How the Managers Behind DaBaby, Lil Uzi Vert, Tory Lanez, & JID Develop Artists

FROM THE GROUND UP: A Conversation with Artist Managers Berry Hefner (JID, Earthgang), Pat Afeku (Lil Uzi Vert, Jack Harlow, Playboi Carti), King Carter (DaBaby, Blacc Zacc, Toosii), and Philip Payne (Tory Lanez).
In this conversation, we connected with some of the top artist managers to break down how they identify talent, artist development, A&Ring, touring, and navigating the music industry.
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[@kareemjamal6645]

“Followers ain’t your fans” - gem after gem

[@kareemjamal6645]

〔TFGG〕you in the game playing or just criticising the game? One word, perspective.

[@jacquessiewe2836]

Of course...Beyoncé has a lot of songs with less than 40 millions view when she has more than 100 million of followers

[@ChaceBonanno]

@〔TFGG〕 They get a cut of the top line/revenue. They just wanna broker deals that bring in the most money up front so that their 10-20% cut is as big as they can get it.

[@yvrmitch]

Appreciate ya'll for putting this up, def free game to soak up

[@45outlaw]

I'll be n the office tomorrow

[@ArkelSaunders]

Damn I know tory team going through it right now.

[@suncworm]

Hey arkel are you a artist or manager ?

[@josephmonteiro3880]

Good interview . Though, I would love to hear more about numbers, roles and duties, royalties, splits, negotiating, contracts.

[@highandmightyqueen79]

Always difficult topics in media but yah it would be nice if they could open up about that.

[@malineli3266]

True

[@suncworm]

Hey man, do you have a social I can reach you at ? Done judge a book by its cover

[@A1MusicPlaylists]

So much free gems here it’s ridiculous 💯💯💯🙏🙏🙏... big love from the U.K. 🇬🇧🇬🇧🇬🇧

[@Vxlli]

1 huna

[@traysonicbeatz6583]

This was a moving conversation to listen to. Im a young producer out here in Austin, TX. The gems & knowledge these guys dropped are priceless. Keep thriving.

[@K-MO216]

Let’s connect I’m a producer in Dallas looking to network with other producers get at me on ig @lowekeykirk

[@M360-w6o]

What's your ig

[@traysonicbeatz6583]

@@M360-w6o @traysonicbeatz

[@yuenfamily7383]

Facts 💯

[@Davjul]

My bro! I’m from south Texas send me some beat packs ! I’ll buy some beats

[@devezcarvalho6544]

We need another 1 of these ASAP

[@cookies1844]

I love how they all black

[@judeboss14]

Don’t be foooled always two sides to a c👁in

[@VonDecken97]

racist

[@silence8607]

@@VonDecken97 what are you gonna do about it?

[@M360-w6o]

They are all managers in either hip hop or r&b which is black music. So it's not racist.

[@RaghuRoxx]

They are obviously managing black artists lol!

[@yuenfamily7383]

This was very inspirational, us being 13 we know we have a long road, but now at least we have more clarity on management 👏🏽👏🏽💯💯🙌🏽🙌🏽 Thanks for the info ‼️

[@superdonthegod]

Bro this is gold ! We need a part two in podcast format! That will be mad!

[@capionthegreat4582]

I would have paid a few 💵 for this info.Salute to all of the brothers for sharing the 💎

[@ParadiseRecordingStudio]

This was a moment that i think all people in the music industry must watch before you start your career what ever it might be.

[@sobhhi]

Hefner really shining in this interview

[@balmtaegan7215]

I pay attention to how well someone can maintain a flow, how their sound differs from what is present and how it might sound compared to.

[@RealDenceNay]

I was conducting research and ran across this insightful and great channel. I am also building from the ground as a recording artist manager. Thank you for this.

[@muray_oscar]

One of the Greatest Talks in Hiphop music management RESPECT,

[@NEMOBANDZBEATS]

Remembrance Day was the song that put me on to Tory Lanez too i knew he was gonna be big

[@KB-Unc]

Shout out my guy Pat...been doin it since High School...Fly high my guy!!!

[@Indigosa031]

I need to be working with someone like Pat Efeku or Hefner they get it 🔥....this dope asf

[@willellsworth]

This was a great and insightful conversation to listen too. Especially when Philip spoke on keeping his integrity at the forefront of his grind. I'm a singer and producer tapping in from Philly. Love & Respect!

[@prod.fatboy2330]

Egos don’t exist in a team 🔥

[@jusrome2037]

Well this just isn’t true .. at all.

[@msthang5366]

Shouldn’t exist in a team!

[@jusrome2037]

Felicia Kelley that’s your opinion

[@msthang5366]

justice akewright I am very much aware what an opinion is. But, thank you!!

[@jusrome2037]

Felicia Kelley you sure?? If so, no problem 😌

[@Kei_xxl]

I was at that Carti & Uzi show, will never forget it.

[@_fuzeofficial]

So prouda Ogden, I remember going to college with bro 🥲

[@vi_figgus]

This was very helpful...Understanding the game before you get in the game is so fundamental. 🙏🏾💯

[@xxrwillzxx]

Pat got that energy. You can tell he fun to be around.

[@Indigosa031]

I have the music and the artist development,its just the team i havent found yet but we gonn get there

[@martize947]

Man this definitely helped me out, I appreciate all the free game

[@sawwiduaa]

Thank you so much for this. Currently working with A&R team and this was really insightful

[@JohnKennedy-kh3eu]

Beautiful video kings. Keep pushing! from Miami, FL.

[@ZeLuJ]

You guys are doing a great job 👍

[@robertcartwright2254]

Hefner is hilarious “I want y’all to know I drove from buffalo to Seattle “

[@titoclutch2960]

So much game here. This is gold

[@Maya-xm5jx]

Thank you so much!! You have no idea how much they’ve motivated me!!!! GOD BLESS!!!

[@maxreaper25]

You made this so simple. Thank you for putting this quality info so easily accesible

[@philmyvoid]

“I just want everyone to know I drove from Buffalo to Seattle 😐 🤝. “

[@swagrighttoni]

Gems pure gems thanks United Masters

[@muray_oscar]

So much Wisdom and Power on this piece of talk, I manage Make I Am from Kenya 🇰🇪 East Africa and so much that i can relate with from this content, Keep On Inspiring us God Bless

[@OFresh]

Do the work, let God do the magic! that’s a bar.

[@americaworks4202]

Doo doo bar.

[@KazamYoutube]

This was so so so helpful, thank you for putting this out!!

[@VESPXCCI]

Incredible content.. Blessings to you all

[@leosmashup]

TORY MANAGER PERFORMING CPR ON HIS CAREER AS WE SPEAK😂😂

[@robertcartwright2254]

It’s funny I was introduced to lil uzi and earth gang the same year at SXSW (2015) both green rooms were lit lol

[@RajBeats]

"The culture and the numbers eventually gonna connect"

[@SinzereOfficial]

Salute to all you kings! This was so dope! A lot of gems in this meet. 💯💯💯✊🏾

[@k-lo4466]

Fire motivational video but I felt like they didn’t answer any question strategically enough for me to walk away with anything I can add to my business and youse besides these heartfelt looking back moments that my team and I already are aware of

[@TamekaLBrown]

Good video! I am saving this one as i embark on working with my first artist. Wish me luck!!

[@KonkeShandu]

Hey, 1 year later how's the progress with your artist

[@alwlferventdreams2651]

Thank you guys for taking the time to do this! Definitely picked up something, strong vibes!

[@fbgswazee9361]

Super clutch happy to be able to feel like I got a chance to partake in this

[@levelletate4551]

Beautiful. 💪🏾💪🏾💪🏾💪🏾 thx Steve!

[@prettylu1661]

That crowd surf STORY was LEGENDARY

[@fbgswazee9361]

Appreciate all you gentlemen

[@dhaighy]

DAYUM the part about the different stages Hefner puts his artist through

[@searchdodd1157]

Barry dropped the 3fs & dipped @20:00

[@Genthestarr]

It’s up this year and years to come 💯💪🏾

[@Kaotonix]

I'm a producer/artist and learned so much from this - thank you

[@TBossMusic]

Love this, young upcoming Artiste from St. Lucia🇱🇨🥂

[@elise_esguerra]

Thank you 🙏🏾 Everything said was 💯💯

[@GQueTv.]

This a sleeper Gem 💎

[@Mrecholss610]

Pat Efeku droppin 💎

[@teeeless2629]

Straight Gems💎, appreciate the game Y’all. Working with an artist right now, we on the come up. Tune in with Jay F - Rush Hour and Breakfast! More to come!

[@aliasowens3174]

Thanks Fellas 🤞🏽

[@wavesman55]

Really appreciate this content 🤘🏻

[@__brianturnerbodybuildingt9988]

Tory's manager(Philip) pulled Iskra that's a W

[@DmhH]

Im glad Hefner they brought up the donald passman book! When first mentioned it I was like 😮. But I agree to what he said.

[@searchdodd1157]

need another one of these videos

[@AntsSociety]

i love this video honestly it made me feel more confident in myself and want to work harder, if anyone can tapn with good producers that would be thankful

[@OfficiallyJahri]

Lets just get a round of applause for black excellence.

[@milftv1221]

WHY DO I HAVE THE BOOK 😭 literally everyone in the industry recommends it from rap to country music lol. I love this interview

[@rhysrich5688]

Very informative! Thank you for putting this together, peace from NZ!

[@kenyatathomas7810]

This was Dope .. I needed this King!!

[@Iaminfiniteabundance]

Valuable content. Appreciate it 🖤

[@machosouldeep]

This was super informative 🔥🔥🔥

[@callmespitz]

Super insightful video. Thanks lads.

[@prod.bycheese]

Invaluable video.. Thankyou!

[@Spillz716]

Dope and very informative video thank y’all ✊🏽💯

[@IMREALJAYSTAR615]

TEAAM UNITEDMASTERS

[@SelfMadeSilu]

Great advice and encouragement guys 💯💯💯

[@hndrenghasabighaderi5832]

This appreciated, Bless!

[@flexosuperb2]

This would make a great podcast 👏🏽

[@BG33917]

This is dope vid

[@nolanjohnson7401]

this is so fucking good

[@FranklinSaiint]

Glad I found this helpful information

[@Genthestarr]

I needed this fr 💯

[@terrence6153]

Wow this was deep insightful

[@Chris-iz2zh]

This show could be so much bigger and better without the zoom call honestly. Put everybody around a table in person because theres a different energy when they around eachother in real life than on a webcam

[@BrandonWristband]

Great information in here! Good talk

[@K3miiAmirofficial]

Definitely something I needed to hear

[@breakitdowninside1]

Dope conversation!!!

[@aumenjoy1708]

I definitely needed this.⚡️💪🏾

[@LuHound]

Yo I thought King Carter had a bad attitude the whole time, but it was just his WiFi 😂

[@GavinMagnusOfficial]

hes the coolest cat out there

[@user-tg2cw1un6i]

So many gems

[@levelletate4551]

Thank You 🙏🏾

[@newlovewipt]

Love this a lot so much insight & dope stories

[@IMREALJAYSTAR615]

Just joined unitedmasters no disappointments

[@boxingsifu]

Just wait...

[@americaworks4202]

😂

[@ryderbts]

inspiring black excellence

[@Officialyoungflaco]

Always good content

[@reddnewmillennium]

This was beautiful

[@lajuan4306]

Great insight. Thanks!

[@NWR447]

Love it 🔥🔥🔥

[@cesarmontalvan8193]

Great for the culture