YouTube's Algorithm Explained with Mr. Beast

Join Mr. Beast and Todd Beaupré, KZbin’s Director of Product Management, to get an inside look at how the algorithm works on KZbin.
This panel is from VidCon Anaheim 2022.
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[@remixtrick]

Question 1 (2:22): What is (Tod's) job at KZbin? Question 2 (3:13): How does the recommendation algorithm work? Question 3 (10:59): What would (Mr. Beast) do if (he) was a small creator? Question 4 (14:38): How was (Mr. Beast’s) journey on deciding what content to make? Question 5 (21:12): When it comes to analytics and metrics what does (Mr. Beast) look at? Question 6 (29:25): Can a video’s potential be stopped if the channel’s subscribers stop interacting with the video? Question 7 (33:14): What would (Tod) do with shorts (if he was a content creator)? Question 8 (38:59): (Does Mr. Beast) feel tension between new and old viewers (when trying to cater videos to his audience)? Question 9 (42:10): How (does Mr. Beast) tell a story? Question 10 (43:56): What interesting trends (is Tod) seeing on (KZbin)? Question 11 (47:17): What’s something that you need to remind (your team to do when making better videos)? Question 12 (49:47): What is (Tod) excited about? (Talking about the future of KZbin) Question 13 (52:49): What’s better, 10 minutes of a 20 minute video or 7 minutes of a 10 minute video? Question 14 (57:03): Are thumbnails less important in the age of mobile and autoplay? Question 15 (58:13): What techniques (does Mr. Beast) use to kinda hook people in the beginning (of a video)? Question 16 (59:40): ???

[@niltonmunwane789]

thakiuuuu, HERO!

[@OccasionalHaHa]

The last question was the best

[@crankygdd880]

how to increase revenue on YT i think

[@PreppingWithSarge]

@@remixtrick thank YOU!!!

[@FrugalBC]

That last lady was the in person equivalent of the spam comments every KZbinr gets lol

[@thompsonejnr]

🤣🤣 no better way to discribe this

[@webstime1]

🤣🤣 Nailed it

[@Briel404ofc]

YEAH dude that was legit SO AWKWARD, i felt discomfort from just hearing she talking lmao

[@1MoreNaturalDisaster]

😂

[@YSFmemories]

Oh wow, I am watching this for a TOTALLY different reason, because I've been learning about youtube (and other search algorithms for years), and I see you! You may not remember me but I've commented (and watched a lot of) on some of your Algorand videos! :D

[@WhatGear]

I love the irony of how Jimmy said he forgets to end on a funny note sometimes... Then as fate would have it. The lady at the end who tried to pitch her business chimes in... That cracked me up 🤣 the YT god's truly love Mr Beast

[@Music-gw4qf]

Sounded like Crypto or Nft's things like that are always scams. There are legit ways to buy Crypto and not from some sketchy website she was promoting.

[@L7Fx]

lmao right???

[@GeoKnowLearning]

ha, that was so painful to listen to...zero self awareness...

[@New-Hat-Gardening]

The way they handled it was perfect! 👍

[@AnthonyMai]

Funny enough, the women pitching her business was the highest retention/most replayed part of the video ending the video on an emotional note as people are confused/mad/laughing about it

[@dalsifilms]

51:45 best question of the video and 57:03 is a good one

[@yaw-channel]

As a beginner of KZbin creator, there are tons of a great things I can learn from this conversation. 2 Great guys talking about topic they are mastered is absolutely something you don't want to miss. Thank you, I really appreciated.

[@BFFConstables]

Yeah by listening to them we get more ideas to improve our stuffs . They’re good .

[@Setherslive]

Hey man, I’m looking for other creators to talk to just about KZbin and how to get better, would you want to get in contact?

[@davidlakhter]

12:17 word - making content people want to watch → then ppl have to watch (steady improvement overtime) 19:15 very interesting insight - cater to the audience and once you grow, the algo. is in your favor to grow in the niche 24:24 interesting - sketch thumbnails b4 filming the video 26:00 replace the world "algorithm" with audience 30:00 interesting - even w/ 100 mil most views come from non-subscribers 37:30 interesting problem w/ short 45:30 summer = everyday is good for posting; school year = Saturdays 49:25 end video on emotional note 50:50 very interesting - different formats is the future + digital shopping 53:55 70% retention on longer form because it's difficult to do. so algo. would notice this 56:20 make videos people want to watch, consider the breadth of audience you're targeting within the niche you want to produce in, and then aim for 70% retention for that specific content. don't expect max views, but expect max retention within that niche because that's who you're making content for

[@Sisiooo]

thanks king

[@seandaniel5567]

Thank you David!

[@AnotherPlace]

Awesome

[@cheavichetraofficial1991]

[@Randomyoutubevideosforyou]

Thanks for editing...

[@elouansimon]

🤠😎🥳Finally, a clear and insightful explanation of KZbin's algorithm.. MrBeast, your expertise and willingness to share your insights are truly commendable. Understanding how the algorithm works is like unlocking the secret to success on this platform, and your breakdown made it so much more accessible. This video is a goldmine of information for creators trying to navigate the KZbin landscape. Thanks for shedding light on this mysterious algorithm! 👍❤

[@AStrangeCreature]

Audience*

[@RedditFriends]

Resumen Para Todos! 3:13 - How does the recommendation algorithm work? 10:43 - Mr Beast Advice on Small Creators 14:39 - Ideas for content/What content to make 18:15 - KZbin cares about Small Creators? 21:06 - Analytics and Metrics 23:06 - How often MrBeast change the Thumbnail 24:08 - Vision for the thumbnail 25:00 - Metrics to Focus...or not Algorithm = Audience 26:45 - You should check the "Audience Tab" and "Comparasion Feature" 29:29 - Can a video be stoped if the subs no interact with the video? 33:12 - SHORTS Si estas viendo esto, pronto terminare de poner las marcas, eran las 1:34 am, ya tenia sueño

[@wetalksports1128]

Thanks!

[@Sisiooo]

thanks

[@awesometutorialsandreviews]

Thank you, good work :)

[@beastkid1873]

Thanks!!

[@DeAnnaTroupe]

Thanks for this beeakdown.

[@OmoiSenpai]

Not gonna lie, as a video creator myself, I had to DL the video to raise up the audio in my video editor just to watch it and not be distracted.

[@TheHuskyFamily]

this is the last place i would expect someone to mess up the audio

[@LilyGazou]

Beast slurs a lot.

[@Bamplug]

You can see Mrbeast is just so fascinated with KZbin and really loves what he does.. I would love to talk with him for hours. What a legend

[@slr-d]

I know Beast is the star n all but Todd be dropping some *serious* 💎💎💎s!!! These two are the team we never knew we needed

[@FutureBusinessTech]

They're definitely within the top 5 people in the world who I would want to learn from about KZbin.

[@GermanDisla]

Todd and jimmy 2024 lol. But like seriously, KZbin gold right here. They should start a podcast

[@L7Fx]

todd sounded like he didn’t know anything

[@joshvadvniels]

That lady at the end was hustling HARD!!! 😂

[@webstime1]

you gotta respect the hustle😂

[@OGharp]

i cringed so hard, what a weirdo that lady is

[@joshvadvniels]

@@OGharp lol 😂 it’s the hustle

[@BallyBoy95]

I need to learn how to laugh at this kinda stuff. I was so effing annoyed. Was expecting a genuine question, and got a load of bs.

[@appleqor]

"I think they're here for you, I'm just a support character." MrBeast/Jimmy said this early in the video. Humility is a RARE QUALITY. Here he shows his. Thanks!

[@uniqueman2000]

Views are hide on this video how?

[@NicolaSelenu]

This is THE ONLY VIDEO on the platform that claims to expose KZbin's Algorithm that is not actually clickbait. A lot of quality info. Shame to the lady on the end.

[@SnoopyDoofie]

He's not really revealing the true secrets of what the algorithm does. For example, TikTok immediately sends a video that gets posted to about 100 people and based on the reaction will decide whether to continue pushing it to other viewers. Even if all you post is a blank screen, you'll get 100 views. KZbin doesn't really do this. They will push it to many viewers and see the response, but if the response is not good enough, they simply no longer push the video and you will never see any views. KZbin also only recommends videos in your feed if they have at least tens of thousands of views and usually it's more like several hundred thousand or million. TikTok will share a video to a person's feed even if it has zero views. There is a lot more going on behind KZbin's algorithm than he is divulging. Personally I think TikTok's algorithm outbeats KZbin's (at least for shorts).

[@909sickle]

"Who's mixing the audio?" "Which clip?" "That one hour long video with the biggest KZbinr of all time, explaining how to do KZbin." "Oh, that one. Fred - that guy with one missing ear who uses a literal potato as his speakers for audio mixing, and who doesn't understand the basic principles of adjusting volume sliders." "Ok, cool, just making sure you're on top of it. Thanks!"

[@JodieTarot]

😆

[@ArmanZaidi]

LMFAO

[@Olesiaro]

😂😂

[@kamenberg]

-19,4dB if we talk numbers 😁

[@LilyGazou]

I enjoyed this comment.

[@DaGamingCats]

That lady at the end was so annoying, They honestly could've used that time to answer somebody else's actual question.

[@arisbonyadirodriguez]

He handled it well . Sometimes you need people like that to contrast and show what a nice person jimmy is . 😂

[@CoreyRiceTV]

The inability to read the room was a direct line to how I assume their business operations are. The boo from the crowd spoke volumes.

[@RossyDourado]

The audio of this video is sooo baddd😭😭... But still sat through it for the value of this video, and I am more KZbin wise but maybe partially deaf with a mild headache

[@ingridelknermusic]

There's a big irony about KZbin experts making massive mistakes with their uploads.

[@coderconvos254]

Whatever algorithm they are using messed youtube up. It was much more interested before with the ability to see all kinds of variety of content. Now you get to see more of whatever the previous 10 videos you watched were and you're stuck in a loop of the same content. The only people who really get views now are people who make it a full time job to dance for the algorithm and use extreme faces and clickbait title. It's much harder to find those interesting, 'homegrown' channels. I rarely see any new, viral funny videos. Only the same 'big creators' over and over.

[@gamesmobile6738]

You should create a new account and look for quality content, I just made one called only videos with more than 10 million views and I decided to watch videos with 10 million views and the results were great, every time I got into KZbin my home page had only videos with 10 million views lol

[@phredbookley183]

MrBeast with the class act move at the end: "Guys, be nice." Good man.

[@elysespieces]

He is a genuinely kind human, so good to see nice people succeed

[@ßasedPharaoh]

@@elysespieces you cant be serious

[@Wilson_Cool]

15:38 small improvements 30:20 find audience. Know who are your subscrobers 35:40 new vs old audience 36:40 short form 37:20 shorts vs long 14:20 if someone already doing this

[@thedogwoodcrew]

This is great. If you are growing a channel and want to learn, Jimmy (Mr Beast) gives so much great info. Shoutout to how he handles that last "question" 😆

[@GadgetTrish]

I just discovered “Mr. Beast” the other day from watching a “Think Media” post. I really like his content and his giving heart. I subbed immediately to his channel. I also mainly watch youTube on my Xbox console.

[@msvlogcreation]

*_Jeez the lady at the end was an in person spam ad!_*

[@TheMentalHealthToolbox]

I really appreciate KZbin (Todd) and Jimmy making time to share their insights here🙏

[@RadReelingFishing]

It's too bad the editor didn't increase the volume on this upload. I'm maxed out on all volume options on my desktop and the audio is super low, ugh...Two major voices about youtube have been silenced, so sad. At the end of the day "make the best video possible".

[@JamieFenn]

How did the lady at the end get the microphone. WOW

[@LilCraftyNook]

Jimmy made a very good point. Too many people these days think of finding the easiest way to do things, instead of producing the best . As someone who has worked with sound systems in church, I get frustrated when the speaker/singer consistently does NOT hold the mic like an ice cream cone close to their mouths. (We can only increase the gain so much) The difference between these two was obvious. The information was pure gold of course, but harder to hear Jimmy at times.

[@seanfreestyle]

Great knowledge!

[@Zoolzarizi]

cool bro. i like your channel

[@ahefner33]

I remember doing this stuff for memories. Now it's a whole economy industry. Wild.

[@baconeggsandstuff]

love the interruptions

[@alexkoefman]

Jimmy at VidCon is living Jimmy counting to 100,000’s dream

[@FizpzPlays]

That woman at the end was seriously trying to advertise some company or something and it had nothing to do with anything. LOL

[@WalkingOZ]

The lady at the end is ruining it haha

[@VlogCity]

Bruh what camera are they using at VID Con 😂

[@TheThinkersBible]

Very insightful discussion. Just published my 5th video and 75% of views come from KZbin recommendations. So I'll use these insights to work hard to make even better and better videos and increase that percentage.

[@Aman_6_9]

Why i can't see the views of this video?

[@swyxTV]

their house their rules lol

[@thalun6791]

Can hide

[@Muhluri]

@@thalun6791 i see. Even the likes are hidden

[@SpicyViolinist]

Love the content I'm just surprised the VidCon staff didn't know how to set proper gain staging for the mics XD

[@B.Y.A]

Here in this video you encounter the person who is a specialist in Theory, and the other one is specialist into Practice.

[@its_yachicken]

38:44 "I'll go until they make me get off the stage" And this is why I love Jimmy lmao

[@DarioValtancoli]

Hi, amazing content, thanks for this! Just one thing, take into more consideration audio quality next time, it is also important to get more views on KZbin! Cheers!

[@elysespieces]

If you have the desire and a strong vision absolutely nothing can stop you.. keep going back to your vision daily.. great info, loved it👏👏

[@MrOscarin97]

Well if they really want to help creators. Bring back the dislike count and turn off view count, if a video doesn't have enough views people won't really want to watch it. But turn it back on after the video gets a certain amount of views.

[@HaloDaycare]

I love Mr Beast but dang, he should've let Todd speak openly without interruption. This was hard to watch

[@skall1an]

Yes, so annoying.

[@MrAndersonAFK]

Lady at the end that's not a question that's a plug 🤣🤣

[@jaiv]

the nft girl at the end LMAO

[@kaylashomecrusade]

So many great ideas and golden nuggets of advice. Loved the whole vid con.

[@VLOGNOSIS]

Most watched part of this video: the spam lady at the end 🤣🤣🤣 HUGE spike in the wave there

[@bryanraines7619]

While I agree that content creators should make the best videos they can, but Jimmy saying that the quality of your video matters more than the algorithm..... that is him not being in the trenches of the small channels anymore. You could make highest quality video on the platform, but if you arent already a big channel and the algorithm doesn't push your video..... no one will see it. The algorithm matters to small channels.

[@hubjinthegreat]

Your comment is interesting. It shows that you understand how youtube works to a certain degree. I can see why you say that if you aren't a big creator youtube won't push your videos but if you watch this video again I think you'll change your opinion. In the video its explained that the algorithm has to figure out a channels audience. Simply put the algorithm has an easier time finding a big channels audience. This is because youtube's algorithm has profiles on every channel. I know the video does not mention youtube having profiles on every channel but that is how it works. Now imagine a small channels profile...it will most likely have an underwhelming profile due to basically not having enough views and that is a flaw youtube's algorithm has. At the same time small channels have an obligation to figure out their audience. We can't just wait around for the algorithm to figure things out for us, that is just lazy. I hope you comment back, I'd like to know your thoughts.

[@TarzanHedgepeth]

@@hubjinthegreat I’m gathering from you that the idea is to create videos wherein the target audience is obvious to the algorithm?

[@corporatecinema7565]

The best takeaway here "replace the word algorithm with audience"

[@VIVIDTCG]

🤯 Crazy right? I started thinking about my channel this way and things are starting to click 😅

[@Ionshad]

I will say what Jimmy and Todd said were amazing tips. We need to become better at our niche. So just hit record and go record your 100 videos making one greater than the next. I just started my channel and I am always learning.

[@yhwhlungs]

I've got one of those KZbin Survey's the funny part was that I watched so much KZbin I didn't remember I even watched the video so I just skipped it.

[@BestAudiovisualTricks]

This video’s editor should have taken that last lady’s comment out of the final cut. No value and pure annoyance!

[@javieravalos2545]

At 41 minutes and 48 seconds when mr beast laughs after Todd Beaupre quotes someone saying "stop looking at analytics". He's right on the pulse when he replies to Mr. Beast "that when you do tell a story it affects the analytics"

[@pedrozatravel]

Great video, that lady at the end was hilarious. A real time spammer, didn't know that existed.

[@zaen_vg]

What leaves me confused is: there is this video, with TODD and JIMMY, in the conference about KZbin videos, and the the audio quality of the video itself all over the place :D

[@craftykrewclipsYT]

I was there at VidCon, but I didn’t go to Mr. Beasts panel-

[@ComedianEshetuOFFICIAL]

I wish I receive this kind of videos often on my feed

[@Celoov]

VidCon you guys really should look into how lights are positioned and colored

[@adamk1510]

they screwed the audio up

[@StoriesWithMrsGray]

Thumbnails 100%! I changed the one on my 1st video and the CTR went from 1.4% to 5% in 24hrs!

[@blockchainbarterer]

It was cool to see them interviewing and learning from each other. Obviously everyone wants to know how the algo-I mean audience works, so there’s a lot to learn from Todd, but interesting to see him asking Mr. Beast questions to learn how to do his job better. It was refreshing to see a KZbin employee step into the limelight and get to tell his story, and also put a face to one of the massive corporations we see all the time. Enlightening video - didn’t even have to watch it on x2 😂

[@PennyMartinPhotography]

Interesting information, thanks for sharing!

[@williamgriffith4797]

This is fantastic info! Thanks for putting this up!!

[@epicjuk9658]

This was incredible

[@KristenONeillArt]

Good info. Funny to have not the best quality looking video with such high caliber info. Great for listening to while doing other things. That last commenter needs to read the book, "How to Win Friends and Influence People."

[@PurposedLensPhotoMedia]

It’s always interesting when I hear people say “just make better videos!” I agree that one MUST improve and strive to be better with each upload! (In my opinion) making better videos isn’t the number one reason why some aren’t growing. Many new KZbinrs don’t know how to create engaging titles and thumbnails. You can have a Steven Spielberg video but if the title and thumbnail don’t attract attention, no one will see it! 🤷🏽‍♂️

[@LilyGazou]

I guess I’m a rarity because I’m turned off by graphic thumbnails with dramatic facial expressions. Like shock. Nothing is that shocking. So I don’t watch. But obviously it works.

[@PurposedLensPhotoMedia]

@@LilyGazou I hear you! I'm not drawn to those either however, it's what WORKS! I have learned that in order to actually be featured and viewed on KZbin, we must PLAY THE GAME!🤷🏽‍♂I wish you the best! 👍🏾

[@GenFightClub]

Love this This is literally free info for creators

[@ViralKiller]

You can bypass the "make long videos" requirement by making 2 minute animations. See Meat Canyon, redpilotsun etc as proof

[@fentify1]

wait why does this ideo not have a view count

[@RichardJPasini]

Thank you for sharing this with us, it is greatly appreciated.👍

[@FortuneForecasts]

Good stuff here... love the "helping creators". Thank you for giving back.

[@ViralKiller]

The algorithm will sometimes do completely random crap no one can predict. i.e. there is a 17 million view video on my second channel Mega Dinosaurs. It's an Alien video....I was being lazy and double uploaded it...Logic would dictate that the alien channel should have got the 17mil views, not the dino one

[@blurryface9910]

Imagine KZbin regionalized video preferences (I'm sure they already do), then told us where in the world our personal preferences are most common. Would you move there?

[@Queef_Storm]

weebs already do

[@stpaulimdog]

Let's have some questions: Questions turn into self promotion...

[@jothunderman29]

Love how KZbin has no view count for this video. Makes you wonder why

[@LatoijaJ]

Can’t wait for this years vidcon!!!

[@arturojardineriaymas]

Very informative. Thank you for publishing this video!

[@fan1.0]

I wish YT would recommend videos from people that I subscribe to instead of videos that they want me to watch. If they do have several videos on the home page that I want to watch I have to put them on watch later playlist. If I hit the back button to watch another video I can't find it. Even when I put in search terms the list is not what I'm looking for.

[@mobilefreelancer3831]

I'm excited about changing my content now i been wanting to do this for a long time, this has gave me some confidence now!

[@NYA_Lady]

Hey KZbin, why don't you just ASK us what we want to see? A simple questionnaire with different niches will help your algorithm bunches. We as viewers also get the reward of seeing what we want

[@LilyGazou]

I use the search box.

[@jray1461]

That speaker is wearing a shirt I bought once from Walmart. He shops at walmart!

[@victorhugotheentertainer7606]

This was pure gold information, thank you so much for sharing this, it inspires me to push myself harder and create more quality videos with good content, thank you.🙏

[@doingtime20]

Excelent info here about the algorithm thanks.

[@NeoKirchBaby]

Gold content. Thank you so much

[@Myname-xt8dv]

This video is for learn and understanding not making fun of others

[@Humanfacehumanityfirst]

This video is really Educative and interesting!

[@lifebehindthereels]

This is 🔥 info. I just started my channel about a week ago! Am all ears for knowledge and growing!

[@fzzx_4061]

And the views???

[@golf_is_hard_tv]

Mind your own business

[@verticalmomentumresiliencypod]

Wow this is freaking awesome 👏 love hearing about NLP.

[@VIVIDTCG]

I learned so much in this video! Thanks!

[@LostWorldMuseum]

Ordered "Save the Cat" thank you Mr. Beast.

[@Thathonestchick388]

It is so frustrating to spend the time filming & editing and sometimes only get 3 views and then I upload another short and I get over 1K views. I need to sit and watch this whole video because I apparently suck lol Best of luck to all the newbies like me.

[@nawtmyrealnamelol]

I agree. There was one channel I was working on last year to try out YT. I worked on a video for like 30 minutes and it got 15k views and I was like holy crap maybe I can do this if I did that well on my first try. Decided to make another with the highest quality possible, maximize watchtime, spent all day making it and it got like 300 views then I just quit hahaha. It's sooo hard to predict what people will enjoy, just going for quality and hard work isn't the answer

[@Thathonestchick388]

@@nawtmyrealnamelol it’s crazy how this all works. It’s a damn mystery that I must unfold lol. Good for you on the high amount of views on that first vid though. Maybe you shouldn’t have given up.

[@nawtmyrealnamelol]

@@Thathonestchick388 I hope you can unfold the mystery! Im planning on giving it another go myself with a new niche so who knows. Life is long and it's hard to predict. Good luck to you though :)

[@Thathonestchick388]

@@nawtmyrealnamelol Thanks you too!

[@teawithlilibet]

thanks that was helpful!

[@cheavichetraofficial1991]

happy happy happy to see you here

[@ROSADIANA-DSB]

So much value thanks for sharing ❤

[@CHICVOYAGE]

for a video conference i would expect a little better video quality. at least the audio is decent. Mr beast mic level is lower (by design)

[@PreppingWithSarge]

The lady at the end trying to hijack the event to sell her whatever should probably be edited out. She’s like those annoying “SEO expert” emails we all get 😂

[@viniciuschinen1689]

i dont understand why vidcon is afraid of showing their views?