10 Worst Watch Brands Right Now

There are great brands and then there are some not-so-great. Then there's the worst, and it's those we'll be looking at today!
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Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches-whatever-you'll be sure to enjoy AMW!

[@dscotp185]

"Smaller than a Quark at a Proton party" .....Hysterical quote....🤣

[@rodrigodepierola]

I'm stealing.

[@LawrenceLapitan]

Came here to comment the same thing!

[@bunyann90]

*tips fedora*

[@robertcalkjr.8325]

I loved that one also! LOL

[@MichaelWillems]

This will become part of the lexicon.

[@JoeCC0087]

There is a sharper tone to your videos now in complete independence. Keep up the good work.

[@davem8836]

"Just make it up. Who's going to check?" Worked for me in a 35 year career 🤣

[@matthewmonaghan3122]

😂😂😂

[@IskanderVFX]

underrated

[@chrisb.h4605]

My ex brother in law has absolutely no qualifications whatsoever .. and just BS's his way through life and is earning £75 k upwards ... although I'm sure he gets these jobs.. just so that people don't have to listen to his false name dropping and BS ..

[@panorama4526]

Politician…

[@bullnose01]

"A mausoleum for a once great watchmaker." Brilliant description.

[@alphacause]

Andrew, this video demonstrates why you are on people's top 10 list of favorite watch KZbinrs. Not only is your voice so velvety that it could soothe a rabid tiger into docility, but your commentary is so wonderfully witty, so replete with memorable one liners, puns and humorous analogies that you could put most stand-up comedians to shame. Even if someone were not into watches, I would recommend them listening to your commentary on watches to illustrate what a wordsmith truly is!

[@AndrewMorganWatches]

Thank you 😊

[@scottsolomon8537]

Wit on par with Dennis Miller or the late great George Carlin

[@stephenbaluran3298]

Bloody hell, mate! I couldn't help but read your comment in his velvety voice. 😂And now, "goodbye."

[@alfieakaronaldog]

You guys need to get a room 😘 😂

[@L.A.C_Santos]

I read it imagining his voice.

[@malikknows3510]

You are absolutely correct on Rolex. Well done. When the shortage ends, why should we support AD’s who didn’t support us?

[@clambake3771]

There’s no “shortage” bro

[@Slapdash1]

@@clambake3771 Nor will it ever end

[@nevermore9116]

What shortage? It's all made up.

[@Weakeyedominant]

​@@Slapdash1it will end for a lot of their models. Pretty sure most of their line up is available these days outside of the Daytona, GMT and a handful of rare dial combos. Not sure why anyone is paying over retail for a sub either.

[@mingzhu7049]

@@Slapdash1 Funnest thing I've ever heard. Everything will end, you included.

[@alwaysforward28]

if this whole watch thing doesn’t work out, u have a bright future in comedy. i had no idea you were so funny 😂

[@dscotp185]

Congrats on 200K subs. Well deserved.

[@KingPantocrator]

Add Richard Mille and you've got the perfect worst list

[@skibooski6884]

I swear they make the ugliest watches in the industry, I don’t care how complicated the movements are

[@Zeus-kj7nn]

Complicated uglyness​@@skibooski6884

[@aristideau5072]

I made a more detailed post saying the exact same thing. What am I missing?. or are we the philistines here?

[@The_Unsuitable]

Nah guys I agree with this, RM look terrible

[@jewblin5305]

They look like lego watches

[@Nadarama1212]

Jeez you really are knocking it out of the park. I never comment, but your quality output, deep knowledge and lightness of touch are really a joy.

[@junaidmogal1081]

David Attenborough like Narration, lol.

[@MrKeryback]

Bot comment lol

[@junaidmogal1081]

@@MrKeryback who? Me or the Original Commenter?

[@MrKeryback]

@@junaidmogal1081 the original commenter 🫣

[@dappolajon7008]

@@MrKeryback i really see these type of comments on alot of videos now

[@chadsmith3722]

Your video’s are getting better and better. So much fun and knowledge in them.

[@serviceprive]

So good to have you on you tube . Thank you.

[@chrispenn715]

Disappointed that Spaghetti Scametti didn't make the cut..... 🙂

[@EricPach]

They are better than Rolex, Patek and Omega combined...It even says on their website.

[@chrispenn715]

@@EricPach 😂😂

[@ProfessorPesca]

This is the worst watch brand list, not the best. Scametti will always have that perfect trifecta of beauty, craftsmanship and credibility that most brands can only dream of.

[@chrispenn715]

@@ProfessorPesca Hahaha - good point!

[@EricPach]

@@ProfessorPesca yes, they are made from exotic materials like forged paper mache

[@hectormonclova7563]

You are such a writer. Not only an expert in horology and someone with such good notions of aesthetics and technology in the industry, but you write with such poetry. It is always great to hear you... ❤️

[@flemmingsorensen5470]

You absolutely nailed it - again! Well done👍☺️

[@ChefDaveKrul]

Brilliant video andrew ! Lots of knowledge and comedy . Just wondering if you and tom will be doing back and forth videos , they were always a joy ! Big fan , thanks for the content !

[@henryszubielski8601]

Just discovered your channel last night. I am absolutely enjoying you content. Thanks for keeping it really.

[@Yepper1234]

Spot on with Rolex in particular. When I can walk into the dealer and plop my money down and walk out with the Rolex I want. Then I might.

[@ralphus555]

Exceptionally well written and entertaining vid. Just subbed...

[@rako00n]

Im so glad you went your way with AMW. Videos are ace, great combination of detailed information and humor.

[@lucijanloje2054]

Amazing, witty, sense of humour I thoroughly enjoy in every video. Easily one of my favourite KZbinrs. Keep on the great work!

[@richardwysocki8300]

Very informative and entertaining! Really enjoyed Andrew's sense of humor, too.

[@LouisGiliberto]

That Panerai was savage. I've seen a better finish on a 1970 Timex movement.

[@Zeus-kj7nn]

Yes put me right off them. He just saved me a small fortune.

[@boerboelmummy5075]

Thank you Andrew, and congrats on the 200k.

[@Mel-95]

Andrew, yours is the most entertaining watch channel I know. Others try their hand at it, but you actually have important things to say amidst the clever humor. Great stuff!

[@ToddH116]

I liked that very subtle reference to Blancpain as “white bread” I see what you did there Mr. Morgan… 😂😂😂 Honestly, I’d listen to you narrate paint drying at an accounting conference. Keep it up sir!

[@robh8893]

Great video again! I agree with most of your thoughts, but I really hope some of the brands like Breguet and Blancpain will listen and work hard to regain their previous glory!

[@sfg5724]

Another great video Andrew, educational and entertaining. Especially the section on DW. Icky is so spot on! Biver "It looks like an Invicta" So true about Rolex, especiall the part of the sales person in a shiny suit.

[@alsharkawiamr]

Thank you Andrew for the pleasure of watching your content free from any commercial cause ❤

[@cedarcanoe]

Priceless content. Very well done!

[@peakrider4886]

Ah Andrew, you had me in stitches throughout all of that. So many genius quotes in there I’m going to have to replay this over and over again!

[@sskumariyer]

Andrew, you're literal watch royalty (well deserved, if i may add- with your level of knowledge and passion for watchmaking.) It should be a literal walk in the park for you to get any Daytona (or GMT) of your dreams.

[@markhurley3242]

Watching this video should be made mandatory for all of the CEO's for these watch brands. Absolutely spot on and to the point, well done Sir!

[@sinesaii]

I really enjoyed this. Well done sir.

[@splootan]

Excellent video 🎉 very well said 👏

[@brianhilsden2880]

On top form with this one Andrew. Brilliant 👏👏👏

[@gouthamkgh]

Oh how I missed this wit! Incredibly entertaining, knowledgeable and funny vid.

[@theospathopoulos7709]

Hi Andrew and good luck to your new channel. One recommendation: use the partitioning feature of KZbin for your videos so that viewers can navigate easier through it!

[@danieljunior7821]

Very nice!!! (That patreon list is quite funny! lol, for sure it will grow!)

[@kernicterus1233]

It needs updating me thinks as I’m not listed, not that I need publicity.

[@dannysimenauer5745]

If only Rolex watched this video and received the message about how poorly most of us are treated by the AD's when all we want to do is buy a watch like we could before Covid. Well put Andrew.

[@Mr_Paw_revised]

Problem is Rolex likes this situation. Despite many models being valued now below retail prices, it’s still fueling hype, scarcity and manufactured prestige. The most desired models are still vastly unavailable. It allows Rolex to raise prices systematically and therefore increase their profits. I’m afraid in the next 20 years we’ll see a decline in the industry and no one will land harder on their ass, than Rolex.

[@dannysimenauer5745]

@@Mr_Paw_revised I feel the same way. In the 1960’s Mercedes made their cars hard to get before introducing the C Class to appeal to more buyers. Rolex and the AD experience is a turn off for anybody who has dignity.

[@ivanovooko]

they know and don't care. how many singers mention omega or iwc in their songs? :)

[@limitingfactor3678]

return to form, I would say.... the last video this good was back in the days when you reviewed Omega seamaster aquaterra vs Rolex (despite my Omega going back to be serviced twice in two years I still wear this watch)

[@mikelob6707]

Bro, your humor is on a different level, like an undipped biscoti, I love it

[@davidgottfried5819]

Loved the perfect use of the Abe Simpson quote! LOL

[@oneeyeman6258]

One of your best Andrew!

[@ftir1450]

Andrew, I love how you slip in Simpson's quotes. Keep it up!

[@plamen2110]

Excellent video! I laughed out loud when you whispered “my wife”. You will forever be the OG. Thank you for continuing on.

[@HoroHigh369]

Another 🔥 video by AMW! 🙌🏻🙌🏻

[@firminshepherd4834]

Yo great stuff! I'm not a fan of sci-fi but seriously considering checking out the books, esp. if they are anything like the narration here. Cheers, Andrew!

[@reflactor]

That bizarre video from Roger Dubuis had me both cringing and laughing. Another great video!

[@sardouro83]

It takes a certain amount of elegance to appreciate Breguet. Thank god most people lack it.

[@tudorserban111]

I think everyone appreciates Breguet. They just don't want 'em.

[@MatthiasFriebe-cm3zv]

Lotˋs of people lack style. Thank god someone gave them Rolex…

[@dunphyc3]

Putting Breguet on this list really annoys me. What they're guilty of is not exploiting their brand and churning out overpriced stainless steel sports watches. They are what they are which are high horology watches that exhibit amazing levels of craftsmanship. A classique blows a calatrava out of the water in terms of what you are actually getting.

[@SlickDapper]

I think the point he was making went over your head a bit…

[@oOGamblerOo]

Great video!

[@William-0415]

I really think Blancpain could attract more buyers with a 39 or 40mm new release.

[@safarit678]

Thier "women's models" are 38. Silly dial colors and bracelet. Tudor is dominating simply for listening to people a d releasing tasteful 39 ans 37mm watches, nothing more.

[@pistonburner6448]

That's what she said

[@johnprosser5035]

They have just launched a 42mm which with its short lugs wears more like a 40mm

[@alejandrososa5146]

Watch snobs talk a big game about Blancpain’s history and legacy, yet very few pull the trigger. Too expensive for fairly unremarkable looking watches that next to no one would ever recognize or comment on

[@lazyguitarguy22]

The issue with Blancpain is they are expensive and don't offer the value prop or features seasoned collectors value such as proper proportions. What do they offer over a Rolex Submariner besides some "history" and "better finishing". If that is all they can sell and it wears like a hockey puck they will remain where they are.

[@tareksoliman5]

Really really good analysis

[@leealan6416]

Continue to watch. I just purchased a Casio Calculator Illuminator for fun. Lights up when you turn your wrist. Cheap crappy watch, but 100% Gold. Time , date, year, Calculator, Data storage, Alarm and cool. I collect vintage Seiko, but love the reviews and your new channel.

[@taidee]

I simply come here to listen to Andrew, whatever he's talking about 🤣🤣

[@davlddemarest2626]

Awsome video, well done...especially the Rolex bit, worth staying to the end.....luck

[@prasenjeet111]

Putting Rolex there was a gutsy one. Appreciate it. They are literally relying on the historical models and some decisions that made them iconic. Otherwise what they have done in recent years

[@clambake3771]

If you want to know what Rolex has done in recent years, start by looking at the Omega catalog and look at everything Omega have copied from Rolex.

[@fj7509]

@@clambake3771 TRUEEEEEEEE

[@DuhamelRosado]

@@clambake3771 Weren't the Speedmaster, Seamaster and DeVille lines launched before their Rolex equivalents?

[@bibby65]

​​Three of Rolex main models were copied from Omega.What goes around comes around

[@jewblin5305]

@@clambake3771What are talking about? Omegas look totally different.

[@mlichstein1]

Looking forward to U-Boat's new offering, The Final Solution.

[@Newerasamearea]

Wow.

[@pistonburner6448]

"Oh no, my watch disappeared! I've heard rumours it's been seen in Argentina..."

[@Peanutdenver]

It's like Hamilton offering up the Nagasaki and Hiroshima as their new pilot watches.

[@josemedina1983]

If Seiko offers the Kamikaze watch I would be first in line. Not even kidding... the history just too good of making a cheap one time use watches is quite insane. Funny thing Seiko museum just calls it "1940 pilots watch" LOL.

[@MichaelWillems]

Or “the V2”. Or perhaps a tank watch called “the tiger”. Or… I could go on and they would get ever more cringe. Dachau, anyone?

[@thebusinessfirm9862]

Such delicious dialogue. Thanks for the time you take to write these scripts.

[@erajasadi7667]

Great video and I must agree with all the brands that make this list even though my watch collection encompasses two Rolexes (the classic Sub and the James Cameron), a discontinued Blancpain Air Command all-steel chronograph, and a Seiko. And to boot, the next watch on my must-have list is yet another brand that makes your list: Panerai (I'm saving for the 47mm Submersible). I like dive watches and all these brands make great ones, although I agree with why Rolex, Blancpain, and Panerai make the list!

[@MasterSam85]

You nailed it ! Couldn't agree more...I wish Breguet and Blancpain did something, but Swatch Group focuses only on Omega it seems...also aligned with you on your last pick ;)

[@skylineuk1485]

Another great video 😎

[@theshadowman1398]

Swiss trying to promote a watch through skateboarding. I am 100% sure why other watch brands especially the ones under the same umbrella ( Richemont ) kept their mouths shut is because they wanted to see what a massive train wreck it would be.

[@thinaphonpetsiri9907]

Kinda sad to see Breguet in the list but I’m agree with you. One of their watches, the Classique 5177BR/15/9V6 is actually the one I am saving up to buy. (I guess I’m a weird guy who likes something that looks vintage with roman numerals)

[@user-yf7ey1pr9r]

Looking at a 2011 yellow gold marine right now, same price as a steel Rolex Sub GMT. Makes no sense.

[@alexandrfedorov5722]

This is so good!

[@geoffwatches]

Good topic this one! Agreed on most of them. However 2:05 breguet bioceramic? Or did you mean that for blancpain?

[@michaelpetrik334]

Why does everyone get this wrong? Blancpain is not the oldest watchmaker in the world. The oldest is Gallet & Co. Founded in 1466, that’s 558yrs of operation!! To top it off, they are still independently owned family company to this day. A long time ago I was participating in a watch forum and this same statement came up, to which I replied as I just did. Much to my surprise, I received a reply from Nicholas Hayek Sr, pointing out that I was indeed correct, and jokingly ended with they still won’t sell the company to me. I saved that email, I think I will have to look it up in my backups, so I can post a screenshot of it. Great channel Andrew, I am rooting for your success!!

[@kfmathew]

Absolutely. I wonder why nobody seems to have heard of them.... They did start out making clocks rather than watches, though, if I'm not mistaken? And do they make watches now?

[@michaelpetrik334]

Yes they are still making watches today. Most of watches they make for public consumption seem to sell out almost instantly. I know they also make watches for many other manufacturers and governments. So they are difficult to get ahold of unless you go used.

[@kfmathew]

@@michaelpetrik334 thanks 👍🏽

[@she_loves_watches]

Andrew, you are the Roger Bennett of Horology. Thanks for being you! Great video. ❤

[@tailsneon556]

Didn't a certain Andrew Morgan once own a U-Boat? Congrats on 200k!

[@flottenheimer]

About time the word got out. Bravo, Andrew.

[@michaelfierman3256]

The vicious quips are coming faster than Addison DeWitt and Margot Channing at the Cub Room! ( and Congrats on 200K! )

[@stevesmith7997]

Wonderful again!

[@masterwatch]

hehe 🤣 good video... I like the design of Biver watches actually... Nothing beats the low point of Panerai's snap on case back..

[@byronmclean8323]

I bought a beautiful Rolex solid-gold President with the MOP dial and Roman numerals about 15 year ago, but the price skyrocketed, so I put it away only for special occasions after its 10-year service interval. I was forced to get a cheaper Air-King 116900 for daily wear (I thought about the latest iteration, but I prefer an oyster case). I have tried Breitling (1953 reissue) and looked at Omega, but I just can’t shake my love for Rolex. So, one of the worst is still the best for my wrist! Great content, as always. I’m sure your newest endeavor will be a smashing success, Andrew. Cheers!

[@knutjunker2019]

The German term "u-boot" describes both civilian, research and military submarines, like the term "submarine"

[@clivew772]

True, but there are those in the watch world who seem not to worry about making, selling, buying or wearing replicas of things designed to Nazi and Fascist specifications and used for those purposes. I’ve been reading and viewing watchy internet content for 20 years (not, I admit, exhaustively) and Andrew is the first commentator I’ve seen point this out.

[@teamredgutz399]

You’re right about the Rolex purchase experience - it stinks. I walked into a VC boutique on 57th Street in Manhattan, was treated like a valued customer and came out ordering an Overseas Chronograph. What a much better experience. The Rolex authorized dealers I have walked into in Manhattan (where I live) won’t give me the time of day as a customer and I have numerous Rolex watches. Arrogance is a very off-putting thing when you’re trying to buy a luxury time.

[@sergeyyatskevitch3617]

Wow. Andrew is at his best - exquisite and elaborate vocabulary combined with a sharp, straight to the point look. Like a cruise missile, which can navigate through a complex terrain to precisely hit the designated target. Bravo!

[@mitchmitchell9588]

Solid opinions.

[@sameverett5842]

Ahh man, where has this channel been my whole life! I’m chuckling all the way through…… “the first part of its life as a hockey puck” brilliant video

[@EinsteinsTrousers]

I'm a budget-watch man. (Over £200? Not interested.) However, I'm also a fan of stand-up, and comedy in general, so I watch your channel, about watches I'll never afford, simply for the giggles. You are, if you'll forgive me saying, funny as fk. Thank you.

[@kuanwang9107]

Finally you uploaded

[@jwilson1744]

The Baume bit was great. ‘brain sharting’ lol.

[@MrGeirSteinar]

Like David Lynch drank lead paint made me laugh 😝 Super video 👍

[@balazskertesz5010]

My favorite worst brand is Piaget. The make some fantastic watches, have a great history and undeniable luxury credentials. And what they do with all that greatness? Literally NOTHING. When they came out with the Polo 79, I was quite enthusiastic, but the pricetag of 73K is simply ridiculous for what you get (a no complications gold watch). Who the heck is this even for?!

[@dscotp185]

Blancpain and Breguet are Amazing Quality watches.Some up there, if not better than the Trinity brands. However, being part of the Swatch group conglomerate, IMO, has ruined the heritage and image of these iconic brands. Bioceramic Breguet next? Anyone?

[@donb1183]

Mecosta County Michigan? Ferris State thanks you for the shout out!

[@juliocarrillobatta2597]

Your mention of Jean-Claude Biver brought to mind his collaboration with Norqain. I don’t really hear many watch KZbin channels talk about Norqain and wondering what your thoughts are on this brand. I’ve handled their white opaline dial freedom gmt and the glacier dial neverest, both were finished very nicely and looked ace. The only thing holding me from getting one is their price is close or exact to what I can get from Tudor or Omega. I wanna get my first luxury piece this coming year when I turn 40 and contemplating the purchase of one.

[@frankies.5269]

Hello Andrew, I’ve been following you for many years now and you just outdid yourself again 😅, great vid and your comments are hilarious 🤣. Please keep up with your great content and all best from Sweden…..please forgive us for the DW, we are still wondering here in our country how this could happen 🤑

[@SquirrelRIP]

Daniel Wellington 😂

[@gregf9160]

Andrew, mate, if all else fails, you do have _the most fantastically soothing voice_ with amazing dynamic range, and a career as a voice actor is yours for the taking 👍😉

[@KyotoBlackCoffee]

God tier Abe Simpson quote 😂

[@pardus8panthera5]

Brilliant, just brilliant entertainment, as well as informative. You should be, hopefully will be, at 1 million subs soon. I view many watch channels, yet yours is still the most enjoyable and informative. As for the content on this vid, damn, the Breguet, as an owner of a special piece, plu my second favourite brand, that has a marketing attitude as frustrating as that woman you love, yet is always causing havoc in your life. Then to Blancpain, which, for all its good product, is lost in the forest. As for the others, you have described them perfectly. Cheers!

[@slapshot0074]

A james corden diss is always welcome.😂

[@osamu_90]

"It's like David Lynch drank lead paint" 11/10 video and very insightful. I wanted to say Universal Genève, but its recent acquisition by Breitling might revive the long-dead brand over the next couple of years (Breitling CEO estimates 2 years) and I'm very excited for that.

[@mimesache8998]

You'll surely take the place of sir David Attenborough when time's due 😂 brilliant

[@onewatchjustisntenough]

I absolutely love how you narrate and bring forward examples in a very visual manner. The way you depict the conversation and the way it flows is just amazing

[@TheRealLazyBear]

This channel to me is like Top gear ( the original BBC version), i did not even like cars or even know about them or cared about them, i just watched it for the content. I have no idea about watches, no intention of spending money on buying luxury watches. I watch this channel purely for the amazing content.

[@fredriklerigon940]

Have to say that the new 2024 42 fifty fathoms in titan pushed my very close to the purchase whan I saw it in RL...with a GMT I will go for it...but as usual, great content

[@ottomondo1368]

I’m only into Breguet and Blancpain being “worst” brands and I am reminded of an article I read circa 2018 that Rolex was done- boring, no innovation same watches for past 40 years, your father’s watch, etc. 😂😂😂. Good luck Andrew. 😢