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VIETNAMESE MARKET | TRADITIONAL BUSINESS IN SAIGON
According to Nielsen data in 2020, Vietnam has about 1.4 million grocery stores and 9,000 traditional markets, accounting for 75% of the market share, with revenue of about 10 billion USD per year. For comparison, the total value of Vietnam's car market in 2021 is about 6 billion USD. However, we do not know much about the economic value and historical role of this widespread traditional trade network.
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