Toyota CEO Just Screwed Every Truck Buyer, You'll Never Believe How!

Toyota... stop doing this! Get $50 off your Autobidmaster subscription by using code “MOTORFEED” at checkout. To start bidding, visit: bit.ly/MotorFeed
Toyota is struggling to sell their new 2024 model trucks like the Toyota Tacoma and Toyota Tundra and in todays video... I want to show you exactly why this is happening.
As a huge toyota fan I was really excited when I saw their tiny new truck that started at just $10,000.
But apparently in the USA we don’t get that.
Nope. Our cheapest Toyota truck available today is this new Tacoma. But the CEOs recent decision just screwed every truck buyer.

[@MotorFeed]

Get $50 off your Autobidmaster subscription by using code “MOTORFEED” at checkout. To start bidding, visit: bit.ly/MotorFeed

[@martin4749]

Nope. That hood scoop is not functional. It’s just a decoration.

[@mwilson7097]

Only problem. It don't have the reliable V8 not interested at all!

[@khanh8348]

Nobody wants a 4 banger turbo, and its over priced for a 4 banger turbo...people want V6 Tacomas and V8 Tundras‼️

[@icosthop9998]

Sadly, many people are caving in. I'm trying to stay strong and not buy a new one. Until prices come down, until then, I'll just hang on to what I got. I really do *LO❤E* the "Fresh" look of the new Tacomas.

[@Gyalog44]

Ditto khanh8348!!! Downgrade to V4, make in Mexico & Redesign!!! NO WAY take chance on 2024! Go out find Used 2020-2023!! 👎💩🤡!!! 🙏 Revival, Israel, Nation, speaker Johnson & Trump!!!

[@mikeely-ly2kb]

That's why I just bought a 2024 Nissan Frontier Pro4x fully loaded. Awesome truck!! $4500 off MSRP.

[@Mark-hb5zf]

@@mikeely-ly2kb I've been eyeing the Frontier SV king cab 4x4 w/a Tech and Conv package. Unfortunately every other manufacture abandoned the extended cabs resulting in the short bed and I want the longer bed. But it seems like 90% of them are white, not interested in that color. Guess I will have to wait it out. Good deal getting 4.5K off!

[@onetomeplz5825]

Dude we have a v6 23 or 24 where I work that we use to towe a trailer and it’s a small pump or jetting trailer the v8 07 we had before pulled it not easy easy but fine but the v6 fights you the second ur on a slop

[@brianneu6489]

Toyota didn’t listen…nobody wanted to lose the V8…nobody wanted turbos…keep it simple as well as reliable people will buy.

[@Gadfly2025]

NISSAN FRONTIER PRO 4 can get $7k off right now $34k !!

[@keithlizut6437]

I don’t think that Toyota had the choice, or it wouldn’t be a brand new design. Kinda why they never considered it to be proven over decades

[@BigBadJohnDiesel]

In order to sell these vehicles in America, all the manufacturers must abide by the unrealistic emissions rules, set forth by our stupid government!

[@LionArtool]

The Biden administration put major regulation on these car companies for bs environmental reasons, that's why they push 4 cylinder engines.

[@medmark]

Forced by your elected politicians and Toyota has come out and said this numerous times.

[@frederickmartin6998]

Having all those Tundras lined up at the dealership sure will make their recall easier.

[@MummaBear]

😂

[@davidrobertson5881]

Ouch!!

[@sn4rl277]

I have been saying it for a while now. But any vehicle manufactured after August of 2020 or post Covid will see higher then normal recalls. Manufactures were doing everything they could to get vehicles to dealerships to sell due to lack of supply. So QA was for sure lowered during that time frame to get vehicles out the door.

[@doom4067]

The dealer can't sell a vehicle with an unresolved recall. They literally can't sell a lot of those Tundras right now.

[@YTBEN1045]

It's time for Toyota to listen to their customers. Bring back the V6s and the V8s!

[@ohioguy4326]

Probably need to rally Washington, Toyota is just complying with the CO2 mandates.

[@fahey6797]

Not just toyota, Subaru seems to have done away with v6 for a turbo 4. As far as maintenance goes, I will only buy 4 bangers anymore in a sedan. I have a v6 sedan and maintenance is challenging when the engine is shoe-horned into the engine compartment.

[@chadsteele1]

Well consumers need to start making them listen with their wallets, stop buying THEM!

[@markblanchette1771]

@@ohioguy4326exactly. You want V8’s and V6. Vote Republican. Democrats are pushing green policies which tie the hands of automobile makers to dial down their engines for better emissions.

[@jimfields9491]

Wasn’t Toyota’s choice. Government crap. I won’t buy a turbo!

[@Alfarojv]

Two words could save Toyota: 1. Naturally 2. Aspirated

[@MummaBear]

Emission regulations make it unaffordable for companies to make. People don't realise the government fine them for not meeting targets in each country

[@douglasscovil3447]

two more words that could save toyota: 1. V6 2. V8

[@dsrtrcr77]

@@douglasscovil3447- Those are irrelevant if they aren’t naturally aspirated!

[@joesee8079]

I wouldn’t mind having a turbo at high altitude where I live if it was reliable. The engine bay on these tacomas is an embarrassment imo

[@speed8701]

and NOT MADE IN MEXICO would help too.

[@colemanhigley747]

I guess Toyotas marketing told the management that everyone in North America makes $150k+ a year and $50k+ trucks are reasonable. The world has outpaced me.

[@jimmyaber5920]

Yep, the ones behind trickle down do everything they can to stop anything from trickling down.

[@sn4rl277]

Manufactures "suggest" the price, but consumers have the final say. If we want cheaper prices, then folks shelling out $80,000 for a truck need to stop buying them. Consumers have always set the final market price of vehicles with their wallets or bank loan.

[@grant46n2]

they've priced out their demographic. most blue collar guys aren't forking out that much for a truck like this, and if they are they're starting to pay attn to towing/haul cap and would move to another option at any rate. just have to remind myself w my 5.7l hemi, i paid for that shit for a reason. it's unstoppable, there isn't enough gas in the world for the motor. pushing the accelerator it always just wants more. driving these new 4cyl are efficient and they have some surprising pops in power, but it's all ramping RPMs and doesn't really "feel" like it has power. (i know, silly to compare hemi to new i4s, just saying, if i wasn't concerned about performance like that i'd buy a prius).

[@thatsmemikael9919]

They definitely lied cuz only 9% of people in USA make $150 000-199 000K per year 😂

[@mikem5231]

Stop paying these prices and they’ll go down. Dudes are buying $65k trucks and putting a cooler in the bed

[@Klayperson]

that's crazy. i keep my cooler in the cabin. and i seatbelt my one bag of groceries in the passenger's seat. what? i don't have a tonneau cover yet :(

[@ErikBlack]

I am an engineer, and when I changed jobs to the automotive industry, one of my first projects was equipment installs for parts that would end up on the 2024 Tacoma. I was coming up on needing a new vehicle, and was super excited to pick up one of the 2024 Tacomas since I had a hand in their production, as I've always liked Toyotas. I was eager for this truck the entire time I was working on the project and was even ready to settle on the turbo 4, cause I could look at the truck in my driveway and say I did a part of that. About a week ago was when I finally got my new truck. A Nissan Frontier Pro 4X. That's what I thought of the new Tacomas and their pricing.

[@josejose2100]

I was super excited watching the teasers and learning about the new upgrades and told my wife for sure I was trading up. Today I just detailed my 09 and am happy not having paid out 50k+

[@Mitsu3kGT]

You made the right move because the Nissan frontiers are very simple but sturdy. True metal bed. The pro 4x has the nice Bilstein, I saw someone comment on a video recently that he took his frontier on a 3 Canadian province road trip and went the equivalent of like 8,800 miles or something in the Nissan and it was great. The seats seem to be better in the Nissan also, but the negative is the turn radius. I’d take the Nissan over this joke of a Toyota. You can get a fully fully decked out pro 4x for like $42k

[@zlm2032]

You definitely made a good decision. The Frontier is a very capable and pretty reliable.

[@jerryding6190]

I was excited to see the Tundra prices come down, and I have been telling everyone that I am getting one. After I did a monthly expense calc, and I decided to maintain my 2017 Nissan pathfinder more frequently. I’d rather get a transmission fluid change at every 15k miles than paying $800-1000 a month for a new Tundra.

[@livefreeandshred9818]

@@josejose2100every time I think I want a new truck I go out and detail my 170k mile 14 Tacoma sport and then I remember I don’t need a new truck

[@1htalp9]

The mistake that dumping the V8 and the base V6 for a turbo 4 is plainly evident.

[@chuckgood2966]

True, BUT the government is making the Auto industry do this.

[@highwayghost6390]

⁠@@chuckgood2966the car industry have more power if the unite to fight the EPA they choose not

[@jimchauvin7958]

@@chuckgood2966while that is somewhat true emissions standards are being met by Nissan with their v6 so totally Toyota decision.

[@reneeandchrisforever]

@@jimchauvin7958Nobody wants a Nissan.

[@jimchauvin7958]

@@reneeandchrisforever didn't say anyone did merely if Nissan can make the v6 meet epa Toyota should have as well. And looking like Toyota slipping from what people want either

[@toddgries2133]

Nissan Frontier still has a v6 and it’s made in Mississippi

[@brettsig6625]

Yes! You know it brother! I am beginning to look at Frontiers. All of Toyotas truck based lines are going down! RIP 4Runner next year as well!

[@James-vh7bx]

I just picked a frontier and it’s 🔥

[@BIBTAP]

But no manual transmission option. Lame.

[@Support_Ad_Blocker]

My 98 was made in Tennessee and it showed it....

[@okthumper8047]

Just bought brand new Frontier Pro 4x. Paid 40.5 and it has all the bells and whistles. Toyota would have been 49k with a 4 banger. Hello Nissan!!

[@steveambrose2349]

Have you read? Over 98,000 Tundras are being recalled due to faults main bearings. That’s a big-time safety issue. WOW! Mighty Toyota, where have you gone?

[@lgbnz]

catastrophic engine failure

[@keithlizut6437]

They went to Huntsville, Alabama… got sick of the bullshit and fled to Mexico. It’s on you now

[@hopefloats7573]

Machining residue leading to bearing wear and engine failure. So much for Toyota quality.

[@yuzihao8777]

Toyota's safety record has always been a shitshow outside the developed country market. It is just showing its true color in the US now

[@ontarioman6301]

More focus on profit now as opposed to quality. The CEO was telling customers to pay more. The GR I was told was to start at 36,000 . However, Toyota decided to screw us and asking for 47,000 . I will never buy Toyota. Hope consumers do research. They will realize that there are r better options

[@pagadqs]

The cheapest is not $43K, cause you don't pay $43K. You pay $43K plus taxes, plus bullshit dealer fees, plus registration, so the cheapest will run probably a lot closer to $48K out the door, which should be the number these review guys are taking about. $5k extra Is 12-13% more than the MSRP and is a lot of money ...

[@kingjustice1831]

I agree 100%, although my guess is that he would not be able to walk around their lot the way he does if he was being fully transparent. These walk-around videos are starting to feel like quasi-promotional / infomercials for the dealerships with a dash of truth here and there.

[@johngoodman9380]

@@kingjustice1831 Notice this guy didn't buy a new over optioned over price Toyota. He bought a much older used truck. He acts like no MSRP make it affordable.

[@daleolson3506]

If you don’t buy it because of the added crap sooner or later they will eliminate them.

[@impetiousdoom]

Don’t forget the doc fee. Fk em

[@rickthomas422]

My out the door on my 4x4 TRD Offroad was right at $46,000 (which was the sticker price). They gave me enough discounts to cover all of the fees and taxes, which is what most of them are willing to do at the moment, not because Toyota overpriced them, but because the retail economy across the board is in the toilet right now. But if you buy one of these at full sticker right now, you're horrible at negotiating. I probably could have done better if I were good at negotiating.

[@justsaying..2647]

No trucks should have ever got above 40k, much less 60 or 70 like we're seeing! People that buy them at those prices are ruining the entire market.💯

[@plunkett68]

Shows that there is only poor and rich society. Know you will not be able to afford the trucks but make them anyway. That is the slap in the face and you can track it right back to government interference

[@rocinblues]

After taxes $50k - $70K+ is a joke for a 4 cylinder truck ! Only a Toyota fanboy would say different.

[@Tungstenisw]

Just bought a 24 TRD OR with premium OR package for $49.5k. 1st Toyota ever, so not a fanboy...but I VERY satisfied customer. When looking at the actual competition it is about $1-2k more for a comparable Ranger, Colorado, or Canyon... So yes, it is a bit more... I am 100% sure I will get that back + THOUSANDS more when I go to sell it, and in the meantime get the enjoyment of the best midsize truck on the market. Not a fanboy, but a very happy customer.

[@kurtbeck5809]

Did you drive a Ranger Raptor?

[@MrNismopro]

@@kurtbeck5809he could’ve bought a full size…😆

[@barrydworak]

​@MrNismopro I don't want a full size truck. It's a PITA. I play around outdoors, have bird dogs etc. but around town, even an F-150 is a perpetual nuisance.

[@anonnymous401]

@@Tungstenisw you can get thousands more when you get ready to sell it?

[@LCculater]

Who wants a 80,000 dollar truck for an engine to fail , yup no thanks .

[@reneeandchrisforever]

Find me a brand right now that doesn’t have problems with their trucks. They’ve all gone full retard with tech that is gonna fail.

[@Banditt42]

Made in Mexico, no V6, no thanks.

[@dirkdiggler2379]

China made Turbo that blows up with 35 inch wheels and you better not try hauling anything or go 4 wheeling.. The turbo will blow up.

[@stockey]

Yep, no thanks for me too.

[@TRONABORON]

I would not be surprised if much of the main parts are made in China-assembled in Mexico-then shipped to the U.S....🫣

[@Omgcorpse]

2nd gen toyota trucks are the way to go!

[@gotafarmyet4691]

And your can thank the EPA and their emissions standards why we cannot have a light truck ans why the larger engines are disappearing even though that is what everyone wants. It is not what the customer wants anymore but what the government will allow.

[@dustincollins16]

So many millions more people are now priced out of even a midsize truck now. Sad situation in the US now

[@tlo35]

Even when dealers are not selling their vehicles,they will not lower their prices. Very greedy.

[@saulpulido9937]

...and a very bad business decision on their part

[@VideoArchiveGuy]

@@saulpulido9937 If it's that bad, they'll go out of business, they're not charities. I'm not aware of a lot of Toyota dealers that have closed lately.

[@SunnyFly100]

They will

[@bremarcle2729]

I have a 2015 Nissan frontier that I owe like two grand left and I’m a pay that Joker off and drive on it until the wheels fall off😊

[@danielflanagan1340]

35 inch tires with a 4 cylinder? Slug

[@BnMProductions11]

It's the same power in a smaller package.

[@toyrunner87]

Small trucks used to be successful because they were actually small and cheap. In the 80s and 90s a small truck usually started at the sMe price as the entry level car...so a base s10 matched a cavalier, a ranger matched an escort...taco matched the xarolla etc. There's no reason you can't have a pickup nicely equipped under 30k. They just won't make them

[@comlbbeau]

To me, a turbocharger is not a substitute for two cylinders. I'll take the normally aspirated V-6 or V-8 any day.

[@TheRealCatof]

I dunno man, my car has a TT V6 and eats NA V8s all day long.

[@roadrunner4847]

@@TheRealCatoffor how long?

[@TheRealCatof]

@@roadrunner4847 The Lambda V6 has been well known for getting to 300k miles even with turbos. So hopefully that long at least.

[@theteejaygee2771]

@@roadrunner4847Don’t know yet. But there are a boat load of turbo Mercedes, both gas and diesel, that have lasted forever. To automate assume there is no longevity in a turbo engine is to willfully ignore facts. Only time will tell

[@brettsig6625]

Buy the previous models before it’s too late! That’s what I’m working on.

[@subjer0]

Why would anyone grab a 4 cylinder turbo for a truck? 4 cylinder engines are for econo cars not for heavy duty trucks. It's a bad decision on Toyota to only offer a 4 cylinder engine for a truck.

[@mastermouaable]

This happened because Tundra’s has V6 turbo.

[@BnMProductions11]

if it offers same power and torque. Who cares.

[@dustincollins16]

That's what gm ans ford are now doing and they did it first

[@birdsfabulous]

Bad mistake for any manufacturer...mass produced motors putting out more power than they are capable of.. they will not last....any brand. Turbos are gonna burn all these pieces into the ground...50grand and 50,000 miles

[@CoasterGaming]

@@BnMProductions11a naturally aspirated V6 is more reliable than a turbo 4 that’s just fact unless you make a full iron block with forged internals

[@americanhero1234]

If you buy a pickup truck for 50k your parents raised you wrong.

[@reneeandchrisforever]

If you think trucks will ever be $25k again, your parents didn’t prepare you for inevitable inflation.

[@americanhero1234]

@@reneeandchrisforever sir its the impracticality of owning half a car my parents that was stupid.🤣🤣🤣

[@noxnyc23]

This guy. Lol have you seen the housing market lately ?? What is your parents gna say now , shoulda went for 3 masters and a doctorate so you can afford to live where you are? .. wake up man everything is up and cost a lot.. a 50k truck is a lot but you get alot from Toyota , reliability and re sale value.. people that keep saying don’t buy it they will change their mind and have a revolution And lower their price . My advice don’t hold Your breath 👍🏼

[@wadesimpler8388]

Everybody that forks out those prices for Tacoma's need a "check up from the neck up" -- $ 3.500 discounts ---- please----got to wait them out- they got to do better than that-----let there trucks sit there awhile-

[@TechJedi29]

Imagine paying 50k for a 4cylinder.... just say that out loud once and feel the barf taste in your mouth....

[@tradermunky1998]

That about sums it up for me, well stated.

[@mr.rhodes9127]

Ikr.....😮

[@bigtuck2009]

4 cylinder with v8 torque and HP

[@TechJedi29]

@@bigtuck2009 you're missing the point entirely . .. it's not a out of it can match the torque and hp. Do you know how turbo charge engine even work compared to a naturally aspartated engine ?

[@tonyl1483]

Wow! Thank god i bought a 23 taco V6 4x4 last year for $38K out the door. 3:46

[@mikebradford7780]

Those trucks are worth no more than $25,000 tops.

[@ryane6719]

High 30’s for top end low 20’s for base trim is what people expect.

[@rickthomas422]

What it is this? 1998?

[@brian5o]

@@rickthomas422 no midsized trucks sold for nearly that much in 1998. You could’ve got an S-10 ZR2 4x4 for just over $20k back then.

[@rickthomas422]

@@brian5o It was a joke. But in all seriousness, by 2003, just 5 years later, 4x4 Tacomas were indeed 25k. How do I know, because my job at the time was working at one of Toyota of North America's, and JM Family's ad agencies. These trucks today, are almost the exact same price when adjusted for inflation.

[@melvingibson4525]

​@rickthomas422 the difference is the interest rate

[@sad754yt]

So glad I captured a 2023 access cab base 4x4 model in transit. Told the sales manager to not add one think to it. Total 32k out the door

[@B.K.Lemons]

If I recall, the sticker on my 2005 Tundra SR5 access cab 4x4 was $30K with a bed liner and trailer towing package. I think I paid $28K for it. Had a problem with an air intake valve, something like that. By the time I heard that Toyota was reimbursing customers for the cost to fix (about $1.2k I think), I had already missed the time limit. Paid a mechanic $300 to install a computer module to bypass it. Just over 100k miles, truck runs like dream, punch it and it takes off like a rocket. Paint and interior still in great shape. Still even has the original fan belt on it.Just over 100k miles.

[@homerfry9234]

32k? You got a 4 cyl

[@sad754yt]

@homerfry9234 yes that what I wanted for a daily driver 50 miles round trip. No heavy off roading. Just need to help with off grid living. 6ft bed.

[@blaakrose]

Karma is happening in mass to dishonest greedy dealerships and manufacturers. The massive recall on the Tundra engines that are failing and the smaller engine is another reason Tundras aren't selling. Tacomas are now made in Mexico. Paying employees there $2 maybe $3 an hour has been reported. Not only does it cost less to make a Tacoma, they charged thousands more. Hope they can't sell any tacomas those greedy bstrds.

[@VideoArchiveGuy]

Tundras are Toyota's fourth best selling vehicle, after the RAV4, Camry and Corolla.

[@SunnyFly100]

It takes artound 20 man hours to assemble a car. So, it cost Toyota $ 60-90 if it's assembled in Mexico, ot it would cost them $300-400 if it would be assembled in Texas. The difference is 200-300. It's not that much

[@scrapping4shiba]

Tacoma has been manufactured in Mexico since 2004

[@blaakrose]

@@scrapping4shiba it was also produced in Texas until 2021.

[@scrapping4shiba]

@@blaakrose it actually wasn't. The tundra is built in San Antonio Texas, but 100% of the Tacoma is built in mexico. Since 2004

[@thejohnnerparty]

It's a truck not a luxury sedan. These "trucks" should be rolling off the lot (i.e. out the door tax & license included) for $40K. Prices are ridiculous.

[@bradbarrett3633]

I purchased the 2023 Toyota Tundra Hybrid TRD Pro. I received a recall notice from Toyota about the tire's excess wear on the outside edge, this was due to an improper alignment from the manufacturer that has destroyed the outside edge of the tires. I took it to Winter Park Toyota, and the service advisory stated that all four tires needed to be replaced since they were already rotated, but they would have to send the information to Toyota warranty for the final approval. I was shocked when they advised me that Toyota would only replace three of the four tires. even after the service advisor stated that all four tires needed to be replaced. I contacted the Toyota advocate and explained the situation they advised me that someone would contact me within 24 hours, after waiting a week I called back and explained the situation again that Winter Park Toyota advised me that all four tires needed to be replaced, I then took it to Toyota of Seminole County and the service advisory also stated that all four tires needed to be replaced but they had to wait for approval from Toyota. The advocate said they would need to submit another claim to a different department and here I'm still waiting with no response from Toyota to resolve this issue. Great customer service on a $90,000 truck

[@chemkreation]

These truck have all this extra electrical crap we just don’t need that inflates the prices.

[@FreyGrimrod]

Don't forget the repair bills.

[@searchforthetruth1998]

That’s why I got a SR lol Simple AF. Only difference between my 1993 and my 2019 is the electrical windows. I’m PROUD my 2019 has an actual KEY and not a fucking FOB, that god forbid I cross a stream hiking with keys in my pocket I have to replace and reorganize for $350.

[@DanGilliland-pi4vh]

I 100% could not agree with you more,way too complex, poor build quality and GROSSLY overpriced

[@icosthop9998]

​@@DanGilliland-pi4vh Many channels are saying what you stated. All new Tacomas made by Mexican workers who are getting much less than American minimum wage and savings is not passed on to the customers.

[@steviecoleman9260]

The only language i understand is Is V8!!!!! THAT IS ALL .

[@toddperry7020]

Don't forget, the extended cab models do not have the "wing doors" in 2024.. Plus, the huge MSRP increase. Step away from the crack pipe Toyota.. 🤯

[@timmcquerry6068]

So it's a 2dr. truck with a back seat?😮 I didn't realize they had done that. Disappointing!

[@mailborder]

I looked at several mid size trucks over the past 2 weeks. The Tacoma I liked was a 4x2 Sport ... for $51k. Yesterday Toyota announced a major recall for the 23 Tundra I have. (Spun bearings.) I traded the Tundra today for a 4x4 Colorado Trail Boss for $39,500 OTD. Math wasn't hard. I don't like domestic trucks, but I have to say this Colorado is super nice for the money.

[@powhana6019]

4 banger👎

[@YOUneedJESUS1]

A mid size truck should cost $25,000 to $35,000. A 1500 size should be $30,000 to $45,000. An HD 2500 diesel should be $45,000 to $65,000. (All Crew cab 4x4)

[@BnMProductions11]

You're living 20 years ago. They are too expensive right now but they're never going back to those prices.

[@billm639]

Those were pre covid prices. Once 2020 rolled in, everything got completely overpriced. Dealer mark ups! Scam. Don't buy new!

[@davidrobertson5881]

Nope he is right. Probably $15,000 too high. Don’t forget the cheap Mexican labor.

[@portercbl]

Same crap, different shape! Way overpriced plastic garbage!

[@Uknown76]

More money less quality

[@rigor601]

Not paying $50k for a new 4-cylinder truck I just keep my old taco v6

[@punisherusmc]

That dealership has a VERY LARGE ALLOCATION compared to other dealers in that Toyota Dealer Zone Group. A lot of those Tacomas will be dealer exchanged for Camrys, Corollas and so on, some will be sold to other dealers. I worked at a dealer years ago and large volume dealers would buy our inventory. As far as pricing goes, I’m in full agreement with you and everyone else that the prices are crazy expensive for a Tacoma. I purchased a 2023 last June, it stickered out at 43,500, it was loaded, an Off Road TRD, I got a very good deal on it. If the 24 had a V6, I would have waited, no way I’d buy a 4 cylinder turbo gas engine, they’re also getting towed in almost daily. Toyota is a smart company, they’ll put big incentives on them, be it rebates and or zero percent financing.

[@casey6518]

Sorry but I wouldn't waste a $1 buying a new truck, I jus bought a new 2024 car last week, when are the manufactures gonna learn not everyone wants a truck! Ford & Chevrolet lost my business when they stopped making cars, I would have bought either a Ford Fusion, Focus ST or GM Cruze if they were still being made, but Honda won my business when I ordered a Civic Hatchback Sport Touring back middle of March. I have a 2005 Colorado Extreme with 44,500 miles, doubt I'll ever need a new truck & maybe not a car either. The car I traded was a 2007 Pontiac G5 GT for the Honda, my Civic is fully loaded being a Sport Touring edition. Why would I want a truck with same fully loaded options for $90,000 when my Honda MSRP was $33,000?

[@rickeycooley9139]

What!

[@tonyl1483]

A car doesn’t have what trucks have so it’s non comparable, trucks will cost more especially with 4x4, capabilities, higher ground clearance & an open bed! 11:00

[@B.K.Lemons]

You saying Toyota doesn't sell cars? Which planet are you talking about. It can't be Planet Earth. Just because KZbinrs concentrate on trucks doesn't mean there aren't just as many cars way over on the other side of dealers' lots.

[@VideoArchiveGuy]

Top selling Toyota vehicles for Q1 2024: ================================ 1) RAV4 2) Camry 3) Corolla 4) Tundra 5) 4Runner 6) Highlander 7) Grand Highlander 8) Tacoma 9) Corolla Cross 10) Prius

[@barndawg77]

Good luck with that junk CVT trans.

[@thekidruss]

Serious question: Don’t their trucks last a lot longer than other competitors? I heard somewhere that if you do regular maintenance you can get 500k miles out of them.

[@FreyGrimrod]

The prior generations were known for that. Stuffing turbos to force more HP out of a smaller engine has never gone well for longevity in the history of the internal combustion engine. So it remains to be seen but common wisdom is the new 2024 models don't have a prayer of a 300k mile engine where the prior could make a million miles with maintenance.

[@TheTaytay198]

Why add a spray in liner when the bed is composite? Makes no sense.

[@brucehale1693]

And a $700 wax job with fabric spray on the seats. Don’t fall for the F&i guys gimmicks. That is pure profit at the buyers expense Don’t. Like Brandon said don’t

[@callofdutyguy9]

The spray liner is to make the composite less slippery without needing a bed mat.

[@HappyCampa]

Bring back the V8 Tundra & V6 Tacoma!

[@colreb7149]

The new Tacoma’s look good, but I’m out since they are 4cyl turbo. I’m looking for a 2023 V6, but they are asking premium price for those, I make keep my paid for Chev. Toyota should have been more concerned with their customers than FJB. Maybe he will have chinese trucks here before long.

[@clutchitup8565]

Get a second gen tacoma don't let the miles scare you they run for ever

[@MGMidget73]

Have you been living under a rock? Are you not aware of the recall and Toyota ordered stop sales on the Tundra due to massive number of engine failures.

[@paulstein9258]

Apparently he doesn’t. That’s why the long lines of Tundra. Can’t sell them. $ 35,000 engine replacement cost.

[@brettsig6625]

You can bet the Tacomas and the new 4Runners will be right behind the recalled Tundras!!

[@mikelaughlin270]

Dealerships always lie and inflate the prices of the "Aftermarket parts." They also typically use cheap components as well.

[@ryancrandell6576]

hell no nobody wants a turbo we want a reliable v8

[@JA-zh5xi]

Before 2024 the Tacoma was the only wise choice - every time. Now? Might as well look at all of them.

[@ScottP-oi8oq]

EPA regs make US trucks HUGE! For anyone that doesn't know it's based on a formula where a Giant truck getting 22MPG is > than a small Truck getting 34. Using these formulas it was said a 1980 Toyota dimension would have to get something like 46 MPG, plus you'd have to toss in more weight for safety vs 1980.

[@doom4067]

And above a certain curb weight there's no mpg minimum.

[@stockey]

The Nissan Frontier never looked so good.

[@TheRealCatof]

Except that it's a Nissan.

[@brucey5585]

Wait, a tacoma sport is 49k. I can get a 4runner limited for 49k. It also have leather and awd system.

[@dvader3263]

One big problem with the 4Runner is that it doesn't have a 6 foot open bed.

[@MrAlbertbobby]

@@dvader3263I would just buy a trailer to use for the rare occasion I would need to haul something big to stay away from that turbo and sadly the V6 4runner will be gone to next year.

[@lorenhewitt8279]

You can’t do much of anything with a four cylinder pickup. They aren’t meant for towing, much less off roading

[@Support_Ad_Blocker]

You need to educate yourself. Toyota made its name on 4 cylinders with awesome off-road capabilities.

[@lorenhewitt8279]

@@Support_Ad_Blocker so did Jeep for years. I actually owned a Willys. Best hill climber I’ve ever had. Just don’t drive it on the Freeway. 45mph tops. You can’t tow sh%t with a 4 cylinder vehicle and expect it to last.

[@Support_Ad_Blocker]

@@lorenhewitt8279 Willys? Wow. That really goes back in time. Before Jeeps turned into poseurs. I don't know where this obsession with towing comes from. A capable, competent 4x4 and a towing vehicle are oxymoronic by nature.

[@lorenhewitt8279]

@@Support_Ad_Blocker not in Minnesota. I tow a backhoe with a twin turbo v6 4 wheel drive truck and I know it sometimes struggles a bit.

[@Support_Ad_Blocker]

@@lorenhewitt8279 Your reply makes zero sense to your OP.

[@MsBeto1977]

I bought a SR ,paid 38k out the door and I couldn’t be more happy, 24 mpg, look good and drives 200% better than my old 2016 trd sport.

[@NinerK]

I like your videos man, but I didn’t see anything regarding the Toyota CEO that was in the title. Did I miss it? I think there’s a lot of factors to the trucks sitting unsold. Price increase yes, also interest rate and just everyday folks holding onto what we have.

[@fgonzalez78959]

I wonder how much it really cost to build one truck? I would love to see general motors,ford,toyota p&l(purchase and losses) for a month.

[@dustincollins16]

I'm gonna guess probably close to $16k to actually produce it

[@SunnyFly100]

Business will not survive if profit is less than 30%. Extramly profitable business is making around 50% in profit

[@SunnyFly100]

​@dustincollins16 cost of production is very small compare to cost of research, developmen, engineering, logistics, taxes.

[@autofox5.067]

I dont have far to drive to work. I also live in a small town. 15k max is what I spend on a vehicle. I just dont need new trucks and I really cant imagine any extras that are worth what they cost.

[@TRONABORON]

Exactly! Ended up buying an early 2000's well maintained Landcruiser with the bullet V8 for just under 10 grand, could not be happier.

[@scottelliott6568]

I just bought a 2015 Tundra. Awesome V8 power.

[@paulhayashi1071]

I drove to this dealership from California because they had the best deals. I must of saved over 8k on my vehicle. Back in October 2023 a lot of the California Toyota dealers were adding a thing called “ Dealer adjustment or addendum “ which was as high as 5k. They would then make you purchase options at a highly inflated price. Things like $1500 for ceramic coating or $1500 for catalytic converter guard or both. Sorry for getting off-subject, but I saw who the dealership was and I had to agree with Motor Feed.

[@Arctic5fox]

You will know if Toyota is in trouble when they start offerings. 0% interest for 60 months on most of their cars, not just that silly hydrogen one

[@austintacius]

they're currently offering a 9.7% APR for very well qualified buyers... ouch

[@eduardorubio3031]

@@austintacius9.7% is wayyy to much

[@michaelkienitz3979]

@@austintaciusI just got 1.99% for four years on my tundra.

[@stevenflores6906]

⁠@@michaelkienitz3979 how did you get that I get a deal for 8.99% and I feel is expensive now I just tell them I don’t want it now they are calling me like crazy

[@jamesk2556]

Sitting because the new turbo engines blow up!😂

[@roycemartin9068]

If Toyota would have worked out the transmission tuning issues as well as given the 3.5l v6 a little more umpff, the 4th gen would have been the perfect mid size pickup

[@DavesNotHereMan-]

I had an 04 Tacoma Pre Runner with the 3.4 V6. That engine was a beast! The thing hauled a$$ and never let me down. Some dude ran a red light and totalled me out and now I'm totally priced out of even used Tacomas. Best vehicle I've ever owned hands down.

[@TheTide1996]

Another way Toyota screwed owners is on the Tundra engine issue that just came out yesterday, finally owned up to the issue. . I feel bad for the owners that purchased the trucks and are having issues. Some of those engines are blowing up with just 3K miles.

[@theantiqueactionfigure]

Some of the replaced engines are even blowing.

[@underachievingwatchcollect1878]

I’m never a Guinea pig with a new engine and definitely not a turbo fan.

[@DuckbumSD]

That Tundra motor recall will be a big blow to Toyota not mention people do not like the new motors not many people want .

[@jjohnson8977]

Mine is 2021 v8 so WINNING

[@chucke756]

Now that everyone knows the new Tundra engines are crap , who will be buying them? I think they are going to be stacking up on the lots.

[@SuperBonefinger]

For that kind of money I'd expect a Lexus. I know there's been a lot of inflation since I first bought a Toyota truck, but in '84 I bought an SR5 Xtra cab for $7,995 which was about 20% of my annual salary. To buy the equivalent truck today would cost $45K, so I'd have to make $225K in comparison.

[@Kmunro170]

I bought an F150, 1990, $17,000. Salary was around $60,000. Truck 28% of salary Today, F150 $75,000, equiv salary, $125,000. Truck 60% of salary

[@Fony_turgeson]

dude i cant stand people like u....that was 40 years ago.....people also made a ton less get with the times

[@user-of5se2zi7t]

I looked at a new Chevy 1500 Crew Cab with the Ecotec V8 engine sitting in front of the Costco I went to today and it had a price of $53,000. Don't forget, purchasing through Costco you will get a discount off the $53,000. But you're right Motor Feed, prices for new vehicles the last several years have skyrocketed.

[@josephpuisis7567]

As far as buying a new truck I have been price out of the market. I no longer can afford a new truck. My last truck is a 2020 Toyota Tacoma I will no longer be able to buy a new one . I'm a U.A.W worker parts supplier 60 percent of are work is Toyota .If I can't afford it and I make parts for them you might want think who's going to be buying your trucks in future.

[@AndyCrow]

Hood scoop is not functional.

[@stk0308]

Yeah, negative credibility points for hit to not know that.

[@wurmhat1501]

Give me the v6.

[@ArnoldsDesign]

I wouldn't touch the V6TT tundra with a 10 foot pole. They're starting to pop up now on used sites for a lot lower price as owners try to unload them before the end of the warranty. On the other hand, the tacoma with 35's is wild. Nice setup. Even so, I'm not paying that for a Tonka truck. I wanted to put 35 - 12.50 bfg's on my 2000 V8 dakota years ago. However, I would've had to increase clearance with at least 3" lift, and lower the axle ratios which can be involved, so it opens up a whole can of worms. I just left the 31 - 10.50's on it, and ran it to 314,000 miles. It was an excellent truck.

[@tkboxer]

After the Tundra engine recall, those rows of Tundra's are going to stick around a lot longer.

[@skymaster9484]

$49,000.00 in California after tax registration and other fees would be almost if not $57 grand.

[@SDWYS14]

I paid 5k below msrp with an extended factory warranty. Also qualified for the 1.99% financing. 53k for a premium option sr5 TRD off-road Tundra.

[@cantbuyrespect]

How many engines do you think you will go through?

[@wyattllc]

theres a sucker born every minute

[@SDWYS14]

@@wyattllc didn’t realize the Toyota community was so toxic. Sad

[@SDWYS14]

@@cantbuyrespect why so negative. I Bet your stuff is always broken with that attitude.

[@wyattllc]

@SDWYS14 Not as sad as getting bent over by that dealership you went to ​

[@jonlieberman7797]

Send some of those Tacomas to Canada! My neighbour ordered his '24 almost a year ago from the biggest Toyota dealer in Canada and they still can't tell him when it's coming.

[@craighanks429]

Hey there Toyota guy, never mind the Tacoma’s, the Tundra’s are WAY out of line on prices just like the domestic brands except THEY aren’t BLOWING UP. Yep, you heard it here, Toyota has a massive recall out for their 2025 Tundras cause the engines are garbage & blowing up. One guy bought one & put 7500 miles on it & shot video getting out of his running Tundra & the audio was heart stopping - CLUNK-CLUNK, KNOCK, KNOCK. It’s a TRD TURD. The recall sheet he showed involved nearly 100K Tundras & even the dealers were notified NOT to sell the 2025 Tundras they had on their lots.

[@theczar6171]

The wild thing is to me in the late 80s early 90s. You could still buy a Toyota pick up for under $10,000. And they sold like hotcakes. Today 44 years later, it’s five times the amount. I believe that’s wild. And now they don’t sell like hotcakes. Now they just sit.

[@rfengr00]

The 80’s and 90’s trucks still sell like hotcakes. I have an 89 in my garage, and people always ask if I want to sell. No way.

[@theczar6171]

@@rfengr00 I bet .

[@music-writinglife1813]

I sold New Toyota 4x4's for $10995.00 MY first new truck was 1978 Toyota pickup 2wd $4995 with a shell and wire wheels $5995, Bought a New 1992 Toyota Pickup SR5 extended cab 4x4 v6 auto $19995.00, I'm not paying today's prices... Take that truck and shove it

[@theczar6171]

@@music-writinglife1813 I have the same problem. My last new vehicle was in 2001 $25,000 out the door for a four-door Dodge Dakota 4.7 L V8 fully loaded except for the sunroof and leather interior. And when I seen new trucks today I’m like where is the hundred thousand dollars they want. This makes no sense. I’m sticking with the old clunker.

[@chip6954]

Not this truck buyer! My trucks are 2001 & 2006...Once I got past the "I must have a warranty" mindset and learned to do simple repairs myself, it's been awesome buying old & used and not having to deal with high prices, payments, & dealerships/sales people!

[@laredoyugis]

Recently purchased a 2006 cause I don’t want 70k debt for a new tundra

[@andrewinaustintx]

Long time Toyota truck owner here. Let's look at the Tacoma, they moved production to a 3rd World country with lower wages, then updated it with an under sized turbo 4 cyl. and then raised prices. Kood Aid, Kood Aid tastes great!

[@ahau3352]

They've been making Tacomas in Mexico since 2005... the internet is your friend 😊

[@user-oi9bg6fx5t]

Nissan frontier looks like a good deal now, definitely tempting. NA V6, low tech, lower price.

[@willlywillly]

The prices for the Tacomas should be the prices for a 4x4 loaded Tundras ...and that isn't a joke. I am happy with my 2003 4x4 Chev Dully Duramax Diesel which will last longer than the 2024 Tundra.

[@jloutz]

The prices for the 4x4 Tundra Should be around the same price as what they are trying to charge for the new Tacoma?

[@mattypants1975]

My question about the hood scoop, where is the air box so is the scoop actually functional?

[@jonesjones7057]

It just scoops air to the top of the hood where it stops. Still adds 10hp though, like a turbo sticker from pep boys does.

[@mikesanythingoutdoors9153]

I rather the new Frontier over any of the new midsized trucks, at least the Frontier has a normal engine without the unreliable turbo crap

[@roryrodgers9366]

I live in California where Tacomas are incredibly popular. What i find interesting is the number of friends i have who were into tuner cars move towards the tacoma/4runner life. All of them are after TRD models of these trucks. And i wonder how prominent this actually is in pushing toyota to focus more on these trim levels. That said, if youre not a cash buyer, interest rates, and especially Toyota financial's, are horrid right now. Hard to justify 7+% financing.

[@bammerbiff1621]

Tacomas are also popular in war torn countries. They build 50 cal technicals with them. Most people would be fine with the base models of any truck.

[@josephoberlander]

The smart money is on a base model and then put 10K in mods into it to make it a real off-road beast. That's part of why the base models are impossible to find. Every modder and off-roader gobbles them up.

[@kingjustice1831]

I strongly suspect that white Tacoma SR5 with the 35” tires are going to rub pretty bad when turning. Looks good but you will not like what you hear and feel when you need to turn.

[@serafin1797]

Crazy to think I bought a 2019 Silverado 1500 LT z71 with 400 miles for 38400 out the door. Now I need a dump truck and I’ll need to fork over 80k plus tax. My dad bought his first dump truck New Silverado 3500 for 25k in 2005.

[@gtr1952]

Last gen for me, for sure! I may go hunting for a V8 Tundra from last year!

[@michaelkienitz3979]

21 was the last year for the V8😔

[@Dreadnaught1Aw]

Why do you need an “aggressive” truck? What is wrong with these truck people?

[@g7003041]

😂because it makes them feel they have bigger balls 😅 and wanted to feel intimidated to others road users😅

[@Grinfas]

I leased the 2024 TRD fully loaded for my business. No complains here. Love it, I also have the 2020 v6 TRD. Both trucks are cool

[@castandblast1852]

If you put a gmc canyon at4 next to the Tacoma- for the price it puts the Tacoma to shame. Also, the interest rates are just ridiculous right now.

[@farmerinchico]

People used to rebuild their engines in the Eighties. Leave that expensive junk on the lot. If that's the best OEM's can do on price.

[@yengvang1368]

No more exciting any more , pricing is 30% over price . There is no way peoples will buy 4 cycles and turbo plus made in Mexico for high price.

[@frederickmartin6998]

I was going to buy a Tundra but all the dealerships added a markup so I didn't buy one. Now that it's out that their engines are self-destructing I owe the dealerships a big thank you.

[@thecrakmasta]

Man.. my 2019 manual trans trd pro for 43 feels like a screamin deal in retrospect. Also purchased at Edmark Toyota. 😀

[@mkeyz7026]

Keeping my 2018 SR5 for life now. I did look at my local dealer - and could not believe the price - with. 4CYL no less. :(

[@zobes69]

No way would I pay that kind of money for a turbo 4 engine truck. Nor for the turbo 6 Tundra that has just been recalled because the engine is failing. Rather take the previous generation Tacoma w the v6 or Tundra with the V8... which is what I did.

[@jloutz]

Smart.

[@ptmmatssc13]

Bought my 2020 Tundra TRD Offroad for 47K and thought that was high. Glad I kept it instead of " upgrading"

[@katzajamas934]

Rented a V-6 Taco and it drove like a 4. Seriously. My 01 Silverado was much stronger. Decided to buy the Taco anyway. The only one available in the USA was in Vegas, Pink, and MSRP plus destination plus dealer prep plus shipping to GA.This was March '23. I do not want a pink truck. I want white and two orange cones. Makes parking easy. Toyota refused to order what I wanted. It was one of their standard SWB configurations. No changes. All Toyota had to do to sell me a truck was say, "give us a 10% deposit and we'll order it". I was willing to wait six months. I was willing to pay MSRP. All the dealers I spoke to said they were only allowed to sell what they had in stock. No orders. Come on Toyota.... So, I ended up ordering a 2023 F-150. Took about 8 weeks for the whole order-build-delivery process. V-8, regular cab, tow pkg, electric locker. $3500 off MSRP and 0% for five year financing. This was last June. I suspect you can get one for less now. I'm very happy with the ford. It's more comfortable than the Taco, cost at least $10k less, and has surprisingly good mileage. Coyote can pull too!

[@dave3864]

Did I miss it, or didn't I hear you. Engine sizes?

[@MotorFeed]

All of them are turbo 4cyl now.

[@GLOCKCOPG23]

@@MotorFeedThese will not be “400,000 mile legendary Toyotas” that we historically hear about. Don’t buy a truck with a little engine with a hot running complex turbo system. They will not last especially if you use your truck like a truck is supposed to be used.

[@chrisschultz6129]

If you're really going to be towing near the max 6500# of the Tacoma; do yourself a favor and buy a used Tundra. The towing capacity is similar but you will feel way more stable in the Tundra due to both a heavier vehicle and a wider stance.