$100K/Month Business You Never Thought Of!!

Learn more about Dropbox Business and Business Plus: www.dropbox.com/upflip | Thanks Dropbox for sponsoring this video!
How do you go from selling cocoa on the side to making $100,000 per month? John Nanci did exactly this by launching Chocolate Alchemy, a supplier of cacao beans, roasters, and education for all things chocolate. This chocolate business is the first of its kind, and all it took for John to get started was a $300 bag of beans. The craziest part? He didn’t need to spend a cent on any paid advertisement.
John had a background in science and chemistry, loved experimenting, and was especially drawn to roasting and brewing. When he met with the food engineer from Cadbury and told him his idea to make chocolate from home, the engineer told him it was impossible. John, however, saw it as a challenge.
In this episode, John gives insight on how to achieve an unlimited stream of customers using Autopilot. He also gives the three crucial steps to starting a business yourself, plus the single most important lesson every entrepreneur needs to learn in today’s digital world.
Resources:
bit.ly/3WuWoJR - Start or Grow Your Business with UpFlip Academy
chocolatealchemy.com - Find Out More About John's Chocolate Business
Timestamps:
00:00 - START
00:40 - Chocolate Alchemy
02:24 - Packaging
04:20 - Quality control
06:14 - Early marketing
07:43 - Decision to go full time
08:40 - Product and Inventory
10:35 - Fan blitz
11:43 - Building supplier relationships
13:25 - Storage area
15:04 - Winnowers
16:13 - Need for multiple shops
17:15 - Organic marketing
18:30 - Revenue curve
20:20 - Importing
21:19 - Cocoa shelf life
22:20 - Pivotal steps to success
23:37 - Coffee roaster
24:29 - B2B vs B2C
25:33 - John’s unique steps
27:57 - “Ask The Alchemist”
29:11 - Brewing cocoa instead of coffee
30:51 - Leadership style
31:30 - Fun facts
32:18 - Biggest challenges
33:20 - Perks of being an entrepreneur
33:54 - Importance of goal setting
34:57 - Advice to fellow entrepreneurs
35:37 - Outro
#chocolate #chocolatebusiness #cocoa

[@UpFlip]

Start or grow your business with UpFlip Academy: bit.ly/3WuWoJR

[@bluesprucechocolates8996]

I have tried to register many times. I keep getting some anti-spam message. So frustrating. Anyone had the same problem?

[@nathanielbravo4464]

This was awesome, his passion for the niche amidst a tragedy and personal journey.... I loved it

[@MrWnw]

How does it help with chocolate or coffee shop, there are non courses for this type of business :(

[@patphatkitten]

Jamaican rural women make chocolate at home all the time, by hand with a regular kitchen grater and they dry the beans outside in the sun. It is called chocolate tea. It is the most delicious hot chocolate I have ever had. It is the real thing.

[@UpFlip]

That sounds delicious! Hope the crew gets a chance to try it too!

[@patphatkitten]

@@UpFlip I hope so too.

[@grandgala399]

​@@UpFlipme too! starting to search for tools & ingredients to replicate at home now....!! ☕

[@mervinthepointejamaicakerr4337]

I bring it back to the USA on every trip back from Jamaica. It’s a must on Aug 1 and Xmas morning in Jamaica. @thepointejamaica

[@grandgala399]

@@mervinthepointejamaicakerr4337 thanks for the info! must have been fun on August 1st that just went by..

[@GT-hk8dy]

That oxygen and money analogy is great. But 100% I think having more money gives more freedom and opportunities for happiness

[@UpFlip]

Thanks for sharing your thoughts!

[@isabellezionchipochaishe7103]

very true hey! I totally agree with this comment.

[@nathanielbravo4464]

That's exactly what I thought... Great insight into happiness versus chasing money alone.... I said wow That's awesome way to put it...

[@DocumentTheDownfall]

Happiness is not something that can be found in any item or situation. Pure Happiness comes from within, no matter what is happening around you.

[@ianshand6094]

​@@DocumentTheDownfallAgreed. You can have all the money and possessions in the world, and still be very unhappy. 'Things' don't bring happiness. Being happy is a state of mind and is God-given.

[@bluesprucechocolates8996]

John is the father of the craft chocolate industry in the US - probably the world. Getting to know John has changed my life. Thanks to upflip for making this video.

[@crush9197]

I work at a chocolate factory and seeing this guy be successful even with small machines is impressive. Gives me hope that I could probably do something similar but I want to gain small customers who already have existing recipes. And instead of them manufacturing the product. I’ll manufacture the product for them. I’ll still need to learn more about the corporate side of the chocolate business but I am comfortable with the production side though

[@Jack-jp6ki]

Let's team up. I can handle a lot of the corporate side of things.

[@hans6304]

Good luck brothers. I wish we can team up but i live in SE Asia.

[@nittani.]

Let me know when you become a graphic designer

[@crush9197]

@@nittani.graphic design is powerful and so is marketing. Which is something that I would like to learn. Reason why I am saying that they are great skills to learn is because I make mr beasts chocolate and I was asking myself yesterday. How did his product go from a new product in our schedule to now it’s top priority. Yes we refine it at low microns which gives it its good taste but there are other recipes that take the same ingredients so whats the difference and then it hit me and it’s because of the marketing/brand I used to work in the cannabis industry as well and marketing was the number one thing that made us sell well back in the day. Most of the products in cannabis shops are the same thing. You can have two different carts but they are the same flavor. Besides the price of the carts another thing that a customer looks at is the brand. That’s why I think making a good brand is important but the question is. How to make your brand stand out from the competitors. Why am I buying this 50 dollar heavy hitter cart that is og kush instead of this 32 dollar jetty cart that is og kush?

[@benx3365]

am proud to see my Ghana Cocoa there🔴🟡🟢

[@UpFlip]

Great tasting chocolate! 🍫

[@pba21]

Ghana, known for The Best cocoa bean in the world . #1 selling chocolate In South Korea is called Ghana Cocoa or Chocolate something like that

[@createa.googleaccount713]

Yes your Beautiful Pure Chocolate 🍫 is being mixed with HUSK 🍫+💩=☕ 😲😳😱😖😣🥺 & 🥸🤑🤑💰🤑💰🤑💰🤑💰 He brings SHAME to AMERICANS!

[@therealpaulreiser]

This is a great example of a 20 year overnight success! It is a terrific dose of reality for people wanting to get into business! It's 20% fun + 80% taking care of the business and the people who work for and depend on you! Thanks for another great peek behind the scenes of a terrific business! He has some unique perspectives I really enjoyed!

[@UpFlip]

Well said!!

[@oraclechrismat3368]

Cocoa from do youhavesome company can you please recommended me to buy my cocoa from 🇨🇩 congo

[@naalamlelamptey4403]

There's something I love about John, he's noble.

[@UpFlip]

Agree! 🙌

[@createa.googleaccount713]

Nobel? You call selling HUSK as Chocolate "Nobel"? REALLY? 😂😂😂 💩🍫☕🥸🤑💰💰💰

[@heytavie]

By the end of the video I just love the man John. His honesty, his uprightness, and the goodness of his heart. I'll buy from him with my eyes closed. God bless you and your business, and grant you prosperity

[@ryanwithbaobao7325]

I respect he worked so hard to raise his daughter alone. From the warehouse I can see very clearly he has lots of preparations and well organised. We should learn from his attitude.

[@MrBigspendn]

I respect him for not negotiating with his bean suppliers. People that live in the same country do not do that either because they are not greedy. If a customer can buy quality beans and equipment then they can afford the up price of the experience compared to the farmer. Like he said they know what their time and labor is worth.

[@helengren9349]

I hope there is no child labour there...🤷

[@Ontheside_Xx]

I've purchased beans from CA before -- been 6-7 years -- good quality. One time I ordered a few varieties and they got mixed during shipping, the bags weren't closed properly. CA sent me new bags due the mix up. Much appreciated.

[@spudgn]

I’m retiring in the Philippines. I have cocoa on my lands. I have wanted to do this, grow, process beans and make chocolate, in my province. Cocoa and coffee are great integrated crops for coconut palms. The cocoa tree also has been used as structures for vanilla also.

[@glh2103]

Wow! That oxygen analogy. Bravo

[@jockaud]

Can anything be done to remove the cadmium and lead found in cocoa and cacao beans?

[@MrWiseinheart]

Good question and how does it even get in there in the first place..

[@PRIMARYATIAS]

Yes, Just stop the Chemtrails and the Pesticides

[@kingofwake]

Thank you UpFlip! Always bringing interesting entrepreneurs!

[@UpFlip]

Our pleasure ;)

[@kskhew3377]

Happiness is getting what you need, not what you want. And if that need can be fulfilled by a monetary purchase, then YES, you can indeed buy happiness. The key here is that the transaction is very (acutely, in certain circumstances) conditional; not retail and never ever wholesale.

[@tracy419]

Wish I'd run across this last week. Pretty cool to find you are just down the road from me.

[@DanielNenesso]

LOVE the oxygen and money analogy! Great business, awesome insights.

[@UpFlip]

It's a great way to put things into perspective. Thanks for watching and appreciating the insights! 🙏

[@darkisland04]

I don't think money can buy one "happiness", rather it can ensure a level of security and comfort. That security and comfort, coupled with the ability to do things that bring greater meaning to one's life (following one's bliss) brings happiness.

[@journofay]

I Love adding Chilli to my Hot Chocolate in Winter. I look forward to seeing the production of an affordable home chocolate expresso machine.

[@luimackjohnson302]

Amazingly Brilliant! I would to get in touch with the cocoa business entrepreneur & learn about new innovations in coco & coffee and the possibilty of purchasing these equipment to make coco, chocolate, coffee etc. Thank you UpFlip for sharing this video. Greetings from Madang, Papua New Guinea.

[@evilspacemonkeyman]

Money doesn’t buy you happiness. It buys you choices. It’s easier to make choices that make you happy.

[@UpFlip]

That's a great perspective! Thanks for sharing. ☺️

[@realestateinvestments7]

What a great business idea he had and given that they have all the supplies there so their customers don't have to shop anywhere else how intelligent

[@laurabarber6697]

Thank you John! Great interviewing too!💝🔥💝

[@miles2928]

What a great video and interesting guy. Thanks for telling your story. Very inspiring.

[@gernotritzau5948]

I deeply admire people with the passion to change the way things are done

[@greatcondor8678]

Poor people are mostly miserable but rationalize they are fine. Being able to comfortably pay the bills, food, shelter, etc. without stress does buy happiness.

[@gullybull5568]

wealthy people are miserable.

[@lunasky5029]

There has to be a balance in all things... If not it throws life off balance...

[@gullybull5568]

@@lunasky5029 dumb statement. Means nothing . My life is not yours. My balance point would break you. Gentle lad.

[@bigal8976]

And chocolate helps a lot

[@cheriegullerud9040]

OH MY!!! This is my favorite story ever on You Tube! Chocolate is my favorite anything of all time. I am so sorry to hear that this wonderful business started from tragedy - but I am sure there is help from the other side!

[@phillywonkaCa]

This is brilliant content! As a chocolatier I think his work amazing. Thanks for the detailed views.

[@josephb3147]

Nice guy,,, I really like that he is happy where he's at... not greedy and wanting more and more... his inventing side reminds me of myself... being creative gives me drive too

[@OHANA-Beach-Suites]

Love his journey! Love his success!🙏

[@UpFlip]

Absolutely, his journey is so inspiring and his success is well-deserved! 🙏

[@panamericaco]

What a nice guy! Good for him!

[@darkisland04]

My chocoholic fantasies are doing somersaults right about now! What a great idea!

[@bakpoedem9661]

Will like to meet him personally. Have cocoa and coffee beans farms in Africa ( Côte d’Ivoire) and will love bringing some of my products here in USA

[@laqissalem-iq2dy]

Great video! Never give up on your dream no matter what age you are 😊

[@UpFlip]

We appreciate you tuning in! Thank you! ☺️

[@giovannigiorgio8962]

I pray that John Nanci realizes his goals. God bless him and his family.

[@UpFlip]

We appreciate your support for John! Thank you for watching! 🙏

[@dabigguardian5138]

Does not take overnight,but a continuous upgrades for quality

[@lucywapen4375]

God bless this man his story is very inspiring. We should learnt from him He will be successful he work very hard

[@WilliamAshleyOnline]

Money can buy coacoa, so it can buy atleast a little bit of happiness. Now I am wondering if he does anything with the fruit itself. You can actually buy the fruit with the seeds in Mexico at local markets also. The same is true with coffee berries most people don't even know coffee is an edible berry and the bean is the seed of the berry.

[@drpk6514]

My scientist friend (Im a scientist too and we think similarly) I had the idea of the chilli chocolate for years and glad to see you did it and I think it still has a chance to become a thing Another thing is Cynnamon chocolate

[@paulwangmacbookprowidjaja7640]

Thank you for the learning.

[@UpFlip]

Glad you found it helpful! Hope what you learn here helps unlock a new level of success! 🚀

[@michaelusher4677]

Omg it's a real life willy wonka 😊 👍

[@UpFlip]

Right?! 🎩🍫

[@mumamumenufuaboloh3449]

I would love to meet him. So we can work together chocolate 🍫 business have always been my dream and growing up I was passionate grower of coffee and Cocoa . Will love to bring in Cameroon 🇨🇲 chocolate products here as well as start similar products in Cameroon and USA 🇺🇸

[@UpFlip]

Your passion for coffee and cocoa, along with your dream sounds like a great duo! You two would absolutely get along. 🙌

[@ldwahl6678]

Great show, and John needs a railing on those stairs.

[@sutats]

Chocolate is life!

[@UpFlip]

Absolutely! 🙌

[@bdavidredmond1219]

depends on what makes you happy.

[@scottmoseley5122]

Nice guy. great story.

[@Epiphany_nz]

My grandma maked her own pure chocolate big chips at her kitchen home from beans she harvested from her few cacao trees. Very simple. I'm Not really into chocolate though

[@1GQ_gent]

His seasonal business is incredibly profitable!

[@UpFlip]

Profitable (and absolutely delicious)! 🍫

[@franzb69]

imagine if this guy ever gets to taste filipino tablea, this guy's mind would explode.

[@UpFlip]

Love at first taste for sure! 🙌

[@pencula]

gen z should learn from john how to be patient in business.

[@ElReyCondoy]

90% cocoa please, thank you in advance!

[@akarna69]

*_How to tell the quality of a BEAN? You FLICK IT! Duh!_* 🤣

[@deejayjacobs2018]

Smart guy and honest he deserves everything he gets.

[@mugambeenoch1241]

Wow. I hope you do something like this with Steven Arena of Masa Chips.

[@UpFlip]

That's a great reco! We'll reach out! :)

[@Brlitzkreig]

Wow I did not expect you to have such a perfect head of hair. You're always wearing a hat!

[@everythingl0ud]

Congrats on a milli

[@UpFlip]

Appreciate the support! Thank you ☺️

[@gjm456]

Money can't make you happy. Chocolate can. 😊

[@paweltollik1010]

Better call Saul! 😉I am glad that Jimmy Goodman has finally found his calling! 🙃

[@UpFlip]

Didn't realize Jim would end up with chocolates lol

[@bobpineapplesafrica170]

I need the machine

[@jerrygandia2650]

Chocolate has been rising within the year.

[@UpFlip]

Wouldn't wonder why! It's amazing! 🙌

[@simon-lf6uf]

money can not make you happy but lack of money can make you unhappy so really money can not make you happy but it CAN make you less unhappy

[@badjaeaux]

He is the real Mr. Cadburry

[@UpFlip]

Being compared to Mr. Cadbury is a huge compliment 🍫

[@CronkiteSwanhart]

the *luxdups* would be super cute during the fall with a nude or tan or even tonal outfit! i’m thinking a tan wool coat with that bag!!

[@createa.googleaccount713]

"Including Husk"! 😲 Somebody KNOWS HOW to make Money! 😆 ( before 30:25 )

[@user-gw8zf1el3d]

Amazing video. Thanks so much.

[@UpFlip]

Glad you enjoyed it! 🙏

[@SJ-xg1uf]

"money can't buy you happiness" Yea but it can sure make it easier to live.

[@AIsonic570]

Great video. Now i want to make chocolate.

[@fitnessfoodflow3785]

Outraged at the INTERVIEWERs suggestion to maintain good profit margins is to CUT suppliers prices and renegotiate with the farmers!!!! HOW RUDE!!!

[@sCiphre]

That's ridiculous. Of course you should negotiate your prices.

[@tonycoffee7335]

So how long have you been in business? 2004.. oh okay so about 20 years.... Iam getting old

[@mstr293]

6:58

[@MikeJohnson-r6g]

I guess this is why my whole life I’ve been unsuccessful. I just don’t understand how businesses like this actually work unless I’m shown step by step with repetition. Not meant to be I suppose.

[@pauljamieson803]

I hope he is paying the pickers a real salary!

[@UpFlip]

He's very mindful of people, so yes, he definitely does.

[@johnnyxmusic]

This is probably the most important question here… Especially in the chocolate world, where the producers make a least of all people in the supply chain.

[@unpopuIaropinion]

Money buy happiness, only people with money can answer this question, and and I can tell you no, it cannot buy happiness.

[@notme1345]

Yes it can

[@user-zb1yy2xm9v]

Being hungry, homeless or sick is a real drag if you don't have any money

[@J42494]

Whats the name of the company?

[@UpFlip]

It's Chocolate Alchemy! ☺️

[@Gursewak173]

Hotel business please

[@UpFlip]

That's right up our list! Any recommendations? 🙌

[@Zach-pl2od]

This guys the real Willy Wonka😎🍫

[@csa_yt]

Hygiene protocol???

[@scott8193]

not the vid we want but the video we need. 10% profit on 100k sales per month. thats 120k a year. This business can only work in the middle of america with dirt cheap expenses and rent.

[@Zedmotivation]

1.2M not k

[@william5159]

Very cool, but it took him 20 years of hard work to make that kind of money.

[@aztecjoe29]

the secrets of the Mexican people. Choco 🍫

[@UpFlip]

Mexican chocolate has such a rich and unique flavor profile! 🍫

[@longboarderanonymous5718]

It's not that complicated to make chocolate. But mass production is a different story.

[@ibafy6751]

brro neeeeds to clean

[@LifestyleApparelBrands]

Now I have another sweet tooth craving. 😂

[@UpFlip]

Couldn't blame you! 😂

[@MrWnw]

Chocolate can go bad

[@Crtnmn]

I assume a left orientated (politically) responsible businessman. Refreshing.

[@UpFlip]

Absolutely!

[@StartupCaptain]

So, he sells "everything you need to make chocolate at home". BUT... Can anyone explain to an idiot like me: WHY IN THE WORLD WOULD ANYONE want to "make chocolate at home"?❓❓❓ I must be really dumb, I know. Still...

[@hassiaschbi]

Why would you want to make anything at home? One in a thousand people might want to do it, but with 8 billion people on earth there would be a huge customer base.

[@StartupCaptain]

@@hassiaschbi Me thinks: If someone wants to waste so much time as you'd have to for making chocolate at home, then he can't charge those idiots enough because they'll pay almost any amount of money for that.

[@user-zb1yy2xm9v]

Homemade gives the maker control over every stage of the process....😉. I can sell you everything you need to make chocolate. I choose to sell something different. I enjoy my process.

[@wnose]

Because you can make something different, that people would buy.

[@StartupCaptain]

@@wnose His customers most definitely are NOT buying his stuff to make chocolate for sale.

[@FLORIDIANMILLIONAIRE]

The guy is pulling very very heavy weight for making the money and there are so many other things you can do in life where you don't have to break your f' ing back

[@UpFlip]

True, but sometimes the hard work pays off in ways you can't imagine! 💪

[@crush9197]

True but once he said 100k gross monthly it made more sense. He is know where near the level to hire staff especially professionals who work in that industry already. That’s why most big chocolate factories have existed for years because it takes decades to make a factory. Not even mr beast makes his own chocolate nor does he hire staff to make his chocolate. I make his chocolate. His chocolate is super easy to make but the factory that I work for has a contract with him. He chose us to manufacture his product because we can make 42 tons of his chocolate in less than a day and because of all the food safety equipment that we have which removes that headache from his head. He recently had issues with those ghost restaurants making his burgers and they were not up to quality standards.

[@crush9197]

But it seems like it’s making him enough money and he gets to exercise everyday. I’ll take what he’s doing and continue doing it at a old age instead of being an employee not even corporate or a manager position interests me anymore

[@mikedubovs1574]

Remove welfare system and alimony and child support and personal income tax and property tax.. boom I have 60% more money

[@billmiligan1631]

This guy brag too much 🤣🤣

[@lori-annefay4138]

Clearly, you've never owned a successful small business, let alone created an industry while being a single grieving parent. He has every right to be proud of what he's done. And he has to be enthusiastic to bring new people into the business. Before this video I never knew you could be a self-made choclitier. Now the guy doing the interview, he's a piece of work, putting the interviewie on the defensive. He's certainly an interesting character.

[@EmilyGloeggler7984]

I personally hate chocolate and coffee and want nothing to do with them. They are disgusting.

[@davidrodriguez2366]

😂😂😂 So why did you watch this particular video. 😒 🤔 My son doesn't like chocolate, which always baffled me. 😅

[@lunasky5029]

Yes do tell why did you?

[@Casmige]

Weird used car salesman tic’s & hand gestures. Anticipates the question while formulating an answer rather than simply listening, thinking, THEN responding. Seems unsure of himself - imposter syndrome?. Not trustable….but I like his answers towards the end of the interview.

[@tuckerbugeater]

you should create a pessimism business

[@imruzz]

you ever heard of normal human nervousness about being in front of a camera that thousands of people will sit on the internet and snark your every action? I didnt think so.

[@powerbull5109]

You need to make your own decisions for happiness

[@willlock3644]

Why is the old dude still moving a pallet by himself. If he’s making $100,000K monthly…hire a shop guy ffs.

[@powerbull5109]

Money is not happiness

[@notme1345]

Its a tool that can make you happy

[@johnnyxmusic]

Neither is it evil. 😂😂😂

[@createa.googleaccount713]

HUSK IS NOW MORE VALUABLE THAN GOLD! 🥸💩🍫☕🤑💩🍫☕🤑💩🍫☕🤑💩☕🤑 😂😂😂