Tutorial: How to shoot cinematic tech videos like apple

[@AndreiSolomon]

They use animation and 3d models , not actually filming them, but good job;)

[@SyrpLab]

Hey Andrei! 100% correct - for a lot of their imagery, they do use 3D models. But some shots arent possible this way or would be far more expensive (water simulations etc). Check out the iPhone 11 Pro video for a couple of their amazing IRL shots

[@harunz.alnaji585]

@cowd floor no

[@paradox9265]

@frezen moons bruh set aside Apple's crack marketing team you're just Apple's crack

[@jspyce]

They used to actually film them all though and still got similar looks

[@rchltmedia]

maybe this method spends lot a heap of money...

[@beekay4906]

Can't believe this only has 10k views.

[@Infosmercial]

This was absolutely wonderful. I’d love to see more product photo shoots like this that incorporate creative rigging. Cheers!

[@raphaelschubert]

How the hell some people does not liked this video??? Its awesome!!! congrats!

[@SyrpLab]

Thanks Raphael!

[@philfreemedia]

Yo! You’re a scientist

[@puplewolf4912]

Samsung: "Write that down! WRITE THAT DOWN!!!"

[@trevormello2]

I know this is just one big advertisement for your products, but I really learned a lot from this! I would love to see more shoots with breakdowns.

[@SyrpLab]

I'm glad you learnt a lot Trevor! While we definitely pick projects that show off uses for our products at Syrp, we try make sure there's plenty to learn even if you dont own any of our gear. We'll definitely be doing more shoot breakdowns in the future!

[@ChrisFrancis]

This was awesome guys! I’ve dabbled in macro product videos and know how incredibly painstaking this can be 👏🏻👏🏻

[@damnnpat]

THIS IS BRILLIANT!!!!!!

[@SyrpLab]

Thanks Patrick!

[@AtomicPixel]

Wow. That’s was amazing guys. Very thorough and well explained. That must have taken forever to put together! 👏🏼👏🏼👏🏼 Now the real tutorial is how you wrote on the glass seemingly backwards. lol

[@ee-ys6zy]

He just wrote normally and then mirrored the clip I guess 😂

[@SyrpLab]

@@ee-ys6zy ;)

[@nadergadelrab2669]

dopeeeeeeeeeee, man u nailed it. we would like to see more behind the scenes. finally, a KZbinr that doesn't uses mac

[@vihan7424]

Apple should hire u

[@hawjtsim]

This is pretty incredible considering Apple has starting using CG hand models as well =)

[@SyrpLab]

Thanks Billy!

[@gohanbeatz9798]

Thank you so much. This helped me.

[@SyrpLab]

Glad it helped!

[@renzdii]

Danng this is so good!

[@kerbaljbob5695]

I started to think this was the person who create Apple Commercials lol

[@nikkigoyal4442]

Apple chief designer jhonny ive man who make apple commercials product animation viedo

[@kingmuhu]

If i only had a 15k dollar setup i would be able to make an ad like this. Besides that. Sick content!

[@BryanBenoitPhoto]

Great attention to detail. Well done

[@harriswinarto6660]

Amazing work ! 👍👍👍

[@SyrpLab]

Thanks Harris!

[@bannerc105]

amazing tutorial

[@SyrpLab]

Thanks Banner!

[@jorgenleangen]

This was a fresh new way to use the syrp-kit - thanks - and I really like the way you tell the story - 👍👍

[@SyrpLab]

Awesome, thank you!

[@tobyhitchcock2958]

That was pretty incredible. 😎

[@Myth1as]

What a nice vid...thanks!!

[@tofapost]

Nice work fellas!

[@lukafalbo-ellis7150]

This content is of the highest quality. Especially for us subscribers who work in this space. Nice one guys. Would love to see more like this,

[@SyrpLab]

Thanks Luka! Relly appreciate the feedback

[@albertosandoval9777]

Congratulations!!! Straight to the point, very professional and highly informative. I´m glad to discover your channel, you have a new subscriber.

[@SyrpLab]

Thanks Alberto!

[@abrahamceviz]

I like to this video

[@starcitydesigns]

I wish I could get a video like this for my product! I am Horrible!! LOVED the Video! Great Job...Looks great. I create and sell Digital Planners for the ipad.

[@r.r.5423]

Thank you, very interesting, very much inspired by this! would be interested to get more details

[@videographersurvival]

wow. I just need this inspiration

[@anhonestreviewer7015]

Inspiring video. All I need now is an iPhone and 100k to drop on all the equipment and gear 🙁

[@DaviSilveira]

Wonderful overview! So well done!! Great job guys, I love these kind of videos showing that understanding your technical craft unleashes your creativity

[@SyrpLab]

So glad you enjoyed it Davi

[@travisdip]

I thought you were a chef at first lol

[@SyrpLab]

A man of many hats!

[@LeifEliasson]

Super great 👍🏻

[@pixelpearlproduction538]

Brilliant

[@dubaigeek1988]

Very informative

[@SyrpLab]

Glad it was helpful!

[@iamericlenz]

Hi! it's that moment again, that happens once a year for me. discovering a youtube channel I saw one Video and instantly subbed. Please keep creating mate!

[@SyrpLab]

Thanks Eric! So glad to hear

[@reviewriot]

I can't wait to get all these gear so I can make my tik toks

[@TJBiasong]

Glad to see u again, chase! Grew up with your videos from soul pancake!

[@SyrpLab]

Hello! Nice to see you again! - Chase

[@gappycappy9007]

He should work for Apple

[@shotbybutch]

"Just get robots to do everything for you!" still interesting tho. Shame you need $1 Million to achieve it :(

[@YouiFilms]

Did anybody else think their after effects opened up at 6:25

[@SyrpLab]

oops! enough to cause panic in anyone ;)

[@ryandobal]

that. was dope. 🔥 what's the song btw, it's fire too!!

[@ryandobal]

btw anyone looking for the song i found it: paw prints - junior state

[@okansultan1244]

Great!

[@bornkool]

This video was great but your tools are pretty advanced, you could work for Apple.

[@seanspanish3529]

Curious why you like to use the Gemini Litepanels for the product video?

[@SyrpLab]

Hey Sean! We like the Geminis as they're a pretty versatile LED panel. They're incredibly bright and can be tuned in to the exact right color

[@kitsune4635]

abso-fuckin-lutely incredible

[@SyrpLab]

Thanks! Glad you enjoyed it!

[@georgenunez9900]

Music?

[@Tralvids]

This is pretty dang cool. But needs a bit more logic & realism to it. Especially at this part 7:41 like, how could that phone possibly wirelessly charge that far from the wireless charging pad? Overall, its so slick. You nailed the lightings so good.

[@SyrpLab]

Totally agree! If we shot this again, we'd definitely switch up that scene

[@nikkigoyal4442]

Apple chief designer jhonny ive this man make apple product animation launch video

[@yvesscagliola4624]

great job. loved your music pick. Track id?

[@SyrpLab]

Hi Yves! The final product features the track Control by Kalipzo

[@emme_etiny4101]

@@SyrpLab its that copiright free ?

[@TheMaxrudy]

Welcome to million dollar club...

[@akifb11]

Hi man nice video! I've been trying to figure out which commercials are Apple's IRL and which are 3D so I can practice on them for a while. But I can hardly see the difference .. the thing is that for example Apple makes commercials in 3D for the reveals of iPhones and can also animate all parts out, now this can be done in different software such as cinema 4d, and blender but I wonder how they make it so realistic! Or do they use other programs for that? Can you help me with that?

[@SyrpLab]

For the 3D stuff to make it realistic it is just about the detail. As an I phone is pretty simple and perfect the realism comes in the tiny details and textures. For example the tiny machining lines and the laminated glass. Its the imperfections that count.

[@pablato21]

how you hold the phone ?

[@SyrpLab]

Hey Pablo! It's been a while since we made this video but we're pretty sure we used a small suction cup like this one from JOBY joby.com/nz-en/suction-cup-and-gorillapod-arm-jb01329-bww/

[@landgrenwilliam]

Or just do it in 3d for free, great vid tho

[@LucianFilm]

Question: is it possible to combine syrp products with edelkrone equipment that I already own? :D Thank you!

[@SyrpLab]

Hey Lucian! The Syrp and Edelkrone systems don't talk to each other but it's possible to use the Linear systems on a third party slider

[@neku230]

How did you learn to write backwards?

[@idindesign]

How you mount your phone with the hand grabbing?

[@SyrpLab]

Hey Idin - It's been a while but I'm pretty sure we used a small suction cup on the back of the phone, attached to the Manfrotto micro arm. www.manfrotto.com/global/244-micro-arm-with-arri-style-adapter-244micro-aa/

[@longsun1789]

What glasses brand do you wear?

[@SyrpLab]

Hey Long Sun! They're Ray Bans - Chase

[@longsun1789]

Thank you

[@JasonCayabyab]

What kind of mount are you using to attach to the backside of the phone at 1:18?

[@SyrpLab]

Hey Jason! I'm pretty sure it was a sketchy little suction cup 😅

[@JasonCayabyab]

@@SyrpLab Awesome. Any tips or tutorials you recommend on how you removed the mount behind through After Effects?

[@scottforetell6717]

Hello, I just had a question, which software did you use for the editing of the video, especially the text and the animations along with it? Thanks.

[@SyrpLab]

Hey Scott! We edited this episode and ad in Davinci Resolve with motion graphics and VFX in a mixture of After Effects and Nuke.

[@TrevorMcGrathPhotography]

It would be great if you guys could get your product to work with the Timelapse + View Intervalometer again. You make some of the best motion control products on the market for timelapse. To connect via Bluetooth with the Timelapse + View the only requires a firmware update!

[@SyrpLab]

The original Genie Mini and the old Syrp app do integrate with timelapse + View. With our new techology, basic connectivity works, but syncing together requires additional time to implement and is not currently being developed.

[@TrevorMcGrathPhotography]

@@SyrpLab Thanks for the reply. I know that the original Mini and app continue to work but that's of no use to customers who purchased version II. As you say it takes time to implement the firmware update, we'll then why not take the time. I'm sure there's a lot of syrp customers including myself that have invested in your product but have now become useless with out a Bluetooth connection for interval ramping. It's not like a hardware problem and the unit has be replaced. It's firmware and I'm sure this can easily be developed with a little bit of work. Time to think of your customers!!!

[@SyrpLab]

@@TrevorMcGrathPhotography Understand your point completely, it was a bit of a bummer that our new tech didn't have the same compatibility straight away. Unfortunately as with every single update that we do, it's all time that we need to take not only to develop but also to continue to support going forward. There are many requests in the queue from customers and that is certainly one of them that is up there. We are also evaluating it against other features that we will have in the future including our own ability to ramp exposure directly from the device itself. Hope it sheds a bit of light, but for sure we are always listening to our customers!

[@TrevorMcGrathPhotography]

@@SyrpLab Thanks for coming back with another reply, I respect that. Ramping from within the motion device sounds interesting! I'm not one to keep ranting on so I wish you all the best and look forward to upcoming developments and updates.

[@euehdbnnsj1573]

7:23

[@quiteabitofstuff964]

Man, I’m so gay for this dude it’s unreal

[@meeds]

Thinking of giving up!

[@sonoldmic]

«Watch your histograms» shows a wfm… come on guys.

[@PhilMinecraft]

what music u used on last clip (trailer)?

[@SyrpLab]

Hey Phil - that would be Control by Kalipzo :)

[@PhilMinecraft]

@@SyrpLab but can I know what music it is? :)

[@rchltmedia]

you forgot to charge and full bar wireless & wifi...

[@SyrpLab]

Hey Rayhant - good spotting! We'll have to fix this next time :D

[@TeachingYouExcel]

He-roh? Nah mate it's Hee-row

[@SyrpLab]

haha Chase is from New Zealand so does say a word or two differently

[@levithenoob9787]

what ISO are they using?

[@SyrpLab]

We shoot all our studio content at ISO 800 on the C200

[@pudge789789]

How to shoot like apple: Have lots of money

[@omrhireubens3591]

interlacing aterfacts

[@michaelmerinomusic4113]

Step 1 to making an Apple commercial... pick a weird-ass song

[@SyrpLab]

They do have a certain... style to them. Always seem to grab your attention though

[@michaelmerinomusic4113]

@@SyrpLab true true

[@printhallo]

Those arent iphones they are from samsung

[@rutviktopkhanewale8335]

Noooo

[@TheEpicAB]

Apple doesn't make their videos. They hire studios or advertising agencies to create them.

[@regeeshj]

Is it just me or is his head looking to small for that body?

[@kubilaykaanmehan5458]

Very rimmable

[@livescenes457]

You couldn't explain good..You should explain taking shots it will be more good...This way is not good... I think you will do good in next videos

[@hanna_m_issa]

too much talk bro!