Top Facebook Ad Design Tips That Convert to Clicks (Plus Examples)

When you run an ad on a busy platform like Facebook, you need to be able to grab your audience's attention. And high-quality Facebook ad design is the perfect way to do just that. Check out our video on winning Facebook ad visuals and start designing yours today: www.visme.co/social-media-gra...
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While Facebook does offer the highest return on investment (ROI) when it comes to creating ads for your business, it also has a lot of competition for attention in the news feed. With over 6 million advertisers, everyone wants THEIR ads to be the ones users click on.
So how do you stand out among the noise and make sure that YOUR Facebook ads are the ones that make people stop scrolling and start clicking?
It has everything to do with your visuals and your overall Facebook ad design. Which type of ad you should use, how you should promote your business, and what type of graphics or imagery you should use.
That's why we've put together this video where we cover our top Facebook ad design tips that stop the scroll and convert to clicks. You want people to learn more about your business and ultimately hit that buy or sign up button.
Step one is Facebook ad design.
In this video, you'll learn more about Facebook ad design through these design tips:
0:00 Intro
00:59 Showcase Your Products
2:29 Use Icons and Illustrations
3:25 Choose The Right Color Scheme
4:35 Tell a Visual Story
6:00 Use Video to Your Advantage
6:65 Additional Tips for Maximizing Performance
7:22 Ad Copy
7:51 Call to Action (CTA)
8:20 Targeting
8:46 Ad Placement
9:30 A/B Testing
Plus, we've made it even easier for you to learn straight from top brands with each of the high-quality Facebook ad examples we've included in the video.
If you can't design ads for Facebook, you're not going to see the best ROI possible. Get more bang for your buck by focusing on your Facebook ad visuals and putting the best design out there.
Learn more about Facebook ad design and creating winning visuals for Facebook in this blog post: visme.co/blog/how-to-create-a...
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Sources:
www.nike.com/
sephora.com/
www.georgestreetphoto.com/
mailchimp.com/
www.getresponse.com/
www.airasia.com/en/gb
www.harley-davidson.com/us/en...
www.g2.com/
www.dollarshaveclub.com/
www.wework.com/
www.coca-cola.com/
www.marketo.com/
www.1800flowers.com/
webcdn-adespressoinc.netdna-s...
www.advertisemint.com/wp-cont...

[@Chris-ob1im]

Thank you for a clear video that focuses on the important! I wish I had seen this before.

[@LiamWoodShots]

Finally found a video that actually shows real examples with explanations! Top video thanks!

[@oranavelarde]

Wow, so many great tips for Facebook Ads!

[@jeffreyosborne6747]

So simple and practical. Really enjoyed watching and it leading up to video ads being the better option. Now which service provider should I use for that :)? Well done guys.

[@MonfaCabrera]

Great tips! Thanks for sharing! 🙂

[@farzadrashidi2577]

Great video as always guys!

[@TravelB4Settle]

Short and sweet as hell. Great vid :D

[@SabatoDeSimone]

Amazing tips, thanks! 🙏

[@maryjanevivas1086]

great video. Thanks for this!

[@AFoxtrot]

Yes! We have been observing the use of color schemes to improve the ad creative performance at Adbox. Yellow and black is definitely a powerful combination to make the ads pop.

[@KareemJacksonONTHESET]

Great and insightful vid bro. Thanks

[@StiliSHpaInter]

very cool and useful!

[@vanlongecolodge4505]

great tips, thanks

[@marketingmei]

These are great tips, thank you!! I especially love what you said about choosing a color scheme. For some reason, I've found that yellow creatives perform a lot better than almost any other color... I think it has something to do with the contrast against Facebook's blue? Nonetheless, amazing insights. Super helpful!

[@michaelscofield4006]

How do you design the facebook ads with colours?

[@iampratikk]

Well explained 🔥🔥 all tips are useful

[@ghazanfarkhanmalghani1640]

Very professional

[@mahnoorsheikh4850]

Awesome stuff. Keep posting!!

[@alphastriker5799]

You look beautiful ...wanna model my product?

[@apersonlikeanyother6895]

Great. So waffle free!

[@hyk2005]

another excellent tips from visme. by the way I'd like to learn how to presenting and public speaking technique like Mike did.

[@bigjoy0122]

Very helpful, thanks!

[@VismeApp]

You're welcome!

[@standardeducareglobal2550]

Greate tips ..........

[@EasyTradeAfrica]

good content

[@ceyda7462]

As I amateur advertiser, I can suggest WASK. In my opinion, the designer is the best part of it. I can design my ad images and use them for my Facebook ads. Honestly, it is not the best design platform but I like to not pay for creating ad images. I can both design and publish from one single channel.

[@emmap4339]

Could it be possible to have all those tips into a pdf? Great to follow along instead of watching a video: text has its advantages over video, it's less moving and changing enabling the brain to grab its meaning then apply it. Apart from that thanks for those tips, great info.

[@mrk01125]

Use imagination and creativity. Search for transcription softwares (there's a ton of them for free), put it in text and reedit the text. You can print it out, put it it PDF and share it with the world. Whatever you like. Don't just ask for it but rather do it yourself

[@tardepralhad]

A lot advertising of Visme but very useful information.

[@VismeApp]

😁

[@OkelloDunkleyDSLRWorkshops]

Is he Jimmy Kimmel's little brother?

[@ssgpro1686]

En français ok Merci

[@dontrez8412]

She probably invented KZbin Shorts and didn't even know it.

[@marks9444]

An ad for an ad...

[@kristiyannikolov8473]

You are a good looking man but please don’t persuade people to invest in paid adverts unless they are not ready to spend 20/30K. Small business must not invest couple of hundreds despite their hard work on creatives or hiring a marketing professional. There is a way which I will share

[@canaykoseoglu4766]

Excellent job on that video! I am quite grateful. I'd like to provide some suggestions on this subject. Making the images for my ads was done with Canva. I then met with WASK. As I can make and manage my own ads, I don't understand why I should pay for a design tool. As a result, I strongly recommend that you go to WASK.