Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

What does marketing color psychology mean to you? Each color has positive and negative connotations, and you want to be careful of the messages you're sending. Watch this video all about the psychology of color before getting started on your own marketing graphics: www.visme.co/
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When you're creating a logo, graphic or visual campaign for your business, choosing the proper color scheme is an extremely important step. You don't want the colors in your design to appear off-putting or overwhelming to your audience.
This is why marketing color psychology is so essential to understand. Knowing how colors work together and what the different colors mean is key to creating beautiful designs.
In this video, Mike Ploger covers various marketing color psychology tips and tricks for choosing the right colors for your design. Follow along with each of the different sections below:
1:07 Primary, Secondary and Tertiary Colors
2:05 The Color Wheel / The Color Picker
2:31 Color Nuances
3:45 Color Harmonies
4:06 Warm and Cool Colors
4:59 Complementary Colors
5:35 Analogous Colors
6:05 Monochromatic Colors
6:30 Triadic Colors
7:13 Split Complementary
7:42 Tetradic Colors
8:12 Square Colors
8:38 Color Meanings and Symbolism
8:56 Yellow
9:28 Red
10:03 Blue
10:32 Orange
10:52 Green
11:16 Violet
11:43 Pink
12:09 White
12:43 Black
12:59 Brown
13:23 Metallics
Dive into this video to learn all about the various meanings behind colors like yellow, blue, violet, pink and more. See real life examples using well-known color harmonies that can help direct your next color choice.
If you're interested in learning even more about finding the right color scheme, check out this video by our CEO Payman Taei that will teach you all about it: • How To Make a Presenta...
Check out the blog post version of this article to find even more information on marketing color psychology, like the human perception of color and what color theory means: visme.co/blog/color-psycholog...
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Sources:
www.joblo.com/movie-posters/2...
www.joblo.com/movie-posters/2...
weandthecolor.com/grand-budap...
www.impawards.com/2019/aladdin...
condenaststore.com/featured/n...
www.ateriet.com/mcdonalds-sum...
myhotposters.com/products/ins...

[@AlxnderNZ]

Whoever worked on the audiences and coding stuff to get this in front of me….. My heart and loins thank you 🙏🏼

[@olaines9154]

😂

[@lll3255]

Lol

[@lolliz100]

Even your loins?! 😆

[@gingerbreadcakes1891]

Loins😂😂😂😂😂😂😂😂😂

[@theuglypatriot8841]

As an art major in high school and college, and a graphic designer and marketing professional in my career, this is such a great explanation of color use. For anyone searching to get a better understanding of how colors work together and affect us, this video is excellent. Great job!

[@j5545]

ok 🤡🤡

[@jamikal5]

@@j5545 ya mama a 🤡🤡🐸🐸

[@xConti]

I'll just make this comment about myself then add a compliment at the end, no one will notice

[@machimaruuugrizz8758]

nice flex

[@nestorquezada9101]

Q

[@MasterMultitaskerZed]

Thnx for bringing value to the YT community 1:07 Primary, Tertiary and Secondary Colors 2:04 Color Wheel, Color Picker 2:31 Color Nuance 3:46 Color Harmonies 8:38 Color Meanings and Symbolism

[@lcmlcm2460]

I like the video. I’m a house painter and never pick the color, just paint them. I watch multiple videos on colors to understand them better. Thanks

[@nathanieljosephgutierrez]

When I was studying in developing website during my college days we study color theories but I did not understand it that way I understand it now. I would recommend this video for new people in the marketing business.

[@dazzlingdollylutz1232]

Thank YOU so much.......I believe the Lord meant for me to find your channel at exactly the right moment. I've just determined what my newest Business is, ( Image Strategist, 1st Impressions DO matter) and need to design a New Website, Business Card, and FB page to launch it. As a Floral Designer, Interior Decorator, and Hat Designer for several decades I already had quite a bit of "colour knowledge" but your video has given me that EXTRA bit of visual understanding about the percentages of colour that I didn't know. This has really helped me determine EXACTLY what colours I'm choosing for my marketing strategy. I'm sure you have saved me time and frustration.......many blessings, Dazzling Dolly

[@VismeApp]

That's great! Best of luck with all your creative endeavors.

[@blacksilver17]

Omg, I’ve been in marketing for 10+ years, drawing for 2 years. And this is the first explanation that I didn’t sleep through!! It’s super explanatory, and so on point! Not just “oh, just use the opposite colors -theory-theory blabla”, but an ACTUAL knowledge with just amazing examples!! Really appreciate you taking time and finding these!! It finally clicked for me - the art part and the marketing part. Thank you soooooo much!!!

[@judichristopher4604]

"Amen Sista... Amen"

[@djrt8179]

The thing with color psychology is that it works in certain ways, and not in others. I shoot headshots for people, and often people, especially upper management people, will talk about color psychology in why they pick a certain tie, shirt, or dress. I always have to tell them that's not how it works. No one sees a purple shirt and goes wow, that person is so regal. They go wow, pale white guy in a dark purple shirt? He clearly doesn't know how to dress himself. Where colors come into play is logos and branding. Going back to purple, we see that as regal because when we think of things like velvet, crowns and money. If someone has a purple velvet jacket, they look rich, or at least they try to. Like Crown Royal, they use purple and they try to make their drink look expensive. All of their branding backs that up. What I'm trying to say is this stuff is real, it's based on the associations we've made with colors and things we've seen throughout our lives and through history. And they work. But they're not for everything. Don't start wearing red so you look more powerful. It doesn't work like that.

[@macaroni586]

I don't know. If I saw someone walking down the street in a high end suit specifically wearing red or purple I'd honestly some sort of pimpy impression of danger. I don't really picture it with anything else besides maybe black. Maybe it's just that the colors work best within their context. I mean outside is random, so seeing a random red man is probably going to be something, while other colors would be more null in this context, rather than all colors null all together. Or maybe they're just more subtle and less impactful to near non mattering

[@okundiaobazee3888]

This is by far the best presentation on colours I have ever seen on the Internet. I clicked the subscribe and click buttons unaware

[@VismeApp]

Thanks!

[@kairo9084]

It was the combination of blue from the video and red of the subcripbattion that made you do it. Right? Can feel ya. Happend to me 😉

[@charlesbadger7987]

information here are pieces of gold.

[@bigbrain.exe.roshan9756]

This channel has helped me a lot, we have advertisements, and this channel covered all I needed for them, Thank you Visme for this!

[@benw9949]

Careful! Different cultures and languages have some very different color associations. Not everyone thinks of a certain color as associated with the same meanings. So try to learn about these color associations from different groups, by reading up on color.

[@AceTycho]

Good point.

[@VismeApp]

Yes, that's true! It's best to always do the research about the culture you are designing for.

[@aaronvaunts41]

True but not entirely arbitrary 😊 there's biology signifance to colour psych along with socio-cultural

[@nikytamayo]

I was going to say. Good video, but a lot of the associations mentioned are either slightly out of date or incredibly culture and context specific. Such as pink (gendered only by culture and milieu) and purple (blue has similar royal connotations) . Greenwashing, also, a lot of companies gravitate around blue for that, rather than green.

[@Moodboard39]

Well, yea, but it's not his script .

[@studiooi9983]

All our brand work is heavily based in color psychology - great short video to share with new team members! Thanks

[@tracysample6942]

Hands down one the best videos on the psychology of color I've ever come across.

[@jimsutherland2010]

Ignore the haters, this is a very good intro to color psychology.

[@andrewfrankovic6821]

What haters? All the comments I see are by yes-men. What color represents corporate-hate of the living?

[@donoroko]

nah, this is like when designers find moral values in logos. It is so arbitrary. If red is passion what happens on a traffic light? or a hydrant? Colours are asigned meaning in context and that's it. But how can blue ever be "intelligence"??? And combining colours has only one rule: just don't put every colour in your composition, but if you're going to, make sure you gave them a certain shade of the colour of the source light and that's it. There's not many rules for colours, the science of them is what we know and should consider to when using them.

[@Moodboard39]

@@donoroko blue as intelligent? Wtff came with that bullshit

[@donoroko]

@@Moodboard39 Some believer, probably

[@ellahere2300]

@@donoroko It does not necessarily MEAN the values, but rather gives you a feeling of the values they have. If you want to make a happy-go-lucky character, you'd most likely make them gave a warm color pallette. As an artist myself, your comment is exactly what a beginner would say. Back then, I would also be arrogant and think that colors don't matter, but they in fact, does matter. This isn't a rule, but rather a tip for artists.

[@kalaharee.]

Bless the people that make information like this avaliable for free. Subcribing liking and sharing. Thank you @Visme.

[@VismeApp]

Thanks!

[@ashleyelizabeth8235]

Amen.

[@listen9405]

Idk why , this video taught me that there's so much thing to learn in this matrix world 🛐

[@sheikhinsec]

I love how the video is perfectly coloured. You wrote a black t-shirt with some sprinkle of white to match the background. Excellent!

[@rager8431]

This is really a detailed tutorial & the presentation deserves praise.

[@dantemakoya]

this is gold as a graphic designer I really appreciate this!

[@theadrenalizedartist6843]

This is an excellent video. I spent weeks one time studying colors for a project I was doing. This is a great way to start understanding the psychology of color. Thanks!

[@naziyakhan4096]

☆ blue represents intelligence ☆ signifies with nature. ☆ yellow represents happiness, optimism, confidence, self esteem, friendliness Negative side - sickness, joundiness, cowardice, depression. ☆monochronatic colours ☆ traidic colours ☆ red - power, security, speed, coverage, excellent Negitive- danger, disturbance, aggression, pain

[@rednexie]

blue also represents trustworthiness as far as i know

[@khaledgamal9842]

What is the best colour for psychology platform

[@Velvety.official]

@@khaledgamal9842 probably purples and yellows

[@Velvety.official]

@@khaledgamal9842 or blue and green

[@Raghudesign]

Really a great and quite informative video about colour psychology, stay blessed visme ♥️

[@stllady1827]

First video that I REALLY understood color mixing, shading, etc., especially the TERTIARY COLORS, great visual! Filed this in my KZbin videos personal playlist (just for me), and my email file for "Quilting.". Will greatly help with picking fabric themes, and my art journaling, bead selections.... shucks, everything creative! Great video!

[@VismeApp]

Thanks!

[@MadisonHalla]

This is SOO interesting! I have almost no knowledge of the color wheel because I'm not an artist, I don't draw, paint, or use the color wheel's complementary colors consciously. But I found this incredibly intriguing and it was so well explained! And it got me thinking since I'm a musical theatre performer, how can I use this to my advantage? Subconsciously these colors all trigger something in our brain to feel a certain way and I think that using a color's positives and negatives can help you fit a character better in an audition so you appeal more like that character to those casting the show. I know this is done already at least by people who create the costumes but I feel like most auditioners don't use it as much because we have much more limited knowledge about what color means what. I know red means power and love and more basic ones but I'm definitely going to look more into this because I think it's so interesting and can be so useful! Thank you!!

[@Lkshy_abq]

If you plan to incorporate this with lights you should look at something on reductive colour schemes. all coloured lights are filtered white light which is based on CMY colour scheme

[@sarakemp3174]

Here’s my unsolicited two-cents: Wear clothes and makeup that best match your skin-tone and color to auditions. Maybe use the color wheel psychology in the resume.

[@flocasadei4193]

thanks I use for clothing. I always use red and blue and yellow because they help psychology.

[@nicholasspidel1471]

Red can be made by combining yellow and magenta, and blue can be made by combing cyan and magenta. Every single printed red and blue you have seen today (which is likely in the hundreds, if not thousands of instances) was made with CMYK. 🎶 The more you know 🎶

[@Pankaj-Verma-]

Very well explained.

[@Mikmaqdrag]

I could listen to you talk about color all day

[@f1pitpass]

thank you! Just ordered a colour wheel to keep handy when I'm designing...

[@nicopicco]

Beautifully done. Thank you.

[@joshramnarain]

Wow. This is big help in making better UX color choices. Thank you 😊

[@MyTimeToReinvent]

This was very helpful. Thank you. Especially when creating content. This is 🔥

[@saaneroa5024]

Brilliant presentation about colour. Thank you.

[@JosephRubelli]

I love this video thank you so much for sharing all this tips about colour physiology.

[@barrington5438]

Great breakdown.

[@digitalgoldllc5667]

Thank you this is the 3rd time watching your video on Color Psychology!

[@alphaasa8428]

They should delete the UNLIKE bouton from KZbin, for me it doesn't make any sense. If you don't like a video, just don't like it 😒 Great content thank you so much 🙏

[@user-yp5iu3ws4g]

really got to appreciate how beautifully you made this information

[@acenull0]

I love colors. This was invaluable. Thx

[@basilbcf]

Saving this to my Photography playlist. Very good overview.

[@abmathodi]

Yalls are wht l need!First video and l am liking and have subscribed...Big up for an awesome content...Ur new fan from Botswana,Africa

[@tanisiagreer9926]

This is literally THE BEST color theory explanation I’ve ever encountered! Thank you so much!

[@VismeApp]

You're very welcome!

[@venkatsheshu7232]

This was the best one

[@FAIRWEATHER_MUSIC]

great video!!! This helped me a lot!

[@majorberk4647]

Excellent slides info and presenting , really clear and super examples - thanks 🙏

[@Proximity94]

This is something I got interested in recently. Thank you for sharing this for free.

[@bosquesemilla3938]

Wow! This is really useful to me, thanks a lot, it is super clear information, i think most for the way to explain.

[@rajeshmudiraj7864]

Beautiful colour designs 👍

[@ushiejoyuyal9795]

Thanks Mike, I enjoy your videos. Very inspiring.

[@ramaos8542]

Omg! you're a life saver, thank you so much!

[@scissorsnstitches]

well, this is useful to understand the colour psychology.

[@GirishVenkatachalam]

Spectacular 👍

[@Circumsquare]

Great... Simply great... Very beautiful video... I got to know everything about colours today... detailed knowledge.. Thanks... Keep it up

[@jenniferhill1750]

Awesome. Thank you. Very informative. Starting a new business

[@MotherBearth]

This was the best! Thank you.

[@pjb9617]

Thank 😊 for the colors!

[@AdnanASyukri]

This is a complete information.. well done! thank you!

[@godfatherofcinema]

Excellent tutorial! Thanks for the insights; now, to apply them (the hard part). A good clear intro into color psychology.

[@VismeApp]

Good Luck!

[@joelachilles4089]

Using this tutorial as a Jumpstart into product photography and editing

[@Godourhero]

Very interesting content & great quality video too! 👍

[@KristianPage]

Really appreciate your video. It was very useful. Thank you!

[@ashokhelade6716]

Really help full... Awesome Marketing Color Psychology

[@drjannap]

Thanks for a great educational video. My students watch and are tested on this video every semester in my digital marketing class.

[@koushikmeher5984]

Excellent content..learned lots of color concepts..my fav color is too Red..

[@SunnySohalArt]

Learnt a lot through this small video. Thankyou so much 🙏

[@SneakyPicknick]

thanks for making this video. I found it very helpful and useful! ♥

[@nobrainer3569]

Video starts at 8:39 but parts before that can be useful

[@domenkuncicc]

The video was very good. Informative and clear. Thank you :)

[@evolutionclouds]

Amazing content well prepared and clearly explained!

[@sirbuleletideas1137]

That's a very awesome explanation of colors. I've learned a lot from you friend. Thanks for sharing buddy.

[@victorokon7578]

Thanks so much for this great work, I will now be careful to applying this colours to my design each time I design a thumbnail to my channel

[@VismeApp]

Glad it was helpful!

[@arjunasv6203]

Excellent knowledge about colour

[@ranjanjoshi3454]

Yes I taught even quaternary colour mixing it means saturated tones leading to black Thanks for insightful video

[@harleyhollingsworth5981]

This!!! THANK YOU 🎉

[@rachel5478]

Those were the least boring 14 minutes I've spent in my life. So informative and an amazing way of explaining.simple but enough to deliver. Thank you so much

[@YungNoah]

Great presentation and very informative. Thank you.

[@sheidamasyoga]

This was brilliant, thank you!

[@uniquedevotion2872]

What a helpful color psychology video👊😊

[@monikakowalik2367]

Such a useful video. Well done!

[@mariannek6735]

This is amazing!

[@samheedy]

A short summary of this video: 1. Your favorite color came from a positive experience you had, that single color when you were growing up but when you grew older, you likely learned what colors represent. 2. Yellow, Blue, and Red are three colors that can not be created when mixing any other two colors together. 3. Color nuances are important in visual marketing because they convey your brand personality. Choosing the right color can either detract from or support your overall message.

[@stllady1827]

First video that I REALLY understood color mixing, shading, etc., especially the

[@rkymtnblossom]

Thank You - SO Helpful!

[@simsimahmadi9133]

Every artist should know this! Thx

[@lenmusiclifevlog365]

Wow love this.. Violet is now a do to me...thank you so much ♥️🐦

[@eraserewrite]

I love this!

[@cbolivar3518]

This is an AMAZING video!!!!!

[@user-jh3ep7hx1f]

This video is Hilarious & Outstanding. I nearly gets all the knowledge regarding colour psychology, just from this single video, really appreciated ❤️‍🔥 Thanks btw - Big Fan & Subscriber ❣️

[@benw9949]

This is a really good summary of color theory. Good job, Visme.

[@QuestHuntersGaming]

I’ve just learned all color theory in this video thanks a lot ❤

[@harishkarthikeyan1729]

thank you so much .. great video..

[@Phantomyre]

A pink hammer XD!! Love your content btw. Great work!

[@pradipk.2116]

Very useful video. Thanks a lot

[@MohsinKhan-kl2sk]

Stupendous Video! Cheers

[@renatanash-live.laugh.love118]

This was awesome Thank you!!!!

[@White-Car]

This video is very important for me to know about Marketing Color Psychology .I recommend this video to all interested. Please upload more videos about this type. Good Luck!

[@jayreuben4986]

I learnt alot from this video. Thank you

[@sipraghosh322]

I am grateful to you for this informative video. Thank you very much

[@lorens6003]

This is jam-packed with useful info