Vacheron Constantin Need to do THIS to Improve | Grand Complications

[@pv6668]

Person walks into a VC boutique - "hi, I like VC but I'm worried you don't advertise enough, most of your watchs dont trade at a premium after market and people think you dont have enough model lines", shop associate: "sir, maybe Vacheron isn't for you".

[@JP-xt3gp]

LOL

[@vincentschneuwly9783]

Totally agree

[@dr.kevinmoore8889]

Exactly. This is literally a clownish video.

[@BiografWien-zx6tf]

It’s for nobody …

[@mahmoudghoneim8004]

If you're a one customer that's really into watches and find that you would buy the entire catalog if you can afford it i call this a great brand , who told you that VC wants to increase production but they can't find demand, VC is more like ALS than PP and that's why i love it , it's for those who don't follow the hype.

[@brrrrr9999]

[sorry in advance, this comment is long, but bulleted with timestamps! lol I definitely devoured the bait here.] Yikes, these all just sound like ways to turn VC into AP that would make Chrono24 a lot of money in hype sales rather than respecting VC for what it is: a watchmaker for watch enthusiasts. But also, there's just a lot that the video got wrong. * 0:14 "They need to focus on the models people actually care about" - Vacheron climbed from 14th to 8th in Morgan Stanley's analysis of top watch brands based on turnover in the last 5 years. Also disputes "why no one cares about Vacheron" at 0:26 (2019 - 14th // 2020 - 14th // 2021 - 11th // 2022 - 8th // 2023 - 8th) * 0:44 "They have 10 collections. Too many." - Patek also has 10. Vacheron produced 35,000 watches last year, and Patek produced 70,000. So 10 collections looks like the right number to keep. If anything, of the trinity, it looks like AP is a bit light at 4-but-really-2. * 1:30 "They need tiers of watches" - They already have these, and they've positioned both the 222 and Overseas as their hype grails. Evidenced by the fact that the vast majority of their Overseas lineup is less attainable than the 222. This remark is interesting because it's contradicted at 2:02 by suggestions to dilute the grail. * 1:51 "They probably don't have any waitlist right now" - Nah the waitlist for two of the flagship US boutiques is 4 years for the blue rose overseas, though that probably changed with the green rose. * 2:02 "They need more gold, they need a white gold or a platinum, or a steel maybe" - This would put the 222 exactly in alignment with the Overseas and they would cannibalize an existing watch collection. It also defeats the argument for tiers made at 1:30 - the only reason (implied) that the authors don't consider the Overseas as a grail is because it has more attainable steel versions, but the moment you steel the 222, it'll directly align with the Overseas in all the same price points, including on the attainable non-precious end. * 2:10 "they're a bit too late to the party" - guys, VC's been doing the overseas since 1996, the Phidias before that in the early 90s, and the 333 and 222 in the 80s and 70s. Half the reason none of these after the 222 never really caught on is because they didn't lean into the marketing side, and yet y'all are telling them to split the marketing from the watchmaking (2:25). The reason the 222 caught on today with the hype market and the Overseas didn't is because they melded the watchmaking and marketing specifically for that watch, playing up the heritage and classic 1970s design. If they're late to the party, it's specifically in doing the exact thing you want them to stop doing, but then keep doing...? * 2:48 "lose a lot of the women's stuff" - please don't tell a brand to ditch their women's stuff without at least having a woman sitting next to you on the segment. * 2:51 "You're doing a lot of high horology just to prove you can do high horology, which feels like research and development without the sales" - all of these are already prepaid commissions; that's the market. Posting about it is just extra marketing value for the brand itself at that point. But this isn't the Lexus LFA or Bugatti Veyron where they sell each one at a loss. * 4:47 "what is the watch industry besides marketing [...] the industry is about smoke and mirrors" - guys, I'm less than 3 minutes in from the 2:25 "split the marketing from the watchmaking" comment and y'all already contradicted yourselves. * 6:10 "You have to be bold, otherwise your customers walk away" - their performance year over year the last half decade seems to suggest they're right where they want to be. --- The segment isn't a total disaster; there's points I agree with. * 1:30 "tiers of watches" - Whereas I disagree with the idea that there aren't any tiers, I do agree with a point y'all danced around, which is that VC should clarify what those tiers actually are. The 222 should be the throwback and the Overseas should be the modern take on the integrated sports watch. AP and Patek differentiate... differently... between e.g the Royal Oak and Offshore as well as the Nautilus and Aquanaut, but being more clear about the differences between the two would help the market understand why Vacheron has two integrated sports watches competing with one another. * 5:15 - fresh blood, collabs, new ideas. AP has a lot of misses with their outsider integrations, but to your point, VC doesn't do anything with outsiders. Hesitant about it because then it risks going deep into hype brand territory at that point, but bringing outside blood like disruptive designers for meaningful collabs would be an interesting twist compared to e.g the AP John Mayer or Travis Scott collabs. TL;DR: Chrono24 would rather have Vacheron become AP than compete with Patek. Though as my profile pic shows, I'm clearly biased.

[@APOSTA-pz7vs]

Bravo

[@AM-hk3uw]

Lots go good responses here. As a VC owner (Overseas Blue Dial Chronograph and 222) - I think they are doing fine. I like the quiet, understated quality and finish of the watches. But you know what - you guys have interesting views and it good to see you looking VC and how they may improve etc.

[@knight0924]

I really don’t agree that VC is the one who should be pushed out of the trinity. AP and Patek are one and two watch brands respectively. The fact that Vacheron has more than 3 watch collections is a good thing if you ask me. Traditionelle, Overseas, 1921, corne de vache, 222… and they’re the only ones really spending time with grand comps. AP and Patek are where they are right now because of the Genta glaze, and that’s it.

[@Doggo-frencton]

I’m not a PP fan by any means but they do way more Grand Complication work than VC.

[@koolpep]

Couldn’t agree more

[@choyayahyah]

PP focuses more on Grand Comps than VC. Not sure what you are talking about?

[@louistran016]

terrible advice, you want Vacheron to pump out a thousand verson of the 222 and Overseas, just like the Royal oak? but you do make me even more excited to buy VC with this video

[@JohnGarry-z5x]

Why not make the Overseas Everest edition a non-limited production model? That watch was/is amazing.

[@adriantsang6489]

How they are running their company is fine in my opinion. I think you guys need to reevaluate your own perception as to what horology is lol. You guys sounds like just wanting more contents to talk about.

[@adriantsang6489]

Oh and let me remind you. The 222 is a tribute. Is never meant to be money making piece. 222 is not a daytona. VC is not rolex.

[@Chrono24Official]

I appreciate the differing opinion. All I’m saying is, if I had Vacheron-money to spend on a watch, I’d buy something else. But it doesn’t have to be this way.

[@iphoie]

Agree with OP here. They are in the top 10 with sales and climbing in the ranks within the last few years… How is that achieved if what you 2 are saying is true?

[@dr.kevinmoore8889]

​@Chrono24Official yeah, you might. But that's you. I just bought a steel Overseas on silver dial two weeks after buying a Parmigiani Fluerier Tonda GT Chronograph. I feel good about how my money was spent.

[@Montres_tempus]

I think I speak for all VC owners - we disagree with everything in this video. Silent luxury > hype

[@ordinary999]

I have the 56 Date, blue dial - i just love this watch

[@koolpep]

It’s beautiful. Had the silver dial version and got the bracelet for it. Stunner. Eventually sold it to get my Overseas. I love Vacheron and plan on getting another one eventually.

[@syktgrei]

I think the 222 is absolutely stunning. And the Cornes de Vache is beautiful

[@wanderessmusic]

I love their designs and that they’re not widely owned. They’re really beautiful pieces of art with simplistic style mingling with that art deco inspiration. In terms of beauty and unique elegance they are so beautiful. Would rather see Vacheron on my husband instead of a Rolex. Definitely high priced. Silent luxury yes.

[@LandOrca21]

A new 222 in steel would be a definite buy

[@tonyl7000]

Outside of the Royal Oak... what else is there?

[@HRM.H]

The same can very much be said about JLC. A bunch of JLC's line up hasnt been updated in over half a decade. Gold rotors being removed but increasing the price doesnt help either...

[@Chrono24Official]

Agreed - JLC has all the DNA of a great watch brand but, for whatever reason, none of the magic.

[@Chrono24Official]

Except for the Reverso Tribute Chronograph which is spectacular

[@HRM.H]

​@@Chrono24Official they deff know how to make a nice "halo" watch. But they fail to give the "basic" line-up the same love.

[@cheemomugdoo799]

Yes! The Master Control is a great watch, yet they mainly offer it with the silver dial. Sure they released a much nicer looking blue dial, but that was a limited edition. Why? The Polaris is offered in 41 and 42 mm size, that makes little sense. The 42 has proportion issues, the numbers are too big. The dive watch segment is loaded, I imagine there is not a lot of people buying this model even though is has some history. I think it's too much luxury for the segment. The Reverso is such a great dress watch, but I never see them in the wild. I think they should make every case back for the reverso in sapphire to show the movement. I get the story that polo players would turn the watch around to protect it, but I am a bit skeptical this was actually a thing that was in great demand. I know that it was requested by British officers in India who played polo in there down time. but to say it was a necessary thing is funny when all they had to do was take off their watches when playing polo. Today there is almost no need for a solid metal caseback for protection. JLC needs more advertising, more buzz.

[@Doggo-frencton]

Look at the new Duometre as a perfect example: higher price and take away the German silver bridges and manual anglage finishing. Crazy thought process imo

[@VectorSearch]

Is the corne de vache hard to get?

[@polariz666]

In steel, not so much. I think they have now discontinued the precious metal version of it.

[@ryangochuico]

Fifty six is their entry level. Looks nice to me. My VC target used to be the overseas but i think i like the patrimony and traditionelle lines more now

[@aurelius388]

I wonder why most of VC watches are on the larger side?

[@DrDankoff]

This is like the Ferrari/Lamborghini and "imports" people talking about Porsche in the mid 2000s. Porsche was "late" to LED, late to touch screens, and late to "new" and oh so important things. As with Porsche, JLC and VC will always have a place in watch lovers' collections, just because of who they are. Jumping into gold/platinum in mid 2024 when these items are trading below MSRP everywhere from multiple houses is not necessarily brilliant either. Still, they sure did it with those gorgeous gold overseas at W&W.

[@camillecosc765]

There’s so much to disagree in this video, and it’s just obvious that you’re not at all the clients Vacheron cares about 😂

[@Chrono24Official]

Do you still consider Vacheron as part of watchmaking's "Holy Trinity"? And what advice would you give them?

[@boldold]

More so than AP.

[@polariz666]

Indeed, definitely more so than AP. The video kinda glosses over the fact they made the most complicated watch in the world this year, which replaced rhe previous record - which was VC too. Bit of a troll video if I'm honest.

[@joshuatvernon]

I feel the AP and Patek collections are much messier but they just have more love for their hits. I think VC would just need to become more associated with pop culture and celebrity

[@boldold]

@@polariz666 Exactly. Being great at watchmaking is suddenly not as important as being good at marketing when deciding the "Holy Trinity" of watchmaking.

[@polariz666]

@boldold completely agree. VC also entered the "billion dollar club" within the last year. I'd say they were doing just fine being the top tier watchmaker that they are.

[@jussil5762]

I love Vacheron because you see them onl on people who know. Not on rappers and nouveau riche.

[@dr.kevinmoore8889]

That's stupid. Nothing wrong with rappers and the fact that you dismiss them as you do makes me assume you're racist as hell. And as for the Nouveau Riche comment, that just proves your lack of class

[@romancastillo6573]

I don’t think they really care what these two think, quite frankly, neither do I.

[@edchiang]

Wish they will re-release a 222 steel version...

[@dska2294]

What can I say, you you guys are awesome. Keep up the good work. Thank you for the content.

[@dsvillalva]

You guys said it. They can (and should) push the 222 with more variations. White Gold, Platinum, Two Tone and Steel. AP has so many dizzying variations of the Royal Oak. VC can do the same with the 222 and bring up the hype factor of the brand.

[@Chrono24Official]

If there's one thing VC is missing, it's hype. The 222 is their best shot at creating buzz, but instead they released a 50mm thick pocket watch.

[@seanlingham5254]

@@Chrono24Official Respectfully disagree. This is a watchmaker's flex. Omega did it. Rolex did it. AP TRIED it. Vacheron was the only one that pulled it off. The 222 is okay. Don't over fantasize.

[@GAJM314]

There are enough examples of watch marketing success. Pick a proven strategy and increase the production of attainable watches.

[@Chrono24Official]

Exactly! Lots of unrealized potential here.

[@stevec799]

VC rocks…..those that don’t know, is because they don’t know and that’s how VC like it! But once you know! You know! 😂😂😂. And I agree with the Everest comment below! Awesome watch…

[@rafaelfernandez3138]

I love VC, you guys are spot on. Now do Blancpain. They are only the FF. Finally they reduced the size and they release the steel at Only Watch. Why not bring back the Aqualung Big Date? Leman Ultra Thin with the Breguet numerals? So much promise and they strike out every time.

[@MM-xm7fr]

I fully agree with 222 model.... Thats was my wish for W&W 2024 (introduce in the steel)... I thing if they start to do it in steel, add som complication in the future as royal oak doing, materials and so on... would be fantastic for customer and for Vacheron as well... thank you guys for another great video 😉

[@frankmanitta4870]

the way V C are going they might go the same way as Bregeut a watch company with great tradition that gets overlooked . In my opinion they are leaving money on the table for others to take . I also agree that V C should make a accessible model to bring new customers to buy into the brand just like Rolex do with the O P it cant be that hard can it .

[@pavanbharteey7269]

Christian Selmoni is great, but look at his energy versus Anthony DeHasse with Lange….maybe have two brand ambassadors

[@vincentschneuwly9783]

The Overseas, especially the chronograph, is my favorite watch, on paper.... In real life I do own a 38mm Royal Oak chronograph, why? Because the fit on my wrist is so much better and it's a shame. An integrated bracelet 42.5mm watch is big on any wrist and IMO the trend right now is to wear smaller watches...

[@VMIyanks04]

The Overseas Everest is an insane watch! I wish they would make more of those, no need to even call it an Everest, but take the majority of that watch and produce it as a non-limited edition. Also, Brad Pitt has done more for the 222 than VC has!

[@aidanchen3611]

222 rose gold would be a lovely addition.

[@JP-xt3gp]

I’m a VC fan boy and i do agree with you guys . The malte and eegerie collections are a dud IMO .. and prices HAVE been increasing a little too much over these years for my liking 😂

[@koolpep]

56 collection needs more bracelet versions.

[@watchfan1655]

Give us a steel 222 for less than a million dollars!!

[@Chrono24Official]

Why they haven't done this yet, we'll never know. They had so much momentum coming off the relaunch...then no follow up.

[@brittle1]

their etachron regulators are a sight for sore eyes

[@laurenttuf8272]

Next year they will do a big advertisement

[@GAJM314]

The Everest Dual-time was a damn sexy watch.

[@dinhtran-ld4hz]

Another dumb grey market video…. Most of the VC model are requests only and have to wait, VC one of five that does over 1billion in sales. Most VC clients are happy and willing to wait and have great relationship with AD. Stop with your BS, VC is what lux watch should be all about

[@Mike_ICP]

Whatever you do.. don’t use this service unless you have a month or more. This company takes forever.. whatever the issue it is.. count on it being 7 business days. Like watching paint dry. Would not recommend.

[@DA_Karas]

I hope this segment becomes a permanent fixture, the conversations are interesting. I just wish they were 10min+ vs ~5min.

[@watchfan1655]

When I think about Vacheron...wait, sorry...I don't actually think about Vacheron..