Ubisoft has lost more than they're worth

[@LegendaryDrops]

Guys, it's even more ultra dire in the next video. Lol, sorry, I'm memeing. Seriously though, I just wanted to say thanks for all the support recently. What did you guys think of the music in the intro? Catch me live: www.twitch.tv/legendary_drops

[@Geometric3163]

Good, but it needs some mastering. It's too loud. Not to the point you can't hear you, but to the point it's distracting.

[@arostwocents]

Please research the link between Tencent investments and wokeism. I believe it's a corporate plot to reduce company value and acquire them cheaply. Are all the most woke companies partly held by Tencent?

[@arostwocents]

​@@Geometric3163sound balancing is underrated on KZbin. THANK GOD he just talks normally and doesn't put on the cancerous KZbin accent though

[@arostwocents]

This video is truly fantastic

[@ThePosino]

People think the February delay for Shadows is because they can then use Black History Month as a shield.

[@rcinpact4480]

Ubisoft should be comfortable with not owning their company

[@m1xxx3r]

Tencent is slowly teching them how to get comfortable not owning their company

[@joshuathomasverghese1341]

@rcinpact4480 We're never letting Ubisoft live that "Gamers should be comfortable not owing their own games" line down and I'm all here for it.

[@verbon47]

This has been so massively overused that it isn’t even funny anymore. Especially considering it was said about services like gamepass. Which people think is the greatest thing in recent gaming history.

[@thericepotato5847]

​@@verbon47 1- nah steam talked about it too 2- if it's old to you then just don't engage(?) 3- Gamepass is killing Xbox right now lmao. Xbox thinks gamepass is good.

[@ardour1587]

​@@verbon47Its pretty relevant since Tencent goin to own Ubi soon :)

[@rrwholloway]

It's 100% our fault. Ubisoft told us to be comfortable not owning their games. We're very comfortable with not owning their games.

[@cosmicsans3997]

But they forgot the other side of the coin they need to be comfortable with not owning our money.

[@alus992]

What is astonishing is the size of gaslighting... Like they want us to care about wellbeing of developers more then them, as their bosses and company. Consumers don't owe shit to anyone because we pay for their product. They need to deserve our money and nothing more - we are not obligated to be silent when we are unsatisfied nor we owe them respect for their hard work. Yes death threats etc are not ok but whole criticism towards their games is warranted since FC3. We pay for their product and that the end of our relationship. It's their bosses who should care about everything else. Not us.

[@FloweryDingus]

Irony is a bitch

[@theanimer1]

@@alus992 This hits the nail on the head. Ubislop acts like we OWE THEM. When we owe them fucking 0. Moreso when they insult us left right and center. If there was any actual adults over there, they would accept the reality that THEY FUCKED UP. And stop trying to push the blame to anyone else since.....no one cares. Even if they were right they are still wrong since customers hold ALL THE CARDS. We don't cater to devs, the devs cater TO US. Only thing a customer loses is time simply moving to another game to buy. No matter how much they kick and scream, they made their bed, they will deal with the consequences, and hell, if they make a show along the way, fine by me!

[@tgreaux5027]

That comment straight up was the reason I passed on all their games since Valhalla. Their last good game IMO was Odyssey.

[@flamingburitto]

Born too late to explore the world Born too soon to explore the stars Born just in time to watch Ubisoft die.

[@silencedmaxim5889]

Perfectly balanced, as all things should be.

[@wealllame]

it is the best time in all of history to explore the earth tho.

[@victorochoa3662]

Thank you for your service, Enclave Trooper.

[@edgarava1]

@@wealllame wtf? every historical city is flooded with tourists and TikTok morons, just take a look at Paris or Rome.

[@monst3r74]

Them Facebook quotes hit different on KZbin

[@hazgriffiths9713]

Monetisation director is the epitome of everything that's wrong with the games industry today.

[@swayIo]

Mom, when I grow up I want to be the lead scalper of a corporation of con artists

[@nc737]

It's just one step below DEI director, the quote they released just showed both positions have the same ironically hateful mindset

[@swayIo]

@@nc737 clearly you have brain damage and your tongue flops around while you walk

[@yewknight]

We are in a weird place where hobbyist KZbinrs are a better source of news in the gaming industry than professional games journalists. Thanks for what you do.

[@Neonagi]

Meh, not that weird considering they’re not actually “professionals”. They’re nothing more than mercs for hire who don’t care about the topics they’re writing on, so they try to instill their politics instead. KZbinrs make content on topics mainly because they actually care about it.

[@Askorti]

If a youtuber's primary source of revenue is their youtube channel, then they're just as much of a "professional" as a game journalist at kotaku.

[@frankm6546]

@@Askortithe difference is that they get paid by actually connecting with the public audience. Professional journalists get paid by an organization that takes money from the same industry that they are supposed to be objectively reporting on. Can you see the conflict of interest here?

[@rptrrwr]

​@@frankm6546 made exponentially easier by the fact that they also care about the subject they're talking about

[@yewknight]

@@Askorti I thought legendary drops works construction or something. I don’t think KZbin is his main source of income.

[@joshuathomasverghese1341]

Irony of Ubisoft : Blinded by money yet unfortunately allergic to it.

[@jamesneese7663]

Chasing Modern Audiences is known to do that.

[@emlyndewar]

Doing everything to maximize shareholder profits, and failing every step of the way. 😂

[@BARDI77]

want more irony? they are complaining about others celebrating their failure but didnt ubisoft critcized elden ring at release because of their interface and accecibility?

[@adrianevans263]

​@@jamesneese7663 hiring wanky executives who dont know anything about gaming will do that*

[@m1xxx3r]

it's French man, don't try to find logic there

[@lutpraw]

"we're customers, not a charity" can't agree more with this

[@mrdavies09]

These companies seem to forget that they need to earn their money.

[@reyvaldosoetiman2389]

They forget customers have a right when buying something

[@glawenclattuc3127]

If they aren’t selling food and water, I can live without it.

[@paperplane-db8qf]

Since when did anyone need to be a charity? If you don’t want to buy something no one is begging you to buy it. If sensible “customers” stopped buying all this BS like preorders, DLCs, deluxe, ultimate, super ultimate editions at ridiculous prices then it wouldn’t exist. Customers need to stop being so entitled. If you don’t like a game then don’t buy it.

[@ElderGamerX]

I didn't realize Ubisoft telling gamers to "get comfortable with not owning their games" wasn't a threat, it was their eulogy.

[@Inky_doodledoo]

Reminds me of " if you don't like my politics, don't buy my book"

[@c0d3warrior]

"Director of Monetization" literally is the goddamn horse armor turned into a real-life job.

[@LM-nb7rj]

And he has the god damn GALL to try and shame players into buying their crap products. I didn't even know there was a Monetization Director until they spoke out, and now I want nothing more than to see that position wiped out

[@MarkHeathcliff-bf2im]

@@LM-nb7rjthey are probably mad cause they were banking on a bonus for a new heated pool and now they will have to get a non heated pool like a pleb

[@MichaelYannuzzi]

LMAO

[@Itheil]

@@LM-nb7rj what they didn't realize, is that the players dont care enough to be ashamed lol

[@mandlcho88]

"how can you wish a company to fail simply because they do not cater to you or that the product does not please you is beyond me" who was this product catered for? who is pleased with the product? 😅 MF just demonstrated how tone-deaf he is.

[@bmardiney]

We are responsible for removing a corrupt and evil company from the face the earth? Wow, I feel like a noble crusader now! Thanks, Ubisoft!

[@user-hx5oe9iz1h]

Nice

[@archersterling6726]

And we save money on the way

[@joaopedroribeiro1483]

Just gets better

[@johntaylor7029]

Ubisoft down, next Activision.

[@FrostX88]

@@johntaylor7029 And bioware

[@karenpojar2514]

"Appeal to empathy": Stage 4 of the Narcissist's attack pattern: 1) Do what I want or society will shame you 2) Do what I want or I'll hurt you 3) Can't you see I am helping you? 4) Why are you so mean to me? Every. Single. Time.

[@white6505]

Ubisoft, and big companies as a whole (well, government aswell) are all lead by mentally ill, psychopathic or narcissistic people. this is well documented in books like "political ponerology", and is a consequence of modernity and its effects on mankind. when you stray too far from God, you start believing you can be your own God. Evil people use this thought to abuse society and spread pathology like a poison cloud in the air. And its only going to get worse.

[@sugarpolecat4781]

Your're not hammering a nail. You're using a pneumatic nail gun to nail his coffin lmao

[@Optimusj1975]

They are blind to their own actions. This is just a bunch of nonsense for them.

[@raics101]

This monetization dude is hilarious. If he was ever asked if he feels bad about what he's doing I can bet he smugly said 'business is business'. Now after businesszoning us for years it seems he wants to deepen the relationship and is probably surprised at the collective 'kiss my ass'.

[@iro6758]

​@@raics101 ​ Honestly, just think about Far Cry: Primal. Did you try it? It was a truly amazing game. (honestly) Which was unequivocally buried under microtransactions... It even had an absurd grind added to it, in order to push the speed up microtransactions. The game had 8-12 hours of content. They added 10+ hours of grind. That's what they're doing to the lives of children, on purpose. I can say that, *_as a morally competent person,_* the director of monetization would be unable to walk away from our first meeting.

[@tomservo9254]

Imagine the absence of self-awareness needed to make an appeal to humanity when your job title is 'Director of Monetization'.

[@lucazani2730]

For real, I bursted out laughing hard. They hire psychologists to make in game monetisation as addictive as a drug. This is the peak of "if poor people do a crime, they are evil, if rich corpos do crime, they are smart and innovative" Oh god what a time we live in

[@goonagun]

Monetisation director at Ubisoft talking about people being non-decent human beings…. This has to be the earliest out-of-season April fools day joke at this point lol

[@JCascade6065]

I'm done with Ubisoft for a number of reasons. But I refused to purchase AC: Odyssey the moment I heard that it offered microtransactions for RPG-system gear for the player to equip. I don't know if that was him, maybe he got hired later. But that's the legacy he inherits. I don't want to hear a word out of his smarmy mouth of "non-decent" human beings. To say nothing of the list that LD dropped in the video immediately after.

[@cheesecake7159]

He blame loud minority who care for them. Me a silent majority not say anything but not buying the game

[@yewtewbstew547]

Lol right. "Monetisation director at Ubisoft" might as well just be a euphemism for "paid psychopath." We know for a fact that guy has absolutely no morals, if that job title is accurate.

[@MTG69]

He needs to take a look in the mirror.

[@ajotuh2142]

It's comedic gold.

[@blueskye2912]

It is 2004. GTA San Andreas came out. I played it every day, till the point I completed the game, and then hit "New Game" just because the game is so much fun. A year later, I have a friend over, he takes the controller out of my hand, he mashes buttons, and my car can drive on water all of a sudden. I did not pay for that information, I did not see an ad saying "Pay $12.99 to unlock" it was just there, just like "hey kid, wanna have some MORE fun with our game?" I do not see that anymore, I miss the passion and creativity of Developers.

[@nadtorus]

I never thought of that. Cheat code in GTA SA is really one of the most fun aspect in the game. Yet the earlier buyers may didn't know about that when purchasing the game. Nice thinking mate.

[@F_Around_and_find_out]

Same. Vice City is my first GTA but it took me a long time to found out about cheat codes, and it was another kid who showed it to me. And shortly after the discovery I wrote myself a cheat sheet. On PC player just types the codes out like this: BIGBANG or PANZER

[@kingkrool94]

Cheat codes were so fun i wish they made more

[@MrKrekkie]

We had codes for the first Doom which gave you access to unlimited ammo, God mode and dozens more fun stuff.

[@rexcier]

miss the old days

[@todo9633]

"How can you wish for a company to fail just because you dislike their product" is peak corpo talk.

[@schreursalain2968]

Companies are created to deliver a product and to make money off of said product. If the product's great, then there's no problem. But nowadays gaming "companies" are run by accountants, whatever title they hold. And they don't care about the quality of their product, then just run the numbers and screw ppl over to make a buck. Ubisoft isn't alone in this, there are several companies "under fire" by the gamers/consumers of their products, because in all honesty, their products suck. And ppl finally have had enough of lousy and lazy content based on the opinion of beancounters.

[@Lurker_Z]

Last ditch effort to try to shame people into buying bad products. As worthless as the others before it.

[@zackzeed]

@@schreursalain2968 Been an issue for many years now and people are finally waking up, hopefully more will soon.

[@feluto7172]

this is what happens when the non-product people get in charge. they have no idea what actually makes money, the company could run perfectly fine with maybe 5-10% of the staff, everyone else is literally parasites

[@realistic_delinquent]

Wishing for a company to fail is quite distinct from indifference to their success, but corpos understand the two to be identical by virtue of impact.

[@Green_Shift]

11:20 threw me off guard. Do they really think that showcasing that horrible monetization that we’ve been damning for years is gonna win over the players now? It’s no wonder Ubisoft is falling apart so fast. So out of touch and so greedy.

[@thehoerscorral8565]

The cherry on top for me is that that now infamous twitter rant from a Ubisoft employee? He's literally the MONETIZATION DIRECTOR. He calls gamers evil and lacking in humanity, while jamming their games with as many possible ways to nickel and dime the players they can possibly fit. Very nice display of humanity.

[@nilpointfive]

KZbinr: “I have insiders in game dev, telling me things are exactly as bad as we all assumed.” Journalist: “Not True, no sources, no magic journalist cape.” Ubisoft: For Sale.

[@LuisNunes-ps4sl]

Journalist means payed propagandist.

[@yoshi596]

@@LuisNunes-ps4sl tbh even the west is now full off propaganda, not just the east. It's so joever

[@SomeOrdinaryJanitor]

Urinalists when they find out you can get most of the information they spew with 2 seconds of searching.

[@banditmc12]

@@yoshi596the wake up call is to realise that everything the west heralds has always been smoke and mirrors. The east no longer cares about the west. Nor does the west care about their people. Governments and corps alike.

[@JohnBurgundy66]

I would press "F" but there's no respect left to be paid to Ubi...

[@hatchetman3662]

I don't want to see Ubisoft sell off. I want to see them fail. I want other game publishers to see their failure and make changes, accordingly. I've been hoping for this ever since they said they want us to be "comfortable" not owning games.

[@rd22.rd22]

Right on. They literally were throwing it in our faces how much they didnt care about their consumer base.

[@hatchetman3662]

@@rd22.rd22 Bingo. The audacity. Well, now they're starting to see the "fruits of their labors", lol.

[@nened_master60]

It happened with concord you can make it happen. Just make it collective

[@SimuLord]

I want to see a full-on 1983-level crash in the AAA industry. I want institutional investors to treat the gaming "industry" as if it were radioactive. Because when you get the corpos out of gaming, you'll get an ecosystem of indie and crowd-funded AA development, along with whatever Nintendo's doing because their business model hasn't fundamentally changed since 1985.

[@paxhumana2015]

@@SimuLord , and then the smaller developers become polititard corporate drones...how about we just make humans NOT be a s s h o l e s worldwide and go back to video games that have stories that a. appeal to everyone, b. related to everyone, and c. provide game play that makes everyone happy? What you propose is essentially a position that is not unlike what was said in "The Mob Rules" by Black Sabbath, or "Won't Get Fooled Again" by The Who.

[@Firestorm4fuul]

Gaming and cinema are the only businesses where failing is the fault of the consumers and not the company's... The Audacity.

[@PsychonunBO2]

Comics aswell

[@josie_the_valkyrie]

Companies*

[@bitbear.90]

Actually if You look into American car manufacturer ads from the 60s and 70s, they blamed the public for buying foreign cars xD

[@J8Air]

It kinda is. U aren't forced to buy. Games are a Form of Entertainment. There are parallels between them. And in the end other peoples opinion Matters more before u could've made Ur own one. Idc if Ubisoft exists in the Future, but entertainment is always a subjektive pov. If u weren't entertained by a Game that isn't out jet, thats on u. If you want a historicly accurate Game by a Developer/Franchise that never has been historicle accurate, Well thats on u. I mean AC1 Ur mission is to watch Ur ancestors win Wars witch Alien technology. Thats what AC been all about. History Mixed with Fantasy. People are Kind of searching for Something in devs, they will never find. Yes the company is Ass. But which Publisher isn't. CD-Projekt Red went almost Broke with how Cyberpunk went unplayable ass at the Beginning - it's the Fans that saved the Game. Because they gave it a 2. 3. Chance. The Publisher Made it good. But the consumer didn't have to Comeback or continue buying. Rockstars new GTA6 online is going to be a big Cashgrab with sharkcards. They are all the same, some tactics to grab Ur money are just well hidden.... But in the end, it's Up To You - the consumer, if u wanna pay or pass, Always has been and will Always be, U are not forced to, so theres actually no need to complain.

[@VakovoSheggorri]

@@J8Air the issue with the Historical accuracy is the fact that, while assassains creed has never been historically "accurate" they have, from my knowledge, always strived to at least parallel history in order to teach about it to an extent while providing entertainment. That along with the fact they stated the game would be historically accurate and lied is what is upsetting people.

[@laythalsibai9848]

It is our fault, it’s like they put micro transactions in a single player game that’s 60-70 dollars and no one Bought into it?!?!

[@dream431ca]

The fact that Ubisoft is announcing they want to make 10 AC games in 5 years is an admission to volume over quality. This was a plea to investors, to increase profits by shoveling crap into the market. Not a good plan.

[@retrogasm5651]

I think it's just that they have no idea what to do. Like 'we have no idea what the audience wants, what's the last thing that made us money? Let's make more of that'

[@fellowninja]

Not to mention that spells 5 years of grueling slog for developers. Years of impending overtime and underpayment.

[@SavathunSussyImpostor]

2 games a year? Like anything with only half a year of development is going to be anything but slop..

[@Spacko42]

​@@SavathunSussyImpostornot even slop, even pigs at least would eat slop.

[@Jaml321]

This is just a scream for help to get the stock price back up. "Hey investors we are pumping out 10 games of our most profitable IP so don't worry and keep the millions coming." Too bad no one is so stupid anymore as to believe a single word coming from those crooks a Ubisoft. Instead of throwing pity parties for themselves on social media they should have pulled their head out of their arses and developed a good game for once. Oh and by the way fire all your monetization directors, nobody wants shitty loot boxes and season passes. They are one of the reason your games are failing.

[@QuiteSpiffing]

LET US NOT FORGET that this is the Monetization _Director._ A position that makes him about 120K annually with about 20K in bonuses if Glass Door is to be believed. This guy's got a Golden parachute should Ubisoft fail. The actual developers they frequently abuse do not have this luxury.

[@Kevin-hg9qv]

120k seems too low for a CEO

[@QuiteSpiffing]

@@Kevin-hg9qv That's because a CEO is several levels above a Director. That's the _Chief_ Executive Officer. Directors _direct_ orders from above to the teams below them.

[@725ken]

@@Kevin-hg9qv nah, that's way too much money for a CEO. The only reason they get paid that much is by not paying the employees who put in the back breaking work the money they deserve.

[@l7986]

No way in hell dude has a golden parachute if he's only making 120k a year in a company that was worth billions. Hell he's probably making less then some of the more senior game devs.

[@Lurker_Z]

Did the Monetization Director told the devs to make their MC a black man and an Asian woman? And then to base their MC on a scam article on Wikipedia written by a historical revisionist? Remember that poor abused _Concord_ dev who called their few fans talentless freaks? Yeah, I don't believe for a second that Ubisoft devs are different.

[@J-B4R]

If Ubisoft goes out of business, who really loses? Not us. I've got plenty of games.

[@Asytra]

For real... and I have so many games that are evergreen.

[@xbm41]

u dont know what u have before its gone.

[@hma201]

I'll miss R6

[@biohazard_the_potato_muncher]

​@@xbm41 we are talking about ubisoft, they only damaged every franchise that was worth saving Tom clancy: stuck into an almost 10 year old comp shooter that even they dont know what to do with it anymote with the ocasional "spin off" Assasins creed: doing every single thing the fans dont like and being even worse than the ps3 era games Prince of persia:died because they didn't even bother to do any marketing at all Far cry,watch dogs, and most non ip games: became the division 2 with way too much rpg elements that no one asked for, ironically the division is dead Ip games:usually a 1 game hit the forgotten (like the Scott pilgrim game) and a lot of trash games which the only worth saving is fuck¡ng UNO And a giant pile of death franchises that never got relevant or were killed too soon (most important of the irrelevant part are skull and bones and most important of the killed ones is the poor rayman saga)

[@herdsire90210]

Tencent and the family that created and owns Ubisoft. Ubisoft was in march already 2.7 billion in debt.

[@RybekRybs]

0:30 Someone should tell Ubisotf the definition of insanity 🤣

[@SLRModShop]

If I don't buy it, they call me "bigot" If I do buy it and complain, they call me "bigot" If I buy it, I get a bad game and the privilege of not being called "bigot" merely as often I'm not paying $60 for them to insult me less often when I can just ignore all of their insults for free lol

[@dantauche7917]

Who cares what "they" say. As you said, ignore their nonsense and do what makes you happy

[@SLRModShop]

@@dantauche7917 That's what I'm doing :) Guess who finished Resident Evil 2 on PS1 for the first time this weekend... guess, guess! ^-^ This weekend, it'll be resident evil 4... for the 22nd time probably :) There are enough indie and retro games to keep me busy until communism 2.0 is over. I'll easily outlast the madness.

[@rgenc42721]

​@@SLRModShopi'm doing the exact same thing, rerunning all the old RE games

[@SLRModShop]

@@rgenc42721 I don't think that I can stomach the first one, but I might have a go at the third. I had played it fully as a 13 years old... ...with cheat codes 🤫

[@rogerowens7888]

Every one was HYPED for this game… only UNTIL people saw the characters it became a problem…. If it quacks like a Duck, it’s a DUCK

[@UncleSev]

Ubisoft and most of the industry have been out of touch for the last 10 years. Here in 2024 we just hit the boiling point. If you suck at doing business, you lose. This is not the fault of the customers/players. But the companies and their own greed.

[@Neyreyan]

Its exactly the fault of players/customers because we tolerated their failure. Just like bethesda, i played oblivion and all 3 fallout games without complaining too much and look how starfield ended up

[@MasterSwisher]

​@@Neyreyanthese studios don't give a fuck about our opinions. They care about what sells. Don't think you're important to these people.

[@lanceman2243]

@@Neyreyan That is also true, but of course there are many loyal customers who truly wished for their games to be good, but for some people after they see a first major fuck up (with some minor and yet consistant fuck up), they usually just dont bother to try it again. Its still mostly the fault of the company itself, especially higher ups who made the decisions and do all the action while those below just follow what they want. It also doesnt help when these same companies also hires people who really arent qualified for the job, and only hired to tick boxes and these people prob arent gamers or people who knows the industry and just there for the money. So yeah its both ways but mainly the higher ups fault and some on the customers side

[@UncleSev]

@@Neyreyan It’s true that as players/customers, we have a role in shaping the industry by what we choose to support. However, the primary responsibility still lies with the companies. They are the ones making the decisions and setting the standards. If they prioritize profit or propaganda over fun gameplay and quality, it’s ultimately their failure. We can voice our dissatisfaction, but it’s up to them to listen and adapt.

[@simplysmiley4670]

@@lanceman2243 Or they try shoehorning devs into working on things they have zero clue about, then firing them when the devs specialised in one thing, open about it, end up not being amazing and perfect cogs in infinite profits machine when shoved into a project that they don't fit into whatsoever.

[@DourFlower]

"Monetization Director" is a job worth 0 respect, career built on nickel and dimeing the customer

[@RRRRRRRRR33]

Literally expose casinos to children with zero legal repercussions, hell has a special place for these "people"

[@PiterburgCowboy]

A creature with the job of grooming children to become gambling addicts at young age has an opinion.

[@humrH2360]

Being told that we're supposed to uplift each other or we're "non-decent human beings" by someone whose job is quite literally to parasiticize off his company's customers.

[@aintijustthecutest3863]

This is the equivalent of the "tax collector" in ancient times. He won't get any sympathy from the casual gamer.

[@cavemantero]

NEGATIVE respect...these people should be mocked and shamed every second they come up for air

[@Sacrimony]

Companies will NEVER care about their customers. To the company, a customer is a source of revenue. The consequence of earning a customer's respect is from the deliberate actions of creating a viable product. In the same way, customers SHOULD NEVER care about companies, or their employees' feelings. They feel no shame chastizing us about our moralistic choices and preferences but push their own ideals regardless of any push backs. Any trust should be earned via a good product and our relationships are strictly transactional, feelings are how you make terrible games.

[@falguard]

Non-gamer corporate management wants to appeal to non-gamer audience. Non-gamer corporate management brings in non-gamer consultancy to tell them how to appeal to a non-gamer audience, despite that they are non-gamers themselves, and should presumably already know what appeals to non-gamers. Non-gamer consultancy lies, specifically to spite gamer audience. Non-gamer management buys in insofar as they are convinced of capturing a mega-audience of non-gamers; adopts anti-gamer practices advocated by non-gamer consultancy (and by other forces within finance). Game launches. Game dies. It's clearly the gamers who are at fault.

[@guilherme5094]

👏👏👏

[@Shield.Maiden]

❤

[@AlbedoAtoned]

It's a similar mindset when it comes to adaptions to another medium. The corpo saw that there was a large audience off some IP, bought the license to make an adaption, but when it comes to making the adaption, the corpo doesn't see the audience worth catering to, and yet expects the audience to show up no matter what. The end result is that the adaption appeals to nobody. Those who were not fans didn't care for it in great enough numbers and those that were already fans were alienated. Somehow this becomes the fans fault. It's even worse when the adaption tries to push propaganda, then the fans somehow are even more at fault.

[@genin69]

When u pander to investors the gamers loose interest

[@WeeG-bwc77]

and Larry fink buys out another housing unit to use it for ""newcomers"".

[@TheBeardedBrawler]

I like how for years they've been saying stuff like "If you don't like it then just don't buy the game" and then a bunch of people are finally fed up and don't buy their games. Them: **surprised Pikachu face**

[@tengr0057]

They've been thinking for a long time, that if they churn out the same games with different packaging, idiots will keep buying them. I guess people finally got tired of the slop.

[@acetrigger1337]

Ubisoft went from: "oh wow, this is made by Ubisoft? that's cool." All the way to: "oh this is definitely made by Ubisoft..."

[@undead9999]

This is just so accurate it is scary 😂

[@peasterdelryn3915]

Cd projekt red is next

[@ledpowz]

I am playing for 30 yrs now, and never ever thought that tbh.... it's like saying "oh cool a game made by EA!!". Just no. Many game IPs were bought and went bad as soon as owned by Ubisoft. Why anyone would find its cool because its from Ubisoft is beyond me....

[@pedro.alcatra]

​@@peasterdelryn3915I already hate cyber punk

[@saxoncook]

@@ledpowz Old Splinter Cell games gave Ubisoft a good reputation back then. I've been playing 30 years and you have no idea what you're talking about.

[@megasean3000]

I can’t say I feel sorry for them. Ubisoft have made every braindead decision for the last ten or so years. And every time fans went to social media to tell Ubisoft their games were below average and they had to course correct, Ubisoft chalked it up to toxic gamer talk. They’ve been barrelling down the path of self destruction and had zero interest in those who sought to prevent their demise. And now, they’re at the precipice of their actions and are now starting to wonder why they’re at this position. It’s comical, if it weren’t so tragic seeing amazing IPs in Assassin’s Creed, Splinter Cell, Rainbow Six and more, be flushed down the toilet with them.

[@ThunderJunkOC]

Ubisoft: Makes mediocre product. Consumers: Buys better product. Ubisoft: It's your fault we are bankrupt!

[@Theprince034]

You gosh dang right we are (imma just use kid curses cause KZbin can be annoyingly finicky)

[@socratese5]

My bad Ubisoft 😂

[@gramarsheriff6338]

It is our fault. The only thing is that they're trying to gas light us into feeling bad

[@fabricliver]

I'm willing to buy an average product if I love the main character or the story. If i hate both of these, no stunning graphic will convince me to purchase the shiny turd.

[@mikedelgrande5296]

If Ubisoft would have just had all Japanese protagonists in their game set in feudal Japan, sold it for $60 and been respectful towards Japanese history they would have sold millions of copies. Fool of a Took

[@MakerInMotion]

Sort of. In real life feudal Japan, Samurai rarely used katanas. They were a backup weapon. They used spears and bows. Every Samurai game ever made didn't respect Japanese history. Nobody cares if the game is good.

[@jamiek1714]

I WILL NEVER SUPPORT UBISOFT.

[@scifigeezer5271]

The game should've focused purely on ninjas

[@SynthXV]

Meh. The issue is a lot deeper than that. People are still bored of Ubisoft's brand and formula. Shadows would've failed regardless of what they did. A damned if you do, damned if you don't situation.

[@yootoobnao]

They just had to copy Ghost of Tsushima and slap the assassin creed logo on top of it and it still would have sold millions of copies. But they really really really wanted to tell the story of the black dei samurai. Their downfall is warranted.

[@shiroifeather]

"Did I ever tell you what the definition of insanity is? Insanity is doing the exact... same fucking thing... over and over again expecting... shit to change... That. Is. Crazy."

[@Halfrican-Jones]

I guess their own villain had the last laugh as they did what he warned players about.

[@rafaelguimaraesalmeida4647]

Best comment about Ubisoft

[@gurninator]

It's the definition of woke

[@angie064]

Most iconic slogan that should be used for Ubisoft.

[@yavuzscakir]

-Vaas, character from an Ubisoft game

[@cinnamonnoir2487]

Ubisoft's attitude through this whole situation reminds me of a poem which the German playwright Bertolt Brecht wrote many years ago called "The Solution". Apparently a bureaucrat in the communist government of East Germany had issued a statement that the people had "lost the confidence" of the government and would have to work even harder in the future to win it over again. Brecht wrote: "...In that case, would it not be simpler for the government to dissolve the people and elect a new one?" Ubisoft can't get replace its customers, so they try to control us instead by pretending that we owe them allegiance for everything they've done in the past (which they've already been compensated for more than amply). On the other hand, we _can_ get rid of Ubisoft quite easily by doing nothing at all. It's dangerous for any corporation to forget that the only reason it continues to exist is because it creates value for customers.

[@ilhamrafi73]

Remember what Vaas said in Far Cry 3? "Insanity...It's when you do something...over and over and over again...expecting shit to change, expecting this time is gonna be different" And it's exactly what Ubisoft did in the...what? Past 6 years?

[@vanfist_in7371]

If only just somebody in current Ubisoft knew about Vaas Sadly, I doubt anyone of then does

[@nikobellic8002]

@@vanfist_in7371 Then they wouldn't make dlc for him

[@mattmaffett5879]

Man, teachers are failing our entire society, not just "disenfranchised minorities". This is art imitating life. This is akshoeally a non-verbatim quote from one of history's most famous characters: Albert Einstein. It's kind of sad how quickly history can be retconned by bad actors within a given society. Here's another non-verbatim quote, see if you can guess it's author: "you don't need to change the hearts and minds of the people, you just need to gain access to their children."

[@WeeG-bwc77]

But Larry Fink-tier "individuals"/monopolies pay developers like Ubisoft millions of fiat notes to keep doing the same things over and over again......

[@apophisstr6719]

Ubisoft is like a spoiled child in tantrum, doing every stupid things it could and even things that hurt itself, just to "prove you wrong"

[@ethanfreeman1106]

_Ubisoft hurt itself in the confusion._

[@RRRRRRRRR33]

That is the literal description of the "monetization director" or whatever, so bizarre, that guy is completely detached with any kind of human decency or rationality (I guess you need to be a complete sociopath to work with this kind of stuff, exposing casinos to children)

[@Tpike777]

Crazy to think as a kid 20 years ago when I saw that Ubisoft logo at the start of a game I got excited. To me it meant a promise of quality and fun to be had. Oh how times have changed..and so, so fast.

[@TheEmolano]

Ubisoft, EA and soon Rockstar

[@GutsInBerserk]

Remember when Assassin’s Creed was about historical events unfolding before your eyes from the perspective of a shadowy organization of assassins fighting the evil Templars (who are just as shadowy), and have been fighting them for thousands of years, and the fantasy aspect came in with alien artifacts kept out of sight from the general public for immersion reasons and historical figures being slightly altered to fit the themes? Like John Wilkes Booth being a Templar, for example? I miss those days. Now it’s “here’s a black man with a very shaky backstory IRL that we made a samurai off of possible theories at a time where Japan was highly racist and xenophobic and isolationist towards everyone except Portugal sometimes. Oh, and he has an American accent.” Yasuke was a real person, but who he was is highly debated. We do know he was a bodyguard for an Italian missionary and eventually joined the inner circle of Oda Nobunaga. Whether he was a samurai by 16th century standards, or if he was actually just an escaped slave or simply came on a ship with an Italian missionary is debated as possibly true origins for him. It’s not that I despise him being here, I despise the inaccuracy. All the Japanese people should be basically way more wary of him. If I were a citizen of feudal Japan, I’d see this huge black man standing 6’2” as some sort of ogre or oni or yokai or some sort and be utterly terrified.

[@fire418]

You're complaining about a real person as a protagonist but not all the fictional characters or events. Assassin's creed games never been historically accurate, Altair was a white dude in the middle east speaking with an American accent, so your whole racist point is non valid. The Japanese are the ones who documented it, a white supremacist troll on the Internet knows more than the people who documented it apparently.

[@fire418]

You just went from summarizing the assassins creed story, to debating whether a black person is real or not and how scary he looks. If it's the writing that's the problem, that has nothing to do with historical accuracy. It's a game you can put anything you want in a game as long as it's presentable.

[@josemanuelmon]

This is MASTERFULLY DRAFTED. This should not be a video. This should be an open letter to the top video game industries, “critics”, “journalists”, and the gaming industry as a whole. Make sure all of them get this.

[@snaggiz]

Yes, I agree! Usually I feel like there’s something missing when people discuss topics like this, but he straight up hit on every single pain point and did it eloquently and with precision. It’s a superb script.

[@dovakeen1179]

AAA is just to big in scope. Space marine 2 was 70 mill. We could have had 4 games with space marine 2 scope rather than concord...... if they don't narrow scope AAA i think will cease to be.

[@baore2422]

Space Marine 2 has a fully fleshed out campaign, co-op, and multiplayer mode. If anything it’s broader in scope than most AAA games nowadays. The big studios may have hundreds more employees, but most of them are tasked with making cosmetics and working on monetization while ignoring the core game.

[@samael4550]

Then they wouldn’t be able to launder any money and overpay the executives.

[@Kyobi]

The issue isn't scope, it's the fundamentals of the game.

[@joni-ff3ui]

sony spent 400m on concord

[@CuChulainn343]

it might be for the best indi games have soul and almost no AAA games do anymore with a few glaring exceptions like RDR2 and as you mentioned space marine 2. AAA games feel like they were made in a factory on an assembly line. Indi games feel like a human touched and made them. They feel fun fresh and alive. AAA is a slowly decaying zombie about to finally crumple into a pile of muck and bones.

[@agoosecalledxaro6679]

So many factors: -Diminishing returns on marketing -Bugs/glitches -Unattractive character design -Bland writing -Bland gameplay -in game shop -70 f*cking dollars for this -30 more dollars for "early access" How does this even happen?

[@tyrannosaurusflex3698]

Only a simp would be bothered about how a character looks. You need beauty in the fictional, digital characters you lust for because you know damn well you haven't got a chance with anyone on that level in the real world. You know it's true.

[@JCJW101]

Like this "Increasing the number of women in our workforce is a key priority for Ubisoft. In March 2020, we set an objective to ensure women represent 24% of our workforce by March 2023. We are currently ahead of this target and will continue to aim higher moving forward."

[@sean7221]

Communists/activists have infected the gaming developer sphere

[@Shield.Maiden]

You're going to like what we give you even when it's bad. When you complain we will call you a racist. See where it went?

[@ATIF_YT-ty8gg]

Also in game currency u have to buy with irl money in a single player game , and loot boxes too

[@MartyrPandaGaming]

The most ironic part of it all now, is there has been more hype around games like Nodebuster and TCG Card Shop Simulator than there has been apathy for Ubislop games. People are more excited to play clicker, autobattler or any other game being duct tapped together by solo devs. There is more excitement for games that cost less than $1,000,000 (less than $100,000 even), that are grabbing these AAA Companies by the ankles and shaking them upside down for their players. A lot of these AAA studios are going to have to fail. The industry is too bloated and companies are spending beyind their means and much of it is in ways that are unappealing. The "Modern Audience" was a mirage made by those with bad intent. It doesn't exist. What does still exist, despite the efforts of bad actors, is the General Audience. These companies need to recapture the general audience and they're not going to do it with the DEI garbage. Scrapping DEI and buying in to BRIDGE (as many large companies and corporations are considering/planning/doing. This isn't just restricted to the Gaming Industry either. It's all of them.

[@bamster64]

"The only uplifting you do is uplifting money from players' wallets." Brutal. The level of hypocrisy from that Stevy Chassard is absurd. The dude is literally the cancer killing the industry and he wants to lecture us on what being a 'decent human being' entails.

[@HanSolo__]

The Audacity.

[@jabbawookeez01]

a HUGE problem with ubisoft games is 1) forcing their launcher and 2) always online on games that dont need to be online to play the campaign. ill play something else

[@Dr-Shite-Kicker]

Suspending your game play over your unique screen name after having spent a tenner because it apparently would have caused offence to other players playing the game and would reactivate the game only if you change your screen name in which of course I rightfully refused to do, to then refuse refunding you the tenner you had just spent on it. Yea, Nice one Ubi.

[@Maruun1986]

Thats only one of MANY problems with Ubisoft. For me its their pricing and monetization for supbar games asking for a premium. Lack of innovations, embracement of politics with DEI are just several other points. Virtue Signaling but acting like one of the biggest bigots in the industry not even realizing it.

[@ReigninMud]

3) they make shit games

[@wolfumz]

Ubisoft has spent the last 10 years being _really_ nasty to their own players. I stopped buying their games back in 2012, after Far Cry 2, because I thought their always-on DRM was offensively hostile to customers. I decided to vote with my dollars, and I've never felt like I'm missing anything. I think that there's a lot of ill-will against Ubisoft, and after steadily accruing year after year, it finally reached a tipping point. The last two years of releases from Ubisoft are just _astonishing_ , it's like they're perfectly on-trend for what players _hate_ . Enough people _hate_ this company passionately, that their brand now has negative public perception.

[@r.hughes5737]

Campaigns suck ass and are at least 30 years old nobody’s looking for a good campaign in a game if your looking for a story go read a book or watch a movie you even have board games single player campaigns suck ass lonely and boring 🥱

[@AB-zv6dz]

The "monetisation director" is tired of all the hate and bringing each other down. Lmfao, I am genuinely impressed that the "monetisation director" has the balls, the ego or maybe he is just so clueless to continue blaming the community for the fact he is about to get tired. Im genuinely impressed how clueless they are.

[@Pingieking]

Those guys really need a "are we the baddies?" moment.

[@terrylandess6072]

The digital age gave everyone a soapbox. Now instead of important things we hear the noise of a kindergarten playground.

[@HWHY]

It's not balls or ego; it's called chutzpah.

[@Jaml321]

Yep if there is a single person in the company that is more hated by gamers than the CEO it must be the monetization director. His post is like saying "Hey i slaughtered all your loved ones and made your life miserable and oh by the way please have sympathy for me and send me a check so i can buy my 3. yacht." How out of touch are those retards.

[@RRRRRRRRR33]

Dude is a complete sociopath, to have the gall of questioning the morality of his consumers, lol this dude should never work with marketing again at any level, wth was that?

[@Masked_One_1316]

14:39 I feel sorry for all the employees that have no say on the matter that have ideas to fix everything but because they're not managers they have no say. I don't feel sorry for the higher ups that have all the power and say.

[@Dan-xf5fz]

Thank god for this video, 13:30 is SO important. This is not a charity, you know who else is working really hard?? EVERYONE ELSE and charging £60 and up for the same old slop just ain't gonna cut it. You're so right, this is a transactional, business relationship and if you're not going to present a good quality product to the market, you're not going to make money. They need to stop expecting goodwill from the playerbase if that goodwill is not reciprocated and hasn't ben for many years now. Subscribed keep up the good work!

[@Dan-xf5fz]

Okay sorry I'm ranting now but it does feel quite cathartic. I feel like the reason for this expectation of goodwill from the playerbase comes from their industry-wide culture of 'all being in it together' as 'one big family' in the development studios. However we all see this now as a way to justify crunch and overwork of the hard working devs, So that's why it doesn't surprise me when directors complain that the players don't also tow the same line of bullshit, because we're not beholden to them like devs whose jobs and livelihoods are on the line.

[@paperplane-db8qf]

The same slop? I don’t play anything from them other than AC. But it takes a lot of effort to get those graphics. Even Valhalla with a bland story had amazing graphics. Graphics aren’t everything but people need to stop pretending like they could do even 1/4th of it.

[@thebrewingsailor9172]

During the OGL crisis with Hasbro/WotC/D&D, a D&D employee said that based on their internal communications, the brass at WotC & Hasbro see gamers not as customer, but an obstacle getting in the way of the company and their money. Think about that. They don't even see it as your money they have to earn. They already see it as their money and you're just a temporary obstacle in the way. The arrogance. The, to borrow a phrase from Kurtzman Trek, "Sheer fugging hubris." behind that attitude. I bring this up because I get the impression that many companies and people in the video game industry share this affliction of arrogance. Not all of them mind you, but a great many of them.

[@WeeG-bwc77]

These people value shekels over souls.

[@thecandlemaker1329]

I'm absolutely not surprised to hear that about Wankers of the Cocks. They are a company even worse than UbiSoft, except they have a monopoly over their industry that no videogame publisher dares to even dream of. I'm not going to miss UbiSoft if it goes down, but if WotC goes down, the celebrations will run until I run out of booze.

[@toshineon]

I think part of this has to do with the company's main goals being to increase shareholder value and please investors. They see them as the real customers, but seem to be completely oblivious to the fact that the company only has value to their shareholders because they deliver a product to the wider market, gamers in this case. No gamers, no shareholder value.

[@HAWK_6155]

17:30 Steam's original goal was to suppress software piracy, protect consumers, and build communities by providing a superior service. That goal has not changed.

[@montgomeryfitzpatrick473]

Nah their goal was to make 30% on every game sold, the rest was a bonus. I like Gaben but he's not running a charity to protect gamers, they're putting consumers over publishers turned out to be a successful business model but their bottom line is number one

[@FifinatorKlon]

​@@montgomeryfitzpatrick473 30% seems kinda cheap considering all those tripple A games have to spend millions on marketing and free to use infrastructure, even for keys given via third party platforms, free "advertising" and simple updating system. The government taking a large portion of my money to *not* improve my QoL is a bigger issue to me.

[@seriouscat2231]

@@montgomeryfitzpatrick473, their. But I'll admit it's in a difficult sentence. Either "they're putting something somewhere, and it turned out to be something" or "their (act of) putting this and that the other way made me happy and did a lot of good", or "them putting something some way turned out to be something".

[@MrDasfried]

​@@montgomeryfitzpatrick473lol... When steam Release you couldnt even buy other games on there. But surely it was soley build to grab those 30%. I wouldnt say gaben is a saint, none is, but his Motivation is cleary a bit different than most other ceos. Heck valve is not even publicly traded

[@Lurker_Z]

In a vacuum I absolutely hate that Steam is way too close to a monopoly. I do respect Steam for keeping above the line for years, but companies like Ubisoft, Blizzard, Disney, Lucas Films, Marvels etc. prove to us that all it takes is a leadership change and we gamers are f-ed. In practice, I absolutely hate this push that all games must have the obligation to be put on Steam if they want success. That kind of monopoly makes my skin crawl.

[@lenol0315]

Im obsessed with “ubisoft is dying” vids lmao

[@munkydreads]

Then they have the audacity to say "youre obsessed with the company failing." Yes, because they started attacking us, their consumers. That's similar to a hooker getting mad at a man wanting sex, You provide the service. "Journalists" and companies forget the full saying, "The customer is always right in matters of taste." And baby, it tastes like shit. It's time for a new recipe

[@Immopimmo]

They've become my new "why starfield bad" videos.

[@Neonagi]

Right? Those “concord is cooked”, “concord is dead in one week after spending $400 million” videos are crack.

[@InciniumVGC]

Its like a train wreck. Awful but you can't look away.

[@helljumper_]

Hard to have an honest conversation when they keep mistaking criticism for hate. Instead of giving us what we want they just keep deflecting and shifting blame on us. It's laughable.

[@LUNARFPSHD]

its the modern gen z woke mentality

[@Nesdude42]

Exactly.

[@paperplane-db8qf]

It’s like 1 or 2 people saying it. They have 1000s of employees. People criticized Unity and Syndicate. They made Origins which was completely different. Then people started criticizing Odyssey (for stupid reasons) and Valhalla and they made Mirage which was again what the consumers wanted to change somewhat.

[@tontolado]

Only people in Ubisoft I feel bad for is the devs that might have had a passion and talent for making video games. I’m sure if they worked for Ubisoft, any higher ups would have killed that passion, or at a minimum undermined their potential. There’s no reason for developers to not make a good game that they love, you can tell from old games. The only changing factor are these big corporations having this ridiculous schedule and huge hand in what goes in and out. I hope we can go back to older times.

[@kerb755]

Ubisoft should be comfortable with Players not owning their Games 😂

[@MakerInMotion]

Thinking Tencent will turn things around at Ubisoft is like transferring a hospital patient to organ harvesters and expecting them to recover.

[@uh-ooooh]

I've noticed it as a thing in 2015-16 and always got eyes like I was crazy when I expressed my concerns about toxic positivity growing. It didn't make any sense to me whenever I heard people's mental gymnastics about why it was good. I even doubted myself thinking, maybe it was me. Seeing it everywhere and how it corrupts everything is awful. I'm glad people are putting a spotlight on it now. I'm obviously not saying positivity itself is bad, but to ONLY express positivity to the point where people say its shameful to feel ANY negativity? that mentality has always felt cult-ish.

[@thedarkdragon89]

I've been railing against toxic positivity for a good while now, everyone is a little late on understanding this, but better late than never!

[@bilson7523]

Dude, that epic rant on the monetization director's post was *chef's kiss*. A perfect summary of the problem.

[@757Spy]

Flight Sim gamer/streamer and real world pilot/avgeek here, (who had fun with AC Odyssey). Sounds like Ubisoft (and a lot of other companies) have what the community I come from call a "Boeing Problem". So many different companies are so focused on the quarterly profit/loss statements and scoring big in the investor casino, they forget what they were in business for in the first place. Wish I had an answer, but until companies figure out a way to solve the rot at the top problem, they'll continue to magically transform shiny new jetliners into smoking holes in the ground.

[@liesandy291]

Yep blaming Mc Donnell Douglass is not the solution either. and with Boeing being too big to fail kinda makes the management gets away free from any risk. Honestly the top management failing upwards needs to stop.

[@TimeFadesMemoryLasts]

yeah pretty much

[@SomeOrdinaryJanitor]

ayyyyy fellow avgeek! good to see another one here. trust me i know the pain, see in my corner of the community we call that a Gaijin moment, because war thunder is... well, a smoking hole in the ground would be preferable sometimes lmao.

[@SomeOrdinaryJanitor]

@@liesandy291 a lot of industries do this too, it's astonishing anything gets done with it happening, remember Unity and that whole fiasco, well that same clown was apparently someone who originally worked for EA and wanted to charge people a dollar a reload.

[@MTG69]

Also surprise deliveries of door plugs to a community near you.

[@FOCUSFADE]

If the Monetization Director at Ubisoft is "ashamed and sad" then gamers are definately doing something right!

[@RRRRRRRRR33]

Hard to believe a sociopath would feel those kind of emotions

[@franktulip1340]

Did I ever tell you the definition of Ubisoft? It involves insanity...

[@felygu9268]

Ahhh yes, Ubisoft villains from the golden age. Every few years I install Far Cry 3 again and play it. Still such a good game!

[@ardour1587]

I got me pondering. I want a full story. Have no idea what it is 🤔

[@caulfield4067]

Bro, you have a true talent. Spouting truth while poetic in your prose. The amount of effort you're putting into your product is not lost on your followers. I've been with you since the beginning. Keep up that great work.

[@Sus_Bak]

Ubisoft has the brains to respect Muslim Culture in AC Mirage but they lose them when it comes to Japanese Culture in AC Shadows. What a Hypocrite mindset 😂

[@judyfps5059]

It’s because of the recently popularity of Muslim culture in social media. Idk about you but I’ve noticed a lot of Muslim representation in KZbin anyways.

[@miguelpereira9859]

Because the kind of people they hire nowadays don't like Japan

[@markwatson8714]

To be fair, the Japanese are less explodey.

[@9000Dogs]

That's because Muslims will kill you if you disrespect them. Japan won't.

[@martinstrnad641]

Senior game designer of 16 years here, since I did game economy design on 2 big games in the past decade, I was getting a number of offers from Ubisoft for similar monetisation design job like this guy that you quote in the video, their HR absolutely ignored the fact that there is a big difference in setting up and balancing game economy in terms of loot spawns, in-game shops (no real money involved), inventories/containers, item prices and monetisation, so I kept ignoring them or saying no to every single offer by Ubisoft and seems like their approach to hiring brought jackasses like this into their projects and seeing what's happening to them now I feel so relieved and happy that I kept turning them down, it was never worth the money they offered and it will never be worth this kind of professional shame they are experiencing now.

[@dreizehnterfreitag9668]

The rules of the free market - if you deliver a good product, people will buy it. If you deliver a bad product, they will not. To expect something else is childish and not very clever.

[@julianesbro7093]

Imagine if ubisoft actually went bankrupt, all their always online games are going to be unplayable.

[@sucraloseUncle]

Triple A studios need to ask themselves, "Why the hell would anyone spend 70$ for the same game yearly when there are hundreds of creative indie titles priced at 20 and below that offers just as much entertainment value, fresh gameplay and less burdened by typical Triple A bullsh*t?" (loot boxes, seasonal content)

[@kevikiru]

I think that when it comes to making money, companies ignore the 100 failed games and focus on the one that works. A good example is Call of Duty. They look at CoD and figure out that they can produce 10 ACs in five years and make more money. They ignore the possibility that they are more likes to lose 50% of players than they are to double their revenue for double the games!

[@paperplane-db8qf]

Because dumb consumers keep preordering games and buying them at that price. Like you can just wait for the game to go on sale for like $25 or $15 - $10 a few years later but no, that’s too hard.

[@Asankeket]

Ubisoft's monetization director asking for sympathy from gamers is really the ultimate irony. Do they really not understand that this man represents half of what gamers hate in Ubisoft? The other half being political propaganda, but we don't know who's responsible for that. I wouldn't put it past them to have a "propaganda director", but that's probably expecting too much self-awareness.

[@anonony9081]

Another case of Schrodinger's customer. they claim that the people who dislike their games are a vocal minority, and yet, on the other hand, the sales are low. So which is it? A vocal minority or do most people not want to play this trash anymore? It's also hilarious hearing them say that you shouldn't dislike a game just because it doesn't cater to you. That's how all this DEI nonsense started with the claim that there needs to be representation of everyone in these games. So if they're no longer representing their core demographic, why are they surprised that they don't want to play these games?

[@miguelpereira9859]

They just CANNOT come to terms that the overwhelming majority of their custumer base are straight men. They'd have an existential crisis

[@JBean22]

I don’t feel sorry for these companies but I do feel sorry for the people that actually have to make these games with such short schedules, told to focus on money rather than quality content and then they get hate for doing what the ‘top dogs’ of the companies are making them do

[@MarvinPowell1]

Imagine spitting in someone's face, giving them the middle finger, asking them for 70 bucks for it, then telling them they shouldn't criticize you or speak negatively about you for it. I've never had more Schadenfreude for anything in my life more than the modern AAA gaming industry and Hollywood.

[@karenpojar2514]

"I'm ashamed to be part of this community" - Well, Good News Everybody! You won't be for long!

[@emlyndewar]

Monetization director. I doubt he was ever a part… 😂

[@liesandy291]

I did not consider him a part of my community.

[@sanguine4039]

Maybe Ubisoft hasn't heard about the definition of insanity

[@rismarck]

7:50 if you’re seeing outrage everywhere you look, I don’t think the gamers are the problem, you’re the problem.

[@Manvsbeargettinfood]

12:37 I think right here this guy understands that if games change the way we want them to, his position would be eliminated, so he's trying to shame other devs to keep them from speaking out.

[@error_idiot8329]

Well put

[@steveapollo8419]

Ubisoft: makes a banger game Also them: how can we ruin it for everyone💀

[@SilverSidedSquirrel]

they aint made a banger in 12 years brosef

[@dhruv8124]

Cap lmao​@@SilverSidedSquirrel

[@TheRyndiculous]

​@@Deodank don't worry, Origins and Odyssey were trash too. Especially Odyssey 😂

[@TheHellish]

​@@SilverSidedSquirrel hey, unity was good. So it's been atleast 10 years lol

[@gamingjunkie707]

Origins no, it had one of the best AC protagonist after the og games. That game definitely deserves a sequel @@TheRyndiculous

[@omegalynx1750]

Something something sign of insanity something something 0:55

[@jeffreylenz5927]

While the Assassins Creed: Valhalla was a good game, and I did enjoy it and the story-line, it was the extensive monetization of cosmetic items that were pushed in the game itself that throws me off of it....who would buy cosmetic items for real money in a single-player game??? Like, who else would see and enjoy them except the player themselves??? Crazy.....

[@George-bi8sj]

Is it just me, or has Fortnite ruined gaming? Once companies realized they could make a fortune with a cheaply made game and minor updates, everyone jumped on the bandwagon. I first noticed this with Battlefield 5, which went from immersive World War settings to including a woman with a robotic arm and a katana. It seems like many games now mimic Fortnite's aesthetics, making them look and feel the same.

[@corban5364]

They look and feel the same because everyone is using fucking UE5, and that's how the graphics of games done with blueprints and assets (because AAA don't hire competent people anymore) from UE look like.

[@Sam-uz4iy]

Fortnite didn't even start it's own genre, it was just the most successful trendchaser. The whole marketing of overtly pushing flawless, masculine female leads started with the metoo movement, which started off understandably but like all movements eventually gets exploited by grifters to silence casual opposition. Taking place in the heart of the US culture propaganda industry, Hollywood also affected the games studios located there. Even foreign companies. Notice they all have CA studios around then. Why everyone else is getting punished by the deeds done by a few in Hollywood, and the whole shady industry protecting it is beyond me. How about just close California.

[@Joem8600]

Fortnite is a cheaply made game with minor updates? I truly believe that people who hate on Fortnite have never actually played it at all. Cause this game ain’t cheap to make and the event updates are def not minor, they change the game completely…

[@WutalFr34k]

i think thats exactly the point where a certain group of people got interested in ruining the gaming industry as we see it today. fortnite was the game that tipped the scales and made the gaming industry make more money than the movie industry in one year.

[@Azura2910arpg]

@@Joem8600what he meant was a Fortnite-like but cheaply made. He didnt mean fortnite was cheap to make. Your reading comprehension…

[@maratnugmanov]

Old Ubisoft: Far Cry, Far Cry 2, Far Cry 3. New Ubisoft: Far Cry 3-2, Far Cry 3-3, Far Cry 3-4

[@rd22.rd22]

Bro frrrr my buddy got me the whole collection but we started on 3, Great game. Then we started 4 and it felt like we took a step back

[@someonefromsomewhere5211]

Far Cry wasn't developed by Ubisoft but by Crytek. And also Far Cry 2 was mostly made by Crytek and Ubisoft nust bought the game. So yes indeed Ubisoft only makes Far Cry 3

[@maratnugmanov]

@@someonefromsomewhere5211 they published all of it.

[@SpatialSpandex]

What the gaming industry fail to realize is that the customer are their investors! We invest more to the company than any other entity and we're ignored.

[@Knightfire66]

boycott steam too. whats the bullshit with "not owning" my OWN games?!

[@jamesneese7663]

Lost their marbles, lost their minds, lost the plot, loat the audience....they lost a lot of things the last few months but only cared when down to losing their jobs. 😢

[@SteampunkGentleman]

Don't feel sorry when a manufacturer goes broke trying to sell you a bike with square wheels

[@Nero_Graves]

😆

[@John-jo9rq]

Ubisoft would rather go bankrupt before they make a good game

[@Turin_Inquisitor]

Yasuke was not a samurai but for me he's still a hero even in death. He has destroyed this disgusting DEIESG company.

[@fire418]

Yes he was, idk where you get he wasn't a samurai.

[@abhijeetpoudel5919]

Ubisoft: If you dont like our games, DONT BUY THEM Gamers: Sure Ubisoft: WHY ISN'T MONEY COMING IN?????

[@michalm5793]

Ironically, in Far Cry 3, when Vaas speaks about the definition of insanity, he actually breaks the 4th wall and refers to Ubisoft themselves.😅

[@nathanhexem]

13:00 I died hearing this over exaggeration. LD amazing work. I remember watching you as you went into Warframe and I’m addicted to these videos making a situation clear as an essay to the failures and successes in the gaming sphere. Keep up the good work

[@samreaper9795]

Do you know the definition of insanity. It's doing the same thing over and over again expecting a different result everytime, that's insanity. Ubisoft has gone insane.

[@N8sobes]

The ONE time the French have needed to surrender and they choose not to...

[@ArthurShotgun]

This is the fate of every company that has jumped on that DEI/activism bandwagon and refuses to listen to their core audience(gamers). And not just any casual gamer but real nerdy gamers who have been playing videogames for 20-30 years

[@arararagi-san]

F around and find out, y'all need to be comfortable on not selling your games Ubisoft.

[@LordDawnWreaver]

This is why i think Dragon age Veilguard is gonna be a massive failure. the name is not enough to save a franchise anymore.

[@pinonpine9460]

I find it funny that other AAA games like elden ring and dragons dogma 2 dont break the bank, yet capcom always praises itself for 1-2 million copies sold. Its almost like western game devs dont know what a game is anymore. They just know what graphics, and blowing money are.

[@tengr0057]

Yo, Elden Ring has sold 25 million copies at this point and it didn't take long to sell 10million. It's not a niche game.

[@Pårchmēntôs]

FromSoftware developed Elden Ring and Bandai Namco was the publisher. But I get what you mean.

[@liminalphreak]

10:25 Toxic positivity was a main concern to why Concord also failed. This comes from the same dev who brought the information that it costed $400 million to develop.

[@darkmattergamesofficial]

They were given the Star Wars IP, let me say that again, STAR WARS, to make an open world game. In what universe is that not a literal money printer. The Ubi-verse apparently haha

[@RezaQin]

Imagine if Outlaws was Han Solo doing outlaw and roguish things. Money printer go brrrrrrt

[@Pingieking]

Disney has done such a great job of killing the Star Wars brand.

[@rhinous1199]

Your statement made sense ten years ago. Most of the Star Wars fan base has walked away for many of the same reasons Ubisoft inflicted on its customer base. Kathleen Kennedy has wokified Star Wars into the ground. Most people don’t care about Star Wars at all anymore. It’s garbage.

[@tengr0057]

People are fed up with the star wars because of disney.

[@miguelpereira9859]

Star Wars IP is no longer a money printer and stopped being one probably with the release of the Last Jedi

[@gavinlombardi6365]

I believe that Ubisoft will not exist after a decade and if Ubisoft does go out of business I at least want to the the rights to the AC and Tom Clancy games go to a great game company Because to me Ubisoft today is the 7th wonder of the world

[@fellowninja]

Ubisoft, when gamers worked there, made some of the best single-player shooters of their time and reinvented the open-world sandbox. Now, like everyone who gets a little bit of fame, they rest on their laurels and try to let the money engine roar. It can’t roar forever. And what’s this human-shielding the monetization director is using? No one buys things and leaves good reviews because “people work there and they need our money and support.” That’s like telling vegans that they need to buy mass-produced beef anyway because people exist at the factories. Why? You don’t even need to BE vegan to know that they don’t have to buy that meat if they don’t want to.