UNDERSTANDING THE ART MARKET

The Artist and the Economist share their understanding of the Art Market today. As we couldn't come to an agreement, we ask you, the viewer to give us your judgement. Whose view do you support, or do you have an alternative one? We would love to hear from you!
If you want to find out more, here are two documentaries I recommend:
The Contemporary Art Market Bubble - • Video
The Price of Everything - • The Price of Everythin...
My social media contacts:
www.boryanakorcheva.com
boryanakorcheva
/ boryana.art
/ boryanakorcheva
www.linkedin.com/in/boryanakorcheva
[e-mail]
To buy my art -
www.saatchiart.com/boryana
NEW! www.etsy.com/shop/BoryanaArtS...
#artmarket #arthistory #artexplained

[@murrayrosenthal2957]

17:16 you make very valid points on both sides of the argument. More importantly, you video is very thought provoking. My wife and I collect, paintings, sculpture and photographic art. We have donated one piece, but primarily because of space. In the final analysis, we have to love it to buy it. 35 years later we have a home full of memories associated with our art. For us, you can’t put a price on that!

[@Ashabarala]

This video is gold! so informative. Thank you both for doing this!

[@artunplugged]

Thank you!

[@pinchingstars]

Explained better than I’ve seen it anywhere else, thank you so much. Subscribed!

[@julienporisse9902]

I’m an artist, i have had some sales in auctions in Paris and New York, from 7.000 to 50.000 US$, although i don’t have any gallery representation due to various reasons. I have had collectors search for me for sales, one such collector a Brazilian retired professor looked for me for almost 4 years. My past gallery representation in São Paulo didn’t help him. He found me via Instagram and it ended up in 8 large paintings sold directly to him. The art market is a weird one. I never have had problems with sales online or in galleries, i’m just out of the picture a little bit. Good video, solid information of which i knew a fair amount as i’m not new to the market. Thanks

[@Pauli.Ivanova]

Trust me, you are not the norm. Most of us struggle to have our foot in a normal gallery and sell anything. I finally have financial freedom but still no one will ever seek me out and I don’t have the interest to market myself. However this unrecognizable existence of good artists is not good. I blame the rich people. It’s very obvious who decides what is good and bad. And those people rich idi0ts with no clue what is what, drive the prices up, use the art for social bragging, and incorrect assumptions that the art is special just because the art dealer who is also a rich idi0t only works with 15-20 names and no one else. It’s sick and I don’t care for it. I am actually glad my art is free of this garbage.

[@superjfbm]

... the financial world has its own game... but artists and their supporters must continue to play theirs: appreciating the arts and sustaining them at reasonable prices... we need to create and sustain our own spaces where we can meet and enjoy each other's company... let those spaces be distinct and separate from those of the big spenders... their purpose is clear: to protect their wealth by inflating the valuation of what they seem to possess..

[@artunplugged]

You are absolutely right. And fortunately there is also a thriving market for affordable art where people can buy artworks simply because they love them. And the artistic merit of many of these works is no less than the ones sold and bought for millions.

[@eoen2195]

Very well put together. Thank you both for uploading this video!

[@douglaseames4922]

I went to art school which was a great learning experience. But I haven't seen much of a return on all the time and money I spent in earning a MFA in drawing and painting. I now need to market my art and that is a hold new game. Thank you for the video.

[@jom9892]

Hey Douglas, could we exchange contacts?

[@WintersKnight546]

Do it!

[@Pauli.Ivanova]

I hate marketing myself and because of that no one will ever know of me. I am ok with it.

[@MsPaula1955]

Provocative and frankly I never considered the art market before. Gives rise to similar observations about classical music in today’s economy as well. Orchestras worldwide are suffering massively since it is such a huge expense to produce concerts or recordings.

[@artunplugged]

Thanks Paula, yes music has its challenges too, I am sure!

[@kerrychen3704]

This was incredibly insightful. Thank you for making and sharing this.

[@calvintaylor2022]

Awesome… I love that you both have clear and different perspectives. You can agree to disagree

[@istvantorok26]

Great information , well presented ! Thank you for uploading this !

[@BronxCrypto]

This is an insightful video on the art market, thank you for sharing it!

[@andreawolter-abele1923]

Many thanks for your very informative video about the weird art market. Everyone who’s working in art business should watch your video learning about the economical rules within the art business and also about the important facts or persons which or who can influence a market in their favour. Great video!

[@lvrz-studio]

amazing video, i learned so much, thank you for making!

[@desifranjul2153]

I appreciate the information you are sharing. Thank uou

[@abhinayreddy4469]

Thank you guys for the video

[@northstarmedia8508]

Thanks for sharing this info!

[@chloecalloway1428]

Great video. Thanks!

[@jomorasco78]

Very, very interesting, informative, and thought provoking. Thank you so much for this study.

[@artunplugged]

Thanks Jo!

[@ivancal123]

great video. thanks!!

[@johnconn982]

What an awesome find you are, soooo refreshing and honest.

[@SuyapaQuinn]

Very value information , well presented!!!

[@amintaslneto]

Great video. Thanks a lot for sharing your thoughts about it.

[@artunplugged]

Thank you!

[@christinemareeyoung]

Valuable insights, thank you

[@foamformbeats]

Thank you I appreciate your work

[@Cactuspo12]

very informative, thank you art unplugged!!

[@legalcoffee5315]

So interesting - I’m an artist for myself but would like to share. The market seems confusing - thanks for this video!

[@deeptiwarad]

Love your videos. So informative!

[@colleenwhite7466]

Thank you both!

[@artunplugged]

Thank you for watching!

[@jteau2239]

Thank you for your insight!

[@artunplugged]

You are most welcome! Another one on the subject is on its way, so stay tuned!

[@florinbadiu982]

I like your videos very much. I wish your channel will grow and be seen by a lot of people. Thank you for your work.

[@artunplugged]

Thank you so much for your kind words! You can help by sharing it with like minded people.

[@agnieszkakowalczyk826]

Thank You very much for this vidios; I like all your work on YT! They are very valuable :)

[@artunplugged]

Thank you!

[@iangriffin6479]

Thought-provoking and insightful. I appreciated both the 'economist' and the 'artist' points of view. I'd be curious to hear (perhaps you address this in other videos?) how the financial aspects of today's market compare with other historical periods. The patrons of the Renaissance, commissions of religious works by the Medieval Church, and the burgers of 17th century Holland all influenced the economics of the art of their era. History is filled with weird and wonderful examples of irrational pricing (cf. the Tulip Mania of the 17th Century and South Sea Bubble of the slavers of the 18th Century). By identifying the billionaire-class as the motor-force driving stratospheric art prices you illuminate one aspect of the extreme inequality in today's world. From space tourism to Jeff Koons baubles the super-rich fiddle while Eden burns.

[@artunplugged]

Thank you for your extensive and insightful comment! The study you propose is way above my pay grade but nevertheless very interesting. It would make a great doctoral thesis for an art historian with a special interest in sociology - let's hope one stops by this humble channel :)

[@brunapalma4963]

Great video, thank you!

[@artunplugged]

Glad you liked it!

[@anthonypk7281]

Nice video. Thanks

[@tshepohope9654]

Thanks for the info

[@AntoineArt]

Thank you for this informative video.

[@artunplugged]

Thanks for watching!

[@jomarfleet95]

I'm new to art appreciation and will find this channel interesting and informative.

[@artunplugged]

Thank you! Stay tuned for more :)

[@nicolemoan]

Thank you for this! I’m a artist feel like I’m running in circles. Don’t really fit in any boxes I make wearable ceramic corsets.

[@artunplugged]

It's a feeling all true artists share! Thanks for watching my video ❤

[@oswros]

Excellent video.

[@ivanovskism]

Informative video indeed

[@allweb429]

Art painting should be accessible to all artists, allowing them to auction their work, not just a few manipulated by wealthy elites. Every artist deserves the opportunity to showcase their talent.

[@danielorourke2677]

Love the acid 90's techno in the intro, random!

[@LeeMorriso]

This is fascinating. I plan to watch it again and again. So hard to comprehend. Thank you.

[@Pauli.Ivanova]

Watch the movie Blurred Lines: the Art world

[@chefEmersonWilliams]

Nice work.

[@AaronAngusRubinstein]

Great overview of the 'Art System' in s simple compressed overview. Maybe there is an update needed on the Freeport infrastructure needed, to exchange art out of the legal system inside the Freeport's to finance drug, weapon or human trafficking deals or be used a leverage for deep impact financial transactions (take-overs, etc.) without paying taxes, because the art is never leave again the Freeport universe at all. Another part of what I miss is the valuation (over & under) of art as tax instrument, and as instrument to steal money from the community. Look forward to seeing more content from you.

[@philcrean]

I must agree with the artist! Also I would like to hear how you think an artist like Banksy fits into the scheme of things, especially when he caused one of his works to be shredded as it was sold!

[@artunplugged]

Thank you! Looks like most artists tend to agree with the artist :) As for Banksy - have a look at my video about him. He plays it very smart, taking advantage of, but not playing to the tune of the art market. The shredding as well as the sale of his work in Central Park in NYC were both his reactions to the art market (both covered in my video).

[@lunam7249]

banksy = garbage.... fraud.... gen z trash

[@Pauli.Ivanova]

He sells art also under his brand and has friends who run the business side of things. He is probably a member of a known band and still has a way to make a good living. But I am pretty sure he is one of those who truly believes in his work and will not sell out. I love him!

[@olivernjoku3110]

Thank you for this valuable information. I am not an artist. I am just starting to feel an interesst throug te influence of a artist friend. I have to admit that te more time I spend watchhing and listenig, te more interssting it gets.

[@jeremy0488]

Thank you

[@glenyscadman5591]

Thanks!

[@leststoner]

Love that intro beat!!!🍾

[@artunplugged]

Thank you 😊

[@matolovantonia5227]

Wow!!!! Fascinating world indeed. And a bit confusing :) Not sure (yet) who is right in the final argument, will give it a bit of thought... but leaning towards the economist...

[@artunplugged]

Thank you - counting of the votes begins!

[@davidstar2362]

thank you

[@Pauli.Ivanova]

I am an artist and I am totally agreeing that todays market is garbage. High prices definitely negatively affect art and living artists, the good ones , anyway. Those who market themselves, the koons, and similar are not artists but scammers. A great documentary I just watched that basically discribes what you said is “Blurred Lines: the Art World”. Everyone should watch it! They also came to the conclusion that the art market needs to be regulated. But after politicians tried to do that they decided it’s too difficult and each case is too specific to make laws ruling the market. Also they said there is a personal relationship with the art that cannot be regulated. If someone feels like it’s worth 90mil to them it’s worth 90mil. This doesn’t help the main problem that only few living “artists” businessmen get all the work and commissions while the rest of us get nothing. But like I said in another comment, I am glad my art is free from this garbage.

[@igeboladale994]

I enjoy this discussion i am an artist i live in Nigeria

[@shaillesh_tannu]

You have a unique style! Happy to discover you on KZbin:)

[@artunplugged]

Thank you!❤

[@vtight4785]

love your video

[@mrgtsdlamini930]

I love this channel❤❤❤😅

[@beedeeuniko]

So good and true

[@artunplugged]

Thanks!

[@agyemanmusic6669]

Thanks very helpful video

[@artunplugged]

You are welcome! Thanks for watching!

[@rlafchieva]

Very clever !

[@artunplugged]

😉 thanks!

[@pelitahati8]

very informative..👍

[@artunplugged]

Thank you! :)

[@sophiaschiesser8984]

Thanks for this great video - a fresh touch and a super new addition to the team 👍 Art works are fossils of economic life ( not my words ) and only their primary use is to look at, so ...

[@artunplugged]

Thank you! Watch the documentaries if you have time. ;)

[@sophiaschiesser8984]

@@artunplugged super documentary ! 👍 And yet art is not an isolated phenomenon existing outside our society . Wasn’t the Vatican the biggest art incubator for centuries and the artist‘s workshop with dozens of assistants is really nothing new. The only difference today is the status of the artist and their ability to steer the value of their work.

[@artunplugged]

@@sophiaschiesser8984 I think the difference is the motivation= The Vatican didn't patronize artist in order to produce works to be sold for profit. Here we are talking about mass producing artwork for sale an flipping art in the market in order to inflate the prices. Jeff Koons offers future deals for his art - you can buy stuff that he hasn't produced yet. The real problem is with museums gradually turning into a mirror of the tastes of the investors in art.

[@sophiaschiesser8984]

@@artunplugged I think we need to discuss this over a glass of wine and after a museum visit ( in Amsterdam or Madrid ) my vaccine is but pending

[@artunplugged]

What a marvelous idea! I am waiting for my vaccine too, let's hope we get them soon. I hear of a forthcoming big Francis Bacon exhibition in London ...

[@salemstark3422]

I have been an artist for the past 2 years now. I have made over 300 paintings and have been in multiple galleries. I have sold a handful of creations. But I am just not sure if I am living where the market is in high demand for art. I feel my area is saturated with artists. I feel drowned out. I will never stop creating. But I wish I knew how to get to the front of the line of the market. Maybe find an Incubator? Hope springs eternal. Otherwise. This information was amazing. Thank you.

[@Pauli.Ivanova]

One question. If you produce a lot and have been in galleries and sell art why do you want to be in the front line with these fake artists like Koons? I haven’t been in a real gallery and I haven’t sold much of anything, but I don’t care. Ultimately we live for ourselves. Read Van Goghs letters. He struggled to show and sell but never sold out and just painted for the sake of panting. His existence was painting. He was breathing painting. His letters describe in detail what goes on in his mind and his opinion of the art market back in his day. His brother was an art dealer and couldn’t sell one painting at his place of work. It seems with great artists the drive to paint is stronger than the drive to sell or be in the front line, the thought of smiling like an idiot in front of a diamond skull makes me shiver. Never will I ever market myself like some of these celebrities artists at the front line. History will erase them.

[@0984fer]

Great video!

[@artunplugged]

Thank you!

[@prayalways-]

very informative

[@richardattree4537]

Another great video, Boryana. I watched with a mix of fascination and disgust (e.g. at some of the dodgy deals etc). Art and money make for an odd couple, strange bedfellows etc. Philosophically, and ethically, I side with the artist, but the cynic in me agrees with the 'economist' that money talks.

[@artunplugged]

Thank you Richard! Of course we know what the reality is and this is enough for the economists. The burning question for the artist, whose focus is on art, is whether it is good or not for art .

[@richardattree4537]

I'd say: bad. It creates a cult of celebrity and wealth, which are a bad reasons to aspire to being an artist imho. Make art for love, not fame or fortune-and "Money can't buy me love".

[@jacquesmbutu9939]

Amazing

[@v.g.r.l.4072]

A very documentary, indeed. I would like to know more about the hosts.

[@DwilsonDA]

This was the most interesting of your programs that I've watched. I appreciated this and agree with your conclusion because I hold a similar opinion of the art market which promotes certain types of art NOT for its aesthetic value but as an economic commodity in an unregulated environment. I always wondered whether some of these rich people who pay those exorbitant prices for works that apparently (at least to the art lover) have absolutely no aesthetic merit yet are treated as the products of ingenious minds. What aesthetic merits does Piero Manzoni's "Merda d'artista" have beyond the medium of its creation?

[@chicagofineart9546]

I agree with your sentiment but not the facts. Truthfully, art today does have an aesthetic but it is centered around manufactured mass culture. The limited edition print was the epitome of contemporary values in the late 20th century: clean, compact, manufactured. Today it is the NFT: digital, transferable, scalable, unlimited. Things get worse before they get better.

[@DwilsonDA]

@@chicagofineart9546 The art establishment has ALWAYS been wrong about that which they select and shower with accolades. In the 19th century, the French art establishment repeatedly rejected the Impressionists to their later detriment. Well, the same practice continues today. Their selections are limited to abstraction, minimalism, installations, and traditional easel painting is routinely rejected. To paint traditional imagery is now taboo and simply labeled, "kitch" and that condemnation spells ruin to an artist's career. Thank God, I chose to paint for my own delectation and not as a means of self-support. I look at some of the blue-chip art of today and am at a loss to determine what was the artist's objective. I double over with nausea. Cy Twombly's and Rothko's 'masterpieces' are my greatest peeve. When you've seen one Rothko, you've seen them all. That's the greatest BS that I have ever seen. But alas, that's just my opinion.

[@artunplugged]

I just returned from the Venice biennale - my third, and all I can say is that Art is bigger than any one artist or art movement and as such it defies definition. Not to mention how insignificant the art establishment is in when you look at the big picture.

[@liliagoranova8970]

I agree with Boryana

[@artunplugged]

Yesss! You are my sista from another mista!

[@julianatekova6092]

I agree with the economist;)

[@artunplugged]

Thank you! :) Counting the votes ...

[@annakaleva9250]

Really interesting. And what about money laundering through art? Surely that's part of the debate as well?

[@julianaashton406]

Interesting, intriguing and very informative video, thank you! I see the point in both sides in the final argument but to me Phillip looks into a greater depth and detail when he brings his point forward. Well done, guys!

[@Another_Audiophile]

Very interesting and sad video at the same time. Sad at least for people like me who just want to look and observe art without the desire to own anything. I just want to look

[@firstlast2034]

I could care less about what people think. I don’t follow the crowd and each of my oil painting is thought out with a story mostly from nature. I paint from the soul with an intuitive feel in a light hearted way. My paintings sell. enough said.

[@carlesgarciaod]

Cool!

[@artunplugged]

Thank you!

[@madArt1981]

It’s not talent, not technique, not fashion or trends but who you know, who you’re related to, how much $ you have or your family has, where you are, who you sell to that counts. Value is dictated by galleries, auction houses and investors and who has invested in your work. Talent has nothing to do with it. We worship money, who has it and what it buys.

[@artunplugged]

Very true!

[@simowana5457]

there is a problematic question? Is the value of an artistic work due to the artist, to the work itself with its features and the story it tells, or to the estimators and brokers in the sector? I think it's difficult to answer the question in front of all these contradictions!!

[@jod5834]

👍👍👍💯

[@andrewrea2799]

It seems to me that the biggest problem with the art market is it’s lack of transparency and similar rules that govern of commodities markets. But I don’t see much of an appetite for any reforms. Too many rich people have a stake in keeping the status quo.

[@RapidBlindfolds]

i'm an artist's artist, i spend all day in my studio making work, working very hard. its a profit negative hobby. but i want some of that hirstian skullduggery. i want to blow up. you said that the influence of the finance sector ruins art. i want to market my upcoming solo exhibition to local investor groups by making handwritten invites that play up appealing qualities of my artwork in the eyes of investors (by watching seminars, reading how emerging artists are written about by saatchi art/artsy etc.) and seeing if there is some way they can offset their tax bill by buying my art. am i making a grievous mistake?

[@ArtistAllanWest]

I believe there is validity to both perspectives. Nevertheless, there needs to be a balance. Culture should not be sacrificed by the over-commodification of art.

[@artunplugged]

Very true! Thanks for your comment and stay tuned for our next one on the art market (coming soon!)

[@ArtistAllanWest]

@@artunplugged Excellent! I'm very much looking forward to it.👍

[@ArtistAllanWest]

I'm subscribed so I won't miss it.😃

[@fernandomofreita79]

Hello Boryana, First of all I hope that you and your loved ones are doing OK health wise? As for me I am doing fine. Secondly I would like to thank you for your very good art related videos which I enjoy seeing. Are you still in Sofia right now Boryana? I hope to visit your country in the future. Stay healthy and safe. Bye.

[@AJFish-rm6cv]

I transcribed this video for my own reference, that's how good it was. Do you have a video on Jeff Koons? I feel sad and sick to my stomach when I look at his works, but does that mean it's art, because I had such a reaction?

[@AJFish-rm6cv]

See also: Kaws

[@artunplugged]

Thank you for your kind words of appreciation! No, I do not have a video on Koons because I get exactly the same reaction as you! Producing my videos take a lot of hard work and I need positive motivation to do it, as I gain nothing materially from my boutique-art-lovers-only-channel :) This is why I prefer to feature artists whom I admire. To your question whether his work is art or not - I call it an art-related phenomenon. Our reaction to it is not so much to the aesthetics of the work as it is towards the multi-levelinjustice that makes it possible.

[@damiester1]

What's truly heartbreaking is how videos like these are used to attack the less fortunate artists who have to work parttime to continue their passion.

[@giovannisiano574]

Yes, that was all what I suspected and Phillip gave a sound explanation...Oh well, keep doing our art and don't think about the zillions...LOL!

[@lunam7249]

16:23 PLEASE EDIT YOUR VIDEOS FOR SOUND VOLUMES!!!!! this blew out my ears!!!! thx

[@trilingualfudge7307]

One word

[@pinchingstars]

Also I agree with the artist that the use of art as a tool to get rich is ultimately negative

[@Sharperthanu1]

Those artworks are only worth so much money because they are so famous in the art world.They are sold to investors (or group of investors) who hold onto them until the price goes up and then the investor(s) sell them to make money on their investment. They have no intention to keep these paintings.

[@madhubani2374]

Shree krishana radhe 23

[@madhubani2374]

Shree krishan radha 1234

[@madhubani2374]

Painting saler

[@beverlybarris3322]

I do think we need to get back to actual beautiful well done artwork instead of the “garbage “ that is being sold for very high prices. As an artist for my entire life l think what is going on in my h market place today is disgraceful

[@fahiemabdullah4841]

I am an Artist in London, originally from Pakistan, I moved to UK so i can freely practice the art that i love, i learnt to express myself because being part of a minority I didn’t had any chance of survival back home. It took me almost 2 years to become brave and put up a show in London which was purely me after that I felt art is about self exploration. Finding your bravest side. Art market is still tricky for me but I am always gaining something. That what keeps me going not the money. Good Art is created from heart but pure Art is created when that heart breaks.

[@aMR5AvDeG]

NFT

[@dessysantos8811]

Винаги съм се питала защо и как се стига до абсурдните цени на още по-абсурдни "творби". Вие ми давате един изключително изчерпателен, интересен и даже малко стряскащ отговор. Хм!!

[@artunplugged]

Да, и това е само върха на айсберга. Ако гледаш двата филма, които препоръчвам съвсем ще се отвратиш. А за кого гласуваш ти сега, я да видим! Левски или ЦСКА?

[@dessysantos8811]

О, без никакво колебание смятам, че превръщането на изкуството във финансов инструмент ще го опорочи. Това се вижда ясно, уви.

[@artunplugged]

Благодаря ти! Всъщност аргументът на Филип малко подминава основния въпрос.

[@juangomezsfamousartshow]

I agree this art BUBBLE is not healthy for the talented geniuses out there...I'm an artist and know this business is for the DOGS.

[@byjacquelineb]

🤍✨

[@mxgn0]

powerful intro lmao

[@dingusdingus2152]

As an artist, very few things irritate the shit out of me like when I hear some clueless bourgeois philistine say 'oh any 5 year old kid could do that'...