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How should we China scholars respond to the rapidly changing relations between China and the West? What counts as effective knowledge? In the West, public awareness of China is high and rising, perception about China is divided and even polarized, but knowledge about China is limited. How should we understand these changes, and how should we respond? In particular, what can we do in order to make China studies more interactive and communicative - to communicate to the divided public and with stakeholders, including those in China, more effectively? In this video, University of Oxford China Centre Director Todd Hall hosts Biao Xiang (Director of the Max Planck Institute for Social Anthropology in Germany), Ingrid d’Hooghe (Senior Research Associate at the Clingendael Institute and Senior Fellow at the Leiden Asia Centre) and David Ownby (Professor of History at the Université de Montréal and founder of the Reading the China Dream website) for a discussion of these issues and more.