unbound London 2018: Behavioural Economics, Innovation and Beyond with Rory Sutherland

We live in an age of incredible technological progress. However, the way humans harness and adopt these technologies is largely dependent on behavioural change. In this session, Ogilvy Vice Chairman Rory Sutherland delves into today’s data-obsessed culture, the importance of behavioural economics and how businesses and marketeers of all sizes today can tap into behavioural insights to thrive in an increasingly disruptive landscape.
Rory Sutherland, Vice Chairman - Ogilvy
unbound London is the UK's largest and most exciting innovation festival. Held in Shoreditch at the iconic Old Truman Brewery on the 18 & 19 July 2018, the festival gave attendees access to sources of cross-vertical innovation from around the world.
In 2018 the award-winning festival welcomed 5,000+ entrepreneurs, brands, investors and senior-decision makers from more than 60+ countries around the world for a two-day celebration of networking and innovation.

[@shodansmith]

Love this guy- every word is priceless!

[@dimitarivanov2633]

This talk can also be seen as a brief review of his very interesting and thought-provoking book 'Alchemy'.

[@spritecut]

They found that loading screens on computers which started off slowly and then speeded up at the end were more satisfying. Expectation versus realisation. The worst thing are loading screens that do not signify how long you may have to wait.

[@tomas_marques]

Great talk, quite complex

[@janyneagolia4650]

I LOVE THIS GUY ! I’ve given myself an Ivy league crash course on behavioral economics and found wanting and couldn’t help but feel skeptical, this fills that void.

[@trueblueguy88]

16:00 interesting take esp pre pandemic!

[@anthonygell2342]

Flipping super stuff.

[@mubassirrahman497]

loved it.

[@warpmonkey]

This is the video Rory referenced about the TedX talk that mentions Big Data and Nokia - kzbin.info/www/bejne/ppyWZn1oqp1-p7s

[@diamondgeezertunes]

Way ahead of his time

[@ElizabethFarley44]

Brilliant

[@camilaaraujo1323]

great awesome

[@joaorodrigues3971]

great

[@imaniafeni8126]

Is there a course where I can learn this in depth please?

[@GGTanguera]

Behavioral insights courses

[@desmondhughes9143]

Google his name. He has a course.

[@grownthrow]

septic tanks = yanks, in case you were wondering about that part of the presentation

[@trueblueguy88]

Which movie is that clip from?

[@RodrigoSantos-dc6bi]

punter bhai

[@PedroRocha-jj3vy]

wassup people

[@alicecardoso3906]

peela

[@lauramartins9849]

lola

[@kauagomes5466]

tila p

[@motorbreath22]

This is both fascinating and very depressing.

[@allena9397]

Can anyone point me in the direction to learn more about "norman forces, and his buddy donmarti(I have no idea how to spell it which is probably why I'm having trouble)

[@saddysly8281]

norm enforcers Don Marti mozillians.org/en-US/u/dmarti/

[@tyrone5404]

The wet form of toilet paper doesn’t work because it clogs pipes

[@eduardaaraujo7564]

haha

[@nicolashrodrigues3771]

jokes

[@aryapatel7615]

gonna find a girlfriend with this

[@mentorman6285]

Medicine taste bitter 'cause the original "Herbal Med " is bitter Africa demographics - but continue

[@brycepalmer4942]

Rory is apparently a socialist dressed up as a capitalist. Downvoted.