ULTA BRAND | Best & Worst

My best & worst of the Ulta Beauty brand makeup line - palettes, foundation, primer, highlighter, blush, bronzer, liner, mascara & more!
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▼ PRODUCTS MENTIONED ▼
Estee Lauder Double Wear Foundation Review:
ULTA Beauty Fabulous Face Primer - go.magik.ly/ml/7imi/
ULTA Beauty HD Soft Focus Foundation - go.magik.ly/ml/7imj/
(L’oreal Infallible Beauty Sponge) - go.magik.ly/ml/7xur/
Cat Ear Headband - I FOUND IT! $6 - go.magik.ly/ml/7xv0/
ULTA Beauty Full Coverage Liquid Concealer - go.magik.ly/ml/7imb/
(What I used for my Brows: Pretty Vulgar Brow Pencil)- go.magik.ly/ml/7xus/
ULTA Beauty Matte Eye Primer Nude - go.magik.ly/ml/7s2e/
ULTA Beauty Melisa Michelle Palette - go.magik.ly/ml/7sfx/
(NYX Glitter Glue)- go.magik.ly/ml/7xut/
(Sigma E40 Brush) - go.magik.ly/ml/7xuv/
(Morphe 441 Brush) - go.magik.ly/ml/7xuu/
ULTA Beauty Gel Eye Liner (Pencil) - go.magik.ly/ml/7xum/
ULTA Beauty Gel Eye Liner (Pot) - go.magik.ly/ml/7sfw/
(Bdellium Tools 761 Tight Liner) - go.magik.ly/ml/7xuw/
(NYX Epic Ink Liquid Liner) - go.magik.ly/ml/5273/
ULTA Beauty Adjustable Coverage Wet/Dry Pressed Powder in Fair -
go.magik.ly/ml/7xux/
ULTA Beauty Matte Bronzer in Warm - go.magik.ly/ml/7ohr/
ULTA Beauty Mineral Blush in Peony - go.magik.ly/ml/7xuo/
ULTA Beauty Illuminator Sheer Radiant Finish in Pink Diamond - go.magik.ly/ml/7xup/
ULTA Beauty Plush Drama Volumizing Mascara - go.magik.ly/ml/7imh/
(L’Oreal Lash Paradise Mascara) - go.magik.ly/ml/7xuy/
(It Cosmetics Superhero Mascara) - go.magik.ly/ml/3n5p/
ULTA Beauty Matte Liquid Lipstick in Scandy (Comes in the Melisa Michelle palette)
(L’Oreal Infallible Foundation) - go.magik.ly/ml/7xuz/
▼ CONTACT ▼
EMAIL for Business Inquiries: [e-mail]
MAIL: PO Box #50204 Indianapolis, IN 46250
DISCLAIMER: This video is not sponsored. All opinions are my own, honest opinions, regardless of sponsorship, referral links, and/or affiliation. Product links with Go.Magik.ly and links denoted with a ❋ denotes a referral and/or affiliate link.
MUSIC: All Sound Effects Provided by: KZbin Audio Library.
End Credits: Italian Afternoon by Twin Musicom is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/...) Artist: www.twinmusicom.org/

[@cadgon7289]

It's so refreshing to watch someone in KZbin want her concealer to cover just enough and embrace her fine lines. I really love how cool and relatable Jess is. Kinda makes one feel more comfortable in her/his own skin. 😊

[@aliciacomprayha]

You’ve been on such a roll! Love you and your videos! Thank you so much for this 🙏🏻

[@AXiSheki]

I am LOVING all these videos from you. Your down-to-earth attitude, realistic makeup looks, and manner of speaking make me feel relaxed and comfortable while I watch your videos. Plus, I’ve bought items recommended by KZbinrs and so far your recommendations are the ones that work for me. The deodorant and Nyx Epic liner you recommended are my new favorites. Thank you for all your hard work.

[@BlessedBeyondCompare]

I like that I can watch her videos with my kids around without needing to worry about a potty mouth 😂

[@emilystrickland151]

Tati and your channel are literally the best

[@alanna3891]

Totally agree! They're literally the only beauty gurus I watch

[@Rae-lj2wg]

You should watch Jackie Aina and RawbeautyKristi then!

[@joannaheller]

Agree

[@sabinasalihagic797]

KZbin Account Jess yes but Tati naaaw :)

[@nusnusqudah4265]

KZbin Account try emilynoel89.... you will love her

[@sylviagarcia3672]

Thank you, finally I have found someone that would do an Ulta makeup review. I appreciate you taking the time to try these products out. I always look forward to your honest reviews on makeup.

[@jennifermorin3229]

Jambeauty Stamp of Approval would be a cute end of the year video idea!

[@marylurivera8194]

Jennifer Morin i

[@thaliadlg5736]

You literally read my mind, just this morning I was on the website and I thought, in my brain, “hm I wonder if ulta brand is any good?” AND THEN YOU POST THIS 😱😱😱😱

[@candicebaker7980]

Love this type of video and would love if you would do a Sephora brand one.

[@allieowens2559]

Candice Baker oooo yes

[@myra6934]

Good idea!

[@dariantodd]

Video suggestion: best makeup for dry skin or best makeup for winter/cold weather. Winter in Indiana can get rough, and I also have dry skin.

[@thaovythuynguyen]

The lightning in this vid is sooo good? Have you changed the setting or something? Seems cozy, not too bring and saturated and I can see the texture of the product very well

[@allieowens2559]

thaovythuynguyen i love the zoom 😍

[@ljclay02]

I appreciated the close up view while you’re applying your makeup in this video! Felt like I could see everything better. Thank you! 😊

[@allieowens2559]

ljclay02 yes lovin the zoom for realllll

[@ryleigh2469]

I’ve never been for the whole matte lip trend. Ive definitely always been a satin formula girl. For example, the nyx soft matte lip cremes are like my favorite formula ever

[@E-l-I-z-a145]

Love this video so much! Thank you! Nobody ever does Ulta brand reviews no matter how much we ask for them!

[@angelajonesdiy]

Can you do an updated youtubers you trust video? It is hard to find good youtubers that don't seem fake and I really love your opinions.

[@marienieto6608]

Hi! I feel ya I’ve been looking for new channels to watch, if you go to Jen Luvs Reviews channel, she just did a video naming some lesser known you tubers she recommends. I’ve been watching them and most of them are pretty good!

[@elizabethrosenielsen2953]

Id suggest Jess, dramatic mac ( a fantastic Irish youtuber) thattayla ( great for foundation reviews) Emily Noell, and Mariah Leonard and Wayne Goss. These ones seem to do helpful videos and make an effort for their subs rather then making stupid videos just for the sake of it.

[@RykaStar]

Wayne is phenomenal!!!! Luckily been subbed to him from the start & he hasn't disappointed me yet

[@kileycorbin9989]

Yay!!!! Jessica on a Sunday! 😍😍😍 so stoked bc an Ulta FINALLY opened a store in my town😍

[@MakeupandMobility]

kiley corbin same!!! Where I live we’re going to get one in the spring of 2018

[@rgrdesigns]

Thanks. Appreciate you doing this since I seldom see the Ulta brand reviewed well or at all.

[@AllyGivesRainbows]

Regina Rooks I’ve worked for Ulta for 2 years and let me just say, they have really stepped up their stuff. The products are so much better now and pretty good actually. I’m happy she brought attention to it

[@rgrdesigns]

Ally Bull Thanks! Several months ago I received the eye primer in bonus/sampler and do like the coverage. JenLuvsReviews speaks highly of it too.

[@tealahiggins]

Agreed, I always just assumed it wasn't very good stuff because no one talks about it

[@thuyluu7724]

The way you said La Croix LOL me too girl me too

[@hannahfinger8009]

Thuy Luu i laughed so hard at that too!

[@TeriMartinez]

La Croccccc gurgle lol

[@hollyerickson6364]

Yay! An Ulta review! Every time I get the Ulta mailing, I wish there were more reviews of their brand. The prices are amazing. 😍

[@jenniferlynn120]

So this is your “3 eyeliner technique” you’ve joked about in the past lol. Even though it might be “extra” it makes sense. I like the crisp line of gel, but over pencil it looks much more even. I can’t perfect a wing on my hooded eyes, but that makes sense with the control of a pen also:)

[@BrandiBeLieu]

I love how you say la croix!

[@southgabelle]

You literally have the best reviews! I want to try the concealer if it’s better than my Shape Tape!

[@Elizabethlc14]

Whatever you have done with your lighting lately is PERFECT! The quality looks amazing. Your background is one of my favorites on youtube because it's so cozy.

[@Kellyliz07]

Can you do this same concept with Sephora brand makeup next?? :)

[@jordaner3]

🤯🤯 Love that you give such in depth reviews after obviously taking your time getting to know the products! And I enjoy seeing your personality shine through! Thanks for being a trusted resource 💕

[@NobodysBeautyGuru]

I’m so happy you made this video! As a cruelty-free beauty user I have been dying to try out Ulta brand and haven’t yet because I was overwhelmed by their range and not knowing what to try first. I took notes while watching so I can try some of these products. 💜💜

[@allieowens2559]

NobodysBeautyGuru you know it’s real when you take notes 😂😂😂

[@hennasofia3354]

NobodysBeautyGuru same here, I'm so glad ulta recently went cruelty free!!

[@beckyhegland7902]

I am also in love with the Ulta concealer she mentioned; I'd start there if I were you! :)

[@heathergering8548]

They have a lot of gems in their line. Their eyebrow pencil is my HG. Also, I want to point out their highlighters are fantastic. They are metallic, not glittery, which I totally prefer.

[@Shayri01]

NobodysBeautyGuru Their demi matte foundation is good, Jenluvsreviews recommends it.

[@caseyajb03]

I "trained" (😂) myself to start with eyes 1st a few yrs ago & I can't do it the other way anymore. Even on light makeup days. I notice if I do concealer under my eyes & then start doing shadows it causes my undereyes way more creasing (from closing my eyes to do shadows). If I do shadows 1st I hardly get creasing at all, just in the typical spots.

[@abbyinwonderland6562]

caseyajb03 I totally did the same thing with "training" myself! Took a tip from a youtuber a year or two ago and now it feels weird doing foundation first! I always get nervous that fallout will happen and I won't be able to get rid of it haha

[@caseyajb03]

Abby in Wonderland same! It felt so weird the 1st few times, but now i can do it blindbolded😂 I spend forever on shadows sometimes so doing them 1st insures my concealer & foundation are fresh. 💙💙

[@tealahiggins]

I have always done my eyes first! To me it just always made sense

[@pinkymarasigan5474]

😂 fellow “trained” makeup lover here.

[@perfectlyyoubeauty]

I always do my foundation first and then eyes but I don’t bring the foundation under my eyes. I put down a Hydrating eye primer and then when eyes are done I wipe off any fallout and then put on concealer and powder. I just cannot NOT do my primer and foundation first... it just feels weird lol

[@katib9302]

Great video! So nice to see how the products apply as you review them. Plus, I always love your eye looks, so it's great to get to see how you do them!

[@darreledunbar3661]

I love the background and how close you are to the camera in this video! You are always soooo helpful!

[@LauraRobertsHM1]

I’m seriously obsessed with your channel! You’re so genuine and I feel like I’m just watching a friend tell me about her favorite makeup! Thanks for sharing this Jessica!

[@beckyhopkins3478]

Jessica, I just want to thank you for being real. Your volgs are always helpful and informative and professional. Thank you from the bottom of my heart.

[@erindevine3649]

I insist on doing my face before eyes. Habit. Plus I don't wanna have to worry about blending carefully and not mess my eyes up. The natural pink of your lips looked gorgeous with this look before you put on the lipstick! I would use a natural pinky nude next time. 👌🏻 Thanks for the vid!

[@alanna3891]

I get genuinely excited when you upload!

[@Labeautyqueenana]

This video is making me so exited I ordered a bunch of ulta products on Black Friday can’t wait. And the head band can be found on alie express, Amazon, Ebay and tjmaxx or Marshalls 😊I love your videos. Very different from the usual on KZbin smh. Your channel is so unique. Please don’t change it.🤗

[@iamshesheisi70]

Labeautyqueenana I was just about to ask about her headband, thanks 😉. I hate ordering stuff, so I will be checking TJ Maxx, & Marshall's.

[@haiitsmegail3738]

I think I’ve also seen a headband like it on ulta’s website with some of the korean skincare they carry just in case you’d want to get some points for it haha

[@sabrinahsiao_]

I got the headband from forever 21

[@Labeautyqueenana]

I AM SHE SHE IS I me too I hate ordering unless I have too. Smh

[@Labeautyqueenana]

haiitsmegail WoW great to know.

[@mirandayerby97]

Love this format. I like seeing products applied so I can get a better idea of how they actually look, but I also like to hear how they work after using them more than one time.

[@Mikeandcris91]

Thank you soooo much for doing a full face tutorial with a brand no other KZbin beauty babes are talking about. Why why why do we never see ANYONE talk about or demo Clinique products? They're displays in dept stores and Ulta are always so prominent, but no one talks about it. Is it that awful? Do they not send promo shipments to reviewers? What's the deal with the brand?? Just curious.....

[@alexandriaa4363]

MikeandCris Tati talks about them and has been sponsored by them before

[@jlknuckles]

Maybe just because my mom likes Clinique, but I've always thought of them as an established brand that isn't targeting the KZbin audience. I know Emily Noel has reviewed some of their stuff but I can't remember if it was a full band review or just the chubby lip colors

[@theeluannesantos]

I love Ulta's concealer. I haven't used it for awhile. TBH I forgot about it. Thanks for reminding me of how awesome some of these products are. They go on sale all the time buy 2 get 2 free and other amazing deals. I'm going to stock up next sale. Maybe tomorrow for Cyber Monday?! Great video Jessica! SnapFam

[@giorgiamax90]

I love that you show your personality in your videos! YOU are the reason I subscribed years ago

[@cleverclogsmerlin]

I love how you're having fun with your videos again. You used to be one of my top 5 youtubers I loved to watch but once you started to let your personality show you've quickly become my #1 favorite to watch.

[@tori6884]

You have become one of my MOST TRUSTED youtubers!!! You’re so honest and actually can describe why or why you don’t like certain products which is really great!!!

[@mandij22]

So glad you made this video. I've been wanting to hear a review on the ULTA products.

[@jasminebianca.2672]

Yesss! Thank you so much for this video Jessica! Been waiting for this since you announced that you filmed it. Not many you tubers review this brand and my curiosity about whether this brand was good was getting out of control. Might pick up the foundation though. Thank you for another amazing video!

[@amandarose9114]

This video is AWESOME and so helpful. I am really glad you did this. It really helped me out because I wasn't able to decide what I wanted to try from ulta beauty. Please do more videos like this!!

[@arialydia8095]

Just discovered your channel a few days ago and I love it! I don't watch many gurus as I don't always like the format of their videos but yours are great! Watching them makes a good study break

[@SuperFlyingDevil]

Just binge watched your videos yesterday. You’re def a favorite!

[@haleyconstance2352]

Thank you so much for doing this video, Jessica! I’m with you, I hate that literally no one talks about Ulta Beauty brand and everyone overlooks them. I truly appreciate this video and the loads of info!!! Great job! Eyes look poppin and face is flawless!!

[@californiamom4913]

Loving your videos! 💗 truly enjoy them

[@staceylowe6758]

I’ve been waiting on this vid from you !!! Jen raves about the Ulta Demi Matte foundation and I wanna try it😍 tysvm💐💐

[@kristinmcalister3533]

i’m so glad you did this! i’ve been so curious, no one talks about this brand!!

[@isabellacamacho6105]

This video was such a good idea Jess! You're gorgeous as always 💖

[@gabrielleg8070]

You're on fire with your videos!!! I've been loving them

[@gw-kr4dn]

I love the way you do your makeup! These warm tones look SO good on you.

[@perla3879]

I always get so happy to see you post videos! Much love jess! 💜

[@allieowens2559]

perla cabral she’s literally the best

[@micki3520]

This eye look is so pretty on you!! I like seeing your tutorials

[@poppash9]

Love the closer view of application!!

[@sarahpiatt8054]

Hi Jess! I just wanted to let you know that I have been watching you for a very long time and I love that you are keeping more of yourself, more of the "imperfections" in your videos. It''s one of the reasons that I fell in love with your channel in the first place. For example, when you spoke about your Mickey Straw. I can't really see those types of things in other youtubers videos. As a fellow Disney fanatic, I love anything to do with disney. The point is I love that I feel as if I can relate to you and that you have the confidence to be who you are here on youtube and not apologize for it. I love it. It is empowering.

[@Kayla-ht6vv]

I love how down to earth you are! ❤ Quickly becoming my favourite makeup KZbinr!

[@SarahRoseBeauty]

I've been looking forward to this video for weeks!! Yay! I am the same way about not wanting to do my eyes before applying my face makeup.

[@Thenataliehooper]

Yay new video! Happy Sunday!

[@Leahmarie15]

Love this! Thanks so much for your IG & Snap stories. Watch them every day🤯🤯🤯

[@Angielovepeace]

Love this type of videos! Because you actually try the products and give an honest and true opinion. I’m so over the all one brand first impressions/tutorials. I love your videos! ❤️

[@allieowens2559]

Angie Renteria one of the only youtbers i don’t get tired of for real

[@lisadamato979]

Love watching your videos. And thanks for reminding me I have that palette, I’m using it tomorrow ❤️

[@lindamoreno7692]

Omg I've been waiting for someone to review ulta brand! Ive been using the concealer and i love it! Now i cant wait to go buy some of the products you used

[@KaylurrBoo]

Thank you!!! I have been waiting for this!!

[@jazzhot246]

OMG THANKYOU FOR THIS VIDEO !!!! I’m so happy I’m literally on my way to ulta right now and I always watch and read reviews before I buy products so this is legit perfect timing 😭❤️

[@brookesimpson1180]

Your eyeliner looks amazing! Thanks for this video. I’ve been curious about this brand.

[@MindfulMidlife]

I’m so glad you did this. I️ have extreme dry skin so I️ may try the concealer!

[@melissamartinmctaggart4675]

I’ve been waiting on this video. You mentioned on a video or snapped it would be coming. Loved it, thanks!

[@samsopretty]

I really enjoy watching your uploads! Breath of fresh air, relatable to real women/men and just awesome! Have a great day and thanks for not overwhelming us with ads!

[@leahbrandman7549]

I loved this! Your videos are so unique!

[@angelwings6186]

I LOVED this video!! I think the actual stamp on the screen is pretty cute to lol great job girl!

[@ValeryBrennanxo]

Ohhhh the lighting/quality on this video is amazing! Also I've had terrible luck with Ulta brand stuff so I'm excited for this.

[@nmjw1028]

🤯🤯🤯 You and your videos are awesome. People who are making negative comments are being ridiculous. There is nothing negative about your videos 😊

[@daviannamartinez6188]

Thank you jess for reviewing the ulta brand , I've been waiting for this brand to be reviewed and who else to better do it, than you!! I can watch and listen to you all day!!

[@xx-nr6lu]

The most honest and authentic review ever, thanks!

[@LoriRay2014]

Jessica, I have never purchased any Ulta brand products, so I appreciate this video so much! I am going to try the concealer! Thank-you for your videos. I love them.

[@KathleenIllustrated]

I've been waiting for this! Awesome vid, Jess. Hope you had a blessed holiday with your family!

[@amberbennett3679]

Omg love the color you used on your eyes and lips here!

[@rj3892]

I love love love this look on you!!! The peach colors are super flattering and natural 😍 😍 😍

[@sabrinaa9972]

LOVEDDD this style of videos and the close up!

[@dakota7874]

I was about to comment & say I needed a video of that eye look 😍 love it!!

[@clairedahlman8436]

Thank you so much for this video! I have loved a lot of the Ulta products for many years but not many people are talking about them. There are always a few misses, but I think they have a lot of hits as well! I hope you consider continuing to try some more Ulta products. There are a lot of great lipsticks, eye shadow singles and palettes, and I have been enjoying their beauty sponges and few brushes!! I'm looking forward to trying the concealer after your review! Always love your videos!

[@savvagecabbage23]

Haven't seen a video this style in a bit! Glad to see it

[@MeetRaspberry]

I've been waiting for this video for so long! The few things I've tried from the Ulta brand have honestly been really good! Looking forward to trying more. Thanks for the awesome videos Jessica!

[@Alyssa-vk3lb]

A GRWM and review in one?! I love it ❤️

[@kristinelewis4578]

Been waiting for this one! Thanks for all you do Jess, you’ve been on fire lately! 💖🎉

[@taylorengland3802]

Love your videos lately! P.S. totally agree with your snap earlier, your videos have been awesome and I am sure one of the reasons is because you’re showing more of yourself! Please don’t let the haters discourage you from sharing your awesome personality!

[@levi-xe8cu]

Im obsessed with your videos. I think i've seen all of them x

[@liqueunique20]

🤯🤯🤯🤯 can’t get enough of your personality! So real and so relatable.

[@maskoozyb6509]

Finally a review on this brand!!!!!! Love you!!!!!!!

[@celestialnyx8325]

Love to finally see an Ulta brand review and love watching your videos as is. I did take a chance on their color correcting concealer in the pink, love it to cover the dark circles. Is that the same concealer? It didn’t look like it on camera but I love it too.

[@emilywilson7971]

I love your videos Jessica! You make my day every time you upload ❤️

[@cynthiamatteson7197]

I have been so curious about Ulta products. Thank you for this

[@staceylowe6758]

Jessica!!! Please try the ulta micro felt tip liner! It’s sooooo good! I use it every day for my wing and then the epic ink for the line over my lid. The tip is awesome 😍😍

[@lisamesserly7188]

Jessca I LOVE to watch you in these types of videos because I always learn something from you. 😁 I really enjoy your channel and your videos. You are such a REAL and PRETTY lady! God bless you! 😁

[@hailyweatherby2679]

I love you Jessica! This video was highly needed! :) Thank you.

[@justinselenafans22]

Finally someone put out this video!! Thank you so so so much!!!

[@shidirl]

This is exactly the video everyone would love! I really enjoyed this 👍🏻 more please!!!

[@savannahfincham13]

🤯🤯🤯🤯🤯🤯🤯 loving your videos! Don’t change! We love YOU

[@Gaptoothedredheadeds]

I love this!! There are so many Ulta products that I have been curious about, but haven't been brave enough to buy!! Thank you!!