Transformation by Design | Alberto Barreiro | TEDxIEMadrid

How can business become more human and put people at its core? Alberto Barreiro shows us how design can act as a trojan horse, a powerful transformational force that can hold the flag of humanity and bring empathy to the very heart of the world of business. Creative and strategic consultant currently working for Barrabés Group, as well as Strategic Design Teacher (IE, IED), Design Director of Zentre, Donostia Design Institute
and contributor in a number of creative, social and technology initiatives. Former Chief Experience Of cer of Grupo Prisa, Alberto spent the last 20 years exploring the relation of people with digital media as artist, designer, entrepreneur, business consultant or media executive, working for global digital media players (Yahoo!, ITV, Prisa), technology companies and banking, but also starting new businesses in the elds of media, technology and creative consultancy. Alberto is always driven by the aim of trying to make the world slightly more beautiful, useful and meaningful. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx