Visiting Longines’ Headquarters - Hands-On With Their Rarest Watches & CEO Interview

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In this video, I head to St-Imier, Switzerland for a private tour of the Longines Museum, home to many of the brand's ground-breaking historical watches. After that, I sit down with CEO Matthias Breschan to speak about the future of the brand. What do you guys think of Longines?
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[@p0lofsson]

Longines actually got me into watches in the first place. When my father passed away in 2018 me, my brother and mother went through all the stuff at my childhood home. One watch caught my eye, and my brother wasn't really interested so we decided I could keep it. It was a Longines Sportchief that was not working at the moment. After handing it in to my local watchmaker and getting it fixed I became mesmerized by the fact that it, although after some love, worked perfectly after all these years. The watchmaker dated it to 1963-1964, which meant that my father got it when he was 14-15 years old. I treasure it dearly!

[@jdanielortega]

I also received a Longines from my father who passed in 2020, It's a dress watch so I do not get to wear it that often but every time I do, it's undescribable.

[@LlyleHunter]

I don’t know how it happened in my family but we wound up with a whole slew of really nice watches yet we weren’t wealthy and we didn’t have any criminals in the family. However like both of you I fell in love with watches very early on. My father bought my mother a beautiful gold Longines dress watch on a bracelet when they were engaged in 1947 and after they were married he acquired the original 1948 Omega Seamaster for himself so of all brands they mean the most to me.

[@b.vonschnauser207]

Longines is such a great Swiss brand, and you have a great backstory for the one you have. A keeper for life.

[@eb4913]

My father also recently passed away a couple years ago and left behind a Longines watch that he was proud to wear and kept in a safe. He was a working class humble man, which makes me think Longines must've played a more important role in the minds of consumers back in the day (as compared to the past 25 years...). Sad we lost our fathers but also glad to be part of a club that inherited a piece that represents family history. Looking forward to keeping the Longines watch and possibly buying a new one to take it full circle. Cheers to the past and to the future!! God bless

[@juangabrielguerrero1245]

Same here, i was living in Courtelary a te time ( a village near St. Imier birthplace of Longines )

[@ericwaraujo]

The comment of the CEO is pertinent, that USD 1000 - 5000 is a lot of money to a lot of people. I also wished to add that this will make it that Longines will likely be most people's best watch. May they keep that in mind and offer a watch that they, as well as enthusiasts, can be proud of. I for one became a huge fan after this presentation.

[@barrettwbenton]

I think Longines might be in the best "sweet spot" of all the Swiss manufactures, and their CEO seems to possess both a sober head for business *and* respect for the brand's history and heritage, and Teddy's interview which reveals so much I never knew.

[@bunaldiaries6418]

This is the only way Longines should be showcased and Teddy nailed it perfectly. The best for sure. Keep this kind of content Teddy we sure love it.

[@Studat]

About time a CEO pointed out that 1k to 5k is a lot of money to spend on a watch. This industry seems to be full of people who act like it's totally normal to buy a 50k watch. A bit arrogant to be honest and something that turns me off the watch community. I have a Longines hydroconquest and love it. Great quality, fit and finish. Great interview 👍🏼

[@pomorackotor]

Great comment

[@KG5SNU]

Longines’ CEO and Heritage Director are classy gentlemen who truly care about their watches. After listening to their passion, they convinced me to purchase one of their watches. Nice interview.

[@sumitkar8146]

Longines is such a great value proposition- always punching way above its weight. The new Majetek is brilliant in its understated excellence

[@ryanhoff8702]

I really like the skin diver. If you look at photos of the new skin diver vs heritage it’s so similar looking

[@ryancurry5284]

They’re rapidly trying to move themselves out of the value proposition with some of their recent pricing. They’re approaching 2yrs ago Omega…

[@scinovlog9680]

@@ryancurry5284 Same marketing since they are owned by the same corp.

[@thegorn]

Swatch Group are trying to make Omega equal to Rolex, and then move Longines up to where Omega was. This will give their other lesser brands like Rado, Mido, Tissot and Certina a bit more room.

[@LlyleHunter]

That’s a great plan.

[@rava2107]

It's a shame that people seem to have forgotten just how important Longines has been to the advancement of accuracy and they are connected to a phenomenal amount of scientific expeditions and records in the field of flight. This company is a very important part of horological history.

[@HRM.H]

Longines has been killing it the last couple of years. I hope to see more reintroductions of their classic designs

[@TeddyBaldassarre]

I think they are on a great path as of late too. Things like the Spirit, Sector, Zulu, and legend diver are all class leading watches for their styles within the segment.

[@tancreddehauteville764]

They've been killing it for the last 15 years in my opinion.

[@HRM.H]

@@tancreddehauteville764 Longines did have some killer reintroductions and limited editions in the late 90s/early 2000s, but from 2005 to 2015 wasnt their best period... Only since the last 2 or 3 years have they been making interesting pieces again.

[@tancreddehauteville764]

@@HRM.H I don't agree.

[@HRM.H]

@@tancreddehauteville764 you dont have agree. It was objectively the worst time design and movements wise in Longines history, cant even argue it.

[@koosvanderwat998]

Hi Teddy, our family moved to Switzerland from South Africa just before the start of COVID. We ended up living 30 minutes drive away from the Longines head office in St Imier. So when I decided to get my first luxury watch I decided to go for the Longines Hydroconquest with the black dial. For me it was really important to support the local industry. It has been such a pleasure to watch this video! It made me proud to be associated with this iconic brand! Thanks for creating such a wonderful youtube channel! You have taught me almost everything I know about the watch industry.

[@Javi_C]

Always appreciate these behind the scenes exclusives Teddy!

[@thereissomecoolstuff]

Teddy asks great questions. He does his research.

[@stefanusrianto8781]

I agree Longines price point is very good, it's expensive for me yes but the value of the watch is very good, and it doesn't look that cheap even against >10k USD watches out there. I'm glad after owning various Gshock watches, and a smartwatch, and a Seiko automatic, now my first ever Swiss luxury watch is Longines Hydroconquest 43 mm with ceramic bezel I'm so very proud & love this watch. After comparing it with various other brands such as Baume Mercier, Hamilton, Mido, Rado, Oris, only the Hydroconquest that was still in my mind and finally bought it & loving it so much. Hopefully Longines will keep making good watches & good value for the future

[@vladoraikov]

I was there 2 weeks ago and was completely blown away from the museum,the history of the brand and the great people who work there.Thank you for showing it to more people!

[@cristianvera8506]

I still have my Longines Ferrari from my High School graduation back in 1984,still running like a Racing Horse 🐎 🙌👏

[@paulsonoda245]

Thank you so much for the content Teddy.I can only imagine how much time and money it takes to produce these high quality videos. They are appreciated.

[@TeddyBaldassarre]

Appreciate it, Paul. Even the in studio shoots cost thousands of dollars for each one when you factor in everyone’s time. It is even more for things like this. The store allows us to do continue to do things like this.

[@skipinkoreaable]

​@@TeddyBaldassarre Thank you both for this insight. Your videos are outstanding, but this comment really puts it into perspective. I really appreciate these respectful and detailed visits and introductions to these companies.

[@VMIyanks04]

I agree that Longines certainly deserves to brag more, but the fact that they are humble makes me want to support them even more! The Spirit Zulu is next on my list!

[@terrylyn]

Surely my top-3 favorite brands of all-time. Thank you for the amazing tour Teddy and Longines staff!

[@realrezlyy]

Teddy, you and the whole team should be so proud of these videos. You're all doing amazing work in the watch space, hats off.

[@TeddyBaldassarre]

Thank you, my friend. Very happy with how this turned out. Despite the work required, these are some of the most rewarding videos we make.

[@ashleyslingers2814]

Great message from the CEO. Strong and confident on Longines position in the market.

[@arianetabaquero6329]

Longines unlock my inner watch enthusiast 2 months ago! Now im addicted to watch cant stop reading and watching about watch. Thanks to longines. Im going to buy my 1st watch from them this march.

[@silvestrocrino3256]

I went from having no Longines in my collection to having three just this year…the new Ultra-cron started it and opened my eyes to the brand…and then the 190 Anniversary in Steel, and after that the black, all ceramic, Hydroconquest …. Love these watches, what you get for the price is ridiculous.

[@LlyleHunter]

Wear them in the best of health. Enjoy

[@ASouthernBoyCanSurvive]

I want to buy that Ultra Chron....it is beautiful

[@khronosbest9448]

I know Longines is horologically historical and important however i didnt know how important and ground breaking they are ! Thank you Teddy for the edification ! As always, an impressive experience.

[@AleSsandro-ed9ff]

Beautiful Teddy. Just beautiful! In my case, these kind of videos make me gradually lose my ego love for more "famous" brands and inconscious need to i don't know (show people how cool I am?) and appreciate watches for what they are, for their beautiful history, technology and elegance. Most of all, I'm developing a more true individual taste, independently from the price or popularity of the brand I'm looking at. Thank you for transmitting your passion! Greetings from Rome, Italy

[@bikerpezi7325]

My Longines Silver Arrow is one of my favourite pieces. Such a cool, humble brand! Great of you to feature them on your platform, Teddy!

[@achillesdanieladam9486]

I also love it! isn't it gorgeous?!

[@juanjosefermin3682]

That CEO is so humble, makes me want to be part of that brand 👏🏻👏🏻👏🏻

[@brianpercival1829]

This is a fantastic video. Well presnted with straight talk, no annoying back ground music. Love the history behind Longines. History tied to aviation and Lindberg. Looking forward to more like this.

[@thethankmelater93]

Nice to see that Longines finally gets more attention in the watch community. My first watch was a Longines and in my personal view the perfect start. Thank you Teddy.

[@elyseeficino9839]

OMG this is a dream job, working in one of the watchmakers' archive!!! This is so fascinating to see all the iconic models, I've always loved Longines but have not been able to visit the museum. Thanks for doing this visit and thanks to Longines for giving you the tour.

[@jasondalton6182]

My wife and I met Mr. hug last month in Scottsdale. He had a wonderful presentation, some of these museum pieces and some new pieces in tow. He’s a very nice and knowledgeable gentleman. Frankly, I learned a lot about the brand I didn’t know. It’s much more than a mid tier swatch group brand. Impressive all around.

[@jzaruen3099]

The way the Mr. Breschan acknowledges how a 1k to 5k watch is a lot of money for a majority of people is so refreshing to hear. And the way he talks passionately about bringing the absolute value of watches to their customers is great. I came across this video because I am planning on acquiring a Longines watch this year, so I've been researching this brand. I feel like it's going to be money well-spent 😊

[@kims2r]

Man I just came across the Master Collection moonphase chronograph, talk about bang for buck😮 it’s a day, date, month, moonphase, chrono with 3 subdials which all have two functions😂

[@DrWesterdahl]

Thanks Teddy for doing a feature on Longines. Excellent interviews. Longines is my favorite watch brand and I have seven different Longines watches in my watch collection as a result. I love the Longines rich history and heritage as well as the value of the watches that they make for a more affordable price compared to other watch brands. That is one of the reasons I can afford to have several Longines watches for the same cost of the price (and even significantly less) of just one watch from some of the luxury watch brands. I am glad they are committed to keeping the prices of their watches less than $5, 000 as stated in your interview their CEO, Mr. Breschan. I agree with you that Longines needs to become better known and that they should do more to promote the brand and its rich history. I believe that they are headed in that direction in the coming years. Longines is a great watch brand, making great watches, with great value! It is one of my dreams to one day personally visit the Longines factory and museum in Saint-Imer, Switzerland.

[@MD_COLO]

Teddy, you’re killing it! Great content, as always. I appreciate what you’re doing for the watch community. I am still in love with the Legend Diver. It’s unfortunate that Omega takes the spotlight. Longines really is a fantastic watch maker.

[@tsibren]

Fantastic video! I really appreciate the care and time you take with visiting and talking to these people.

[@vegasplayer7387]

Another terrific brand and video and interview, Teddy! I love that Matthias recognizes that 1-5k is a lot of money for many people. Even though I enjoy some more expensive watches-that’s something I forget. I’d love to get one of those Zulu GMT models for traveling with!

[@Giavel84]

Man, this kind of content is absolutely fantastic, really love your interviews with brands, there's so much to learn. Thank you so much for all this!

[@milanchristi7939]

Thanks, Teddy! Another great deep-dive into a watch brand. And this time you picked my favorite! I'm a huge Longines fan-boy so hearing this intimate discussion into the depths of the heritage and their vision for the future was a special treat.

[@qua77ro]

Love this series of factory tours!

[@facilitatinghappiness]

I appreciate your time spent visiting these various watch makers. This series has been really interesting to "watch" and listen to. :)

[@sinjinadams2862]

Fantastic episode! I really enjoy it when you travel and visit all the different watch brands. It's nice to see the company's up close and learn more about them and their histories.

[@rogergarner6617]

Thank you, Teddy for doing these watchmaker interviews. They are very informative and enjoyable. They are my favorite of the various videos you produce. Much appreciated.

[@notenoughtime7274]

Great video. Really interesting to see behind the scenes, and the amazing heritage pieces which deserves this wider awareness and recognition

[@drnick40]

Teddy, thank you for this incredible video. As a watch enthusiast I have never seen anything more informative and interesting about one of the oldest and most prolific watchmakers in the world. Your work is amazing. Thanks again!

[@stephenmacdonald3383]

WOW... what an amazing brand. So many things I did not know originated with Longines. And as always, thanks to you and your team Teddy for producing such interesting content like this. Already looking forward to your next brand spotlight.

[@johnkruesi9817]

I had a minor car accident. The responding police officer complimented me on my watch a 1960's Bulova. I mentioned your channel. The cop was a fan. He was wearing a Longines with a blue band.

[@aliponte2627]

Thank you so much for this high quality content, Teddy! Excellent video! Well done. Keep it up!

[@WarfRat]

That was a great interview and It was really special to see and hear about the history of this watch brand. I remember at an early age seeing the giant Longines billboard at old Yankees stadium while attending a game with my grandfather. Brought back memories. Thank you.

[@ademkollari8992]

What an absolutely delightful video, thank you all!

[@seanflannery5098]

Hearing and seeing that 50 hz watch movement was amazing! Thank you for capturing it and sharing ❤️

[@Poutube31]

Great job with this video Teddy. thank you so much. this was a great look at what has quickly become my favorite watch brand. they are just killin it!

[@ducotedt]

Your content and professional editing is off the charts. Keep up the good work

[@JackoWillMakeLives-loveu]

Thanks Teddy! You’ve been killing it lately with the content!

[@FrankBott]

appreciate you digging through and sharing the historical history.. entire presentation very informative and professional..

[@55kazerman]

These deep dives into the watch factories are fantastic. Please keep making these!

[@1amadeo]

I personally think being humble is what actually adds value to the Longines brand, it's something that encourages consumers to explore their heritage rather than simply taking it for granted and making it easier to spend their money. This creates a kind of personal bond between the manufacturer and the customer, after all, people who spend 1k-5k on a watch very often know the value of money. Longines and their down to earth approach makes them feel both comfortable and engaged.

[@alexn4309]

Very nicely done, thanks a lot for sharing this journey!

[@ashleyslingers2814]

Fantastic video teddy! So educational!

[@AlessandroGenTLe]

Actually Longines is the brand that, in my view, is doing the best (of all the brands) in the last 2/3 years. New good models, beautiful style, various sizes, movements that are modified to be used in their watches only, good pricing. Love them.

[@ch_boki]

Bravo Teddy! That's the content we are here for! Nailed it!

[@roberte8564]

This is one of my favorite videos. Thank you!

[@bobbreadmore4416]

Thanks again Teddy for another excellent tour, this opened I bet many eyes to the technology and inventiveness of Longines. Really impressive. Cheers.

[@fofotti]

This is, hands down, the BEST video I’ve ever seen about a watch brand.

[@michelrainville1094]

Always high quality content. More power to you and hats off for your professionalism. Great success comes from great effort 👍

[@ivanpavlovski9537]

The most pleasant interview of any CEO in watch industry I watched. Of course, every watch enthusiast wants to have Tourbillon made by Patek, Vacheron, JLC but in attainable luxury watches, Longines is probably the best brand and I will buy their watch one day.

[@amickinflorida9008]

OMG you are so awesome. Your content is so amazing. Your editing is so perfect. My life is so much better. Wow!

[@periclescimon9954]

Wonderful videos when you meet the watchmakers and visit the different places the watches are made around the world! Great work!

[@michaellewis6378]

Thanks for putting a spotlight on Longines!

[@spizzenergi2292]

Thoroughly enjoyed that Teddy, I learned a lot and it changed my perception of this brand.

[@diaga67]

Loved watching this, and I need to plan a visit. The more I learn about Longines, the more I love the brand!

[@angelopepe6016]

Longines has always been one of my favorites. Their commitment to making relatively affordable watches is truly outstanding and admirable for a brand with its heritage.

[@sawek9007]

I already watched a few of your videos with pleasure and I don't know why I didn't add a subscription then but this video made it happen spontaneously, thank you for taking the time for this video it's a treat for fans of such a brand as longines, best regards

[@nabilohara3069]

Thank you Teddy .. I did the same walk through The Longines museum 4 years ago and it was an amazing time travel experience ❤️

[@TroyTempest777]

Outstanding video! I love the elegance of Longines watches. Great Job Teddy! 👍

[@VirtualOz]

That was fantastic! I thoroughly enjoyed! Thank-you ❤

[@EduardoHenrique-nd1ro]

Amazing video, Teddy! Thanks for sharing! Cheers from Brazil!

[@SiSi-qy9dt]

thank you for loading this vid on your channel, this company was one that I was curious about.

[@jakesmith9987]

Such an amazing tour of Longines, great to hear all about the brand!

[@gaspargalaz9400]

Amazing video. Actually, an outstanding documentary! Congrats!!

[@brax_tix950]

Yeah! i went there it was amaizing!!

[@Donnybrook10]

Great video Teddy. You do an excellent job. It's not easy to produce content like this. Well done.

[@leath25]

Nice educational video thanks for taking us on the tour.hope you visit more brands in the future.

[@tonyalvarez486]

Incredible production quality, immensely informative. Spirit Zulu is a fantastic watch, cannot wait to see more!!!

[@omletdufromaj]

I was raised in Saint-Imier, and our school took us by Longines as we were kids. Good memories. Thanks for the video and the visite

[@johnmcgill6480]

Fascinating video! Very informative!

[@omara5079]

I just bought a champagne dial Spirit 37 this weekend that I’m absolutely in love with. How cool that you upload this at the same time!

[@ATR-42]

love this series!! so well done

[@danbrown7857]

A fantastic and informative insight into Longines and their groundbreaking history. Teddy, well done indeed! I love my HydroConquest and have my eye on one or two other models that were produced in the past couple of years. Longines is an incredible company that produces outstanding timepieces!

[@bytex666]

So you went on a full tour of all the big swiss brands all at once? Thank you for this series, it's so fun to see the insides of these massive watchmakers, what makes them tick, literally!

[@foxx1021]

Teddy, thanks for the introduction to the Longines brand. Very much appreciate your respectful manner demonstrated in your visit with them.

[@scotthoughton1802]

Great stuff. I just got my Conquest from your site, it’s every bit what you describe in your videos. You’re helping me build a really cool collection.

[@idontmindifisaid]

Thanks Teddy for such an entertaining video. Very professionally done interviews and videography. My respect for Longines watches has been elevated. I agree with your viewpoint that Longines should really market more aggressively regarding their importance in horological history. This would increase their presence and sales.

[@user-gt3nj5nu6o]

Probably one of my favourite brands ever. The amount of value for money is hard to match.

[@bjammin187]

Absolutely top-drawer content, Teddy. I think it’s fair to say you are among the elite of all You Tube watch channels, maybe the best!

[@curtbrown7718]

Teddy, thank you so very much for profiling my favorite watch brand. The rich history that was unveiled is startling, and positions Longines very well for the future and its continued great success.

[@jbads1989]

Another fantastic video, it’s really important to showcase the history of these brands.

[@slide7132]

Excellent video, thank you Teddy.

[@Griffin1994]

Bruh, Longines making movements truly in-house and not bragging about it. Talk about a power-move!

[@rmle23]

Very good video about Longines and their history, thanks for sharing.

[@wewarijaz]

Very interesting! Thank you for a great video!

[@WA-zl6ju]

Another great informative video To you and your staff Thank you

[@MrFelix002]

simply amazing for longines to keep records from the time and era where everything was hand written and drawn on paper, thank you again Teddy your an inspiration to all that love time pieces

[@jeremycorrao]

Great video!! I just picked up a Longines a couple months ago! I'm proud to own it. Love the history.