Turn Frustrations Into Delight: The Empathic Design Method | Clara Gaggero Westaway | TEDxNewcastle

Designer and inventor Clara Gaggero Westaway is leading the search for ways in which technology can feel human and be accessible to all.
Working at the intersection of innovation, design and ethnography, her award winning studio is pioneering new ways of enhancing the unquantifiable aspects of life: empathy, wellbeing, delight, with meaningful design and invention.
Follow Clara on @ClaraGaggero Like any great designer, if Clara has a superpower it would be her ability to see the world differently to the mainstream. Clara is an intrepid designer, inventor and creative director committed to enriching the lives of people through hopeful product innovation.
The daughter of a mechanical engineer and a fashion boutique owner, she studied industrial design in Italy before setting up her own fashion label in Berlin, only to get back into design engineering a few years later, this time in London.
Consequently, her design method is defined by a rare ability to integrate seemingly disparate realms and elements: art and engineering, purpose and aestheticism, the physical and the digital.
When she’s not the colourful and multifaceted co-founder and creative director of Special Projects, Clara is a visiting senior lecturer at the Royal College of Art and at Queen Mary University of London and a faculty member of Oxford University Said Business School OSLP. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@techsir8866]

Always presenting a solution to a problem is a wonderful thing! Less problems means less stress, she has a more meaningful job than I. Loved this one!

[@kissmychakras]

“... In every moment of frustration, there is a little moment of fuzzy feeling just waiting to be freed“

[@Mindfulness0705]

We cannot solve the problems with the same kind of thinking by which we created them... Nice ted talk... New innovative ideas you need to get to the solutions... 😊😊😊

[@ABetterYouEm]

Love the digital app finder mirror of the physical desk - very intuitive

[@anuragpandey8996]

Oh God there was so much creativity there. Truly loved this one. Thanks for posting 👍

[@adnauseam1265]

"So this is the first mobile phone manual to be in a museum of modern art" Weird flex, but very impressive.

[@mmmk1616]

I was surprised and a little delighted when she said that!

[@Anxiou5Panda]

I really think that it's fine when she said that, it really is a good idea to teach the elderly or "laggards" on how to use a modern device such as a smartphone.

[@aylbdrmadison1051]

Mistakes/problems are intrinsic to learning/evolving. This is how you create a more joyous and less painful journey for your life.

[@berrynick135]

Great presentation... Indeed we are creative beings. 😂 😂 😂

[@wildedibles819]

Very cool book for phone... I needed that just broke down and got a smart phone and I had no clue... I used to be very good at computers but I have no ideas what these icons are and I can't remember my kid shows me most of what it can do... I am afraid with computers we deleted some thing and your computer is done... That kinda thing don't want to mess up this expensive phone kinda thing... Love the phone box idea it could be made light weight but never go plastic... Mushroom mycelia and puffed rice make good materials...

[@fabioscocimara8597]

Great presentation and sense of humor

[@David-xu3yk]

Absolutely fantastic to see the phone book manual. I know it would help some of my family.

[@pyschologygeek]

We tend to judge others by their behavior, and ourselves by our intentions.

[@aylbdrmadison1051]

Very well said. That is why when there is any doubt at all, it is always best to ask someone what their intention is. This has always made my relationships much better whenever I remember to ask them.

[@edi9892]

I'm 30 and I F-ING love the book design.

[@mmmk1616]

I'm 59 and I do too lol. However, I didn't have any trouble with my latest phone! Very happy with my Pixel :)

[@OvenBakedCookie]

That was fantastic! A true, old fashioned TED talk :)

[@AhmadRaza-tk2cy]

This is awsome ! Find the delightful moment and lenghten it.

[@senthilnathanart]

.;;;;;;;;;;;amazing , frustration is an oppurtunity WOW!

[@mmmk1616]

Great talk! I really found it interesting, and entertaining too!

[@MrsJonesie]

This was AWESOME!

[@unzahid]

powerful.

[@rowanmark21]

Wow dear lady that is lovely

[@adazin]

I like the pin pointing method.

[@CoinDragon]

Ring, ring, ring, ring, ring, ring, ring...Bananaphone!

[@StephanieElizabethMann]

Excellent

[@x69opgaming41]

Nice video to good

[@fatimazrar2217]

well done you poly clever my dear

[@sathyasannitha9652]

She’s so cute

[@nd7615]

In turkey

[@spiritualbadass4836]

💛💛💛💛💛💛

[@JK_JK_JK_JK]

Donald Trump and his Supporters Frustate Me!!! 😡😠😡

[@lindonzama7475]

Get an RPG Bro...

[@mr.chinaski2613]

Absolutely, he should be locked up in a mental hospital, can't believe psychologists didn't tell him that he's a narcistic psycho.

[@rfshields1]

J K hang on, it will get a lot more intense for you. WWG1WGA =THE PATRIOT’S RALLYING CALL.

[@Secular-Serenity]

Me too while the GOP is tearing down rights for people. They want to get rid of abortions rights to put women back in the kitchen with 10 kids and out of the corporation boardrooms and politics. It’s part of Project Blitz taking over the GOP.

[@aylbdrmadison1051]

In the spirit of this talk: impeachment turns a problem into a happy thing. ^-^

[@LoriWattnz]

This is horrible how can you understand what she is saying I don't think it was worth my time.

[@aylbdrmadison1051]

@LoriWatt : I am sorry to read about your hearing impediment. I wish you steady and fast healing for this issue. ^-^

[@edi9892]

Where do you live? I don't know many places where you don't get used to an F-load of different accents. I live in Europe and Im used to more foreign accents than regional dialects.