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Custom Ads are set up manually on the Meta platform for the purpose of retargeting and remarketing. Facebook custom audiences help you connect with people who have already shown an interest in your product or business.
You can find two sources to find your desired audience while creating the custom audience for Facebook ads - Meta sources and Your sources. From the options available, you can specifically circulate your ad campaign to your desired audience.
Here comes another question - how to create a custom audience based on a customer list? If you have the data of your frequent customers, you can go for Facebook retargeting ads using this data and let them know your offers.
Watch this malayalam Facebook ads tutorial till the end to learn how you can create a custom audience on Meta for your ad campaigns.
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