A big cause of all of this is the secondary market.

[@Markus__B]

Back in the 90´s. Walk into an AD, "I really like the Submariner" Sure, cash or Card? No nonsense, waitlist, buying history BS. As much as I still like the crown on the dial I hate the faff they built around it.

[@davidowen2859]

Not forgetting a discount. Bought my gold day date in 2009. Walked in, liked it and got 10% off.

[@michaelfierman3256]

The vicious quips are coming faster than Addison DeWitt and Margot Channing at the Cub Room! ( and Congrats on 200K! )

[@thinaphonpetsiri9907]

Kinda sad to see Breguet in the list but I’m agree with you. One of their watches, the Classique 5177BR/15/9V6 is actually the one I am saving up to buy. (I guess I’m a weird guy who likes something that looks vintage with roman numerals)

[@JvanSevenhoven]

Looking at a 2011 yellow gold marine right now, same price as a steel Rolex Sub GMT. Makes no sense.

[@henryszubielski8601]

Just discovered your channel last night. I am absolutely enjoying you content. Thanks for keeping it really.

[@gouthamkgh]

Oh how I missed this wit! Incredibly entertaining, knowledgeable and funny vid.

[@ralphus555]

Exceptionally well written and entertaining vid. Just subbed...

[@knutjunker2019]

The German term "u-boot" describes both civilian, research and military submarines, like the term "submarine"

[@clivew772]

True, but there are those in the watch world who seem not to worry about making, selling, buying or wearing replicas of things designed to Nazi and Fascist specifications and used for those purposes. I’ve been reading and viewing watchy internet content for 20 years (not, I admit, exhaustively) and Andrew is the first commentator I’ve seen point this out.

[@georgeboubous8318]

It's not a German term. The German word is "Unterseeboot". "U-boat" is the English version of the German word, and refers to the submarines of Imperial Germany during WWI, and Nazi Germany of WWII.

[@EinsteinsTrousers]

I'm a budget-watch man. (Over £200? Not interested.) However, I'm also a fan of stand-up, and comedy in general, so I watch your channel, about watches I'll never afford, simply for the giggles. You are, if you'll forgive me saying, funny as fk. Thank you.

[@richardwysocki8300]

Very informative and entertaining! Really enjoyed Andrew's sense of humor, too.

[@boerboelmummy5075]

Thank you Andrew, and congrats on the 200k.

[@plamen2110]

Excellent video! I laughed out loud when you whispered “my wife”. You will forever be the OG. Thank you for continuing on.

[@MrMroliversmith]

Jaeger-leCoultre. The Queen wore one at her coronation. They made difficult bits for The Holy Trinity. Yet they struggle to charge Rolex money and depreciate like a falling piano. What's going on?!

[@onlythebest3311]

Marketing, lack of fake wait list. People want what they can’t have. This results in Rolex watches keeping their value vs a great brand like JLC that loses 30-50% of the value before your credit card signature is dry…which in turn makes more people wanting Rolex and not want JLC….

[@bmunson4920]

GP has the exact same issue.

[@asdfyxcv1100]

a non-complicated "Master" is now to be had for more than 10k euro RRP. There you have it. Oh and GP: 38mm Leaureato in stainless is now only available in that mustard yellow and costs more than 15 grand. It simply isn't worth it

[@MrMroliversmith]

​Patek don't tell you their RRP but the market value (Chrono24) of a nearly new perpetual calendar Polaris is £22k - the same price as the cheapest, uncomplicated nearly new Patek (let alone the crazy Nautilus & Aquanaut prices). The quality and heritage are the same league - just not the prices.

[@DavidMiller-lk3ir]

If you shop around from an authorized dealer someone is always ready to deal. JLC is great. Once you know the model you want call several authorized retailers and see what they will do. They could ship it to you. The boutiques probably won't give anything off.

[@OntheWrist]

The U-Boat brand name is very poorly chosen. They have some cool individual watches, but I can't bring myself to wear something with U-Boat on the dial.

[@davem8836]

Agreed. They may as well called it "Lusitania Civilians Sinker."

[@simonmcguire4290]

😂​@@davem8836

[@julienfroidevaux1143]

We fought the wrong enemy .😊

[@phillipsugwas]

Just call it Das Boot

[@dr.kevinmoore8889]

Yes. Exactly.

[@AstronomyGarage]

That bizarre video from Roger Dubuis had me both cringing and laughing. Another great video!

[@theospathopoulos7709]

Hi Andrew and good luck to your new channel. One recommendation: use the partitioning feature of KZbin for your videos so that viewers can navigate easier through it!

[@gavinwhite9743]

The writing is superb, educational but with such satirical style!

[@ph8077]

To quote Frank Drebin: "Nice Biver!"

[@lazyguitarguy22]

😂 classic

[@chipmartin7608]

Surely, you're not serious...

[@BudgetWatchReviews]

@@chipmartin7608 He is and don't call him Shirley..

[@ftir1450]

Andrew, I love how you slip in Simpson's quotes. Keep it up!

[@leealan6416]

Continue to watch. I just purchased a Casio Calculator Illuminator for fun. Lights up when you turn your wrist. Cheap crappy watch, but 100% Gold. Time , date, year, Calculator, Data storage, Alarm and cool. I collect vintage Seiko, but love the reviews and your new channel.

[@flemmingsorensen5470]

You absolutely nailed it - again! Well done👍☺️

[@TheRealLazyBear]

This channel to me is like Top gear ( the original BBC version), i did not even like cars or even know about them or cared about them, i just watched it for the content. I have no idea about watches, no intention of spending money on buying luxury watches. I watch this channel purely for the amazing content.

[@Evan-qo6db]

Wow! Just found you channel. New fav watch channel by far! Insane informative, hilarious and crazy entertaining.

[@Mel-95]

Andrew, yours is the most entertaining watch channel I know. Others try their hand at it, but you actually have important things to say amidst the clever humor. Great stuff!

[@tailsneon556]

Didn't a certain Andrew Morgan once own a U-Boat? Congrats on 200k!

[@byronmclean8323]

I bought a beautiful Rolex solid-gold President with the MOP dial and Roman numerals about 15 year ago, but the price skyrocketed, so I put it away only for special occasions after its 10-year service interval. I was forced to get a cheaper Air-King 116900 for daily wear (I thought about the latest iteration, but I prefer an oyster case). I have tried Breitling (1953 reissue) and looked at Omega, but I just can’t shake my love for Rolex. So, one of the worst is still the best for my wrist! Great content, as always. I’m sure your newest endeavor will be a smashing success, Andrew. Cheers!

[@sergeyyatskevitch3617]

Wow. Andrew is at his best - exquisite and elaborate vocabulary combined with a sharp, straight to the point look. Like a cruise missile, which can navigate through a complex terrain to precisely hit the designated target. Bravo!

[@taidee]

I simply come here to listen to Andrew, whatever he's talking about 🤣🤣

[@oneeyeman6258]

One of your best Andrew!

[@osamu_90]

"It's like David Lynch drank lead paint" 11/10 video and very insightful. I wanted to say Universal Genève, but its recent acquisition by Breitling might revive the long-dead brand over the next couple of years (Breitling CEO estimates 2 years) and I'm very excited for that.

[@onewatchjustisntenough]

I absolutely love how you narrate and bring forward examples in a very visual manner. The way you depict the conversation and the way it flows is just amazing

[@erajasadi7667]

Great video and I must agree with all the brands that make this list even though my watch collection encompasses two Rolexes (the classic Sub and the James Cameron), a discontinued Blancpain Air Command all-steel chronograph, and a Seiko. And to boot, the next watch on my must-have list is yet another brand that makes your list: Panerai (I'm saving for the 47mm Submersible). I like dive watches and all these brands make great ones, although I agree with why Rolex, Blancpain, and Panerai make the list!

[@danieljunior7821]

Very nice!!! (That patreon list is quite funny! lol, for sure it will grow!)

[@kernicterus1233]

It needs updating me thinks as I’m not listed, not that I need publicity.

[@slapshot0074]

A james corden diss is always welcome.😂

[@ListenToPowerViolence]

Rolex is the best at movement accuracy and durability and also the best at bracelets.

[@cedarcanoe]

Priceless content. Very well done!

[@sameverett5842]

Ahh man, where has this channel been my whole life! I’m chuckling all the way through…… “the first part of its life as a hockey puck” brilliant video

[@SampleTracks2224]

The reason Breguet attracts so much opprobrium is because this channel's audience is made up not just of watch enthusiasts but sports-watch addicts in leisure suits and mouthbreathing "investors". Breguet doesn't really do sports watches, and doesn't lie like Rolex in its advertising to people of limited critical-thinking capability. So it's an easy one to shoot at for the likes.

[@Michaeladechatillon]

Leisure suits, trainers and hoodies indeed! I couldn’t agree more on the excellence of Manufacture Breguet. It’s a Haute Horologerie brand that caters to a sophisticated clientele with an appreciation for an old world ascetic. Breguet doesn’t embrace hype but rather distinguishes itself from any sports watch motif. The Type 20 & Marine lies are as close as one could get to sports, with a little imagination.

[@StruanRobertson29]

Absolutely correct....in my mind rolex had become quite sickly thesr days....majority of folk use it as a tool for showing off, there is no appreciation of horilogy there..breguet is the polar opposite...I would be so proud to own a breguet one day...

[@weakest_serb]

Dude the people in this comment thread are the snobbiest watch nerds I have ever seen

[@StruanRobertson29]

@@weakest_serb thanks for taking note of our fine taste....its much appreciated sir

[@Michaeladechatillon]

@@weakest_serb having a shirtless photo of just your torso as your profile picture is equally profound

[@davidgottfried5819]

Loved the perfect use of the Abe Simpson quote! LOL

[@surfleetsurfer6370]

Baume & Mercier wristwatches are total crap. I own one. It has never kept exact time, despite being returned on several occasions. And without any warning five years into owning it, the crown fell off. 😢 These watches are a scam. You pay 5kCHF+ for a wristwatch and you can get a more reliable and robust timepiece for under 50CHF from Casio.

[@sinesaii]

I really enjoyed this. Well done sir.

[@flottenheimer]

About time the word got out. Bravo, Andrew.

[@gregf9160]

Andrew, mate, if all else fails, you do have _the most fantastically soothing voice_ with amazing dynamic range, and a career as a voice actor is yours for the taking 👍😉

[@Aliens_Gonna_Get_Ya]

Just bought my 3rd Casio F-91… an orange one… 👍😊💥

[@rolex517]

I just took delivery of a Rolex Sprite, it took me two years, five months and four days but I had zero purchase history, I was just annoying and stopped in every month or two to play with the display model. That being said I had a great purchase experience when my time came and it felt like a dream, the sprite was the only model Rolex has made that caught my eye and it will be going in many adventures with me.

[@HJ-vs7lf]

A Rolex was always extra. You have got to judge the design in the time it was made, and compare it to watches from the same era. The jublee bracelet and fluted bezel, two tone or gold colors, they have always been flashy status symbols. There were always more subtle alternatives available.

[@thebusinessfirm9862]

Such delicious dialogue. Thanks for the time you take to write these scripts.

[@Stinger430]

The Baume section had me rolling on the floor.

[@gavinivester6720]

Speaking of brands using skateboarding to promote… kzbin.info/www/bejne/iqSap36iiLd4nZYsi=aMie8fOzIoGG5Nt6

[@boombox05]

Brain shart....

[@egeergun1995]

Jacob co, richard mile,hublot ,tag heur definitely must in this list.

[@brianhilsden2880]

On top form with this one Andrew. Brilliant 👏👏👏

[@24934637]

Rippped off, conned, scammed, beaten up etc.......Nothing worse than paying £5K for a Spaghetti Scametti! Who would have thought that such a (Allegedly) well respected brand would actually turn out to be a rip off at such a price??

[@ottomondo1368]

I’m only into Breguet and Blancpain being “worst” brands and I am reminded of an article I read circa 2018 that Rolex was done- boring, no innovation same watches for past 40 years, your father’s watch, etc. 😂😂😂. Good luck Andrew. 😢

[@dunphyc3]

Putting Breguet on this list really annoys me. What they're guilty of is not exploiting their brand and churning out overpriced stainless steel sports watches. They are what they are which are high horology watches that exhibit amazing levels of craftsmanship. A classique blows a calatrava out of the water in terms of what you are actually getting.

[@SlickDapper]

I think the point he was making went over your head a bit…

[@perezpepito104]

They are guilty of exceptionally poor and inexcusable marketing.

[@Lbfree125]

Andrew, you are the Roger Bennett of Horology. Thanks for being you! Great video. ❤

[@markdickerson3486]

… it’s like David Lynch drank lead paint…. Once again, fantastic commentary and content while causing me to do a spit take with my morning coffee. Andrew, you’re the best.!

[@antevrankovic4539]

Agree for Rolex, Panerai, and Breget as much as I can remember =)

[@micknick74]

You'll surely take the place of sir David Attenborough when time's due 😂 brilliant

[@MasterSam85]

You nailed it ! Couldn't agree more...I wish Breguet and Blancpain did something, but Swatch Group focuses only on Omega it seems...also aligned with you on your last pick ;)

[@teamredgutz399]

You’re right about the Rolex purchase experience - it stinks. I walked into a VC boutique on 57th Street in Manhattan, was treated like a valued customer and came out ordering an Overseas Chronograph. What a much better experience. The Rolex authorized dealers I have walked into in Manhattan (where I live) won’t give me the time of day as a customer and I have numerous Rolex watches. Arrogance is a very off-putting thing when you’re trying to buy a luxury time.

[@aDocandhisWatch]

Brilliant video as always!! That James Corden comment is pure comedy gold!! 😝😂😀🙌🏻👍🏻

[@woozertoo]

Andrew quoting Abraham Louis Breguet Simpson is almost perfect. Just needed to hang an onion off his belt. Which was the style at the time.

[@vegancreativ]

I’m selfishly happy to see Breguet continue to become less popular as I’ve been window shopping their pieces for a while. The 7057 and 7097 are now designs within reach, not to mention a handful of absolutely gorgeous Classique models. A white gold Breguet Classique to me is one of the ultimate sleepers and the variety available for Rolex OP41 money is irresistible. My wife already has an OP34 red grape, so I have no need to see one on my own wrist.

[@centrallyintelligentagency]

Solid take, I agree.

[@seancatacombs]

The concept that mechanical watches are inherently classier and cooler than quartz watches was almost entirely invented by Biver. It's the equivalent of responding to the proliferation of 5G smartphones by saying 3G flip phones are what people of good taste use, and that the grainy audio and LCD screen are romantic -- and having the entire world believe you.

[@jacemonboutwell1986]

Womp womp

[@firminshepherd4834]

Yo great stuff! I'm not a fan of sci-fi but seriously considering checking out the books, esp. if they are anything like the narration here. Cheers, Andrew!

[@chrislyall6251]

A great upload Andrew,and a eye opener,but i have to disagree with you about Breguet,it has and always will have " IT " as you so kindly put it, trends in technology and what people buy will come and go but Breguet as a brand and its Timepieces will always have a certain Genesis quo,which will always have a place in our hearts.

[@gavinivester6720]

That SHOULD be true, but for all its riches, Breguet is at present a has-been. Prime candidate for some attention.

[@chrislyall6251]

Maybe at present, but quality and history, Always shine through.

[@threethrushes]

"Genesis quo"