Toronto Rising: Mini-Doc on Drake producer Noah "40" Shebib | Native Instruments

We present a tour of Toronto, home town of Noah “40” Shebib, the legendary, award-winning producer of Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, Action Bronson, and most notably Drake. We visit studios past and present, and talk with some of his many collaborators in the Toronto scene, to tell the story of how he and Drake made Canadian rap famous around the world.
40 has teamed up with Native Instruments to create 40’S VERY OWN KEYS and 40’S VERY OWN DRUMS - the latest additions to our Play Series portfolio. Tap straight into the genre-defining sound of 40’s productions with two custom instruments packed with keys, synths, and pads plus crisp, heavyweight drums, all designed with intuitive controls that let you dial in his signature “underwater” sound right off the bat. Check out our studio interview with him: • 40’S VERY OWN DRUMS & ...
Check out 40'S VERY OWN instruments: www.native-ins...
More info on 40’S VERY OWN KEYS: www.native-ins...
More info on 40’S VERY OWN DRUMS: www.native-ins...
/// Video Credits
Director: Alim Sabir
Creative Director: Alastair Oloo
Producer: Nicole Shapiro & Alim Sabir
Associate Producer: Ervin Reszler
Editor: Due Pinlac
Color: Kevin Wu
Sound design: Liam Crossley
Sound engineer: Stewart Walker
Artist Liaison: Justin Adams
With special thanks, Kwest, Scandalis, Les, Barry McManus & Vivian Host
#NativeInstruments #40sVeryOwn #OVOSound
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For more than 25 years, Native Instruments has been at the heart of musical innovation. We’ve created communities, pushed technological boundaries, and opened new creative horizons for amateurs and professionals alike. Today, driven by our mission to make music creation more inclusive and accessible, NI’s hardware, software, and services including MASCHINE, TRAKTOR, and KOMPLETE bundles, provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience.
For more info, visit our website: www.native-ins...

[@joshjordan857]

There’s no Drake without 40

[@JB825_]

And there is no 40 without Drake

[@jaeindiigo]

“ WIthout 40 there probably wont be no me, imagine what i do if I didn’t meet the broskis” - Drake in Gods Plan

[@MrBumpalicious]

@@jaeindiigo he says "without 40, Oli, there'd be no me" as in 40 and Oliver

[@watwoo808]

There’s no drake without gadget

[@rheimidi]

It cuts both ways

[@tonyranks47]

It was a honour being apart of this and being able to help tell our story. I’m proud of my brother. That pink house was our home

[@siktunezz6792]

Big ups !!

[@NativeInstruments]

Honoured to have you with us as well!

[@93hits84]

🐐🙏🏼

[@RyanLabrie]

Thanks for wearing a "wire" and sharing your truth man 👏

[@rickshon1]

Good stuff !

[@alishakibafar8697]

For OVO fans, this is truly special. Thank you

[@Rowdy_7441]

He always looks like he's at peace or having the time of his life on all the footage we see of him making music or performing it, or even just listening to music. He clearly puts a lot into it.

[@rickjames21]

Noah aka 40 is in my top 5 producer/engineers. This man has curated a sound for himself and OVO.

[@3RDDegreeVP]

I know there was a reason i clicked on this video besides a learning experience but it blows my mind to see another person like myself battling MS making music while we still can. I won't let Multiple Sclerosis stop me from learning. Stay strong Noah "40" and ill do the same. Much Love 3RD Degree

[@Bricks_shakur]

Stay strong brother

[@bambatacandt7921]

Stay strong bro!

[@wandilentando5929]

Big up, power and love to you👊

[@samanthawhitter7669]

Much love and hope u are able to keep making music for a long time to come. 🙏

[@dusa605]

3rd Degree you’re gonna inspire many just keep speedin towards your goals and NEVER give up on yourself! You’ve already inspired at least one person, me

[@PopOutPaulie]

40 looks mad different wow. Hope all is well and healthy with that man. He constructed the soundtrack to my life foreal. He's my family without even knowing I exist. Blessings foreal

[@RawNoLimits]

40 is the backbone to the landscape of modern Toronto hip-hop/rnb, glad to see him getting the look. He deserves all the praise that comes his way.

[@MegaZackRyder]

I am passionately in love with this man's creativity so thanks a bunch for giving him the spotlight

[@NativeInstruments]

Our pleasure!

[@FromTheCrib.mp4]

Am getting Pippen and Jordan vibes of this one. There's no one without the other. I salute 40 for that timeless underwater sound he brought into this world and changed Hip Hop forever man. 🙏🏻

[@NativeInstruments]

One of the greatest collab in Hip Hop for sure 🙌

[@khantushig6460]

im not that into drake’s music. Can you tell me what song has that underwater effect? Lol

[@prodbydramatic]

@@khantushig6460 that's crazy due to the fact that the OVO sound is everywhere. Start from the beginning of the catalog. you won't be sry I promise there's a reason they on top!

[@AspektFBF]

@@khantushig6460 it’s basically a better low pass filter. He tones down the sample rate, it gives it a specific sound. People say underwater, but look at “successful” “doing it wrong” “the ride” almost ever drake song produced by 40.

[@Sethglover99]

@@khantushig6460basically every song of if you’re reading this it’s too late

[@NativeInstruments]

We did it! Two brand-new instruments just dropped - 40'S VERY OWN KEYS and 40'S VERY OWN DRUMS. Check them out here: bit.ly/3yvwB8W

[@7heSpire]

Cant, wait!

[@crazygooner3398]

I hope it’s a “40” Artist Expansion 🙏🏾

[@NativeInstruments]

@@crazygooner3398 it's two Play Series instruments! Check out the link above.

[@7heSpire]

This is moving, i havent really known 40’s backstory so this is special to me. Much love fam 💚

[@sirkido178]

40 is a great artist and also inspires me to play the piano, even though many people think of him as being just a great producer, on the other hand I think is one of the best pianists we have in this contemporary music era!

[@fakepurge]

One of the finest producers of our generation his music is is just incredibly good and it sticks with you for so long.

[@francisskyes]

this made me cry, I have always looked up to 40.. I remember being in Toronto when the first mixtape dropped.... and I felt it too, right away, Canada had a sound, but you could never get it yourself! lol

[@EsquireMusic111]

Always good to see 40 get his roses man… influential forreal

[@CleanHeartDirtyBootz]

So much of Toronto's talent intersected through these studio spaces...and everyone sort of knew everyone, and for OVO to become what it became, is nothing short of legendary, because Toronto is the sort of place that forces you to earn everything you'll ever get in life, very FEW breaks here.

[@reignisraw]

Simply a genius. I would love to be a fly on the wall in his studio sessions and just see him create.

[@NativeInstruments]

If you wanna see more, check out the walkthrough of 40's brand new Kontakt instruments: bit.ly/3Fz50Fk 👈

[@reignisraw]

@@NativeInstruments Appreciate it 🤞🏽

[@justincallender258]

I love these artists backstories great job Native Instruments

[@NativeInstruments]

We love them too! 🎥

[@Yay378]

the energy in this building is more valuable to me than the money >>>>> 40 is a treasure ❤

[@ouvrirloeildroit]

Amazing!!! 40 is an absolute legend

[@jordankenny2031]

40s passion and creativity gives off Dilla Vibes, and that in and of itself, is the highest praise and recognition 40 deserves.

[@mizoanworldwide]

It was an honor working on this

[@prod.nonchalant]

The manner in which 40 talks about his craft is inspiring 🙏🏼

[@Et3rnal3nergy]

Love the energy in this video , much respect to the amazing Les 🙏🏽🕊️

[@ChrisTopher09]

Together 40 and Drake forever changed the sound of music

[@winston123iez]

Thanks 40, very nice to see where you come from and to get to understand the environment you all lived in. Keep doing what you're doing, you're a real inspiration. One of the best producers of this generation, if not of all time.

[@PARISONFIRE]

this speaks to me on so many levels. i work for more then 10 years now on my craft, had multiple bands and chances on a record deal but it never came together. im not giving up but its getting harder with the years. love to see other guys succeed man, gives me hope.

[@tonykane1507]

You were always more than a guest in this music world you were a pioneer for hip hop in general and for Canada there’s no drake without u and Oliver

[@losangelesnomad]

Wow, thanks for this. I loved it. 40 is one of the greatest to ever do it.

[@NativeInstruments]

He sure is 🙏

[@ordellbeats]

We need more Noah!! This guy is an absolute legend

[@vibecity8]

Noah "40" will always be a goat in my eyes. Mans really crafted a decent part of my child hood and adult hood. Happy he never gave up. fr.

[@Fireshotbyvision]

It shows how much 40 appreciates music. legendary !

[@Savantloup]

Anytime this man speaks, I listen. Living legend ❤️🙏🏽

[@OVOTIMM]

Shoutout to the Lebonan Don Oliver El Khatib he's done so much for these guys it's incredible "You have to have Blind faith. I had a sickness. A sick belif that it's all going to work out"- Oliver El Khatib

[@alchematicsounds]

Anything 40 co-signs is good by me. One of the greatest of all time. Salute NI and 40 for this!

[@AlbertKimMusic]

I respect 40 so so much

[@DalontaeDavis]

Thank You

[@tracksphantom540]

Thanks for giving us the chance to feel like were working with you through your V. S. T. 40 your a legend in my book and N. I. For collaborating.

[@ChivasKimber]

This is so inspiring! I can't wait for my music career to finally start so I can not feel like a failure in life!

[@Agoristball]

40 on the keys can not be fucked with, I could listen to any and all of his musical masterpieces for hours, which I do ofc

[@soundsbynova]

thank u 40

[@juanchojack]

Native instruments alwayss shows love to 40 & Toronto. Much respect! Love & peace.

[@ryanmcgonigle1118]

different level of genius. the best producer of my generation

[@6thsenseemzo]

Thank you for everything you’ve done & still gonna do for the game we really appreciate you man much love from Africa ,it’s a ovo ting ya know 🦉🙏

[@TheLeuul]

I’m from downtown and watching this made me shed tears

[@DaShah]

Simply the best team of guys working for something that's so much bigger than them. With Drake the greatest ever...

[@FloatingSpaces]

What an amazing mini-documentary! It makes me extremely thankful living in Toronto! Thank you guys!

[@NativeInstruments]

Thanks for watching!

[@RoadmanKD]

Beautiful piece.

[@plecturaproductions5816]

I always think about 40 when i hear drake music....i am dreading the inevitable...40 youve inspired me to go after this music thing, and i thank you for your genius....much love brother

[@fro_Wundas]

Always Admired Noah's sound. Dope Doc

[@ivey7163]

yo you guys should do a whole documentary.40 is such a big legend#most influencial

[@NativeInstruments]

That'd be fantastic.

[@bigmuneh]

Thank you, Noah “40” Shebib is a legend.

[@J-GMORE]

You guys make my heart drip deep into soul. Impact packeted

[@jamespcarroll4102]

Another ☝️. I watch the old one for inspiration all the time.

[@NativeInstruments]

Going full circle

[@tigran.zakaryan]

Legendary producer

[@thewhatiftheory]

This man is an icon. I always enjoy seeing videos about 40.

[@SoundBySavii]

40 Is My Idol

[@mystikrebel1089]

brilliant documentry !

[@kodybrace]

Incredible.

[@KolicBeatz]

GOAT! Love the content! 🔥

[@bena2467]

what a great mini doc. 40 is a musical genius!

[@fahimfaheem6052]

This man is a legend ! So inspiring !

[@Ghostca]

Thank you 40, for making the sound track to my life since comeback season. Yeah man.

[@DJNuimani]

speechless on this one 40 great job NI what a lit company

[@NativeInstruments]

Thank you 🙏

[@AAG007]

Love you 40 I'm a rapper but you inspires me the most than anyone.

[@ezramasondo]

Amazing!!!

[@dueydreotb]

This was amazing drake and 40 have came a long way freal

[@flyjayofficial]

Wow thanks so much for the insights on this ! Much respect

[@NativeInstruments]

You're very welcome!

[@thaexception3406]

Insightful documentary and lookin’ good 40

[@tauqueishachester9844]

That piano is beautiful the older he get he great he's aging like fine wine dame he's fine what ever 40 doing he need to keep doing it

[@joncjb]

beautiful insight. thank you for the ride

[@Queuetrf]

Love you 40 🙏🏾💯💪🏾

[@jayroshmusiq]

Shout out from Jamaica 🇯🇲👏🏽👑🦉

[@NickLAnderson]

This video is absolute gold. Thanks for making it and posting it. Wow. 💖🙌🙏

[@ProdbyCeeSick]

Most underrated of all time period

[@ThatDude2FlyNetworks]

The world needs more content like this

[@NativeInstruments]

We heard you.

[@dad_fi]

This Toronto best energy right here !!

[@thaniavelarde2926]

amazing! thank you for your beautiful and hard work 40 ✨

[@ovadoseod]

man its really nice to see 40 healthy and thriving

[@justinalvares]

So rad. Thanks for sharing the life of such a humble inspirational individual.

[@BoombapArt]

Dope documentary 🔥

[@NativeInstruments]

Appreciate that!

[@Caesaraltram]

This man is a legend, he’s a role model

[@JLBREMER]

Man that was super inspiring. Keep doing your thing and to all the audio nerds out there................ we rock lets keep going who cares what people think.

[@SenecaTyree]

This was very inspirational. Thank you.

[@Bob-fj7lr]

Rooting for him ❤

[@AHFRIIKAH]

40 is a genius.

[@wolfganglahmann1933]

Very inspiring - thank you 40 and NI!

[@Emontop1]

Whoa very good documentary...👍👍👍👍👍🎶🎹🎧🔊🎛😃

[@Philosific]

I’m Jamaican, and tbh i kind like the vibe of Toronto more than NY for the diaspora. Man i love meeting just different people from different ethnic backgrounds speaking some patois.

[@Thomasdarya]

40 is a Toronto legend

[@soreallyrayrecords7578]

Thank you!

[@williamstroud8490]

what a beautiful film, visually and story.

[@NativeInstruments]

Thanks!

[@connellgordon2451]

One of the best to ever do it 🙌🏻

[@zanerasmussen8889]

Sick this was a good watch.

[@OVOTIMM]

WOW!! we needed this amazing video Noah is amazing 🔥🙏

[@personalplaylist5531]

touching & inspirational♥

[@mawe2SA]

The Greatest!🤎

[@maximiliandegen2379]

Tremendous doc. True piece of art.

[@bafanabaloyi9403]

Thank You 🙏🏿