Rory Sutherland - Behavioural Economics, Humans and Advertising

[@MrNickmi]

Rory Sutherland is simply AMAZING!! There are so many lessons here for us educators...

[@adminomhfoz1908]

​@@roberttaylor6794 😊 😊

[@edward6850]

Rory Sutherland is absolutely incredible!

[@AvaJane2302]

Not really. He just has a voice to speak the obvious, because people don't think on this level anymore people see him as "incredible"

[@thebrandengineer]

Rory is freaking amazingggg, my notepad is filled with so m any interesting observations I just realized today

[@IntellectCorner]

*𝓣𝓲𝓶𝓮𝓼𝓽𝓪𝓶𝓹𝓼 𝓫𝔂 𝓘𝓷𝓽𝓮𝓵𝓵𝓮𝓬𝓽𝓒𝓸𝓻𝓷𝓮𝓻* 0:00 - Introduction: Cognitive Biases and the Power of Persuasion 2:13 - The Importance of Psychology in Problem-Solving 4:48 - Understanding Human Behavior: Beyond Physical Laws 7:10 - The Changing Landscape of Advertising 9:49 - The Subjectivity of Value 12:47 - Immediacy Bias and the Context of Decision-Making 14:42 - The Power of Complementary Goods 18:41 - Obliquity: The Indirect Path to Success 21:38 - Retrieving Value Through Advertising 25:08 - Persuasive Technology and Behavioral Economics 28:44 - Nudge: Small Interventions for Big Impact 32:02 - The Importance of Detail 33:26 - Predictably Irrational: The Power of Framing 37:45 - Making the Familiar New Again 40:43 - The Peacock's Tail: Signaling Value Through Waste

[@bw3450]

I love listening to Rory. But has anyone noticed that of his many wonderful vids this is one of several where his phone goes off while he’s speaking. It has happened often enough now that I am beginning to wonder if we are unwittingly participating in some behavioral economics experiment.

[@paulm6081]

He's social proofing himself. Making his advice seem more valuable

[@scottgould]

It just because he actually doesn't care. He's just chilled

[@wyaxl]

Maybe he got someone to call him to help him stay on track for his presentation

[@tonybarker1335]

You learn fast❤😂

[@gohumberto]

Rory and Boris Johnson couldn't be less alike. Roy has value.

[@ThinkingDigitalConf]

to be fair, Rory approved the Boris comment but that was back in 2010. I'm sure we'd describe him very differently in 2024!👍

[@FionARK]

I could listen to this man all day

[@Knuckle_Sandwich_Hand_Wraps]

Get his book ‘Alchemy’ it’s brilliant. I have the audio book version and it’s him reading it.

[@smurf9857]

Excellent value as always.

[@richardasimba5867]

Roys grown on me for real for real where is hes socials or does he have a book or something

[@cupoftea2957]

@richardasimba5867 Yes he's written a book called Alchemy

[@andreafonso3017]

What is the expression Rory uses in minute 15:17? "Mclawed"? Thanks for helping

[@ThinkingDigitalConf]

a McLard Burger

[@chrissh0485]

Mclard? I haven’t watched it yet so I’m assuming meaning McDonald’s serving bad fatty foods

[@cassandraanderson3314]

@@chrissh0485 Don't know if you got around to watching it, but he used the fictional McLard burger as an example. If you put an item on the menu that is obviously bad, every other option will seem more appealing.

[@epiphanies45]

11:50-12:10

[@jojohehe3251]

I want to know what the Canadian compromise was!

[@sojimi]

kzbin.info/www/bejne/o2bHpGqNr7uYm9k

[@glader88]

Rory tells it even better in his Ted talk: kzbin.info/www/bejne/rYnRlqKwj9x9iJI

[@aleccisco]

Analogy with Boris is unfair to Rory. If he would get half the airtime Boris got over the years, our society would be in a better place.

[@KT_P_James]

Watching this 3 years after your comment and completely agree. Johnson is a charlatan, Rory is well intentioned.

[@DeWo-m6q]

Chalk and cheese

[@JessemyBeadle]

Rory Sutherland for PM!!

[@omarcheema1379]

What at 40.07?? Everyone laughed but did not show the slide

[@sojimi]

kzbin.info/www/bejne/o2bHpGqNr7uYm9k

[@god5535]

Rory reminds me of that absent minded whiz professor TEEMING with creativity, ideas and wisdom to such extent as to forget to turn off his phone!! hahaahah.. Lovely bloke. Would love to chat with him in person!

[@arindamdutta9371]

Makes me think.... This thing happened in most of his videos. Deliberate? 🤔

[@rezlongboards3918]

What was the compromise??

[@glader88]

Rory tells it even better in his Ted talk: kzbin.info/www/bejne/rYnRlqKwj9x9iJI

[@strikingitrich7630]

what was on the screen at 40:07?

[@cb361]

My guess is that they made boxes with. 50/50 mix of square and diamond shredded to keep both groups of consumers happy.

[@CountFisco]

@@cb361 Nah I reckon its a shreddie at a perfectly oblique 22.5 degrees

[@sojimi]

kzbin.info/www/bejne/o2bHpGqNr7uYm9k

[@cnandkishore6861]

Please correct the title spelling. Or is it a deliberate interface. Your eyes stop at that word because there is something odd.

[@ThinkingDigitalConf]

I wish we had been that sneaky! Good spot, we've corrected now ;)

[@BM-lj5gt]

Yes, but now I have to know what it used to say! ... Oh god, it's like an unscratchable itch in my brain...

[@axlegallardo]

For me, I see Rory Sutherland on the title paired with words like “Advertising”, I click. I don’t even look at the views, like to dislike ratio, comments and video duration the way I used to. My time is important and the last thing I want is to waste 20mins of my time watching rubbish content. That said, I see Rory, I click... And watch till end.

[@naveedniazi3644]

What is the name of the Damsel who is introducing him?

[@stevo728822]

42:53 It's all about that one word.

[@biturboism]

The train speed example is a bit flawed because the train speed has clear macroeconomic effects in the areas it serves. So, investments in higher speed trains are not usually motivated by passenger preferences (except Japan, trains are usually not profitable anyway)

[@aditsatt]

wasn't his point exactly that? "it should be driven by people who use it, that would make trains more valuable and hence, profitable even without million dollar changes"

[@JayJay-tb2rc]

this is NEXT LEVEL

[@DeadeyeDaily]

5:30 ... Same story with cobras in India

[@mattfanslow]

Just beat me to it. I have heard of "the Cobra Effect", but not the "squirrel effect". Cobra is much easier to remember how to spell, too.

[@PickledDragon]

​@@mattfanslowPerhaps he doesn't want to talk about the colonial past. Cobra effect unarguably is more popular.

[@DeadeyeDaily]

@@mattfanslow Oh, great... now I find myself having to research the etymology of "squirrel." 😆

[@DeadeyeDaily]

@@PickledDragon Very keen.

[@africaart]

When i hear *PERVERTED INCENTIVE* i think of the India Cobra story.

[@Sphinctr]

His phone goes off every presentation lol.

[@AsadAli-jc5tg]

It's fixed.

[@Dalvidos]

I didn't notice :/

[@BoggWeasel]

"Married men don't actually live longer...... it just seems like it." :)

[@arindamdutta9371]

🤣

[@chinneynz7861]

They most certainly do.

[@OfAngelsAndAnarchist]

Classic

[@dulaman]

They do and they're happier. It's the opposite for women.

[@DrBexL75]

I love popcorn on its own :-)

[@rohangupta9278]

Simple intro to System 1 vs System 2: kzbin.info/www/bejne/fXu4qoKYp7KcmNU

[@DeanChaffer]

I agree needs looking at

[@AsadAli-jc5tg]

Why is she insulting by calling him 'Boris the Lying Johnson'?

[@jamesodell3064]

Yes a sign showing your speed will reduce accidents more then a speed camera. The problem is the goal is not to reduce accidents it is to raise revenue from the speeding tickets.

[@JessemyBeadle]

How many people looking into behavioural economics degrees now haha

[@pressykaburu6161]

Intensive Squirrel Farming 🤣 Interesting how human being operate

[@alejrandom6592]

His humour is the french fries for the info which is the burger

[@sudipm7]

"Obviously"!! :D

[@Potencyfunction]

Inteligencia, objetivos mundiales sostenibles, educación y teorías aplicadas.

[@johnromberg]

"Actually" is an unfortunate crutch word. I think it's the hard K sound that gets grating pretty quickly.

[@Senecamarcus]

The cameraman is also a contrarian

[@finlyfransismathew2057]

Hahaha it's realistically funny.

[@christopherfield1748]

In this "Hack" of the Human mind, no AI or GAI was harmed. or even used... Jewelry and Flower gifts for Women are perceived as valuable because of their "Sacrificial value". (moments before his conclusion)

[@Callitout-kl1uq]

When used to garner political followers, this becomes scary

[@chrisvero4254]

Whatever it os that women draw gave me an actual lol

[@seamust1181]

Harsh comparison for Rory

[@paulbo9033]

Comparing Sutherland to Bojo the Clown is seriously disrespectful. And saying Bojo the Clown had a proper job before his political career is laughable. He was a bloody journalist, and a lying one at that!

[@kaz7953]

Consultancy😂