TractionForce Toronto 2019: Shift Leaders - Technology + Transformation

For the first time ever, TractionForce touched down in Toronto this September. The event challenged business and technology transformation leaders to reflect on whether their business is leading with a shift or lagging as a drifter and how to make the change they need to stay relevant in the market.
In this conversation, Dave Borrelli (AVP of Commercial Business, Salesforce Canada) discusses the learnings of shifting technologies in organizations with Judith McKay (Chief Client & Innovation Officer, McCarthy Tétrault), Jonathan Cipryk (AVP, Salesforce Engineering at Manulife), and Jeremy Van Ek (Chief Operations Officer, American Marketing Association).