Ubisoft - A Dying Company

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After 3 consecutive years of poor decision making, Ubisoft appears to be on its dying breath as a company. Skull and Bones, Star Wars Outlaws, even Assassins Creed Shadows have been met with disinterest or backlash, forcing their share price to the floor, and necessitating bailout talks with Tencent.
There's no denying that Ubisoft is in hot water, but there's also no denying that the vicious rumor mill of manufactured sources, and rampant speculation has also spun out of control. With that in mind, today I wanted to look at the the complete picture, outlining where things are with regards to Ubisoft, the future, and the current state of their company.
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#ubisoft #yasuke #assassinscreed

[@UpperEchelon]

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[@Moziilla.Firefox]

please promote proton VPN it's better in many aspects & privacy than the shady surfshark and other monopoly company that hold a lot of VPN's including surfshark..

[@Moziilla.Firefox]

please promote proton VPN it's better in many aspects & privacy than the 'shady surfshark and other 'monopoly company that hold a lot of VPN's including surfshark..

[@AleksanderNevskij47]

Nope!

[@Davivd2]

I still think it's possible that the leadership could be looking to tank the value of the company, and then buy it for pennies on the dollar through a shell company. You point out that this has been a downward spiral for 4 years. Well that could be by design. If you purposely devalue the company gradually, you don't raise red flags with financial regulators. Insider trading happens all of the time. But the people involved do it gradually and over as long a period of time as they possibly can. Case in point: Mike Morhaime started selling off Blizzard shares a year and a half, in 3 separate sell off's, before he left the company. I don't think that it was a coincidence.

[@Bojko77]

Your video destroys your whole theory.. I used to be a subscriber to the channel, but I stopped when I saw that you can't condemn Woke, you write less irrelevant things like microtransactions destroyed the company while at the same time EA is worth more and the definition of predatory microtransactions! The tourists in GAYming are fed up with Woke nonsense. So Woke is the problem,..

[@bradleighb]

Good riddance, Ubislop.

[@pathofexile7529]

Ubiflop

[@houseofhas9355]

Ubihard😂

[@FoeFear]

​@@houseofhas9355 I don't think that works

[@tochukwuudu7763]

but but but that one ubisoft employee said he's hurt, sad and ashamed 😢 dont you care?

[@jarlathburns1184]

Did you work hard on that,

[@sunny-sq6ci]

i guess ubisoft needs to start getting used to no longer owning their own company

[@Thibaut_Guerquin]

Nice one !

[@LennyMiller739]

Lol, what? They're going to be going private- they are about to own the company. Pay attention

[@Sweetestsadist]

I'm more than fine with this. I only wish EA was going with it.

[@sunny-sq6ci]

agreed.

[@ang12123]

And Bobby's Activision

[@ogre706]

Yes please. These days if anything has EA associated with it I don't even touch it. Way too much good gaming out there to waste time and money on their corporate slop.

[@TheMordgan]

I hated EA just like anyone else some years ago, but at least, they're trying to get better. Both Jedi games were pretty good, Dead Space Remake was amazing, DA Veilguard's price is 60 bucks instead of 70, no micros and you don't need EA launcher, they basically fixed BF2042, etc. Of course, they'll keep their shady practices withing the sports franchise, but I don't really care for their sports games to be honest, so... yeah, seems like EA is on a redemption arc.

[@schalitz1]

​@@TheMordganAgreed, EA has improved a lot the past couple of years. Ubisoft has definitely taken the throne of the worst studio.

[@crazedlucidityzero]

Ubisoft signed its death warrant the moment they said to get comfortable not owning our games, heh well Ubisoft get comfortable becoming a fucking footnote.

[@magnemoe1]

Getting comfortable not owning an company.

[@blunderingfool]

They said we should get comfortable not owning our games... so we'll get comfortable not owning Ubisoft games! (Because we won't buy them!)

[@Kabodanki]

doing the same thing over and over did them bad. Wokeness is just the cherry on top. You are not really owning your game with steam either. In fact, they are against your heir inheriting your library. You just have a licence with. Only GOG, (piracy), or Physical media is real ownership.

[@r9bet]

13:54 actually read the quote from Ubisoft and tell me that's what they said.

[@CallMeTeci]

Could people stop ripping that statement out of context? That dude was asked what would need to happen to make Subscription services for Games more successful. And that was part of his answer. Like... yeah. You would have probably said pretty much the same, because that kinda the core difference between buying and subbing.

[@kematch935]

Ubisoft has deserved their downfall since 2015 and there's no way to fix themselves.

[@KaeYoss]

2012

[@jasonarnold1990]

Ubisoft literally put hip-hop music into the Yakuase fights. they pander so much.... THEY'RE the ones who are in fact the racist.

[@Drako9823]

As is most cases

[@StackingGains]

That's some ridiculous stereotyping, as if the color of skin would imply what music one would like.

[@CC-qx7hk]

Wait until you guys hear about Afro Samurai 😂

[@venga3]

​@@CC-qx7hkAfro Samurai was great, cool stuff. It isn't history. I don't know what point you are trying to make, clown 😂.

[@chickeroo223]

Thats a bit of a stretch lol

[@dodge9981]

Yusuke was definitely put in the game for a narrative, and no, not the game's story. Pretending otherwise makes you a fool who's not paying any attention to trends in the industry.

[@eddiepain2660]

This 👆

[@worldofdoom995]

he was substituted after George Floyd death I shit you not.

[@DrVunderbahr]

Or knowingly complicit

[@Aspectt1991]

If thats the case, then what is in your opinion a way to do a game about Yasuke without you saying its following a trend or DEI or any other thing? Im asking in good faith btw

[@TheChaosOneX]

​@@Aspectt1991 for an assassin's creed game? Have him as a side character doing his own things that you run into regularly. Then give him his own game. Build interest in seeing him

[@jicudi]

The most troubling aspect of this trend is the Chinese firms snatching up western companies.

[@ohnosmoarlulcatz]

Let them. The companies being snatched up have been on decline for many years now as the industry leaders are no longer the first party developers who were once able to control the market by restricting access. Instead, it's the indies that have popped up in the last 10 years that are becoming the major players in the video game industry.

[@Kelley_X]

Strong indicator of western companies being poorly managed by overpaid incompetents.

[@seriesOfTubes1488]

Yeah that isn't a bad thing when our media is so shit. Let China do it, they make a better product? Good.

[@gordon8]

it's not that troubling when the companies they've snatched up were failing or about to go bankrupt. So if it wasn't for them, those companies would be gone anyways.

[@RafitoOoO]

Shouldn't have sold their soul to the chinese in the first place.

[@6581punk]

They upset Japan because they made a historically inaccurate game based there.

[@chuckrivas3746]

And the character is not even the main issue, the problem is that they are pushing hard as if they knew more and were on the moral high ground. Damn... what a waste of a company

[@VonCraft]

They put chinese architecture in Japan, they included weapons that didn't exist in the period as well. I don't blame the people of Japan going 'yo wtf!?'

[@LennyMiller739]

​@@VonCraftHave you not played an assassin's creed game before?

[@grayearly3116]

No no no don't try that garbage. They repeatedly attempted to retcon Japanese history in the public eye and then doubled down when they were called out on it by a Japanese political party. Their main historian is another historical revisionist who's been editing Yasuke's wiki page for years and replacing real info and references with unsubstantiated stories and historical fiction from his own book. They culturally disrespected the memory of everyone who died from the nukes by having someone posing on top of the one legged torii, they used a privately owned religious monument that is not supposed to be depicted without permission. And there are many more cases of disrespect to the Japanese and their culture. Not to mention the disrespect to my own people and culture by assuming they were brainless enough to buy anything with a black man and some trap beats in it. But I wouldn't expect any less from the French. Just look up what they did to Haiti

[@RafitoOoO]

@@LennyMiller739 I'm old enough to remember when they removed Altair's crossbow because it was historically inaccurate. To say they never cared about historical accuracy is gaslighting.

[@drakewilliams6069]

I disagree that Ubisoft failed all on their own, they were pushed off a cliff! They made perfectly fine games at one point. Ubisoft is ground zero for the video game woke mind virus. Kim Belair, Sweetbaby Inc and Ubisoft are from Montreal. They were hijacked by activists in Kim Belair's now infamous speech about terrorizing the company into giving you what you want. Who do you think she was talking about? Kim Belair is an ex-Ubisoft employee. And of course Blackrock is pushing the entire entertainment industry to go woke, that nobody voted for... using our own money!

[@the_arizona_ranger0213]

Blackrock needs to be investigated by everyone

[@SargentGunnery]

Congrats to Thomas Lockley for tanking ubisofts stock!

[@WrecktifiedUSBB]

Wow. A real deal historic token black guy.

[@Rinzler_Lives]

If black myth Wukong isn’t part of the culture war then why isn’t it being nominated for any awards?

[@mytwosense9135]

Because it's an average af game.

[@Rinzler_Lives]

@@mytwosense9135 even average games get nominations genius

[@codyeakinsbradley]

Yasuke is the only monkey man allowed

[@Drannos99]

Its Just Not that good and 90% of the Players wer Chinese. Nobody Cares about the Game anymore and this Shows that its Just Not that Big of a Deal. A From Software Game is the Talk for Weeks and Months (Elden Ring) but Wukong was Just for 1 Week relevant lol.

[@BladeMasterIcarus]

​@@mytwosense9135say, what you want it's an average game in a sea of countless bad games pushing ideology and bad game design.

[@AnxMa]

Loyal and true fans who catapulted Ubisoft into Fortune 500 were taken for granted or abandoned. People who, in past, called us 'losers' cuz we were gamers or loved comic books - now smelled a chance for a quick buck and stole our platforms. I recently made a John Wick style action montage using SC Blacklist stylish takedowns. Looks badass with music I chose. If only we got a JW game from Ubi. They had the right tools from SC and Watch Dogs. Too late now..

[@houseofhas9355]

A John wick game from Ubisoft. Are you mad! They can't be trusted with such an IP. It would have to be rockstar or and Eastern dev

[@Szymnides]

​@houseofhas9355 MP but with Keanu. I would prefer better voice actor.

[@blunderingfool]

@@houseofhas9355 R*? Are you mad? They'd MTX the sheet out of it!

[@AnxMa]

@@houseofhas9355 hi, you're right but the animations they created for Blacklist are so stylish and cool, if you got a sec, check the video I edited into a compilation, there's a game with those systems.

[@Brunloc]

Your still a loser but so am i

[@evilisfun9935]

This activist filled company can not disappear fast enough. Goodbye Ubislop!

[@Brunloc]

Activist what are you even on about

[@eddiepain2660]

@Brunloc You been livin under a rock or something?

[@seriesOfTubes1488]

​@@Brunlocinstead of crafting a careful narrative that shows things from differing viewpoints they just basically have ugly characters moralise directly to the camera. It's hamfisted and if you can't see it you're blind.

[@Brunloc]

@seriesOfTubes1488 oh ok, I don't pay attention to that stuff

[@banedon8087]

Like most of anyone else, I don't know the truth of what is happening with Ubisoft. What I do know is that they are making a game based upon DEI. For that very reason, I will not buy it and, unless they truly abandon DEI, I will never be giving them another penny. What anyone else does is entirely their own business.

[@PuffinPass]

​@@Spyro757Diversity, equity and inclusion

[@Gringosaurus]

Thomas Lockley is now denying he had anything to do with Ubisoft and has no affiliation with the game.

[@bruvkek4629]

Black man cracking samurai skulls and defiling Japanese Women? Ubisoft be like "Hell yeah!"

[@Hypastpist]

Inspired by real events! Johnny somali simulator!

[@TomNook.]

Or just USA simulator. Anti Asian violence is common

[@funkydiscogod]

ayo where da whiite wimmin at?

[@sancheeez]

N

[@KiomonDuck]

Where is the BottomEchelon? Just asking for a friend.

[@PinballCollection]

Killed by LowerEchelon

[@Ihavethetouch]

​@@PinballCollection Lower Echelon had the high ground

[@Flairis]

@@PinballCollectionwait till Middle Echelon hears about this

[@KiomonDuck]

@@PinballCollection Dang now his father HigherEchelon will be sad when he hears about this.

[@volvo09]

He's the only one I watch. Surprised you don't watch him

[@gate7clamp]

It has to take these big companies to collapsed before they get the idea that wokness doesn’t sell but I doubt they’ll learn

[@chuckrivas3746]

and my money is on the "not even then" side, just like Disney, Sony, Activision, Microsoft, they will not learn, not even on their deathbed

[@klaaskut2012]

@@chuckrivas3746 means they still making money somehow right?

[@thegalacticfederation1212]

I don't think "wokness" whatever that is; is the problem. I think it's buggy games, saying absurd things like "gamers need to get used to not owning their games, bad games, overpriced, constant microtransactions, etc. I don't think people really care about "wokness" or whatever, as long as the game is good which companies seems to be forgetting that, just because it looks good to your investors doesn't mean it looks good for the consumers.

[@eddiepain2660]

@thegalacticfederation1212 Stop pretending to not know what is being referred to by“wokeness” - at this point it’s simple pattern recognition of what has been getting shoehorned and forced into everything in the entertainments industry over the last decade.

[@SamGrey]

Ubisoft isn’t just dying… it was murdered

[@Ihavethetouch]

It died of cancerous growths becoming bigger and bigger

[@mr.s9783]

No! We aren’t going back to that!

[@_Luluko_]

They will get used to not making any profit. Just like gamers should get used to not owning their games like their CEO said.

[@ToxicDeer]

I’ve actually watched the video show at 6:16 and I can say the person in the video doesn’t say he’s being removed and is just talk about how people think he will be removed. In the video the person even says “I don’t think they will remove Yasuke from the game.” So I’m not trying to be rude here but please watch the video first cause people like to clickbait.

[@Zynet_Eseled]

Insiders have talked about the idea. And endymion doesn't think it can be done in time. But insiders were the ones who first talked about it to him. He does use clickbait, but he does it to draw people in and get them to stay around and actually listen to what is being said.

[@Protofall]

Yeah, those types of channels have really bad clickbait titles which imo hurts their image, but their actual videos are more level headed.

[@billy6479]

as a french guy it breaks my heart to witness this sadly well deserved downfall

[@akmetal574]

There are just SO MANY game developers that should not be in charge of ANYTHING. There toxic post modernisms campaigns to tell boring and uninteresting stories no one asked for has reached it’s limits.

[@seriesOfTubes1488]

Yeah but it's not about quality games, it's about telling a moralising tale and letting every (trans and minority) developer have a little slice of the narrative, to make a big non cogent mess of a game. Why are you so transphobic?

[@wrenboy2726]

You must be confusing developers with writers and execs.

[@SourDonut99]

About why they are getting sued now. The easiest explanation is because you have to sue before a company goes bankrupt. Otherwise you would be on the creditor list if there is even a company to sue at that point.

[@MarkMann1]

I think the issue with the DEI stuff is that while there are absolutely groups that take advantage of government funds and whatnot, I think the main issue is that the people in charge literally don't know the audience and hire people who don't respect the audience nor the craft. The industry is a literal hivemind with the market correcting itself due to these bad decisions.

[@magnemoe1]

Yes also companies who are more than 180 degree out out touch, like Sony thinking Concord would be an huge new franchise like Star wars. A couple of 1000 peoples showed up, guess most was streamers or journalists, game was refunded. In short they think this shit sell, at least until the stock price crash.

[@Crimsonronin77]

People don’t realize Ubisoft also used a buddha statue in AC Shadows that was deemed to be sacred in Japan and should NOT be used in any media by law for respect to the monks and religion….

[@RohannvanRensburg]

Amazing things they created and ruined: -Assassin's Creed -Splinter Cell -Rainbow Six

[@banishedbr]

calm down, amazing is a little too much, i would give 7 at best. It's not FFtactics or Diablo2, calm down

[@PuffinPass]

R6V2 was the last truly good game in the R6 series...damn I miss playing that game with friends.

[@DavideDurbano]

They could have gone with an “Assassin’s Creed - Zulu” and check all boxes around: 1. African story 2. Evil white colonialism 3. Corruption But I guess the research would have been too much for the current generation of fragile workers. That would actually have done an amazing job at enriching culturally everyone. They decided to spit in everyone’s face with Shadows. I guess they’ll learn the hard way.

[@Mac_Omegaly]

Oh man AC Zulu with an Asian main character who is slaughtering the protected ones. I think most people would be able understand why that wouldn't go over well.

[@banishedbr]

isn't original AC from Egypt ? that's in africa, but yes making a relevant of what happens now in africa and how USA government since 2014 to today just say african countries should do as they say and move around that would kinda be very real, idk about USA players liking that but well. African countries side with China mostly, well they treat them fairly, 180 compared to USA.

[@paha4209]

@@banishedbr No the original AC is set in the Holy Land which is today´s Syria, Israel, Palestine etc. The explorable cities are Akkon, Damaskus and Jerusalem. Egypt only came into play with AC origins.

[@ajdz1840]

That would highlight French colonialism of Africa, which hundreds of years of French intellectuals chattering about at universities and cafes has done nothing to change, hence Yasuke instead

[@funkydiscogod]

Black Myth Wukong is already first and best dressed for the "play as a monkey-man in fantasy medieval Asia" game people have been demanding. Assassin's Creed Shadows never had a chance.

[@sk8ermGs]

Jeez my mans not even trying to hide it 😂

[@mr.s9783]

Damnnnn

[@Drako9823]

Lmao woah dude

[@TomNook.]

RAYCISM

[@JustAFatherlyNerd]

Couldn't have happened to a better pos company.

[@keegan4854]

Ubisoft doesn't make video games they manufacture content The insane amount of microtransactions and multiple edition's but its the staff abuse that made me hate this company

[@werked]

I'd give my life savings to go back to the 90's when a game was just a game and everything wasn't just a new reason to virtue signal. Who cares what color the skin of the main character is? Make him Japanese, make him orange...who cares? The question should be: how's the game play? Is the story decent? Is it cohesive? How are the controls? Between game companies and their squeezing every last dime from people, and people virtue signaling every aspect of a game, I'm fascinated that new games even get made.

[@crazedlucidityzero]

you are very rare breed nowadays. please don't change. I'm serious, if more people thought like you did we wouldn't be in this horrible mess.

[@SensSword]

...orange, you say? So Trump running around swinging swords and such? I'm in. Let's do it.

[@CCPJerBear]

​@@SensSwordTrump in a game?! REEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

[@YeOldeMachine]

I didn't used to care what color/sex/gender the character was. Now I do. For me, it's the WHY the character is that way more than the characteristics themselves.

[@Brunloc]

Boomer

[@ShuhanDeath]

Ubisoft: You don't own the games you paid for. Several months later gamers: You don't own your company once it's bankrupted

[@tenkmusou542]

Interesting, I wish he would have said some of the “invalid reasons” for someone disliking AC Shadows.

[@seanw1783]

Vaas: Did I ever tell you what the definition of insanity is? Insanity is doing the exact same fucking thing over and over again expecting shit to change Ubisoft: that's my plan for the next 2 decades

[@definemax]

smoking that ubisoft pack🚬

[@larryohh6974]

a cig is definitely not a pack

[@Moziilla.Firefox]

#BoycottUbisoft

[@cs1458]

A whole lot of people better get used to not working at Ubisoft.

[@ledocteurgonzo]

French company that launders money

[@Archangel-pd1rn]

Plot Twist: you learn the game protagonist was Johnny Somali's ancestral and you are actually reviving his genetic memory in Animus.

[@akmetal574]

Seeing them go out of business would make me so happy

[@TheKerberos84]

I believe you should take one thing into consideration. Tencent could have seen what is happening with AC and just sad nothing. Along the line, don't stop your enemy if he doe's a mistake. Ubisoft still has some valuable franchises under it's belt. Why should Tencent not want the complete Control over these. Those franchises would almost Garantie an increase in share value and profit for decades.

[@danteshollowedgrounds]

So Ubisoft is a dying company, oh well that sucks and is unfortunate meanwhile Nintendo is a very Great EVIL Company... Oh how and what a time to be had with that one.

[@lorddenalian]

If Nintendo wins that case against Pocketpair…everyone is fucked.

[@danteshollowedgrounds]

@@lorddenalian Yeah, well just to clarify we were already fudged when they started yeeting out fan projects and Palworld for that matter NGL

[@xXHashassinXx]

I think Nintendo is in the middle, though I'm no great fan. Last thing I bought from them was a game boy advance about 20 years ago. Nintendo is very VERY anti consumer, but seems to be way above average (in the context of the gaming industry) as far as how they treat employees.

[@kevinh4869]

Woke go broke. Just another example

[@KingBuffo]

“Go woke go broke” only happens if your consumer base is conservative.

[@Brunloc]

Cringe

[@lohgock555]

Make bad game go broke is what you meant

[@erickghoul174]

@@KingBuffo or if half of your consumer base (probably more) is put off by identity politics and forced diversity

[@kevinh4869]

@@Brunloc True though

[@DylanMatthewTurner]

When the world need him most, he (Rayman) vanished

[@NoLongIntros]

I just simply want to play as a male japanese samurai in a japanese setting game. How. Hard. Is. That?

[@boigercat]

Like if you hate Ubisoft

[@BleachDemon707]

Dumb like farmer 🙄

[@chuckrivas3746]

I don't hate them, just indiferent, they lost me

[@boigercat]

@@chuckrivas3746 well I hate them with passion

[@Protofall]

Something to keep in mind Echelon. While I get you like some Ubisoft games, I'm imagining they're the older ones. You have to realise that the Ubisoft of now is not the same one as then. The talent who worked on those games are almost certainly gone. The only link between those games and today's Ubisoft is the rights they hold and nostolgia. There's no reason to feel attached to modern Ubisoft, and theoretically if the company did cease to exist, then those IPs would be bought by other companies and then there would be a chance they are handled respectfully. For example, EA owns the rights to "Hype Time Quest". Its an old fun game that EA has no interest in doing anything with. If they theoretically fell, there's a good chance the IP will fall into the hands of a company that would do something with it. Especially since its a smaller IP that the big companies wouldn't fight over that much.

[@CodeModCreator]

ubisoft is truly in trouble

[@theknightikins9397]

Japan has thousands of years of samurai history and Ubisoft chose to pick the only dude who was not Japanese.

[@psps6623]

Enough talk; Show us the giraffe

[@Draconisrex1]

Ubisoft lost $514 million in 2023 and a total of $433 million over the last five years. It's been so bad over the last five years that Ubisoft has a cumulative net profit of around ZERO for the last decade.

[@kiradead666]

just look at Far Cry 5 its fine game but its just boring not bad not good just kind of boring

[@TexasRedFam]

I've only played Primal, But thought it was fun

[@kiradead666]

@@TexasRedFam go play far cry 3

[@markas91]

​@kiradead666 then play blood dragon afterwards

[@kiradead666]

@@markas91 Yesssssssss

[@TSDamiano]

6:21 "Dont interrupt your enemy when is make a mistake " cit Very Clever

[@brettrace]

Tencent didn't invest billions of $ of its own investors' money just to get in and ruin the company in order to scoop it up on the cheap. They have their own investors to answer to, and i don't imagine defrauding them goes over well in a country that has a history of holding ceos accountable

[@Shino2288]

Incorrect, Tencent only answers to the government since it is a Chinese company. Any signs of insubordination? Well, just look at what happened to Jack Ma.

[@Csimon2429]

The best is when they used a replica of Zoro's Katana from One Piece in their promo booth at Japan Expo. This is how much consideration Ubislop puts into historical accuracy in their games & in it's promotion. I guess insulting the Japanese with the game wasn't enough, they had to do it in person as well.

[@aduinoch]

Just a correction: We are currently in the 2024-25 fiscal year for Ubisoft. It started April 1st and end March 31st. The delay would still currently keep AC Shadows in the same fiscal year.

[@KaeYoss]

"Yasuke isn't being replaced" then the game will tank. They can keep polishing the turd as much as they want, it won't become a diamond.

[@cedec0]

The player character is always the 'best' in AC games. In black flag, you were the best pirate by miles. Making a black man (a foreigner who's been there for a few months) the best samurai in feudal Japan is UNBELIEVABLY racist. If my goal was to insult the Japanese people as much as possible, I would make Assassin's creed shadows.

[@ogre706]

Ubisoft should get used to not existing. Now if only there was a way to blacklist the upper executives from ever taking part in the gaming industry...

[@raylancarver7347]

It’s foolish not to think that ESG/DEI doesn’t play any role in the tanking of Ubisoft. People don’t want politics or ideology in their entertainment.

[@justinowens8834]

The ubisoft logo really is the poop emoji from the top. 😂

[@iamstartower]

i would buy all their games... if they didn't forced uplay/connect always online accounts, if they were DRM free, allowed for mods and didn't pushed for microtransactions.

[@Kelley_X]

You mean by making good games and treating the customer with respect, rather than a “consumer” to be fed crap and fleeced as much as possible?

[@firstnamelastnamesb]

Thank you so much for addressing how stupid the whole "They're delaying it to remove Yasuke!" rumor a lot of people have been reporting. It's so stupid and unrealistic and shows how little people in the community actually understand about game development.

[@PaulvonOberstein]

A lot of normal people back in 2020-2021 saw NFTs as a financial disaster waiting to happen. People investing in NFTs were often mocked for their short-sited ignorance. An established video game company pouring cash into NFTs is just ridiculously incompetent.

[@reavern]

I couldn’t care less about Ubisoft’s fate. I can’t even remember the last Ubisoft game that I bought, nevermind enjoyed playing. Ubisoft has made SO MANY idiotic decisions in recent years, especially the irredeemable hubris of telling gamers will “get comfortable now owning their games”. That single sentence sealed Ubisoft’s fate. IMO that was worse than the EA Battlefield stooge who said, “If you don’t like it, don’t buy it.” That was idiotic hubris too, but the statement is kinda obvious. But telling gamers they will learn to accept not owning their games was GAME OVER for Ubisoft as a game publisher. Ubisoft’s next two “creative” decisions to ignore the negative reactions to Star Wars Outlaws and Assassin’s Creed Shadow doomed those games, and further damaged Ubisoft’s reputation. It made no sense why Ubisoft made SW Outlaws’ protagonist so FUGLY and refused to change it. That coupled with Ubisoft’s obscenely greedy price points, the overall poor state of the Star Wars brand, and the mediocre-at-best game itself are the painfully obvious reasons that game flopped. AC Shadow’s inevitable failure is another of Ubisoft’s self-inflicted wounds caused by arrogantly out-of-touch “Creatives” whose vision of reality is distorted by coke-bottle thick Woke lenses. It’s baffling that Ubisoft would finally give AC fans what they wanted: A game set in Feudal Japan during the golden age of samurai… but screw it up by choosing a historically dubious “black samurai” as one of the protagonists, instead of traditional Japanese man, which should’ve been a no-brainer after the critical and financial success of Ghost of Tsushima, which beat Ubisoft to the punch by several years! These “Creative” decisions are ruining modern games and not even “AAA” game publishers can survive when these games that cost hundreds of millions of dollars to make FAIL miserably, one after another. I believe that social media and the narcissistic Protagonist Syndrome it cultivates are the reason why “Creatives” are so arrogantly stubborn and will deliberately drive their games off a cliff rather than cave to the demands of gamers to course correct and save their game.

[@PlasmaticPi]

6:31 Saying "NO. Just a big flat categorical NO. Ubisoft is not removing Yasuke as the main character." Is plain old bad journalism. You have no more proof of anything going on at Ubisoft right now than the journalists and drama channels saying he is being removed. Just insiders which you say you trust, which is no different than where others are saying they are getting info from. I also highly doubt he is being removed, but you cannot as a journalist say for sure he is not without losing credibility, which you already have been losing a lot lately after some of your recent videos, especially the one saying DEI is collapsing when it is clear its just rebranding and having people stop extolling DEI initiatives externally.

[@locosyndaco]

Long are the day when Ubisoft produced games like Splinter Cell: Pandora Tomorrow, Prince of Persia, Far Cry etc. Today all the games of Ubisoft feels like a cheap product without soul

[@EveloGrave]

Oh no the shareholders! Can't stand the stock market. Such a horrendous thing that just destroys the planet.

[@lordsincross]

Wild guess: They'll build a romance between both main characters and couple that to the release around Valentine's Day to use said romance to call the audience not just racist but also xenophobic.

[@countvonthizzle9623]

It's the same 3 lawyers at every firm - Dewey, Cheatem, & Howe.

[@KaeYoss]

Those marshmallows taste best when roasted over the flames of a trainwreck like ubisoft. Next up: Sony! Fine snacking for years to come, and after those two, the rest of the industry will either get the memo, or let us feast on even more campfire treats.

[@chucklesdeclown8819]

wait, who were the people saying tencent suggested the yasuke thing? maybe its just me but I've never heard that one. I've always assumed ubisoft did that decision themselves.

[@stefanjrgensen6842]

Ubisoft is a textbook example of a company forgetting that the customer is ALWAYS right and that Ubisoft(entertainment/gaming companies in general) need our money more than we need their products, so they need to give us a reason to buy them which they ofc never do

[@Thundereus]

"Ubisoft is a failing company" Every other big tech company right now: *wipes tears off* That's my idol! I want to be exactly like them! Hollywood: Releases one fail after another and blames the audience. Sony: Turns into the scalper themselves and sells normal technical evolution as revolution while zooming into the picture to show the pixel differences. Nintendo: Sues everyone they can even if they did nothing wrong. Forgets to make games. Microsoft: Does nothing at all and thinks about to buy Ubisoft, while trying hard to make Minecraft worse. Apple: Sells the exact same thing the 7th time in a row and their cult followers love it. EA: Beats the dead horses so hard they actually move but only from the impact of the braindead. Amazon: Starts to buy their own stuff to look successfull and write off more taxes. Elon Musk: Hold my beer [is actually trumps piss]!! *shits on the floor and screams in front of live cameras*

[@MustraOrdo]

Blackrock/stone: all according to plan.

[@Thundereus]

@@MustraOrdo Support Websites: AI only assistents locked and loaded

[@mytwosense9135]

Trump is rotting your brain 😂😂😂😂 You think Elon is failing? 😂😂😂😂😂😂

[@Thundereus]

@@mytwosense9135Trump is a piece of shit and Elons empire is slowly going down.

[@Thundereus]

@@mytwosense9135 You mean trumps brain is rotting...no it has never been there. I don't know why you think Musk is not failing.

[@tjmcfadden5137]

and I have plenty of problems with Yasuke historically and it being the first AC game not to use a race who would historically be in the area but pretending like at this point Ubisoft would take him out now is stupid and unbelievable max they might lessen his role a little bit but it would be minuscule as there is t much they can do to the game this late in the development. If they were to say add a third character to somehow take his place or a lot of his role Ubisoft would need on possibly the shortest end a year and a half and that would be messy and not really enough time. Love it or hate it( I’m not buying it till it’s 20 bucks for everything dlc included) Yasuke is an MC. And yes Ubisoft should have just had two original Japanese characters be the MC’s one male one female

[@ithidt]

My only hope is that either Ubisoft stays afloat long enough for the new Heroes of Might and Magic release, or that the team working on it doesn't lose the license in case of Ubisoft falling apart or being sold. It finally feels like the series has a good direction and is being worked on by passionate devs.

[@RealityCheck6969]

We will be always grateful for Ubisoft for creating the world’s first quadrupole A game. What a time to be alive! This achievement will not be forgotten and will be a model, an example for generations to come. We are truly blessed!

[@AtramentousMindframe-ju5fx]

I think 2 things can be true at the same time. That Ubisoft was floundering even before the Guillemot+Tencent "conspiracy" and that later, the conspiracy actually became a thing.

[@CandCfans101]

The fact this company owns the Tom Clancy brand has been the source of many a ruined day, whenever I remembered it. The fact that, if they go under, the brand could go to Tencent, doesn't make me feel much better. Hopefully they're willing to sell some IP off or something.

[@THE16THPHANTOM]

how fitting would it be after saying we should get used to not owning our own games they get bought and no longer own their company. and icing on the cake getting rebranded or even worse just getting silently taken out the back the way EA buys and sends gaming studios to the live at the farm.

[@dsfs17987]

that whole Skull and Bones situation is just bizarre, 170+ mil got spent on that crap, and not for a moment I believe even 1/4 of that money got spent on the game

[@glorioustigereye]

My pet theory was that the harassment lawsuits and skull and bones flop financially drained them. They couldn’t hire the premium cultural experts like normal. Talent could see the writing on the wall and left. Talents who also did the harassment were probably pushed out while the victims left taking their settlement money.

[@zombiefolklore]

Don't forget the large amount of worker abuse and sexual harassment that a few managers in Ubisoft participated in, and didn't get fired.

[@RohannvanRensburg]

The worst part is that Lockley _openly admits_ the English version of his historical take was made up hogwash, and none of that appears in his Japanese writings. The annoying thing with this isn't so much the game, but the attitude, timing and accusations. If the world wasn't full of virtue-signaling revisionist nonsense, a company could have _easily_ made a fictional game about an African nomad making his way to Japan or similar. The issue isn't the setting, it's the obvious agenda, the ad nauseum flashcard fallacies and the terrible historical take.

[@Gaswafers]

It has happened at least two other times where Ubisoft was forced to start producing good games again after having tanked their company with bad decisions. Lets see if they do it again.

[@TechnoMinarchist]

They've valued ESG investment over customer money.

[@F_Around_and_find_out]

Destruction is hidden away under many layers of rugs, but one can spot symptoms if he has eyes for it. Decline is when gamers think your games are boring. Decay is when your sale numbers faltered. Death is when the company/IPs being sold to the highest bidder. The 4 knights of The End completed.

[@seriesOfTubes1488]

When i spoke to the CEOs wife she was all like "ubisoft? More like hebesoft"

[@kellanaldous7092]

I'm absolutely loving this, despite how much I once loved the games they made. That Ubisoft died a long, long time ago, and now the impostor walking around in Ubisoft's skin-suit is finally being put out of it's misery. All of the big IP's will find new homes, and worst case, they might still be bad games. At best they might finally give us some amazing follow-ups, maybe with some real innovation. The odds of that happening before were 0%, so we don't lose anything. It sucks so many people will lose their job, but a lot of them are garbage developers and art directors, and writers. It will be great for the industry because there are certainly highly talented people working there while being hamstrung and self censoring criticisms of the product. Those people will have recognized eachother in the workplace, and formed a bond, and those people will be very likely to take their experience and talent and form a new studio free from constraints where they can work on the games that they've been wanting to make since they first became interested in game design. Anyone with real talent will not find it hard to find a new position. This has been a long time coming and I hope Ubisoft is not the last of the soulless giants of the games industry to fall for trying to force ideology on and demonize their customer base.

[@HighmageDerin]

Ubisoft committed seveku by drinking the Kool aid......

[@Gabrilos505]

It's time to get comfortable not owning a company, Ubisoft!

[@mariadinoraaraujodossantos9891]

It's Oversoft now

[@mattmn2891]

Appreciate your nuanced videos that dont take one particular side that have their own agenda.

[@hanspeter5731]

There once was a time when ppl weren't that upset about some graphical details and historical accuracy and enjoyed games for the gameplay.

[@mr.s9783]

Ubisoft used to make legendary games. Now they make legendary garbage.

[@ExceptBacon]

Honestly. I’m kind of fine if Tencent is actually angling to scoop Ubi. The writing in most Chinese media is garbage, but they make some of the nicest looking stuff. They just need some good IPs to dress up, and they’ll make some of the prettiest slop we’ve ever seen.

[@PlsStandBy33]

Bs with glitter is still bs buddy

[@ExceptBacon]

@@PlsStandBy33 It was a nicely worded joke, basically saying exactly what you said.

[@PlsStandBy33]

@@ExceptBacon Fair enough, kinda came out as you saying "graphics > gameplay", hence my comment, but I get your point