Vision Pro: What Creatives Need to Know

[@glassapple2970]

I’m not a developer but I am in love with mine. I scratch my head a bit at so many people questioning its use case for the average person. I use it for most everything I use all my other devices for, only it enhances the experience, and ties most of it together well. Does it still have a long way to go? Sure absolutely, but its already pretty incredible. Is it only being utilized to a small fraction of its potential? Absolutely, but what I’m experiencing from it already is so amazing that I can already embrace it for what it is, for all it does, while waiting for it to fill out. It has such a huge potential, but were its at is still a high bar in spite of its large room to grow.

[@caffeinatedcameras]

The AVP is the ultimate memory making machine. It absolutely transforms the videos and photos you've shot and delivers them in a way unlike anything else. And that's just the normal photos/videos you've already taken, the spatial videos and photos you can take with it is on a whole different level. It's incredible.

[@betterworldphotography]

As a real estate photographer/videographer I love thinking of all the possibilities this could bring. From creating photorealistic models of a house/room that a potential buyer could walk through (might be dangerous), to using that model in post to make endless video content with things like the virtual cameras you mentioned. Well done Tyler, you are so good at conveying ideas that are hard to put into words!

[@adavidstroud]

Thanks for sharing your thoughts, both! A lot in here, so some timestamps I thought would be useful... 00:36 Vibecsape / Gregory's background 07:20 Photos app 09:15 Art Universe app 09:48 Passthrough ("transparency mode for your eyes") 10:50 Spatial Audio & Spatial Persona FaceTime calls 14:59 Watching movies - Vision Pro vs movie theaters 17:12 TV & sports 18:44 Intimacy of experiences 20:20 Future of computing? Or an extension? 23:30 Using it as a "computer" (vs using a computer!) 26:55 AR, how Apple introduces new technologies, who the Vision Pro is for (developers, creators) 32:44 Creating and sharing "spatial" vs "immersive" content - who? how? where? 37:40 Immersive content production - a big step up in cost, data, etc. 43:00 Using photogrammetry & procedural 3D to build "a high tech diorama" environment. 46:13 Interacting in environments. 49:26 What could be possible for productions in future. 51:42 Traditional content in new mediums? Also - @Tyler Stalman - remember during WWDC it was mentioned that Vimeo are coming out with a new app as part of the workflow announced alongside Blackmagic's hardware & software? Hopefully there'll be a "spatial vimeo" distribution app/platform.

[@stalman]

Thank you so much! And yes the Vimeo announcement is encouraging, but so far they only mentioned spacial video, not immersive. Hopefully that comes soon

[@regalwalnut]

I remember in 2013 people were bashing Apple really hard. I had just bought an iPhone 4 and got a sense of what was coming. So I bought a lot of Apple stock. (It is worth a quite a bit of $$ now.) I could not make sense of those who were saying Apple was about to die. Same feeling with Vision Pro. Lots of haters who can't imagine the possibilities. Thanks for this, Tyler!!

[@stalman]

It’s hard to tell where headsets will go, there’s a real chance interest will never be higher than it is now But it’s still insane tech

[@matthewTobrien]

This is all incredibly inspiring and my mind immediately races as I think about how I can translate my photography channel to a hybrid approach to content - spatial photos and video in an immersive environment that matches the location where I’m taking photos. It even makes me think that the kind of photography I do - which is not quite street photography and not quite cityscape - but the way I combine it all it really is “vibescape”. I can’t wait to see what role FCP will play in creating spatial and immersive content. Very exciting. So glad you did a show on this, Tyler🤘

[@stalman]

I really hope we see a creator ecosystem spring up for immersive video. There’s so much potential but we need a few more puzzle pieces first

[@robertlambert5636]

At 17.11 you talk about sharing a movie experience together,I did that in second life back in 2010 a virtual world I live in Australia my lady friend lives in Las Vegas we where watching a movie on a virtual big screen tv our avatars sitting together on a couch We sync our movie at our computers so both are watching the movie at the same time ,amazing experience back then I tried to explain to people but I could see it went right over there heads.

[@robertlambert5636]

48.36 you talk about taking a photo within the virtual environment and sharing we did that in second life

[@italogiardina8183]

The idea of "memories" associated with watching movies can be viewed from two perspectives: Behavioral and Psychosocial: This view emphasizes the external factors that shape our memories. A grand cinematic experience, with its shared social context and emotional impact, might be more likely to create a lasting memory due to these external influences. Cognitivist: This perspective focuses on the internal, conscious experience of watching a movie. The immersive nature of a large cinema screen and surround sound could potentially offer a more vivid and memorable experience than the Vision Pro, even if the Vision Pro's display is technically impressive. The comparison between the Vision Pro and the cinema experience then becomes a question of which factors are more important for creating a lasting memory: the external, social context of the cinema, or the purely internal, sensory experience that could potentially be more powerful with the larger format of a cinema screen. Also how our understanding of others' minds (theory of mind) might relate to how we form memories. Do shared experiences lead to more powerful memories because we understand others are experiencing them too? Is memory more about external behaviors and social context, or the individual's internal cognitive experience? This implies that the larger visual and auditory experience of the cinema might be cognitively more impactful than the Vision Pro if the criteria is emersion in cultural features that imply self evaluative coordination within a in-group dynamic.

[@Alicexu123]

I like the vision pro very much and thanks for your videos!

[@Ogni]

I could see the format of a theater play working great in VR. It wouldn't even need to be as fancy of a conept as "Here" to be great in VR. Years ago this was kind of used in "Invisible Hours" on PSVR/PCVR where you were just an observer in a mansion while the story took place around you. You could just adapt plays in VR happening around or in front of you. Any stage production really. Kind of like going back in media evolution this time 😉 Can't wait for Friday when Vision Pro releases here. Looking forward to trying some of the stuff you were talking about.

[@stalman]

Yeah I thought about plays right away too. It could be an opportunity to actually tell great stories on a lower budget if you constrain the world to simpler sets. Think of Angry Men, Rear Window, Breakfast Club etc

[@ijchua]

I would love to see this. And I don't think it's too far away - once Blackmagic releases their immersive camera, I could see this plugged into a live performance without too much complication.

[@jorddka]

Tyler, thanks for this!! Very curious about your experience now you have the Apple Vision Pro for a few months, I am a photographer and Apple Vision Pro owner too and would love to learn more about it and how you use it

[@sarim4]

omg theres a movie coming out for Here?? I read the graphic novel for a class I had last year in college. Thats crazy

[@robertlambert5636]

I’ve bought the glasses cost $7600 Australian dollars I’ve been waiting for this since I joined second life in 2006 I’m going to develop stuff of my own ,I’m 66 I’m retiring soon Im familiar with blender, have iPad Pro for years and shapr3d so yes I’m into it

[@nitromusik9275]

23:50 is that still the case with VisionOS 2?

[@jennifergala]

Vision pro is a pass. In canada the basic model is 4900$ plus tax so about 5700. The Vision pro will take off once is 1500$. Until then is a developer kit.

[@stalman]

I’m not sure how far you watched but I say something similar

[@DT0me7624]

@jennifergala It’s not a mass consumer device, yet. This episode was really clear on that. It’s a developer and early adopter device for the time being which is exciting.

[@melisobell2286]

Yep, the fact that it’s a small customer base, allows it to evolve in a cool way. It’s highly aspirational but I’m excited to design and develop for it ( got mine last week ), and be ready when it’s half the price.

[@thomast7748]

❤

[@dccoletrain]

I’m not sure it will ever take off. I had a nice 3D HD projector and films shot in 3D looked amazing. Very few films and people rejected it for home. I like my Quest 3 for social and movies when higher resolution is supported. I hope more streaming services will support the technology

[@stalman]

Yeah it’s very possible the ceiling on this market is very low, it won’t replace computers or phones but hard to tell if it will go somewhere at a lower prices point

[@ffchkgrich]

Like Alicia keys one. Oh my god

[@thomast7748]

😊

[@rainbowplant9828]

❤❤

[@StevePaulSounds]

You wouldn’t be the first immersive content creator doing travel content lol bit late to the party

[@stalman]

Is there a secret social network for immersive content that got popular I haven’t heard of? 99.9% of the population has still never put on a headset

[@creativeconnection4U]

@@stalman The only content I've really seen in VR180 is travel content haha and there is stuff out there, but it's of course a small community right now

[@NatsuDragNeel-pe2fv]

1

[@StevePaulSounds]

It’s not a new medium. VR has been around for years

[@TomasRamoska]

What is Vision Pro? The hype is over everyone made videos got views returned it back to Apple and moved forward 😂

[@djepodjepo]

haha first thing I thought.

[@CarsMeetsBikes]

First generation product that will become as ubiquitous as AirPods in the next few generations Remember when people were asking “What is the internet?”

[@TomasRamoska]

@CarsMeetsBikes It's not like we haven't seen VR glasses before.

[@creativeconnection4U]

Sounds like you've never used one. It's the single greatest piece of tech I've ever owned. Fully convinced it will be the future of media consumption, and is exponential steps above any other VR gear that's ever existed. Truly magical

[@Tonabillity]

@@TomasRamoska I tried meta quest a few years ago, and within 20 seconds I experienced motion sickness. A friend put a meta quest 3 on my head last week to test out a game. This time I was able to wear it for about 3 minutes before I felt nauseous. The worst thing is that I didn’t expect the nausea to stick around after I took the headset off. Sooo no mythic quest for me, thanks. The video pretty clearly stated that AVP is for developers and creatives. As a creative I’m highly intrigued about investing in one. I just hope that Apple Vision Pro doesn’t cause motion sickness as badly as meta quest. 🤢

[@AgentBlackCrow]

What creatives need to know? Get a life.

[@AniaB]

and this is why tyler has a job, because he is a forward thinker that looks at new tech and analyzes it’s possible future applications (whether they will come to pass or not) and provides perspective, and doesn’t automatically write anything off and thanks to narrow minded people like you creatives continue having jobs 😂😂😂