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This video explains the natur03.3.e, purpose and steps of different common types of qualitative data analysis including thematic, content, grounded, discourse, narrative and phenomenology also called Heuristic analysis. There are examples to explain the types further.
For more details consult following links
Thematic Analysis: Striving to Meet the Trustworthiness Criteria Lorelli S. Nowell1 , Jill M. Norris1 , Deborah E. White1 , and Nancy J. Moules
www.umsl.edu/~wilmarthp/mrpc-w...
Types of data analysis - 00:00
Thematic Analysis - 00:38
Content Analysis - 01:40
Grounded Analysis - 03:20
Discourse Analysis- 04:37
Narrative Analysis - 05:25
Phenomenology Analysis - 06:10