SEPHORA Brand vs ULTA Collection ... Which in-store Brand Performs Better?

It's the store brand showdown everyone wants to know ... Sephora Collection vs. Ulta Beauty Collection - which one performs better?? 💕 xo's Tati
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Ulta Beauty Collection Everyday Faves Eyeshadow Palette $20
Ulta Beauty Collection Poreless Face Primer $14
Ulta Beauty Collection Anti-Caking Primer $12.60
Ulta Beauty Collection Complexion Crush Foundation / Medium Neutral $14
Ulta Beauty Collection ULTAmate Lashes Mascara $11
Ulta Beauty Collection Hyaluronic Acid Setting Powder $14
Ulta Beauty Collection Baked Sculpt & Glow 3-in-1 Palette $15
Ulta Beauty Collection Brow Powder Duo / Medium Brown $10
Ulta Beauty Collection Automatic Lip Liner / Spice $8
Ulta Beauty Collection Shiny Sheer Lip Gloss / Candy Heart $10
Ulta Beauty Collection Glow Mist Setting Spray $12
Sephora Collection Destinations Eye Palette $15
Sephora Collection Smooth + Blur Primer $16
Sephora Collection Ultimate Gel Waterproof Eyeliner Pencil $13
Sephora Collection Size Up Volumizing Mascara $12
Sephora Collection Best Skin Ever Liquid Foundation / 24N $20
Sephora Collection Best Skin Ever Full Coverage Multi-Use Concealer / 11.5P $15
Sephora Collection Translucent Loose Setting Powder $15
Sephora Collection Soft Matte Bronzer Powder $18
Sephora Collection Soft Matte Perfection Blush Duos / English Rose $16
Sephora Collection Golden Hour Highlighter Duo / Aurora $18
Sephora Collection Retractable Brow Pencil - Waterproof / Medium Brown $12
Sephora Collection Lip Liner To Go / Deep Beige $6
Sephora Collection Rouge Lacquer Long-Lasting Lipstick $15
Sephora Collection Outrageous Plump Intense Hydrating Lip Gloss / Inferno $13
Sephora Collection Charged Up Liquid Eyeshadow / Charged Up $12
Sephora Collection All Day Makeup Setting Spray $13
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Hi I'm Tati Westbrook, thank you for watching, please be sure to check out my collection of makeup review videos where you'll find my best beauty tips, tricks and favorites on everything from top luxury cosmetics to my favorite drugstore makeup. Whether you're looking for a new product review, tutorial, beauty tip, haul or perhaps even a giveaway, I hope you enjoy watching.

[@CiaranDillaneOfficial]

Back when I worked at Sephora (2016), our managers told us that the Sephora collection was just Dior formulations repackaged. Never truly tried to compare them myself, but I wonder if anyone has.

[@bhagaskevin4231]

Is it thoo? Good quality?

[@melissavincent1280]

Won't you get in trouble for commenting this?

[@TracyD2]

@@melissavincent1280Nope

[@the.sapling]

⁠@@melissavincent1280 with their job from 8 years ago?? also it was probably a rumor

[@efereiro5809]

Tati mixing both sides is driving me crazy 😅

[@thevelvetchaos]

This is how you show off the house brand at each store and educate!!! Tati really did the damn thing!

[@shi.survives]

​@@kathlo3228and the literal pedos didn't?

[@fifaashfaq]

@@kathlo3228 we dont support racists here. So pack it up

[@TwistedTeasters]

​@@kathlo3228 SHE didn't ruin the makeup community, Jeffrey Star & James Charles did.

[@TwistedTeasters]

​@@kathlo3228 also, sounds like you're repeating Jeffree Stars short. Do you even know what happened with dramageddon?

[@madponcho]

I’m so happy you made this video! I am a high school English teacher. I watch your videos on Mondays and Thursdays during my lunch break away from my students. This means so much to me Tati!

[@M.D_.]

Madponcho just ignore the rude comment the other viewer left. Also, thank you so much for requesting this battle of the Ulta vs Sephora brand. Genius idea. 🤝

[@Tati]

You are so welcome! Thank you for the great idea, I literally saw and screen grabbed your comment 1 minute after you left it! Thanks for watching and all of your support. xo's 💕

[@madponcho]

@@Tati ❤️ I’ll make sure to come up with some other ideas for you again. Happy to help!

[@madponcho]

@@M.D_. I don’t even know what the person said 😅. Thanks though!

[@Genevieve-ni5el]

@@Tatican you make the Ulta and Sephora brand a series? I am always seeing people comparing the two brands and it would give you a great deal of excellent content- even doing dupes or alternatives that are less expensive compared to high end brands the stores also carry. Also, I know you have a huge collection so sometimes reminders of fantastic products would be helpful. Suggestion- the Ulta Crush Complexion foundation is absolutely amazing and the price is so good for how good it is! And the Ulta Youthful Glow concealer is so skin like and great for 40 up skin for under the eyes. I think you would love the two separate or together. Love ya and thank you for all you do for us!!!❤

[@laurahoward982]

LOVED this video - I’ve always kinda turned my nose up at Ulta makeup and now will be more open to trying some. Would love to see this as a series - e.g. Hourglass vs Nars, Covergirl vs Maybelline - etc etc. would be awesome

[@andreal4364]

I loved this video!!! You should make it into a series… with similar brands, like elf vs wet & wild, loreal vs maybelline, milani vs physician’s formula, rare beauty vs fenty beauty, etc etc❤❤

[@pretaporterp]

yes!!!

[@amberwright3373]

I just have to say, I really appreciate and enjoy how you describe products, most influencers will say "oh this feels just like the Mac so and so" and when you compare it to other items you only understand if you tried that certain item. So I guess thanks for being great at your job! 😊

[@LYNNSTER1971]

I’m actually pleasantly surprised at how well both sides look. Will you give us a wear-test follow up?

[@aylazelanagrebiel3210]

I love both for different reasons as Ulta is starting to get more high up stuff. Also I love that the Ulta points can be used as a coupon and you get more options for points.

[@lexisguide588]

i love to see the love on the ulta beauty collection! as a former employee, I used to love getting the gwps that came with buying so much of ulta's brand that I really got a good idea of what the products were like and tati nailed it! I agree with most of her opinions on ulta's collection! I think there was no ulta concealer cause it was sold out, it's that good! i feel that ulta's collection is slept on, and there really are some hidden gems!

[@TNDRAV]

Tati is the true OG of beauty KZbin. Keep up the great content!!

[@ThatgirlNic217]

That’s right! 💯

[@nadialees7389]

Hey! I wanted to recommend a powder puff for you! Sephora collection came out with their own velour puff you can use with liquids and powders! I would love to see your take on it! Love you, Tati! 💖

[@sharonshade4437]

The ULTA Everyday palette is amazing. I use it daily with my MAC paint pot. You cannot beat the quality for the price and the packaging is nice too. I wish their promotional shadows sets were as good.

[@angelajovany1719]

Thanks for doing this Tati, these in house brands actually have really good sales when they come around and we never know what’s worth spending our money on. Rather than other influencers shoving paid sponsorships on products even they know are subpar. Again, thanks for reviewing these brands ❤ p.s Ulta brand better 😝

[@londoneli467]

Tati will LITERALLY come out with the exact videos I want at the exact time I think about them. She is psychic i SWEAR 😩

[@neurospicyrainbow]

isn't it hilarious when that happens

[@sjfisher14]

I was literally just gonna comment asking her for a Sephora brand video!!

[@SolusChristus76]

Right!!!! It's like she can read minds! Love you Tati and James❤

[@noellerankin2089]

Ultra has concealer. I would love to see you try it. I use it and it never creases or gets cakey. I love it!

[@Mollyjean2014]

Elf has Line And Define Eye Tape Strips that help with that sharp edge.

[@calicat1996]

I love these half and half face videos! Half high end half affordable, half warm tones half cool tones, half dewy/sheeny half matte, half tanned half fair, etc etc.

[@AndreeaCopaciu-mu8pe]

Loved this video! I think Sephora's Pocket Palette in Cool Brown is more similar to the Ulta one and more pigmented too, it's my every day/travel palette. Also, love their eye and face creams, so soft!

[@sharlap4664]

I love your videos! Now if only Canada had Ulta! Two yrs ago I lost my father in law to cancer. Now we’re going through this again with my mother in law. Your videos are such a wonderful distraction of everything going on and I just wanted to say thank you ❤

[@LindsNW05]

I love the Ulta Fiber Brow Tint, I've bought maybe 4 or 5 tubes already. They just reformulated the packaging and it's so much better then it used to be, the wand is much smaller and precise. As someone with skinny little brows, I like it a lot better.

[@sharonshade4437]

I loved the non-fiber tint they used to have which was replaced by the fiber one. I don’t need fibers and was bummed at the reformulation. I will have to try after your comment though.

[@Lexiirod]

Loved this! Can you do a wedding guest makeup look that’ll last all day/no flash back - one side higher end & other side affordable(drugstore/Ulta)?

[@CassyStart]

Always looking out for us broke girlies with the best affordable products. Thanks for the lunchtime therapy Tati. You're looking incredibly radiant today!❤

[@k8isgr821]

I really enjoyed being able to see the way the different Textures of makeup performed on you from side to side as well! hd powder vs. setting, brow powder vs. pencil, the lips!!, etc. loved this video!! xo

[@paigejohnson9201]

I LOVE the full coverage ulta concealer. It’s a natural finish and is my all time fav. It doesn’t emphasize my lines like other concealers do and it has great coverage. You should def try it!

[@kimberlywolfe4154]

I love that Tati has put the same quality content out regardless of her views. Always will go here first for beauty!

[@sarahshagan3714]

Can you do a tools video? Brushes, eyelash curlers, lighted mirrors, etc? Thanks Tati!

[@mandyball6550]

Hi Tati, was just suggesting the brand Frownies for the forehead and eye overnight stickers now that you’re off filler! Non toxic and I’ve loved my results but I’ve never had filler to compare to. Would love to see your comparison. Thank you!! ❤️❤️

[@mandyball6550]

More like Botox actually! I’ve never had that either. I think you may like it. And a woman owned small business!

[@essiecardoza7878]

I forreal laugh way harder while I watch your videos than I do any comedy special. Your mannerisms little comments and humor are just spot friggin on and I think it’s the main reason I’m just a faithful viewer after all these years. THANKS for brightening our days Tati! ❤

[@oh.em.gigi_]

Try TEMU !! I got my puffies for my under eyes on Temu and I’m OBSESSED!!!

[@bean7270]

Loved this style of video! Felt really new and fresh so great job, Tati.

[@buffyramm294]

I love the Ulta eyeshadow look! Gorgeous!! The sephora lip looks better. Would love to see a look with that sephora liquid eyeshadow

[@DrKatyCook]

This is so fun! Had to buy some Ulta products recently to get their free little makeup bag and now I know what to get:) Thanks Tati!

[@VeehattInspired]

Great review Tati! I do most of my Sephora/Ulta shopping online so it’s nice to see a real person evaluating some of the products. 👏

[@EmersonMark_beautywithem]

I LOVE Ulta liners the blacks are jet black and so pigmented. Been using them for years! You’ll have to try when you get the chance. Love the video💕

[@nicolesorensen770]

This was such a fun video! I appreciate how thoughtful and thorough you are. I just have to say Tati, you are such a bright light in a dark world. Please don’t worry about a few lines on your face (which no one can even see). You’re beauty isn’t just skin deep and I so appreciate that about you! Please continue to be uniquely and beautifully you, you are so amazing!! 💜

[@denisepayne3040]

I love this video concept! Thank you “ mad poncho” and Tati! I wondered if using similar concept with popular drugstore brands, like Elf vs Catrice.

[@eve8486]

Tati the ultimate best guru beauty of all times. I always look forward for your videos. Love you so much 🫶🥰

[@bmckong]

I have that tiny blue eight pan shadow from Ulta shown in the intro clip package. Got it for $6 and it’s a perfect find for my travel bag. I have to go out of town for work quite frequently and have found I can do a lot with it.

[@TheJollyFatElf]

Ulta has an amazing concealer. I also love that Sephora spray foundation.. So good.

[@maevekincaid5919]

I’ve been waiting for a video like this for years!!! Brilliant

[@artistana523]

Omg currently watching this on my 15 minute break @ ulta 😂🤣🤣 perfect timing!!! The display looks just like our store and It feels uncanny. I love it, Tati!

[@Lupes_fiascos]

Love this video idea! I love the Ulta Mayte shadow formula It’s so soft and buttery! Reminds me of Lorac Matte shadows.

[@onewhisper22005]

To use as eyeshadow tape AND to prep my under eyes…I LOVE the Skyn Iceland Hydro Cool Firming Eye Gels. They stick to the under eyes and come up on the edges of my eyes to give me the effect of eyeshadow tape but the outside is like cloth not gel so I can easily blend out over top of it. PLUS they plump and hydrate and smooth my under eyes to make it PERFECT for concealer! They’re kind of expensive for me so I save them for days I want my makeup especially Flawless, but I absolutely LOOOOOOVE them!

[@jennifergaylord300]

I love you listen to the viewers and literally do an exact video someone asked for 🎉🎉🎉🎉

[@user-np4su7yj7k]

Oooh this is a video I didn’t know I needed!! Sending so much love tati ! 💓

[@hotinheere]

Hi,Tati! I'm a big fan of yours. Would you do a video on Japanese make-up products? Love, from Japan

[@silverlining1379]

Love this video Tati! And great idea to the lady who suggested it! It's up there with dupe videos :)

[@SilverWears]

Hi Tati! I love your videos so much! Really appreciated this one a lot! PLEASE PLEASE PLEASE put in your Amazon storefront a section specifically for skincare! I feel so lost lately trying to figure out what skincare products to use, when to use them, in what order to use them.... It would be amazing if you could do a video just on skincare items. Personally, I'm more referring to things like cleansers, moisturizers, serums, toners, etc rather than tools. There are just so many products out there and it's really hard to figure out what to use (especially if you're on a budget!).

[@dtekin331]

I love watching your long videos! Please don't stop making long videos. And would you try catrice and essence make-up please?❤❤

[@ebonywilkes3589]

That Ulta pallet is awesome, I got it a couple months ago and was really impressed

[@vanessasantana9282]

Do you think the brushes that you applied the foundations w made a diff? I think the real tech brush makes the foundation look smoother & w more coverage since its so dense.

[@devonneshort4749]

Tati is back!!!!🥰Love your videos! you were the first person I subscribe to on YT many years ago! I going to watch more videos and catch up! Always love your videos!!!!!🥰

[@christinajackson9339]

Seeing and being able to watch you and James make my days better ❤❤ Love talking about makeup products and techniques. feel really loved that you care so much about your audience. 😊 Also, side note I think empowering other woman to stand up for themselves and being subjected to being spied on through smart devices. A roomate from 10 yrs ago used and gave out my passwords. Violated my trust and how I view my own desktop. Watching you has given me the confidence and my voice back this person tried to take away from me. Thank you for helping me create a safe space for me and my son. ❤❤❤❤❤

[@beckyf2024]

Love this video!! Have you ever tried the Runway Rogue lip products!!

[@sabrinamd04]

What a great video!! One of my favorite eye shadows is the Ulta Bouncy Cream Eye Shadow in Maple Pecan… I wear it almost every day!! I will have to try that foundation from Ulta 👀

[@erikat6272]

Ulta does have a concealer Full Coverage Liquid Concealer , I hope they aren’t discontinuing it because it’s my favorite! It works so well on my almost mature dry under eye.

[@dpandjessobx]

This may not be your vibe, but you’re the only YTer I trust to be brutally honest and not driven by affiliate sales. I have a medical condition (MS) that sometimes makes me super fatigued. But I still want to look good for work, remote or in person! Would you do a quick, professional look sometime? High end or drugstore, doesn’t matter bc it would be worth it to find quick, outstanding options. TIA!

[@Esposa_delaRosa]

I loved this showdown. It’s been a while since I bought ulta/Sephora brand items. I swear by ulta’s eyeshadow primer though! Love love love. Can’t wait for more of these Tati!

[@brianspence7479]

Cant wait to see your thoughts on the new ELF liquid blushes, bronzers and highlighters on the tube package.. cant wait xoxo

[@MrsCotten2024]

The Ulta powder blushes are my to die for favorite!

[@classicbeauty9373]

This has definitely become one of my favorite videos ❤. This should be a series.

[@vivkyvicks]

I love this versus video can you make a whole series on this, pitting other brands that are comparable against each other.

[@mariadayala89]

I’m always so intrigued on to what brush you are using for your foundation

[@CJCornell29]

You should try the Trixie Cosmetics powder puff! It’s heart shaped and I’ve been using mine for like over a year!

[@grespinosa]

I had to step away from social media for awhile, so happy to be back to this channel. 😊 Perhaps it's the lighting, but it did seem to me that Tati has dark circles & some skin issues I don't recall seeing before. Hope she's well, I enjoyed the look from both brands! 👍

[@kaitlynloosdesign]

This was a good idea for a video. I do like your Sephora eye look better. Might just be the color combo. It’s almost lifting! We all love that

[@monicapatton1405]

Love this one! Will definitely check out the eyeshadow and the multi cheek palette

[@meaghanscott8352]

This was so fun to watch and honestly makes me want to try more of the store brands!! It's worth noting that Ulta Brand makeup is cruelty free and unfortunately Sephora brand is not. But duuuuuude I love the eyeliner!!

[@christinamoller5742]

I LOVE that you did this video! I feel like both brands have hits and misses and I can’t wait to see who wins!

[@blue2134]

Thank you for this great video I’m DEFINITELY going to get that gorgeous ulta eye shadow palette

[@BooksNCamping]

For brows at Ulta, the ultra fine brow pencil is great! It’s comparable to the NYX micro brow pencil, and they usually go on sale (buy one get one 50%). Fantastic video! Going to pick up the Ulta eyeshadow palette for my niece. She’s turning 13 and getting all into the makeup. I was going to go with a Colourpop palette until I saw this video! I have the Ulta face palette, and I love it. It’s great for travel because I use it for my eyes too. Bronzer in the crease, touch of highlight on the lids-great multipurpose product. Thanks for this “smack down” type video! 💜

[@londoneli467]

I SWEAR Tati is psychic. Every single time I think about a video or product i'd really like to see, she'll come out with it 1-2 days later

[@PamelaH_HappyVibes]

I love Sephora’s baked face powder compact (clear lid) and Sephora lip stick in the color Tan Lines. (If you know, you know! Best neutral color lipstick) And, from Ulta I love their Fiber Brow Tint. Fun video ❤

[@tchaugn]

Such a good concept for a video! Love that.

[@pchinn4373]

Love this. Would like to see a similar video but focusing on the brushes. Thank you!

[@katepark709]

I love your nail color in this video! ❤ thank you for the thoughtful, entertaining content!

[@cary012]

Hi tati can you make a video on brushes and sponges recommedations? Love your videos❤️

[@annlatham]

I think blush looks absolutely gorgeous on women who don’t want to fully contour… but the color of the blush is important. 27:06 was🔥

[@toryaanderson659]

Hello Tati!!! I have a couple of marks on my leg from a car accident, can you please do a video on body makeup. I heard that It Cosmetics have a new body makeup but I would like to try different cosmetic company that have body makeup to see which one is the best. I try Westmore Beauty body makeup (the color was off) please can you help me wear shorts this summer ❤

[@CARNELIANTURQUOISE]

I bought the L'Oreal Infallible powder foundation and I love it. It goes on smoothly and doesn't make my face dry, great suggestion! Thanks

[@JesusIsKing-109]

Tati I love this video. I’ve only tried a few Ulta brand products. Excited to try more.

[@momma1270]

yes! i love this idea!!🎉🎉

[@rx201100]

Hey Tati what is the necklace you are wearing please!

[@Train-your-brain-now]

Tati can you make a full face with pür cosmetics? 🙏 Like try their different brow products om each eye etc. Love the clean brands with active skincare ingredients! 💕

[@TeachersPet1998]

I love the Ulta Contour Palette. Blends beautifully and most skin tones can use it

[@marialopresto-ex7yk]

This was a fab idea. I didn't think to ask you because others wouldn't do it

[@karantes87]

❤❤ I would love to see you try Odens Eye Cosmetics! They are an indie brand that makes incredible eye shadows. I would also love for you to try Moira beauty...another stellar brand in my opinion!

[@chrisann144]

Loved this thank you for doing it…since your taking requests 😂😂😂😂 I would love a very detailed eye look I always have a difficult time with the outer v and my hoods I really love your educational videos too I know tutorials usually don’t do well I miss them

[@meek_lowly]

Hi, Tati! I'm curious if you're still using tallow for skincare. I'd love an update on all things natural/organic you had spoken about previously if you're comfortable sharing!

[@parksbpknit]

The ultra matte cream eyeshadow, I swear a dupe for Armani , was hoping you tried, maybe next comparison video. Loved this!

[@rebekahhall2315]

Hey Tati ❤ I loved this video!! I would love to see a BB cream show down - drugstore vs high end

[@Mollyjean2014]

I have a few dual fiber foundation brushes like the one Tati uses and I can’t get those to work well with any foundation. Maybe because I have texture. They are very expensive brushes and I can’t get them to work.

[@EmillieHines]

Hi Tati! Would you do a video talking about your opinions on the MLM brands like Avon and Mary Kay? A review of the products, the prices, and even your opinions on the business model would be an amazing and informative video

[@SoDarnSatisfying]

I learn so much from Tati as to formulations, textures, etc, and appreciate the in depth review of each product as money is tight. Thank you and have a great day everyone ❤.

[@stacieevans6763]

Rumor has it that if you’re early enough Tati will ❤️ your comment, And if you’re lucky enough she will even respond with a Hi ❤️…Hey girl hey!! 🙋🏻‍♀️🤞🏼👋🏼

[@Tati]

Hey girl hey!! ❤😎

[@stacieevans6763]

@@Tati you’re the best!! ❤🎉

[@triciag7040]

How quickly you are able to cluck & watch shouldn't impact Tati's level of engagement IMO...

[@seemakaul3158]

Hey Tati…

[@stacieevans6763]

@@triciag7040 lighten up girl… sheesh..🙄🙄🙄🙄 I just know you’re a blast at parties…😒😒😒🤦🏻‍♀️🤣🤣🤣

[@Connie-S]

Very cool video. I was super interested in the store products. I liked certain products from both places. How is your fur baby? Nice to hear James as well. You two are wonderful together. Very nice to see. Thanks for all of your hard work!

[@Soapartisan875]

Loved this battle 😍Sephora has a multi-use baked powder that is amazing and reminds me of a better version of the Kosas cloud powder ..

[@ElliePerezFitness]

Hi Tati! I love your recommendations and channel! Ive been looking through to see if you had a video on a dewy makeup look. I am really into a dewy finish because my face is so dry. Could you please 😩 make a video of best dewy foundations/look? ❤

[@tinalee6026]

One of your best videos recently. ❤ Will you do makeup on brown eyes? I realize that wouldn’t be you and your beautiful eyes. But I’ve always had trouble knowing what colors to use on brown eyes.

[@nadiaarchuleta7072]

What a fun and informative video! Thank you for always bringing the helpful content. You rock! I'd love to see the reverse of GRWM -- the best ways/products for taking of makeup and putting on nighttime skin care. :)