Topic Clusters and SEO Keyword Research for Technical Content

A “topic cluster” is a method for intentionally building content designed to rank well in search engines (especially Google).
By writing several pieces of content that are related, you can develop a really valuable “pillar piece” supported by a handful of “supporting pieces.” By targeting keywords that have relatively low keyword difficulty and decent volume, you can ensure that some of your supporting pieces rank on the first page of search results quickly.
Here's our process for building topic clusters with our clients at Draft.dev

[@realist9995]

Mostly people are just discussing "what is topical cluster". Glad to see visually. This can easily help design. Thanks!

[@samiulhaq318]

Hi... Great content.. looking for more videos like this.

[@vid4ia583]

Great job showing how to apply pillar and topic cluster content.

[@hasnain231]

Incredible, I created the same spreadsheet for a client last week, and he loves it and the strategy. 😍

[@KarlHughesTech]

Good to hear!

[@wealthyshezzy1]

Well done 👍 great example 👌

[@Draftdev]

Glad you liked it!

[@realist9995]

Pretty detailed I would say.

[@halanermine6606]

Thank you, very helpful ❤

[@alex.sudrajat]

Hi, should I index all the sub-article or just umbrella article or both of them?

[@tanveerinamdar2080]

Index both of them and then interlink them appropriately.

[@ImpactMotive]

Hey anyone please clear my doubt "Is keyword clustering and topic clustering same"

[@KarlHughesTech]

I’ve used them interchangeably, yes

[@davidleonardogalindorusinq2963]

Good Vlog. In my opinion it needs to show how to do it step by step

[@mohammadaliahsanulkarim9012]

How many words need for writing for pillar content(Informative topics SV-1600)?

[@Draftdev]

I try to do 2000+ words. Depends a bit on the competition in the space though.

[@tanveerinamdar2080]

Is this SILO ?

[@carsen-socal2775]

Thank you!

[@iqrasoomro1044]

Hello, first off thanks for explaining the content cluster concept, i saw that you’re targeting software engineers i thought of targeting niche audiences but wouldn’t that create conflict of interest?