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What makes great denim? That’s the simple yet illuminating question we pose to four women in our newest denim film. While we all love a great wash, our models told us that what it ultimately comes down to is this: it’s the fit. And every single pair of jeans we make is designed to fit perfectly. Get to know our campaign faces here - shot in key VERO MODA jeans that not only flatter their individual figures but also reflect their personal style - as we preview the film’s accompanying images.