UNCUT WITH KJH: Journey of Building a Brand

[@jacktherat2]

Can't wait for September!

[@BeeKay4444]

So excited for September! Congratulations Katie! Your lives during c@vid were legit a life line. Always enjoy your content.

[@KatieJaneHughes]

you all were for me too

[@merrilew]

I absolutely am blown away at how easy you make, make up work for me. I use less and feel better, but I have a giant request. I love lip stains. I travel quite a bit to Asia and use a little bit of color on the inside of my mouth and then I use a gloss over the top and it looks fabulous simple and youthful. I would love you to create a lip stain liner that looks like endless cacao no one has done it and I did find an eyeliner in Asia that is almost identical. It lasts a pretty long time but I would love to see you do something that would sell out and be a huge hit.

[@christiendb3064]

Very exciting! 😊 Hopefully available in Europe? I can't wait to shop! Love from Belgium 🤎

[@mariacouceiro3072]

Love the colours and packaging, simple but exquisite. Congrats and good luck

[@SarahMele]

How do you anticipate the demand you’ll have at launch? Did you get insights from Spectrum and the amount of product your partnerships moved? Or was it more constrained by the amount of upfront cost you want to incur? Did you informally consult with any of the other brand owners you’re friendly with? Rhode? Dieux? Vieve?

[@IvyBoyd]

Gorgeous GLEAM is right! Wow. Cannot wait to see what you do with KJH brand!

[@carlab.2251]

These videos are my absolute safe space- I love your work!! Questions related to your brand: was it difficult to find a unique selling point of your brand compared to other brands? And how do you describe/transport the idea or ideal of a product to the people who make it?

[@KatieJaneHughes]

we well see when launch happens but i really want this brand to dive very deep in to education. to help you learn more about how many ways to use a product

[@shelbyanumandla7499]

You’ve had such an interesting career! Excited to see where the brand takes you!

[@KatieJaneHughes]

Tysm

[@enzacavalier7888]

Welcome to Morris County, you’ll love it! I’m a transplanted New Yorker as well!

[@ChanningWearsSunscreen]

The KJH Brand launch is going to be MAJORRR

[@sharpeja]

Very exciting and I’ve not added any new sheen-y highlight products to my collection in months in anticipation for yours!! Also love Tower 28 through your various channels and would love to see that new blush Barbie pink shade and/or their purply anniversary release on your cheeks 🩷💜

[@UnpurrfectRobyn]

A question I've always wanted to ask brands is how they approach shade range decisions. I feel like there is a ton of emphasis on shade range now as the conversation around inclusivity has expanded. I'm curious for all products i.e. foundation, concealer, blush, bronzer, lip products, etc.

[@yamilletrivas8041]

Can’t wait to get my hands on your product! A question I would have is why did you start with the products you started with? Hopefully when they are launched we get a looooong video about the story the story of the brand. Your why. Etc. So excited

[@brookealissaa]

I can’t wait for the KJH launch!! What products will you be releasing first?

[@KatieJaneHughes]

the highlighter is first

[@bonnie6951]

Can’t wait for September! That’s my birthday month and your products will be my birthday gift to myself 💕💕

[@merrilew]

Libra shopping for me too

[@helenluvs2laugh]

Is there a way to get on an email list so that I will know when your launch occurs? Excited to see your new brand. Thank you. 🎉

[@KatieJaneHughes]

yes. soon

[@saragomez7694]

That highlighter-GORGEOUS and I MUST have it! That preview alone makes me look forward to September.❤🙌🏼

[@sarahmfnyc]

cannot wait to shop your brand!! i love watching your videos and always trust your reviews - this uncut format is fabulous. congratulations!! ❤

[@chloe87546]

Hi Katie! Will KJH brand be shipping to Australia? I’d so love to be able to support and your product looks incredible. What an exciting time for you! ❤

[@michellemcdonald7521]

hi, how and when do we order from? Will you ship to Australia? Wishing you all the best with this brand. I love your format. I've implemented so much from these short videos and feel so much more confident. thanks heaps, x

[@GlitterAndSequins]

Beautiful makeup look! Regarding questions about your brand, what was the very first thing you did when you decided to start a brand? What are the very first steps of starting a brand?

[@worthigirl2946]

Your brand will be rhe dopetst!!❤❤❤

[@Lw77596]

Love this look so much, and very excited for you on your product launch ❤ but what sticks with me is the bear!😬ahhh!😅

[@annealbaugh919]

Beautiful summer look and I can’t wait till September for your brand launch so excited 🤗💜🌻✌🏻

[@didolf]

I really can’t wait and really hoping for international shipping … what would you say is your price point? You are starting big with 2 products and a brush!!!

[@julieblock3143]

Congratulations!!! Cant wait. I have worn heavy, make up all my life. I’m now suffering from eye irritations. Not to mention the two hours it takes me to do my make up. My question is how do I go from heavy make up lots of layers of eyeshadow and eyeliner’s to moore Natural Looking still feel comfortable with how I look.

[@hannaht616]

Oof so exciting! Beautiful look X

[@MaryintheCLE]

Congrats on the launch and the move! P.S. Air signs for the win. 🎉 (Gemini, here)

[@ACM327]

So proud of you KJH! Once you conquer the world of beauty, some ideas for expanding the brand: - KJH Brand Gluten-Free Baked Goods -KJH Brand bicycles (specifically for NYC) -KJH Brand Music label -KJH Brand ASMR Audiobooks -KJH Brand Lifestyle Brand (basically includes all of the above plus Northern UK Travel Guides) -No pressure ❤❤❤🥰

[@KatieJaneHughes]

Haha the bikes i can get behind

[@kerriehill840]

2023 is your year 🎉. Also hope your Mum is well. I may have missed the update a while back x

[@debragallonty]

Lots of luck with the launch

[@isuwi]

Exciting🎉🎉🎉

[@valerievalois6263]

I am so jumping on this launch 🤩

[@pattylynch8609]

I also am counting the days to September! Will you have early notifications for the launch date? 💗. PS…welcome to New Jersey neighbor!!!

[@magsness]

Katie what is this hair colour please?!

[@moni70963]

I wish tower 28 mascara came in the color brown. I have very light skin and black is to much for me. If you know the Tower 28 people, could you request it, please?

[@TheEmilyRoss]

I second this! ❤

[@virginievandelac1097]

firts of congrats, second , im curious when you mention your going to canada for trial run, is it because your labs are there ? are you creating and making your products in Canada ?

[@ReneeC43]

Bears are incredible and they shouldn't bother you if you don't bother them! Just be sure to bring your bird feeders inside at night if you feed the birds, and keep your trash well-contained. :)

[@BexArdron]

❤❤ Q1-What was the turning point where you decided to go, "fuck it" I'm launching my own brand? Q2- Did you always know what products you wanted to bring out first? Love your content 😍

[@KatieJaneHughes]

I wanted to create products i can educate with. Products that help you understand your makeup bag more through the education of this first product!

[@sarahramady3801]

will you be shipping to the uk ?

[@ivelinaivanova1844]

And the EU?

[@KatieJaneHughes]

yes UK US AND CANADA

[@denpearce9162]

Will you be shipping to the uk? Thxxx

[@KatieJaneHughes]

Yea. US UK AND CANADA first

[@suzanneharvey8134]

Thank god for that ❤

[@annealbaugh919]

Hi Katie 😊

[@KatieJaneHughes]

Heloooo xx

[@annlatham]

I am so happy for KJH brand!!!! we’ve all been waiting for this! Katie has really worked so hard & to see it come to fruition is just incredible! I know there are a lot of people that are proud of you-thank you for everything you do for us! ❤🫶🏼

[@KatieJaneHughes]

Awwwe Tysm

[@annlatham]

@@KatieJaneHughes 😘

[@avivitmugrabimakeup]

OK, im so excited for September to come I don’t know if it’s because the kids will be in school or the launch. I can’t Wait 🩵🩵🩵🩵🩵🩵🩵

[@TheEmilyRoss]

Huge congratulations! 🎉 it is going to be a huge success! 🫶Ahhhh I’m so excited for you! As a libra September is just the best month for a launch! Sending you all the positive vibes✨🫶💕 Q. How to know when to trust other’s opinions when it comes to your creation. Does the gut override?