"URL OVER SPENDING Probably Scared Caffeine" "I See URL SELLING Their Catalog" "ARP Is Not Happy"

/ hiphopisrealuniverse
Mickey Factz In ATL GA!
TIME STAMPS
INTRO -00:03
00:30 - Mickey Factz Talks Doing A BAR & Lyric BREAKDOWN In the future.
2:56 - PENDULUM INK GRADUATION BREAKDOWN SUCCESS & CELEBRITIES APPEARANCES!
8:23 - Mickey Addresses Battle Rap Is Dying Talk And Smack Saying The Money Is Not Coming Back comments
14:25 - Explains How Battle Rap Changed
16:34 - The State Of Battle Rap
19:38 - Is the Battle Rap You Knew Or Loved Dead?
20:42 - Are The New Url Guys Getting A Bad Rap?
24:40 - If your a new Url star and Hear Smack Say The Money Is Dried Up
30:31 - If your Top Tier and Hear Smack Say The Money Is Dried Up?
3744 - Does The New Url Guys Have Potential?
38:46 - How Much Does The Norbes Lawsuit Effected URL & How much did Norbes Get?
41:22 - Is Caffeine Dead?
43:46 - Did Url Mismanage the Caffeine bag?
47:00 - Is there still Money in battle rap?
48:15 - ARP Rumored to Retired
51:30 - I can See URL Being Done In the Near Future
54:05 - Without RBE What Does The Culture Look Like?
56:13 - Why didn't Mickey Become A Full Time Battle Rapper
57:49 - Mickey Goes Into His Battle vs Aye Verb and why The Views Don't Reflect The View Count
1:02:17 - Aye Verb Going Against The Url!
1:04:00 Eminem Can't Win In Current battle rap and Eminem vs Benzeno
1:09:10 Who is the best Industry artist that came back?
Quote!!!
"Smack is Done Soon"
"IDK what Yall Did To Arp"
"This Might Be ARP Last Year"
"I Can See URL selling there Catalog"
"I Can See An Url Exist Strategy"
"I Can See Url Being Done With this"
"What if smack say Im done"
"Arp not feeling it right now"
"I dont know what yall did to Arp"
"This Might Be Arp Last Year"
"ARP Is Not Happy"
"The Conversation Im Having With ARP"
"Arp is tired man"
"Business Wise URL probably over spent"
"URl Was Showing Love"
"URL over spending probably scared Caffeine"
"One side Says yes url Overpaid battlers, but what should of happened"
"Caffeine drove the price up"
"Caffeine trying to get their money back"
"Caffeine Counting their losses"
"Arp Money Long"
"Lawsuits is gonna effect business"
"When I spoke to Beasley"
"When I spoke To Norbes"
"Smack Spent A lot Of Money SM2"
"URL was losing money"
"Url and smack sacrificed alot of money"
"The money has dried up with caffeine"
"Going backwards is tough to grasp"
"The Feel Sometimes Its Not The Same"
"I'm Hearing Great Things About What Url Is Doing"
"2 BIG Events and thats it"
"You Have To Inject Knew Things into the culture"
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[@Prince_550]

They have money to pay Hollow to NOT battle… They have money to give battlers “LUCRATIVE OFFERS” to leave cards… They have money to block battles.. pay Norbes Millions…. Pay Cassidy to not battle.. but no money to book the battles we actually wanna see instead of booking ppl we don’t wanna see.. okay cool

[@cperkins5050]

Basically, these guys are getting lined up and don’t know it. IF URL is having legit money issues, they can hire a company to help improve their business model.

[@legacymindset9284]

Lucrative offers will never not be funny

[@JaGGeR-]

When did they pay Cass to not battle? Like anyone is afraid to stand in front of hypothetical gun bars...stop.

[@thewintersoldier383]

@@JaGGeR-they paid Cass and freeway a million dollars and never set a battle up so Cassidy wouldn’t battle on RBE. Battle still hasn’t happened

[@JaGGeR-]

@@thewintersoldier383 🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢🧢

[@HipHopIsRealUniverse]

TIME STAMPS INTRO -00:03 00:30 - Mickey Factz Talks Doing A BAR & Lyric BREAKDOWN In the future. 2:56 - PENDULUM INK GRADUATION BREAKDOWN SUCCESS & CELEBRITIES APPEARANCES! 8:23 - Mickey Addresses Battle Rap Is Dying Talk And Smack Saying The Money Is Not Coming Back comments 14:25 - Explains How Battle Rap Changed 16:34 - The State Of Battle Rap 19:38 - Is the Battle Rap You Knew Or Loved Dead? 20:42 - Are The New Url Guys Getting A Bad Rap? 24:40 - If your a new Url star and Hear Smack Say The Money Is Dried Up 30:31 - If your Top Tier and Hear Smack Say The Money Is Dried Up? 37:44 - Does The New Url Guys Have Potential? 38:46 - How Much Does The Norbes Lawsuit Effected URL & How much did Norbes Get? 41:22 - Is Caffeine Dead? 43:46 - Did Url Mismanage the Caffeine bag? 47:00 - Is there still Money in battle rap? 48:15 - ARP Rumored to Retired 51:30 - I can See URL Being Done In the Near Future 54:05 - Without RBE What Does The Culture Look Like? 56:13 - Why didn't Mickey Become A Full Time Battle Rapper 57:49 - Mickey Goes Into His Battle vs Aye Verb and why The Views Don't Reflect The View Count 1:02:17 - Aye Verb Going Against The Url! 1:04:00 Eminem Can't Win In Current battle rap and Eminem vs Benzeno 1:09:10 Who is the best Industry artist that came back?

[@honordemandsolutions2412]

@Salute

[@barbarbarians1]

May you be fully rewarded for this work

[@honordemandsolutions2412]

Most Powerful & Enlightened Build Started w New Ideas 4 tha Culture (HH)IR) & a Commitment Salute MIckey Facts & Knowledge

[@X4Y7Z0]

That was the best Mikey interview I’ve watched.

[@TheVashCross]

They finna sell that catalog, release that Netflix Documentary on the sport of battlerap, and be done 😂.

[@oryan2235]

Don da Marco!!

[@ppumperweezy]

And they should! I don't want them to, but the way fans complain, cry, create accusations etc. I'd get my money and throw up the peace sign.

[@paveyoung6121]

Sell the catalog to who?

[@jaredprince4652]

Shit like that

[@zpinvestmentscharity]

Why say that

[@JC-ks9pd]

When this caffeine thing happened, I knew this would happen

[@dwash300]

IMO this was the best HHIR interview on their platform, thoughtful questions and good FOLLOW up questions. I always like Mikey's opinion and insight. There are some take aways that should be highlighted: - Mickey is giving advice as an artist and a business person. - The comment about URL selling their Catalog is the premise of Aye Verb's issue with URL. The contracts ( which a few are online in court documents if you look) state that the URL own the rights to every battler's rhymes and have the ability to license ( sell the usage of the rhymes AND battles completely) FOREVER, where the battlers CAN NEVER register their rhymes like an artist can and get paid for them. Mikey mentions not wanting Sony to own his masters, as an artist, essentially URL owns EVERY battler's masters and can sell them forever but they battler's can only make money from them on that one battle. THIS part of the business is where the battlers ( many of who aren't educated on business and intellectual property) get taken advantage of in their contracts. Yes they did sign the contract but if I know I dealing with someone who I presume doesn't know how to manuever in business, Im getting over on them due to my superior knowledge. ( also called bad faith dealing) - Lastly, I think the Norbes Lawsuit has EVERYTHING to do with the money drying up because CAFFEINE was affected bY that lawsuit, so they have liability ( which is probably why URL was forced to settle, when the Judge wouldn't hide Caffeeine's financial reports in the lawsuit) so not only were they losing money in the battles, but now they are liable to pay Norbes and expose how much they make. It's better to cut ties with URL financially but keep a hand in battle rap by buying URL's catalog just to resell certain battles or rounds ( think hearing Lux's verse against Cal in a money, or commercial) THATS the game Caffeine is playing. Battle rap is only "dead" or "dying" because URL can no longer get over on the battler's, plus there's no profit essentially; KZbin wont pay cause of their Terms and Conditions ( videos wont monetize with bad language). Too much of URL's business practice(s) were exposed in that Norbe's lawsuit, for those who followed it, and now they cant hide their hands, so to speak.

[@blvck1136]

Summer madness, Nome, Double Impact, Homecoming. Only big stage events needed

[@pistonhonda1000]

No more it’s OVA👋 ….🤣

[@thewintersoldier383]

Double impact???????????? This is why they’re broke 😂😂😂😂

[@clearlensproductions2710]

Anybody else notice he almost said shout out to Smack, Beasley chico and norbes but he caught himself and said P instead.

[@DHoodRealer]

😂😂😂

[@OhioPlayas]

I actually think that ARP gonna give the 🔑 🔑 and full control to Winged and Lawrence to run RBE

[@tommymac9446]

Lawrence is a equal partner he just behind the scenes ARP might be stepping back but RBE will still keep going ..People took ARP saying he retiring as RBE is done too forgetting its 3 partners that own RBE

[@OhioPlayas]

@tommymac9446 Facts plus tax but ARP is the brand name

[@tommymac9446]

@@OhioPlayas he the face like smack is for URL but RBE is the brand they still singing bricks so i think the league will still be around who going to be the new face is another conversation

[@SIRUSSAYS]

@47:46 I CAN AGREE WITH MICKEY FACTZ THERE NEEDS TO BE A STRUCTURE ON HOW MUCH A BATTLER IS PAID ON CONTRACT AND ITS PUBLIC KNOWLEDGE LIKE A NBA PLAYER, BOXER, BASEBALL PLAYER, ETC. GET A "STANDARD" GOING AND STOP DOING THE "UNDER THE TABLE SITUATIONS" FINANCIALLY. MAKE IT SUPER OFFICIAL LIKE IT'S A REAL LEAGUE.

[@ppumperweezy]

22:39 This is ONE of the reasons why battle rap is in the state it's in. What's the point of paying for the app and not watching the new guys and giving them a chance at least to impress you? If we don't watch the Bricks on RBE or the Crucible guys on URL, the culture is gonna eventually drift away. The vets will stop battling one day and then what?

[@rashawnhorne552]

That’s what fans are not getting ..for ex URL got the app but ppl want them to be on KZbin which doesn’t make sense to them as a company if you gonna drop it for free anyway

[@ppumperweezy]

@@rashawnhorne552 Facts! Not only that but RBE has KZbin drops for all of their new talent, but can't get over 10K views for any of them yet people crying over wanting battles on KZbin. I don't get it.

[@lauryville]

- you have to inject new ideas into the space or it remains stagnant

[@cedrickcarson]

In this scammer era that’s a foreign language. Ppl forget the basics.

[@thewintersoldier383]

Battlers want $20k+ for three 3 min rounds.

[@TheViralWay_Podcast]

The New Battlers are clones with Zero personality Battle rap is 🗑️ without the vets

[@mauricejohnson6127]

56:49 woahh

[@cperkins5050]

URL has to be accountable for their terrible business model and practices.

[@Iamalakerfan]

That HHIR t shirt is fire 🔥🔥🔥

[@majorant102]

Long, Live🙏🏾💯

[@WarrChyld-wg6xz]

Shine tried to sound like NJT to tho my nigga Twork brought a different type energy to battle rap

[@philthyphilly215]

50 racks for 9 minutes of raps is crazy when you think of it

[@bmo920]

Fr, but ARP paid Hitman and cassidy 250k each for 9 mins is crazy too

[@cedrickcarson]

@@bmo920celebrity star power goes a long way

[@paveyoung6121]

No it’s not. Especially when smack is getting millions just to host the battles & can’t even catch most of the bars

[@MrCarrell88]

If we see PPV numbers and as well as continued streaming money via the app or KZbin then we might feel differently. 50k might not be crazy if all the battler gets is 50 and URL makes 250 over the life of that battle. That's been a big thing for Lux and Lyt they want residual income for their work.

[@Prince_550]

They gave Hollow OVER 50 racks to NOT rap.. what’s crazier than that

[@steffanbrown4780]

It lookin like money on the floor all 2024 😂😂😂

[@mauricejohnson6127]

22:17 pause

[@WarrChyld-wg6xz]

Problem is we let to much of the music industry into our culture and lost control of it they came in watered it down made money and left smh this is da last true form of lyricism protecting our culture is were we need to go back to doing

[@GraffitiBleu]

Long Live Lyricism

[@thewintersoldier383]

When Geechi and tay roc became the face of battle rap thats when Lyricism died, and now battle rap is dead.

[@Mr_Porter]

30:57 Go help the baby screaming bloody murda

[@paveyoung6121]

Smack shoulda never did that blog 🤦🏾‍♂️ Mickey said a bunch of nothing here

[@leetheboss8538]

Intro music 🎶🎶 on play Bak speed (1.5x) 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥😂😂😂😂😂😂😂😂

[@StreetCammo]

Those guys was marketed on BET.

[@pgjpoems]

That's what I miss about raping years ago. Rappers did it for the love. Now it's all about money. Which I can't say there wrong I mean Rappers should get paid for their talent but when it all about the money we (the fans) lose out seeing talent display talent.

[@jlover2769]

$500,000 a month... Have a event every 3 months.. $1.5mil can fund an Event and pay rapper decent... Not an Excuse

[@J190_________]

Says hes not a numbers guy then proceeds to talk about Verbs numbers on Spaces.

[@THETRAVELGOD410]

#HHIR

[@leetheboss8538]

26:30 😎 😎 tech it was caffeine not the app we got 2 c ( ez real sikh lu Castor fonz kid chaos it was free & they had visibility ) saflare sole vs z the drop out made an appearance on summer madness b4 alot of vets 🤔🤔🤔 tech saflare got a summer madness 12 b4 Danny Myers even tho Danny Myers battled fonz the same day on summer madness 12 😎😎🤔 it took 11 summer madnesses til Danny Myers got on a card ♦️♠️♦️♠️ & Danny Myers 1st NOME was the year b4 NOME 11 his 1st nome

[@geraldrogers1389]

So yall use to drive around and say put that Mickey facts on 🤣🤣

[@rashawnhorne552]

😂

[@olivierlapierre15]

There’s a dude everyday saying URL robbed battlers then there’s this saying URL payed too much!!! Which one is it?! People blame everything on them!!!

[@L.O.HLilKenny]

Two things can be tight at once. Just my opinion

[@mANTiC_eYE]

Where's Rory.... Lol

[@WarrChyld-wg6xz]

Cassidy wrote dat shit you can hear it clearly 💯

[@lordhavenots9093]

They not selling no battle rap catalogue. There is nothing you can do with it at all stop it

[@pistonhonda1000]

It’s OVA👋…🤣

[@doxdiggla8726]

We all know you don’t know rap knowledge 😂

[@WarrChyld-wg6xz]

Get back to the PGs and banned legacy type vibes making new comers go through the PGs dat shit is crazy entertaining but I disagree battle rap needs crowds as a former battle rapper myself the energy the crowd gives you to feed off is insane a high you can’t explain but caffeine hurt battle rap PERIOD they made people pay for the app then started charging separately for the app battles like wtf no

[@vic9844]

I dont understand what was wrong with Caffeine? We got to watch the big events there for free

[@aopnice5896]

Who was in 2013 class

[@frmdtbreil4344]

Knowledge so messy asking the same questions over and over in different ways, pocket watching 👎🏿

[@DaTunnelRadio914]

I feel him, but I hate technical rap. And definitely hate “Teaching Rap” that shit corny as fuck to me. Now ANYBODY that studies can TECHNICALLY rap. Hate Technical rap n dis type of shit. The legends I look up to, don’t follow this technical shit. U create, and a nerd somewhere start analyzing and bringing analytics and techniques and shit this is horrible for da culture .

[@TheRealMickeyFactz]

All of those legends love it and are students as well bro. This mindset gotta stop

[@thewintersoldier383]

I agree. I don’t believe you can teach rap. We’ll have a bunch of charrons now

[@DaTunnelRadio914]

@@TheRealMickeyFactz idk care if the country love it, it’s corny bro, and it’s not hip hop. It’s great for da Business but horrible for da culture. Legends can benefit the cultures suffers

[@TheRealMickeyFactz]

@@thewintersoldier383 this is untrue. None of my emcee’s sound like charron.

[@TheRealMickeyFactz]

@@DaTunnelRadio914 it literally helps the culture. Like LITERALLY.

[@G4productionz]

MICKEY FACTZ U SMART U AINT SMARTED THAN BJ YOUNG IMA SCHOLAR CAT 🐈‍⬛ YOU AINT REALLY THAT U BETTA I HONOR DAT DONT MAKE LOOK BACK AND HITMAN HOLLA THAT