Vans Skateboarding Presents: Cher Strauberry | Skate | VANS

Vans Skateboarding Presents a new short film about skateboarder, musician and artist Cher Strauberry, providing an inside look into her role shaping and growing the queer skate community.
Cher’s role within Oakland-based Unity Skateboarding, as well as helping found the queer skateboard brand, Glue Skateboards, has helped grow inclusivity within the space. In this film, she takes us back to the early days, shedding light on the experiences leading her to become an influencer in the queer skate community.
Directed by Patrick O’Dell
For more on Cher Strauberry's Vans Skateboarding collection visit Vans.com/SKATE
Music Credits:
Chunti
“Beach Goons”
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Anthony Van Engelen, Gilbert Crockett, Chima Ferguson, Geoff Rowley, Tony Trujillo, Kyle Walker, Andrew Allen, Chris PFanner, Curren Caples, Daniel Lutheran, Dustin Dollin, Elijah Berle, Omar Hassan, Pedro Barros, Lizzie Armanto, Rowan Zorilla, Ronnie Sandoval, Chris Russell, Christian Hosoi, Jeff Grosso (R.I.P.), John Cardiel, Ray Barbee, Steve Caballero, Tony Alva
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About Vans:
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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Anthony Van Engelen, Geoff Rowley, Kyle Walker, Chima Ferguson, Gilbert Crocket, Tony Trujillo, Elijah Berle, Rowan Zorilla, Lizzie Armanto, Joel Tudor, Leila Hurst, Nathan Fletcher, Dane Gudauskas, Tanner Gudauskas, Patrick Gudauskas, Mikey February, Dakota Roche, Scotty Cranmer, Kevin Peraza, Dennis Enarson, Larry Edgar, Angie Marino, Jake Kuzyk, Hana Beaman, Mary Rand.
Vans Skateboarding Presents: Cher Strauberry | Skate | VANS
/ vansshoes66

[@davidvanvliet193]

'We are all freaks and geeks. Skateboarding has always attracted Outcasts and misfits- The kids who didn’t make the team and didn’t need a coach telling them to “play the 5th quarter”. The people that keep skating real- This is a Love Letter to them- without them it might be all X-Games and Skate Coaches ' Jeff Grosso

[@doloresberry3144]

Rip to the man.

[@bjr2632]

" I don't give a shit about your F**king sexuality, i don't give a shit about your religous denomination. You know what i care about? If you tuck your f**cking knee when you do a frontside boneless. Period" Jeff Grosso

[@maxiepattie85]

kooks.... that is all that skateboarders really are (except for those *JOCK* skateboarders)

[@WolfWould]

Bend your fucking knees!! 😂 I miss him too. 🤘🛹

[@kryptichands968]

That's why skateboarding and punk rock are fucking synonymous live and let live and respect, if not gtfo

[@MalcolmDesigns]

As a 58yo skater from the 70s and 80s this is nice to see. People are people and it's great to see skaters excepting skaters for who they are and what they bring to the table. It's a different world from when I was young and free.... I'm happy the skate community is accepting everyone.

[@electricearth1101]

not trying to focus on age, but young people think most people your age collectively hate trans people so the fact that you're commenting positively and mentioning your age, makes you one of the most powerful influences on young people who dont know what to think about trans people.

[@Lotus-Son]

I feel like she exudes more of the old school misfit skateboarder from the 80s more than anyone else right now.

[@kyle2441]

He exudes more of the old school misfit skateboarder from the 80s

[@randomaccount1673]

@@kyle2441 she* dipshit

[@unknownsender6852]

@@randomaccount1673 Xe fascist

[@randomaccount1673]

@@unknownsender6852 Xe?

[@randomaccount1673]

@@unknownsender6852 are "Xe" their pronouns? People were referring to them as "she" in the video so that's why I corrected the person, if those aren't the right pronouns thanks for correcting me, I'm not a facist but go off

[@johnsummers9660]

I'm a 43 year old white dude that used to skate and Cher reminds me of all those great moments from skating and my friends. She's dope af!

[@theweddingcrashers]

Cher actually represents everything cool about skateboarding. She's doing it her way and it's rad as fuck.

[@theweddingcrashers]

@@nativelandz Joel is a loser whose opinions are unimportant

[@randyrodgers1265]

Kind of like yours 😂😂

[@MisterElement]

Proud father of a badass T-Woman here!! Cher, I admire you DEEPLY!! GO GRRRRRRL!!! ✌🏼✌🏽✌🏾✌🏿

[@stephaniejean2426]

Dang!!! This kindof thing makes me cry, just a little.

[@skulluxe1541]

Elissa’s comment at :40 is so right on! ❤️

[@beuxjmusic]

Absolutely. Love Elissa.

[@michaelmunson6809]

i. LOVED. the way she worded that.

[@lydiagraves5073]

i love this sm this is so important. as a transwomen who is in the alternative/punk/skater scene it’s awesome seeing Cher and other queer skaters 🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🏳️‍⚧️🤍🤍🤍🤍🤍🤍🤍

[@jeanettethomas5806]

I'm with you, girl! I've been into punk rock and skating since '97 and on HRT since 2011! Hooray for queer and trans skaters and for Cher especially! 🥰🥰🥰💖💖💖

[@Ethyl.breaks]

As someone who’s been skating since the early nineties. Gotta say, this is the most beautiful thing ever.

[@leehazlewoodism]

IKR, it was pretty much the only thing wrong with skating back then - it was a refuge for outcasts but not _that_ kind of outcast.

[@Ethyl.breaks]

@Triple6 Clique skating will never be over. Chill fam

[@stephaniejean2426]

​@triple6clique431 What? This is my shit! I've been skating longer than you habmve been alive... so kindly eff off why don't ya.

[@PiranhaTub]

Felt like a kid at Christmas when i first saw chers promo poster at my local vans store

[@Jumpmandp]

I've met both Corey Duffel and Rob Welsh through skateboarding and have had conversations with both of them. I've had met a lot of professional skateboarders back in the day when I was into it, and these two are truly two of the kindest people in the business. It's not surprising to me that they are so open and welcoming to include everybody in skateboarding.

[@mikecynic5167]

This is what I love about skateboarding. I've been skating for 36 years and am always stoked when I meet new people no matter who they are. I was a weird, awkward kid that got bullied a lot, but I was accepted in the skate scene. Other skateboarders understood my weirdness. I try to extend that to other people. The older I get the less time I have for negativity. I think it's fucking cool to see trans and queer folks getting after it. I'd totally session with Cher. That would be fun as fuck.

[@platinum6978]

God understands you more than ANYONE! He knows how many hairs are on your head! He promises that if you seek him he WILL find you! I will pray for you Mike 🙏

[@zoeaddison8834]

So good! My old city was really transphobic in Arizona. I moved back to LA and I'm getting back into the swing of things. This video honestly lit a fire under my ass, I'm musician too and I feel Cher's passion for skating. I just Ollied on a skateboard today for the first time today since I stopped a few years back after getting ACL- Reconscructive surgery. I'm remembering my love for skating again as young adult in their 20's now remembering how much fun I used to have when I was younger. My partner was stoked when I told them earlier that I got on my board and we're going to start skating when they get home from their trip they are on right now. This was motivational, thank you Cher and thanks Vans for making skateboarding great! I really want to go skate now

[@rodneyolsen8555]

Forty-seven years old and skating since the age of four. Never have I been more proud of being a skater than I am now. Keep pushing those boundaries because they need pushing. 💪

[@allaboutthatbass741]

Cher has influenced me a bit to get back into skateboarding this past year after stepping away for 20. I came out as trans 5 years ago and started medical transition 2 years ago. Baught a new board 2 months ago and relearning old tricks! Thank you Cher for being an influence to even us older girls!

[@kirkengnath5501]

I really wish you were around in the 80's Cher. If not you at least this movement of acceptance and openness of who we are as skater's.

[@michaelmunson6809]

Elissa laid it out more clearly than I've ever had it displayed. She's right. We need as much different in the world as we can get so "different" people know there are others. Spot on and love the way she said it.

[@dariadayle]

Cher is the reason why i picked skating back up in 2018. My town is full of transphobes so it's scary af going to parks, but Cher gave me the confidence

[@oinkoink1909]

sending you that encouragement, stay safe

[@lk_dslr1951]

Awwww you got it🥺💜

[@InfinityOnHi]

people fear what they don't understand. be the change you wish to see in the world.

[@DrDevilish1]

bullshit you're just lying propagandist

[@Zvox]

@@DrDevilish1 shut the fuck up transphobe

[@coreyduffel]

Love you, babydoll. Xoxo keep on inspiring those young n old.

[@treny1962]

Duffman!!!

[@stephaniejean2426]

Whoa! Hey dude, is that you! Inspiration, that's what the Duff is!

[@yagikidd2300]

skateboarding is like art, it brings ppl together.

[@bubbadagger]

Any gender or whatever skating in short shorts or skirt makes me paranoid as fuck! I trip out for my lower half when im even skatin cargo shorts

[@doloresberry3144]

Skating in anything but pants is suicide.

[@Parooh]

@@doloresberry3144 try skating in jorts lmao

[@doloresberry3144]

@@Parooh don't tempt me with a good time

[@Parooh]

@@doloresberry3144 it’s not only a good time but the best of time

[@joeyrivera576]

Always love seeing anything Cher! ❤️😎

[@marcusprince3999]

In an answer to Elissa Steamers' question, "Did the world change, or just skateboarding": Probably just skateboarding; the world still sucks pretty bad. 🤣🤣 That's part of why we skate!!! 🤙

[@leatherandtactel]

The world is much worst than before.

[@mikecynic5167]

Skateboarding hasn't really changed. It's always been a pretty welcoming community. That's what drew me to it. I got picked on really bad growing up, but when I was around other skateboarders none of that shit mattered because they got picked on too. The only criticism you got was if you did an ugly trick and sometimes it made you keep doing it because it's an ugly trick.

[@marcusprince3999]

@@mikecynic5167 Lol (about the trick). I certainly agree with all of your reply Mike. I started in 1984.

[@marcusprince3999]

@@leatherandtactel Its better in some ways, while at the same time, worse in some ways too.

[@emmacozettefetterolf6874]

thought i recognized this person. They stayed at our house on tour. They're the former lead singer of pookie and the poodlez. small world

[@b2theb]

that melon at the end was sick.

[@Cotemediagroup]

Love this so much. Thank you Patrick and Vans!

[@WolfWould]

Skateboarding is one of the only things where you can be anyone anywhere and still be a skater. You can have no friends, and still skate.

[@drunkingham138]

I love Cher, I love Elissa, I love Jeff, I love Marbie, I love Rob, I've never met Corey, but I'd probably love him too, and I love skateboarding. Thank you Vans. You're doing amazing things here.

[@lancelovecraft5913]

Steamer, Duffel, Pablo love these skaters and it makes me so happy they support Cher Strawberry. She kills it!

[@sonnyzadeh]

This was so incredibly well done. Excellent work Vans.

[@Pedalgrinds]

got chills and tears watching this

[@p4fizzle]

Elissa is a quote machine! She should be in every skate documentary ever made

[@roybatty4578]

Cher fucking rips, seeing her be who she is and skate at her level makes me think the skateboarding world has come a long way since I was a kid

[@JeremyLeeBrownBear]

Cher Jeff Marbie There Unity…ALL of them inspire me DAILY! Literally started to give up on skating and life in general and Thank Gawd KZbin suggested a There video…I’m literally crying rn because they give me so much hope…idk how else to say I owe SO much to them. Forever indebted. Thank you Vans for doing this vid and featuring them

[@SkateGirlAndrea]

Awesome, special to let you know you are special. Don't forget it🙏❤️🛹✨

[@SenpaiTheExplorer]

i am simping respectfully. she is so rad 🥺

[@nicholasmesa3588]

Was waiting for something like this this week. Thank you for posting and supporting everyone in the Skate Community!

[@Rubyy978]

Loved this! She's a truly inspiration

[@peteyburgers]

Rad, and cool to see Patrick O'Dell in the credits!

[@MNunez42]

Yes!!! Thank you!! This is only the beginning!❤️

[@ohalistair]

This makes me so happy.

[@whatmemories3728]

Where the fuck is the footage of her skating!? Been years and still no footage!?

[@societyenemy]

Loved the video, great message ❤

[@lucius8200]

i love cher sm i’ve been listening to her for ages and she’s so fuckin cool man

[@lk_dslr1951]

As a transwomen in skating although I'm not nearly as good as her sure honestly really is Inspiring to me and gives me hope that someday I can be as confident and happy as she is in myself and in skating

[@SpinBikerRepair]

Mad props and respect for being brave enough to be who you are.

[@judah2523]

So brave being supported by hypocrites. Fake ass Bay Area.

[@A2Z83]

kinda wish they came out with a new tony hawk game so she could be in it. why cant we have consistent skateboarding videogame series like they do every other sport.

[@PiranhaTub]

Me too, leo baker was included though and all the squares lost their minds over it

[@Deicher10]

Cher's contribution to skatebaording will last forever. Skateboarding is for everyone

[@bernabemestanza3640]

Respect. Beautiful piece, keep riding free cher. From an old punk kid

[@mahoney1360]

My only criticism is that she takes the shields off of her bearings.

[@kamek7246]

a lot of sponsored skaters do, I still remember seeing Mike Mo's setup interview years ago and he was popping the shields off bones swiss ceramics lmfao

[@elhombredoom3252]

THIS IS WHY I LOVE SKATEBOARDING...

[@jae-sseu]

loved this

[@sydvicious52]

Cher is such an inspiration. I picked up skateboarding because I was anxious for escapism while slowly coming out as a trans woman. I'm not a pro -- I've only been riding for a few months, and I don't make a lot of friends in skateparks or in general. Cher is so so so huge when it comes to giving me the confidence to express myself the way I want and to keep loving skateboarding

[@narhuna]

this is so huge! awesome ♥

[@sayjilva6673]

This is awesome. I love skating

[@chewing-green]

one of my favorite skaters. she inspires me.

[@jake_dumb]

Sick to see unity getting recognition!

[@Blasphemy216]

She inspired me to get into skating

[@brodyhennessy1391]

It would be cool to see a full documentary made about her.

[@TeddyPESO]

Badass!!!! Skateboarders are for all!!!!

[@incsk8]

This kind of mini docs should take out the mini part.

[@cafeconjazz]

Skateboarding its unity, its freedom its being part of this big family doesnt matter color, gender age nothing! if you love skateboarding you are one of US!!

[@Allfivefingers]

I remember coming to the park dressed femme and people kept staring....until I started skating. They couldn't say nothin to me when I was the only one at the park who could skate the handrail 🤷🏼‍♀️

[@npc_blob1609]

power 2 ya!!

[@mrovantes]

5:21 - 5:30 Awesome story!! Can totally picture that. Elissa Steamer rules.

[@joshgotter4922]

Elissa Steamer rocking the vallely shirt!!

[@pristine.awareness]

So good!!

[@Ethyl.breaks]

This made me cry lol

[@ShredzShop]

This vid was super well done! Props to everyone involved!

[@erickmedrano6850]

I love this video 💕✨

[@XGames]

💯💯💯

[@emobacon6942]

X games hell yeah

[@claudiomorales1034]

Im gay and skated 18 years raw... i have never come out the closted but im happily partnerd for 10 years..i am 41 and never stopped watching... i love skateboarding

[@juneinblack]

Cher in the next THPS, when?

[@gabrielosirosite]

i love her so much

[@dylanjones1990]

Fuck yeah. Cher rules! Hope there’s another part in the works. Glue section was super rad

[@Mario-xh1lq]

What was the name of the trick at 1:51?

[@fredbissnette3104]

Love this

[@MePatra]

CHER ILY!!

[@ugh001]

her hair in this vid is sooooo fucking sick

[@Zvox]

i just love her so much

[@ReachingRicci]

Thank you Cher

[@danielallayn678]

Para el skate no hay género ni cultura, el chiste es patinar disfrutarlo estar con los amigos, el skate para muchos es lo mejor que nos pudo haber pasado.

[@themidnightbat]

Cher is so fucking cool wow

[@Derpplup]

This shit makes me so fucking happy to see happen we need more of this

[@SD-oc9dw]

Radical!🖤🖤🖤

[@555eclipse]

this is life changing 💜

[@jonathonmanfredi616]

Skateboarding is the best thing in the world 🤙

[@johnnyc.3261]

nothingbut love for Cher!

[@Clarke1982]

brilliant.

[@freedomfromreligion1701]

Oakland love.

[@johnnyc.3261]

so much love for Elissa

[@jaapendebonenstaak]

LOVE

[@iamphilclark2695]

I love that almost controlled explosion style of skating that punk kids have

[@fattzo_films]

As an old dog lifer I can’t describe how fuckin’ rad this is. Pure love❤️🙏🏼

[@ashleybrown4754]

How did she back heel in those shoes?

[@ashleybrown4754]

@@snakeblizkin9930 Wow. You're right. I never caught that before. Thanks for pointing that out.

[@thomaslaoue9712]

inspiring!!!

[@huwelias2388]

SICK!!

[@dooterino]

Cher is so fuckin' rad I love her

[@juliusfbraun5960]

fav skater atm

[@dstr3ss]

That bs heel 🔥🔥🔥😵

[@veldt7038]

shes the coolest