Why America Builds Better Brands Than India (Watch this video on your TV)

This video is your ultimate guide to learning from America's successes and pitfalls in the business world. We'll take you inside US grocery stores to reveal the secrets of product innovation and branding that have made American products world-famous. But it's not all rosy - we'll also discuss the country's service industry struggles and what India can learn from them. From the power of packaging to the importance of space in urban planning, we'll cover it all. Plus, we'll explore the cultural factors driving success and how India can craft its own inspirational narrative to fuel growth and innovation.
Instagram: thevarunmay...
00:00 - Introduction
02:00 - America is good at products but poor at services
04:03 - America understands product packaging
05:10 - Optionality in American grocery stores
06:43 - Dignity of labor in America
07:47 - America values space
10:43 - Soft culture celebration in America
13:22 - The American Dream as a branding exercise

[@siddharthiyer2177]

United States of America itself is a brand Imagine influencing pop cultures, food habits, lifestyles, languages, entertainment, etc for over a 100 years all around the globe! Crazy thinking about it!!?

[@vladtheimpalerofd1rtypajee316]

But Indians think that everything was created by India.

[@alokiitr]

its all about money... honey... the day the absolute GDP per capita (not ppp... because you can always flash your dollar abroad) ranking... falls below say top 20... you will see the change in all that influence... everyone wants to immitate the rich... the poor have no fashion... or so say no passion... for over 100 years they have been at top economically and so is the emulation across the globe...

[@jagadishrvjp4450]

Also you missed woke culture

[@65741]

​​@@jagadishrvjp4450woke culture is that the opposite of not drinking cow cola?.?

[@anilkumargupta8555]

Money is influence

[@SMASH_REVIEWS]

There is no Development without Clean Air and water.

[@ariyanghadei6462]

Sach he bhai

[@ajbenchpress]

There is no clean air and water without development and growth. Read about london smog 1940s and Beijing 2008

[@-my-ssma9192]

then find a solution

[@jango.jose420]

I'm not denying India has clean air and water problem, but there is something known as the environmental kuznets curve. Developing economies will have to sacrifice some of their environment in order to build infrastructure and develop the nation. All developed countries today had gone through that phase during the industrial revolution. So yes, India does not have to follow western regulations but should try to provide basic clean necessities while prioritizing development.

[@SMASH_REVIEWS]

@@-my-ssma9192 There are many solutions already, btw not everybody is environment scientist, are you ? The problem is govt doesn't give a shii about the environment.

[@ram_chopade_cr]

Dude One more thing. Can you start a Similar project like Disney Imagineering? It would be a game changer for India packed with Engineers.

[@Dattebayo3089]

India don't have engineers lol. Most skilled engineers leave country

[@Chethangowda10]

What's that disney imagineering

[@anilkumargupta8555]

@@Dattebayo3089 yes but it can be prevented in future

[@chocolatemilkshake9168]

Indian education killed all my dreams and creativity 🤡

[@siddharthshrivas1723]

yes, but don't talk as if you're dead. go out, learn a skill and try to chase your dreams.

[@RahulKant]

Just an excuse bro

[@chocolatemilkshake9168]

@@siddharthshrivas1723 just got the time man ... 12th just got over ... So ya .. learning new things around and following what I like, hopefully I will be able to turn it into a career but will be totally satisfied even if I don't but do it part time while doing a job cuz it's what I like the most ♥️

[@divinelegendgamer8058]

What it is​@@chocolatemilkshake9168

[@GoBizBaz]

Exactly ​@@RahulKant

[@ooogabooga5111]

I want everyone, every class in india to be treated equally just like in america, there should be feeling of proud in doing in any job. Also I want India to have more spacious infrastructure, it will lead to better mental health and emotional support.

[@vinsin328]

Not possible. Yesterday I met Brahmavadi and they were boasting about the success of those who follow Brahmavad.

[@somilagarwal4155]

And that is how guys you make a YT video which will outlast a lifetime. Fascinating insights and like always the best video editing

[@manmohansaklani]

I have lived in US and I can tell you it is an amazing place to be but I feel next few decades are of India...so I came back to my motherland and living my entrepreneurial life with pride😊

[@pranshukrishna5105]

how is it a amazing place?

[@parthbansal777]

Yeah! That's why we have 75% reservations #SayNoToMerit, NEET scam, farmer, student and army protest, Modi ki guarantee, Demonitization that destroyes small scale business and causes unemployment highest in India, Fukked Indian Fixed mindset, Free money for Adani, free food for 80 crore, middle class jai ramji ke bolke gaya America, highest surrender of passports worldwide, only allowed in 82 countries *DANKA BAJ RAHA HAI MODI KA*, WAR RUKWADI PAWAPA and Bolywood Nepotism.

[@My.Digital.Drawer]

Hey , that's so brave of you . May I ask how Is it going so far ? what challenges are you facing ? Any HEADS UP for other people thinking of doing the same ?

[@shreejipaliwal1215]

Currently what are you doing for entrepreneurship?

[@shazzy.s]

Come now bro, what you are waiting for? lol!

[@jango.jose420]

On one hand, we have people like Varun wanting wider roads and bigger infra. On the other, we have people like Dhruv rathee advocating for smaller roads to reduce pollution and encourage public transport. One is inspired by the US, the other is inspired by Europe. Which one is better for India?

[@aryapatel7615]

can confidently say varun is idot here publice transport is needed in dense country like india we simply cannot go amercian way

[@riderchallenge4250]

dhruv rathee the joker of AAP lol

[@manankotecha8498]

True, But lets not forget ,States like Texas has 10 plus lanes and its still congested,Most people cant afford private vehicles, The government should focus more on public transport and Ofc roads are more important ,but public transport is utmost important

[@yashwardhansable5187]

False dichotomy, We need public transport as well as good infra.

[@kasim7929]

Dhruv is kinda right, I mean you can't just remove all the private infrastructure that's been build around the roads of Pune, Mumbai banglore etc to widen up the road. Even if u did the problem might come back later on. Bigger roads are only better option for brand new cities in future.

[@aviraltripathi9232]

That is something we all have to commend the Americans for achieving. Anybody can come and have the opportunity to be good at their craft with dignity and sense of satisfaction. These are the ideals all states should strive for.

[@vinsin328]

Other cultures have blockers. In India, it comes from Brahmavadi and in Islamic countries Mullahs.

[@aviraltripathi9232]

@@vinsin328 America is built of other cultures

[@ommathur3714]

Came to know about you from AEVY TV. Great editing and well crafted story telling, U and AEVY are similar to US creators like Johnny Harris and Cleo Abram. top notch infotainment and editing .

[@pranavahuja1796]

varun is also a part of aevy tv

[@xcdfx4794]

Bro varun mayya started aevytv 😂

[@shalomprince24]

This felt like an tv show 😅 loved it

[@ArjunSingh0044]

As working with an EV 3 wheeler manufacturer in hinjewadi pune I have points to make on this issue 1) Indian Corporate leaders (especially MSME) have no long term vision 2) They are miser on spending money on branding 3) They are miser on PR building and sales channel building, which also engages social media platforms. 4) I can make these points as working with them for past 4 to 5 months have made me realize these things

[@TheGuy0705]

I really went into the starting thinking this kind of videos seem silly with you walking down the grocery story aisle and jumping into Italy, but you made me stick to the end AND left me with goosebumps and a bunch of business ideas.

[@IrfanHabib-em4dt]

The skills put in making the video like the research, animations, storytelling...is just amazing. We are moving ahead in content creation.

[@rudraveersinghsandhu150]

Bruh the quality of your videos are getting so much better than before !!! Amazing work man!

[@sudhanvasamaga2360]

Your content is soo good man, and also it makes me feel happier that it's consumed mostly by intelligent people like me specifically,haha😂

[@jonnathangiant6582]

peak delusion

[@neerajnaik3038]

India is the land where dreams are killed, freedom is cuffed, leaving life long anxiety of not achieving what we have dreamt of. thank you.

[@himanshutiwari4157]

Uniformity and clarity throughout the video is incredible. Love to see your videos

[@sachinsoni5044]

so, you agree that India has this pro of being good at services?

[@Ceogoes]

With a population of 1.5 billion.. U better make use of those numbers lmao

[@anubhav111196]

cheap labour

[@NewstatePlayer100]

Yes Especially in e-commerce Telecom ( recent hike was unexpected)

[@VarunMayya]

Absolutely.

[@drago4803]

Centuries of slavery bro....its in our genetics. We still wear socks,shoes ,tie and tucked in shirt while working at 40 degrees.....all the above was designed for nations with single digit celsius climate

[@davids7009]

It's interesting hearing my country described in such a way. 😅 A few clarifications: 1. All of the crazy products you see at the supermarket are not necessarily because there's demand for it (like blueberry almonds). Often it's someone taking a risk to see if it will stick, aka the "marketplace of ideas" and many of these products don't make it. Major corporations are under constant pressure by shareholders to have growth and one way they do this is to try out new products. Often they get the ideas from market research. 2. Speaking of market research, it may be the case that US simply has a longer more established marketing culture than India, which may explain some discrepancies. 3. California has a lot of space and it "looks nice", but that's actually part of the problem and the state is one of the most unaffordable in the country with a massive housing shortage. Cali actually needs LESS space between stuff to bring down the price of homes right now. Even people in tech can't afford the prices of homes. Only millionaires can live in many parts. There's actually been a huge migration of Americans leaving California to go to other cheaper states like Texas, Florida and Arizona. Those are currently the fastest growing states with I believe Texas leading. It would have been interesting for him to go there. I'm glad he visited though! We like tourists.

[@arj4820]

Excuse me what? You can't just drop a bombshell like you tried to create a Disney but for India and just leave, PLEASE ELABORATE !!!

[@TheTrail-blazers]

Great video. I loved the way you concluded. Keep growing

[@tanmay1306]

It was amazing to get this comparitive perspective, Varun!

[@surabhikashyap241]

Love this video. Will share it with others.

[@haresh5_5]

wow .. simply amazing. great work man

[@saravaka]

Probably one of your best vidoes till date.

[@parthmittal5625]

Fantastic video with very thoughtful writing.

[@MaximusGamingGG]

This was one of the best videos I've seen on You Tube !!. Request you too continue providing this level of content. Great work Varun and team !!

[@its__karma__]

Being good at services and hospitality in india gains it a extra point and we should also encourage more innovative ideas of rising entrepreneurs rather than copying the model ideas from West. By that only we can be a Atma nirbhar Bharat in all brands and commodities.

[@jatkechore]

Good service is only for the richer section bro , and that's also low quality good services. Focus on this "Low Quality Good Services"

[@arunangshujana3540]

Really insightful. thanks for this varun mayya

[@1lysuresh]

Really well put! We need to improve and pick up the slack! At least now internet is more available! Amazing video and content! Kudos!!

[@AmanSharma-kq4rb]

Subscribed. What a video! 👏🏼

[@kushpatel9122]

Really outstanding video, the editing and the message is marvelous.

[@adwikroshan4658]

Loved the video, very clear with its message. Thought provoking and insightful

[@jatin5934]

smoothly done......perfect

[@utkarshjha09]

I usually never comment on videos but this one is truly inspiring. The production quality, the research that must go into making this videos is unparalleled. Really makes me look forward to our future as a global soft power. Keep going!

[@hinapatel2979]

Such a great quality video.

[@sid007nirmal3]

I agree with mostly everything Varun said. American is built around building brands and building excellent products and marketing are two important steps towards it. Where I alightly disagree is on his take on services. While yea access to healthcare in India is easy and there are very good doctors and hospitals, its not that difficult in the US since US does have emergency and urgent care system. Secondly you can make reservations for restaurants, salons, yoga studio or gyms etc easily through apps. In my experience there is a difference in service and its expectations between India and US. In the US service is built around efficiency, you will find staff to be friendly and knowledgable whereas in India you I feel like the staff almost bows down to you but often lacks knowledge of the product they are serving.

[@shaunaksrivastava9149]

Loved the story-telling in this video! Was super hooked all the way

[@yevanyevan7238]

This is why in the developed world when someone says they are Indian.. the reaction goes like "yukk"..

[@thenishantsinha]

Now this is called quality content. Happy to give 10-15 mins of my time daily for such awesome information.

[@tsupreetsingh]

This is some high quality content. Thanks

[@lightning_emperor]

This is soo insightful! Gained a new perspective. Thanks

[@sainagachaitanyaporanki3589]

Yoo. Hooked me till the end. Felt like I gained some wisdom man. Thanks!

[@Navelee]

so you agree the Indian market will evolve as well with times, the disposable incomes are increasing and the brand loyality is decreasing resulting for better opportunities for new entrants. great video, amazing visuals. Keep up the good work Varun sir.

[@nitinsrivastav3541]

Truly one of the best vids on YT......thanks varun

[@bawabro]

My first video of you, instantly subscribed, watched till end, watched ads, watched twice

[@sanjay6242]

Man the quality of content is next level, hats off to team.

[@jaigaur6107]

Whatta video…..good job ❤

[@shantanukulkarni8883]

I think you are missing the keyword being CAPITALISM in USA vs. Mixed economy in India.

[@vinsin328]

liberalism also. India is not very liberal in food. Secularism is another. States spend a lot of money in the name of cow protection rather than saving human beings.

[@5monthstogo381]

This is so good, really loved it 💗

[@samarpanwaghmare]

NOW was truly an EPICCC Watch! What a Beautifully made video Varun🙌

[@IshaniNagpal-g3h]

Loved the parallel analysis on the macro level!

[@kushaagrgoel920]

Great content Mr.mayya, excellent focus on the roadways issue here.

[@paramveersandhu3300]

Mind blowing work varun💯 keep it up

[@alkagoyal8576]

Valuable video, need more content like this..

[@vedantgandhi1721]

Nicely researched and presented video.

[@PritamD]

Your editing level is just wow

[@jude.niranjan]

Quality content Varun and Aevy. Killer visuals.

[@nimaybolar]

Amazing video Varun!!!

[@anirudhmurali8812]

great content! keep it coming!

[@kunjcshah]

Bro, the explanation was wonderful. And I also accept that if India wants to grow we want to tell our stories. And that's what started in India. Also, Nikhil Kamath is also telling the same thing.

[@vivekbhardwaj304]

You just sold me an Indian Dream just now, good one, keep going!!!!

[@HarishGowthamErd]

Nicely put and a well created video content Varun (and team) ❤ Would encourage you to analyse on Nordic countries too.

[@shireensingh2834]

wow . thanks varun .

[@vrindakhatore]

What an insightful video. As pointed out India's flaws and where we could better ourselves as a country but we definitely need to be doing some story telling which is where I'm focused at (after returning back from North America) when it comes to building our own narration for the future of a better India, leaving this video with a positive feeling! Thank you.

[@AnkitShome]

So nicely put together

[@king_of_uchiha]

One line simple answer is we don't have discipline, hygiene and too much cost cutting, courrption in the end kuch nhi ho skata 😢😢😢😢😢😢😢😢😢😢😢😢😢

[@visfotakvideos5202]

Amazingly done Varun! Product Building is going to be cool in India in the next few years that's my thoughts 😀

[@matincs]

Yout started from a Grocery store and then end with the future growth opportunity of India. That's great. .. (And in between you also played your speech in Master's Union)..

[@its.UKashyap]

Damn sir, nice editing

[@hrishikeshkale999]

Great video !

[@spaciotechtonics]

Thank you for the great video Varun. Being architects and dealing with urban environments, I can confidently say that widening roads is not the solution. It does more damage than anything. A much better reference for urban development is Barcelona. Having lived there for a while, I can genuinely say that it is a much better blueprint for creating pedestrian and liveable cities instead of creating wider roads. Apart from that, your larger argument about space makes sense, but I do have to say that Indian Building Code does have them but it is largely the negligence of authorities and historical inheritance that the open space laws regarding buildings are not implemented. Complex for sure, but we need to start tackling them.

[@saywhat777]

Can you elaborate on the Barcelona reference? how can india actually build better infrastructure (especially in highly populated cities like Mumbai)?

[@eZraZ12]

Definitely agree with you with respect to the widening of roads and Barcelona being a good model for urban development. As an Indian architect living in the US, wide roads indicate a car dependent society and ignoring the needs of the masses with a deprioritization of mass transit, and honestly you need a car here to survive. Also, the so called "new decent buildings" are pigeon holes designed and built without any the residents in mind. Replicating things from the US in India would be a nightmare in the end.

[@NewstatePlayer100]

​@@saywhat777 forget Mumbai it's already not possible focus on other cities

[@spaciotechtonics]

​@@saywhat777 If you look at Barcelona, the city department faced a similar issue of having too many cars on the road in the 1980's. Then to combat the problem they chose to not widen the roads, but to convert about 50% of the roads into pedestrian only and restricted car movement in 1993. This not only reduced the number of cars on the road but also lead to people having a very active lifestyle thus solving for pollution and reducing burden on infrastructure at the same time killing two birds with one stone.

[@ParvaModi]

@@eZraZ12i agreee with you America is a car dependent society and it has its pros and cons. Same thing cannot be implemented in India, unless they are building a city from scratch.

[@abhi09888]

You guys never disappoints with the production quality'

[@ARGONNNNN]

Damn the level your production quality shot up u to 🔥

[@sharvilbhatt6046]

nice jacket and hair design man , really fits the theme of video

[@varunv2088]

Beautiful video!!!

[@231ujwalvarma2]

you are currently the only creator in India from whom i expect this type of content

[@hainusa9231]

Hats of to uh man, uh are telling realities.

[@5868nikhil]

Great view on the infra not having padding between them!

[@deepneon5414]

god level editing.....kudos.....

[@aruns.v9248]

I love this. And we need this

[@imthemaximus]

Amazing ending!

[@Welovevalorantt]

There was no audiance for Compact SUVs but we are seeing every car nowdays

[@rahul.rai.]

Bro tv nahi hai, phone pe dekh sakta hu kya?

[@rahulisgreat4911]

Great video man

[@dhairyapatel854]

Hats off to you Varun!

[@vishvajithbalajee]

improved content and engages well, got our attention better, we sit watch aevy tv and varun mayya in groups(roommates)😊

[@netglitcher]

Woww bro such amazing content

[@form76]

Awesome Video , you were spoton , feel sad for India though .

[@Fortunelifespaces]

wow, great video....

[@bobypaul6616]

It was a great video as because it actually gave me so much to know which i didn't know and also very useful too viewing this video many people will actually come to figure out what they were doing wrong and now what theg should do to make thst right

[@jigishasrivastava]

At last something fresh ❤

[@Mri881]

One of my favorite content creator you are ❤

[@jegannathvignesh4386]

i agree and glad that your making these vids.

[@silentstormstudio4782]

Even if coustomers started to have really diversified tastes, most of the items will be american ingridients inspired only, not local ingridients inspired.

[@wint1964]

Thank you for making such a different video

[@itz_zayyynnn]

Nowayyy this video is worth $99999. Such a great insight.

[@hiteshdua3746]

Thank Varun for creating the highest quality content in India. ❤

[@chinshok2948]

Nicce content broo ❤

[@shrayanmandal2004]

very productive video!