Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

[@MasterMultitaskerZed]

Thnx for bringing value to the YT community 1:07 Primary, Tertiary and Secondary Colors 2:04 Color Wheel, Color Picker 2:31 Color Nuance 3:46 Color Harmonies 8:38 Color Meanings and Symbolism

[@theuglypatriot8841]

As an art major in high school and college, and a graphic designer and marketing professional in my career, this is such a great explanation of color use. For anyone searching to get a better understanding of how colors work together and affect us, this video is excellent. Great job!

[@j5545]

ok 🤡🤡

[@jamikal5]

@@j5545 ya mama a 🤡🤡🐸🐸

[@xConti]

I'll just make this comment about myself then add a compliment at the end, no one will notice

[@machimaruuugrizz8758]

nice flex

[@nestorquezada9101]

Q

[@AlxnderNZ]

Whoever worked on the audiences and coding stuff to get this in front of me….. My heart and loins thank you 🙏🏼

[@olaines9154]

😂

[@lll3255]

Lol

[@lolliz100]

Even your loins?! 😆

[@gingerbakes]

Loins😂😂😂😂😂😂😂😂😂

[@TakuraNyagumbo]

😂😂😂

[@blacksilver17]

Omg, I’ve been in marketing for 10+ years, drawing for 2 years. And this is the first explanation that I didn’t sleep through!! It’s super explanatory, and so on point! Not just “oh, just use the opposite colors -theory-theory blabla”, but an ACTUAL knowledge with just amazing examples!! Really appreciate you taking time and finding these!! It finally clicked for me - the art part and the marketing part. Thank you soooooo much!!!

[@JudiChristopher]

"Amen Sista... Amen"

[@dazzlingdollylutz1232]

Thank YOU so much.......I believe the Lord meant for me to find your channel at exactly the right moment. I've just determined what my newest Business is, ( Image Strategist, 1st Impressions DO matter) and need to design a New Website, Business Card, and FB page to launch it. As a Floral Designer, Interior Decorator, and Hat Designer for several decades I already had quite a bit of "colour knowledge" but your video has given me that EXTRA bit of visual understanding about the percentages of colour that I didn't know. This has really helped me determine EXACTLY what colours I'm choosing for my marketing strategy. I'm sure you have saved me time and frustration.......many blessings, Dazzling Dolly

[@VismeApp]

That's great! Best of luck with all your creative endeavors.

[@nathanieljosephgutierrez]

When I was studying in developing website during my college days we study color theories but I did not understand it that way I understand it now. I would recommend this video for new people in the marketing business.

[@lcmlcm2460]

I like the video. I’m a house painter and never pick the color, just paint them. I watch multiple videos on colors to understand them better. Thanks

[@okundiaobazee3888]

This is by far the best presentation on colours I have ever seen on the Internet. I clicked the subscribe and click buttons unaware

[@VismeApp]

Thanks!

[@kairo9084]

It was the combination of blue from the video and red of the subcripbattion that made you do it. Right? Can feel ya. Happend to me 😉

[@djrt8179]

The thing with color psychology is that it works in certain ways, and not in others. I shoot headshots for people, and often people, especially upper management people, will talk about color psychology in why they pick a certain tie, shirt, or dress. I always have to tell them that's not how it works. No one sees a purple shirt and goes wow, that person is so regal. They go wow, pale white guy in a dark purple shirt? He clearly doesn't know how to dress himself. Where colors come into play is logos and branding. Going back to purple, we see that as regal because when we think of things like velvet, crowns and money. If someone has a purple velvet jacket, they look rich, or at least they try to. Like Crown Royal, they use purple and they try to make their drink look expensive. All of their branding backs that up. What I'm trying to say is this stuff is real, it's based on the associations we've made with colors and things we've seen throughout our lives and through history. And they work. But they're not for everything. Don't start wearing red so you look more powerful. It doesn't work like that.

[@macaroni586]

I don't know. If I saw someone walking down the street in a high end suit specifically wearing red or purple I'd honestly some sort of pimpy impression of danger. I don't really picture it with anything else besides maybe black. Maybe it's just that the colors work best within their context. I mean outside is random, so seeing a random red man is probably going to be something, while other colors would be more null in this context, rather than all colors null all together. Or maybe they're just more subtle and less impactful to near non mattering

[@jimsutherland2010]

Ignore the haters, this is a very good intro to color psychology.

[@andrewfrankovic6821]

What haters? All the comments I see are by yes-men. What color represents corporate-hate of the living?

[@donoroko]

nah, this is like when designers find moral values in logos. It is so arbitrary. If red is passion what happens on a traffic light? or a hydrant? Colours are asigned meaning in context and that's it. But how can blue ever be "intelligence"??? And combining colours has only one rule: just don't put every colour in your composition, but if you're going to, make sure you gave them a certain shade of the colour of the source light and that's it. There's not many rules for colours, the science of them is what we know and should consider to when using them.

[@Moodboard39]

@@donoroko blue as intelligent? Wtff came with that bullshit

[@donoroko]

@@Moodboard39 Some believer, probably

[@ellahere2300]

@@donoroko It does not necessarily MEAN the values, but rather gives you a feeling of the values they have. If you want to make a happy-go-lucky character, you'd most likely make them gave a warm color pallette. As an artist myself, your comment is exactly what a beginner would say. Back then, I would also be arrogant and think that colors don't matter, but they in fact, does matter. This isn't a rule, but rather a tip for artists.

[@listen9405]

Idk why , this video taught me that there's so much thing to learn in this matrix world 🛐

[@benw9949]

Careful! Different cultures and languages have some very different color associations. Not everyone thinks of a certain color as associated with the same meanings. So try to learn about these color associations from different groups, by reading up on color.

[@AceTycho]

Good point.

[@VismeApp]

Yes, that's true! It's best to always do the research about the culture you are designing for.

[@aaronvaunts41]

True but not entirely arbitrary 😊 there's biology signifance to colour psych along with socio-cultural

[@nikytamayo]

I was going to say. Good video, but a lot of the associations mentioned are either slightly out of date or incredibly culture and context specific. Such as pink (gendered only by culture and milieu) and purple (blue has similar royal connotations) . Greenwashing, also, a lot of companies gravitate around blue for that, rather than green.

[@Moodboard39]

Well, yea, but it's not his script .

[@naziyakhan4096]

☆ blue represents intelligence ☆ signifies with nature. ☆ yellow represents happiness, optimism, confidence, self esteem, friendliness Negative side - sickness, joundiness, cowardice, depression. ☆monochronatic colours ☆ traidic colours ☆ red - power, security, speed, coverage, excellent Negitive- danger, disturbance, aggression, pain

[@rednexie]

blue also represents trustworthiness as far as i know

[@khaledgamal9842]

What is the best colour for psychology platform

[@Velvety.official]

@@khaledgamal9842 probably purples and yellows

[@Velvety.official]

@@khaledgamal9842 or blue and green

[@tracysample6942]

Hands down one the best videos on the psychology of color I've ever come across.

[@sheikhinsec]

I love how the video is perfectly coloured. You wrote a black t-shirt with some sprinkle of white to match the background. Excellent!

[@rachel5478]

Those were the least boring 14 minutes I've spent in my life. So informative and an amazing way of explaining.simple but enough to deliver. Thank you so much

[@charlesbadger7987]

information here are pieces of gold.

[@bigbrain.exe.roshan9756]

This channel has helped me a lot, we have advertisements, and this channel covered all I needed for them, Thank you Visme for this!

[@samheedy]

A short summary of this video: 1. Your favorite color came from a positive experience you had, that single color when you were growing up but when you grew older, you likely learned what colors represent. 2. Yellow, Blue, and Red are three colors that can not be created when mixing any other two colors together. 3. Color nuances are important in visual marketing because they convey your brand personality. Choosing the right color can either detract from or support your overall message.

[@dantemakoya]

this is gold as a graphic designer I really appreciate this!

[@Mikmaqdrag]

I could listen to you talk about color all day

[@kalaharee.]

Bless the people that make information like this avaliable for free. Subcribing liking and sharing. Thank you @Visme.

[@VismeApp]

Thanks!

[@ashleyelizabeth8235]

Amen.

[@stllady1827]

First video that I REALLY understood color mixing, shading, etc., especially the TERTIARY COLORS, great visual! Filed this in my KZbin videos personal playlist (just for me), and my email file for "Quilting.". Will greatly help with picking fabric themes, and my art journaling, bead selections.... shucks, everything creative! Great video!

[@VismeApp]

Thanks!

[@studiooi9983]

All our brand work is heavily based in color psychology - great short video to share with new team members! Thanks

[@rager8431]

This is really a detailed tutorial & the presentation deserves praise.

[@MadisonHalla]

This is SOO interesting! I have almost no knowledge of the color wheel because I'm not an artist, I don't draw, paint, or use the color wheel's complementary colors consciously. But I found this incredibly intriguing and it was so well explained! And it got me thinking since I'm a musical theatre performer, how can I use this to my advantage? Subconsciously these colors all trigger something in our brain to feel a certain way and I think that using a color's positives and negatives can help you fit a character better in an audition so you appeal more like that character to those casting the show. I know this is done already at least by people who create the costumes but I feel like most auditioners don't use it as much because we have much more limited knowledge about what color means what. I know red means power and love and more basic ones but I'm definitely going to look more into this because I think it's so interesting and can be so useful! Thank you!!

[@Lkshy_abq]

If you plan to incorporate this with lights you should look at something on reductive colour schemes. all coloured lights are filtered white light which is based on CMY colour scheme

[@sarakemp3174]

Here’s my unsolicited two-cents: Wear clothes and makeup that best match your skin-tone and color to auditions. Maybe use the color wheel psychology in the resume.

[@JOSHNABATTU]

Thank you so much Sir... Gonna start my thesis project - cancer wellness centre. This is really helpful at an early stage

[@VismeApp]

Good to hear! What videos do you want to see next?

[@alphaasa8428]

They should delete the UNLIKE bouton from KZbin, for me it doesn't make any sense. If you don't like a video, just don't like it 😒 Great content thank you so much 🙏

[@White-Car]

This video is very important for me to know about Marketing Color Psychology .I recommend this video to all interested. Please upload more videos about this type. Good Luck!

[@nspidel]

Red can be made by combining yellow and magenta, and blue can be made by combing cyan and magenta. Every single printed red and blue you have seen today (which is likely in the hundreds, if not thousands of instances) was made with CMYK. 🎶 The more you know 🎶

[@kateriicat]

What does CMYK mean? Cyan, magenta, yellow, and? ❤

[@nspidel]

@@kateriicat Key, or Key Plate. It's black. It refers to the key plate of an old printing press, which would use black ink. CMY is much more efficient at printing light colors, than RGB and even RYB. However, it can be difficult to make a pure black. So most printers include "key tone".

[@kateriicat]

@@nspidel Interesting, thank you!

[@Phantomyre]

A pink hammer XD!! Love your content btw. Great work!

[@flocasadei4193]

thanks I use for clothing. I always use red and blue and yellow because they help psychology.

[@tanisiagreer9926]

This is literally THE BEST color theory explanation I’ve ever encountered! Thank you so much!

[@VismeApp]

You're very welcome!

[@scissorsnstitches]

well, this is useful to understand the colour psychology.

[@theadrenalizedartist6843]

This is an excellent video. I spent weeks one time studying colors for a project I was doing. This is a great way to start understanding the psychology of color. Thanks!

[@digitalgoldllc5667]

Thank you this is the 3rd time watching your video on Color Psychology!

[@kismatbussinesswala]

wow thank u 🙏❤Visme❤️🙏 very mindset learning about colour thanks by ajit bothra

[@SunnySohalArt]

Learnt a lot through this small video. Thankyou so much 🙏

[@acenull0]

I love colors. This was invaluable. Thx

[@joshramnarain]

Wow. This is big help in making better UX color choices. Thank you 😊

[@drjannap]

Thanks for a great educational video. My students watch and are tested on this video every semester in my digital marketing class.

[@teghanshaer2005]

Thank you Sir! I am studying for my Consumer Studies test! (Weekly tests throughout the school period that stops 3 weeks before examinations) 8:44, your're not wrong, however, I'd like to point out that there are neutral colours, Grey can be considered neutral, but it's technically not a "colour". Grey, Black, White, Navy, Beige and sometimes Green are considered "Neutral" Colours.

[@InvestInYourself02]

Color Psycology 1.Warm & Cool Color Left side warm color hote hai color wheel k or right side Cool 2.Complementary Color-opposite color at CW. Kabhi bhi 50-50 shade mat lo complementary color ki, always take 80/20rule. 3. Analogous color- Jo ek chor k ek hote hai, ye calmness k liye use hote hai. 2color vaise use kr skte ho or ek ko dominent color bna skte ho. 4.Monochromatic color- ek he color k light color or alternatives use kr skte ho. 5.Triadary color- triangle bnate ho jo color wheel per 6.Square color

[@abmathodi]

Yalls are wht l need!First video and l am liking and have subscribed...Big up for an awesome content...Ur new fan from Botswana,Africa

[@eithashamali-h8j]

really got to appreciate how beautifully you made this information

[@Godourhero]

Very interesting content & great quality video too! 👍

[@FAIRWEATHER_MUSIC]

great video!!! This helped me a lot!

[@stllady1827]

First video that I REALLY understood color mixing, shading, etc., especially the

[@lenmusiclifevlog365]

Wow love this.. Violet is now a do to me...thank you so much ♥️🐦

[@saaneroa5024]

Brilliant presentation about colour. Thank you.

[@nobrainer3569]

Video starts at 8:39 but parts before that can be useful

[@venkatsheshu7232]

This was the best one

[@Proximity94]

This is something I got interested in recently. Thank you for sharing this for free.

[@AAKAYENTERPRISES]

Great... Simply great... Very beautiful video... I got to know everything about colours today... detailed knowledge.. Thanks... Keep it up

[@rahulsadhukhan4591]

for a colorblind designer like me your video is gold...

[@VismeApp]

That's great to hear Rahul, thanks!

[@victorokon7578]

Thanks so much for this great work, I will now be careful to applying this colours to my design each time I design a thumbnail to my channel

[@VismeApp]

Glad it was helpful!

[@joelachilles4089]

Using this tutorial as a Jumpstart into product photography and editing

[@jimflagg4009]

There are reflective and projection primary colors. If you are projecting color like a TV then it is Red, Green and Blue but when you are using color to reflect light like a painting then it is Red, Yellow and Blue.

[@simsimahmadi9133]

Every artist should know this! Thx

[@Pankaj-Verma-]

Very well explained.

[@uniquedevotion2872]

What a helpful color psychology video👊😊

[@pjb9617]

Thank 😊 for the colors!

[@koushikmeher5984]

Excellent content..learned lots of color concepts..my fav color is too Red..

[@monikakowalik2367]

Such a useful video. Well done!

[@MyTimeToReinvent]

This was very helpful. Thank you. Especially when creating content. This is 🔥

[@ushiejoyuyal9795]

Thanks Mike, I enjoy your videos. Very inspiring.

[@pradipk.2116]

Very useful video. Thanks a lot

[@sirbuleletideas1137]

That's a very awesome explanation of colors. I've learned a lot from you friend. Thanks for sharing buddy.

[@barrington5438]

Great breakdown.

[@domenkuncic]

The video was very good. Informative and clear. Thank you :)

[@MotherBearth]

This was the best! Thank you.

[@jayreuben4986]

I learnt alot from this video. Thank you

[@dancu9271]

Thanks for the video ‼️

[@rajeshmudiraj7864]

Beautiful colour designs 👍

[@cbolivar3518]

This is an AMAZING video!!!!!

[@majorberk4647]

Excellent slides info and presenting , really clear and super examples - thanks 🙏

[@Raghudesign]

Really a great and quite informative video about colour psychology, stay blessed visme ♥️

[@thenaturesspell4003]

Excellent video on color psychology .... thanks to share this information.

[@VismeApp]

Glad it was helpful!

[@arjunasv6203]

Excellent knowledge about colour

[@f1pitpass]

thank you! Just ordered a colour wheel to keep handy when I'm designing...

[@lorens6003]

This is jam-packed with useful

[@SneakyPicknick]

thanks for making this video. I found it very helpful and useful! ♥

[@lorens6003]

This is jam-packed with useful info

[@QuestHuntersGaming]

I’ve just learned all color theory in this video thanks a lot ❤

[@Johnhasa1]

That hammer example was hilarious 😂

[@ranjanjoshi3454]

Yes I taught even quaternary colour mixing it means saturated tones leading to black Thanks for insightful video

[@bosquesemilla3938]

Wow! This is really useful to me, thanks a lot, it is super clear information, i think most for the way to explain.

[@HiggiBabyKiwi25]

Huge help. Great resource. I Emailed this link to several customers.

[@Adársh-p7j]

This video is Hilarious & Outstanding. I nearly gets all the knowledge regarding colour psychology, just from this single video, really appreciated ❤️‍🔥 Thanks btw - Big Fan & Subscriber ❣️

[@JudiChristopher]

EXCELLENT VIDEO... "Bravo Darling... Bravo"

[@sipraghosh322]

I am grateful to you for this informative video. Thank you very much

[@nazeer.A]

Wow what type of psychology in market 😄😄😄

[@ashokhelade6716]

Really help full... Awesome Marketing Color Psychology

[@talkdeepwithg]

WONDERFUL video!!

[@Rexwelle]

depends on the color spectrum. pigment - yeah - yellow, red, blue. light- rgb but very good info

[@VismeApp]

We explain these differences in the article linked in the description. We kept it simple for the video. But you're right, it gets commented on a lot!

[@LightYagami-bc2gj]

loved it, your content was simply on point and very informative

[@VismeApp]

Thank you! We work hard to bring you expert tips.

[@brainrides]

This information is simply amazing! I did not realize that color balance could be achieved in so many ways.

[@thewookiee8409]

When he said “you deserve that popsicle….” I was literally eating a popsicle and got super freaked out

[@kingdionentertainment]

😂😂

[@GirishVenkatachalam]

Spectacular 👍

[@dayc801]

I'm always interested in how different differences differ