Understanding Mass Communication: Functions, Characteristics, and Its Evolution in the Digital Age

Dive deep into the world of mass communication! 🌐 Explore its definition, core functions, characteristics, and how it shapes society. Learn about the transition from traditional media to the digital age, the role of gatekeepers, the impact of feedback, and the power of media in shaping cultural norms and behaviors. Don't miss this comprehensive guide!
Functions of Mass Communication: Inform, Educate, Entertain, and More
Characteristics: Impersonal Qualities, Delayed Feedback, and Gatekeeping
Transition to Digital Media: From One-to-Many to Many-to-Many Models
Evolution of Media Consumption: Personalized Content and Interactivity
Role of Propaganda, Stereotypes, and Emotional Influence
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