Vintage 1970's Schlitz Commercials

[@dennisanderson3895]

After the Great Chicago Fire, there was initially virtually no potable water in the city. Joseph Schlitz sent barges of his product outside its home area for the first time to Chicago so folks had something to drink. They decided they LIKED it and demand shot up. That was how Schlitz became "the beer that made Milwaukee famous."

[@tshkrel]

Those 2 guys in the second commercial were definitely sleeping in the same tent together

[@leftylou6070]

Are you saying they're homosexual?

[@ColtWadstein]

​@@leftylou6070 They may not be gay, per se, but they definitely explored the Outback together.

[@leftylou6070]

@@ColtWadstein So what you're sayin' is they would probably just hold it in their mouth until the swelling goes down.

[@Unfamous_Buddha]

Notice the flip-top cans, when you pull it open you get to throw the tab down onto the street, or woods, or lake. In Philly, we also had (rhymes with Schlitz) "Schmidt's" beer.

[@leftylou6070]

No man! You put it back into the can, chug it down, and choke on it when you're half shat faced.

[@Unfamous_Buddha]

@@leftylou6070- Yes! And sometimes it would end up in the throat of the imbiber!

[@jimmyb1559]

Remember these commercials. They made the beer look so good. But I was too young to drink. Now there isn’t a Schlitz to be found. Guess I’ll never know how good it was.

[@Strychnine_media]

They recently started making it again a few years back with the 60’s formula. Depending on where you live, it may be easiest to order online.

[@jimmyb1559]

@@Strychnine_media Thanks. I’m searching right now!

[@sharksport01]

They made the Outback look like Brokeback.

[@AstroVanTribe]

100%

[@leftylou6070]

Schlitz Malt Lickety Bull! When you're out of Bud, TUFF SCHLITZ!

[@danbanks7930]

Oh.. you mean shitz...malt liquor😅😅😅

[@JohnDoesItAll]

I came across Schlitz Lager in 2016 and it was as yummy as a Sam Adams. Then it was gone😢

[@wrayjohnson1905]

I was a teenager in the 70s and everyone drank Schlitz. I mean everyone. Then they ruined it. Doest Schlitz even exist anymore?

[@sometimes988]

i liked schlitz ,i guess because in 1979 and 1980 i worked at a schlitz distributor ,by 1980 the brand wasn't selling to good .

[@leftylou6070]

Back then I did service work for an Old Millwater distributor. It went fast, there were always 4 or 5 box cars sitting out back of the warehouse full waiting to be unloaded.

[@richarddawdy8488]

Schitz malt was by beer of choice.

[@eringatewood5062]

Well, I DO like Schlitz.

[@billp3337]

The second comercial,ya it's brokeback mountain.😝

[@BertPiotrowski]

I love that movie too! Good call.

[@billp3337]

@@BertPiotrowski that was far from an endorsement for the movie . gag!