Under 30: The South African Content Creator With The Right Moves

How does one go from working nine to five as a software engineer to becoming one of South Africa’s most-beloved social media influencers? Just ask Chad Jones. Known for his quirky dance videos with his parents, he gained popularity on social media during the Covid-19 pandemic. Scrolling through Facebook one day, he saw TikTok videos on the platform.
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Words and Curation: Chanel Retief
Additional research and reporting: Nicole Pillay
With inputs from: Oluwatomisin Amokeoja
Art Direction: Lucy Nkosi
Photography: Katlego Mokubyane ; Assistant: Sbusiso Sigidi
Videography: Dudley Longfield and Astro Vsn
Video Editor: Chanel Retief
Styling: Deneal Van Wyk; Outfits supplied by: B Mashilo Designs, DFLO, Franc Elis, Ephymol and Preview Accessories
Hair & Makeup: SnehhOnline Beauty
Location: NewKatz.Studio, Johannesburg