Trade Shows Are Like The Super Bowl. (4 Ways That Make Sense. 1 Way That Doesn't.)

[@plus1creator]

Did the last one help you think about it differently?

[@crazywisdom9728]

great video! trade shows sound like a total circus!

[@plus1creator]

The good ones are! Unfortunately, 99% of planners fumble at the last yard line.

[@crazywisdom9728]

@@plus1creator what are the main ways that they fumble? I love carnivals, maybe I could find a company that could fly you down to Buenos Aires to do your magic here as there are a lot of conferences and trade shows here.

[@plus1creator]

They invest so much in setting up the booth, in bringing the team, printing materials, etc. And then their strategy for getting people to stop at the booth is. . . . what? They have zero proactive strategies. They rely on being "pretty" enough that attendees decide to stop by. It's entirely passive. Let's chat on Mars about logistics; I think that could be fantastic.