VISITING OUR NEW BIKE SPONSOR (inside Ari HQ)

[@tmhudg]

Sponsorship works! I'm in the market for a gravel bike and I'm now going to look at those Ari bikes. I'm no stranger to direct to consumer bike buying having bought a couple of Canyons. This looks like a much more personalized experience. You've earned your paychecks!

[@RideShagbark]

The Shafer is badass. Helped build them up for some local folks (with the previous Fezzari paint schemes). Light, comfortable, good tire clearance, and one of the few gravel bikes you can mullet with the AXS Transmission drivetrain for wider range gearing.

[@blotto3204]

I will check them out also!

[@Jacob99174]

Dang, Ian did a phenomenal job describing all those details. Could tell he was trying to not go into too much detail, and keep it understandable for the “average” person. Nice job, Ian!

[@JustJake77]

Ari has been on the rader for a while now. Well, before Syd and Macky and the name change. I dig their business model, and every time I learn more about it and what they are trying to give the customer, I get even more interested. Bike companies gotta have soul and not just be a transaction, IMO. Plus everything I've seen these bikes look like they can play.

[@oldschooldude3500]

Welcome to utah. Ian is awesome. We got to meet him less than 2 years ago at a nica race. Talked about the bikes and what we could build. Shortly after that we got our kid his new fezzari signal peak to ride and race with. It's been a great bike.

[@mariopejovic]

Man, wish getting Ari bikes is viable for us in Europe. This personalised approach is really awesome. It seems you guys are perfect fit. And great job Ari. Way to do business!

[@hobblyjig]

I have purchased 4 bikes from Fezzari/Ari. On my full suspension bike there was nothing I could just to make it better. Sag, hi/low compression, rebound, on the front and rear were all perfect.

[@redrover9988]

Hey SId and Macky. Thank you for the tour through the ARI facility, it was great. I have wanted an ARI since you two received your ARI XC bicycles and saw that orange color. I am waiting for an ARI Nebo Peak Élite eMTB to arrive at end of this month. I really liked the help of the Customer Success team.

[@mziomek8]

That's really cool you just happened to stumble upon Lo's bike lol

[@GHinWI]

Sure…completely fortuitous!!

[@lazylearner967]

Those Nobl wheels look amazing! I have 2 sets of their rims and really love them. So sturdy yet spin up quickly too.

[@NCtrailX]

Looks like you get a better fit experience than most shops offer. Will def take a closer look.

[@dandeluca]

I have two Fezzari, um, Ari bikes, and for me the main selling points were value, and especially the setup and sizing process. Both of them arrived perfectly set up, I did not have to think about or change anything. Good service too, there was some back and forth describing what I was looking for and they were super accommodating.

[@georgedoolittle7574]

Wow Ian Anderson hasn't aged a Day! Amazing!

[@arlenegariepy8957]

I love the color of Lo's bike she is going to love it too!! We will be able to spot her right away in a race. I can't wait to see your bikes in action they look awesome. :)

[@windmillcancersurvivor2568]

Really nice kit, you deserve it!

[@controller2152]

I’m stoked for my new e-fattie. I pre order it and can’t wait to finalize my bike and measurements. Dave

[@dsmithmcse]

I'm a Fezzari/ARI owner and totally love the brand, bike and order process. Great video showing the behind the scene process of what goes into ordering, building up and eventual delivery of an ARI bike. Considering the purchase of a new road bike to replace my aging Specialized Roubaix and an ARI is definitely on my short list. Great job Syd and Macky and hope you have a great 2024 race season on you ARI's

[@victorayala_]

This is awesome. Congrats on the sponsor and the new toys!

[@B1KER]

That pink color is sooooo sick. Great video. Stoked to see your experience!

[@jeffdillingham2999]

Nice, thanks for taking us along!

[@Jinedan]

One of the coaches on my Georgia League team is an Ari Ambassador. He cannot say enough about how good the company is! I love that you guys found a great sponsor.

[@jeromep4148]

This was a fabulous video. Ari presented themselves very well. I think their “fit process” and customer hand holding on a big part of their “value-add”. Until this video, that was not as apparent to me. Videos like this certainly help get the word out!

[@Jimmy-u7q]

I live in ABQ and recently took delivery of a Wiki Peak and the service has been fantastic - looking forward to racing soon! Keep the rubber side down.

[@JimCockerham]

Beautiful bikes, interesting seeing the fitting process. Thanks for sharing.

[@Happy_Biker]

15:15 WHAT are those sunglasses??! Cool.

[@andrewlovell9930]

Great video. ARI make some great looking bikes and appear to be a switched on business.

[@eightwheeladventures]

Our whole family loves to watch your videos. You've also inspired my wife and I to take some cracks at XC racing in our area this season. Next up is to convince the kids to race as well. LOl Thanks again.

[@sydandmacky]

Awesome! Good luck and have fun out there!!

[@eightwheeladventures]

@@sydandmacky Thank you. 😄

[@ryanyeatts4394]

Love this. Congrats on the new bike sponsor and can’t wait too see y’all win 2024!!!!

[@rascal1234]

Cool! I like the name change.

[@futebolguy84]

This was really cool to see how they do this! Thanks for bringing us along 😊

[@chuckmarshall3469]

Loved seeing how Ari works. Very cool company. Great video!

[@jarr_d]

new video heck yes!! this was so fun to watch you guys walk the with ARI, it'll be interesting to see how you guys go with the bikes, what issue arise and how its delt with!

[@arowe231]

Really digging that color of Lo's bike.

[@cckidd883]

I bought a la sal last summer, went thru the online ordering and wasn’t long and I had my bike. Thoroughly enjoyed working with them and I am happy you are affiliated with them!

[@CJinsoo]

good video. helps to associate real people with the company. from this video started looking at ARI bikes. The prices are incredible for the build specs and for carbon.

[@MythionVR]

This is awesome and pretty unique to see! I'm absolutely looking into Ari and putting them at the top of my list for when I upgrade from a couple of beaters! (Mine and my fiancee)... the bikes look so good.

[@diegodmz5601]

Excelente forma de vender bicicletas ( por cierto se ven espectaculares las bicicletas ) espero los próximos videos a ver cómo les va con ellas. !!!

[@andrewlamarche325]

You both should totally grab some Fat Bikes!. Its so much fun to ride in snow.

[@davidstepro7486]

I've got too many mtn bikes but I am looking for my first emtb. I will definitely be looking at Ari. Very impressed by your video and I like that they are near me in Utah.

[@jeffsmith6863]

Hey Lo! 👋🏼 Great looking bikes, guys!

[@dasanoneia4730]

The branding change is really working on me nice bikes

[@Chris.Young.]

Hey, this is literally right by my house!! Hope you guys enjoyed your time in UT!

[@mat2ca578]

Isn't Ari / Fezzari is in Layton, Ut? Stopped by on my to way to Montana and they treated my like family. This was nice since my son-in-law in Southern California and college best friend in Montana are both riding Ari / Fezzari Delano MTBs after checking mine out. Customer service and quality of ride for the cost is sooo worth buying an Ari. Looking forward to your thoughts on the gravel bike. Thought about one when I stopped by but they didn't have my size. N+1 Signal or Shafer? Hummm

[@PhilKrueger-y4u]

actually a bit south of SLC in Lindon/Pleasant Grove

[@FifeFlow]

Seems like an awesome HQ visit :). Hope we can sort out a ride together someday!

[@sydandmacky]

That would be rad! :)

[@isaakmalers]

I got my Shafer 3 months ago. It's such a sick bike. I love how it doesn't have toe overlap. By far the best drop bar experience I've had as a primarily mountain biker.

[@danim4884]

We were both so impressed by this look into how Ari works. Happy you both have such a great team around you! I may be in the market for my first e bike...I'm currently injured and went back to watch Syd's nerve injury vids yesterday before you posted this. I really wanted to see if they'd help me feel like I actually deserve an e bike and if it will make a difference to my recovery and maybe prevent the mental health spiral that comes with the whole deal. Do you know if Ari ships to Canada? We're in BC.

[@sydandmacky]

I'm not sure if they ship to Canada, but we'd definitely recommend the Nebo Peak. It's light enough to feel pretty close to an acoustic bike and you can work as hard as you want or don't want! E-bikes I'm general are awesome for when you're injured (and for when you aren't injured 😜)

[@scottbates5099]

Integrated handlebar cables are the worst new trend. Let's add a brake bleed to a handlebar swap.

[@tonyrobinson1623]

Will Ari measure you in person, like they did for you guys, if you are able to go to their facility in SLC?

[@sydandmacky]

I believe so.

[@ZenEndurance]

Best channel on the web.

[@stocktonslack]

What's the attachment you have on your handlebars that holds your quick link? (I assume it holds other gear too?) I've seen it on multiple of your bikes, but I can't tell what it is! Looks pretty neat!

[@sydandmacky]

It's the MUUL mount. It also holds a tire plug. There's a link in the video description of you want to check it out.

[@razmtb5028]

awesome bike !! love it

[@tomassanesson902]

Beautiful bike

[@ZenEndurance]

Hey Ari, went to your site and even though there's bolts for a front derailleur, all the Shafers are 1x. Is there a way to get 2x? Great prices and I like the 50mm clearance and lifetime frame warranty btw.

[@sydandmacky]

I suspect that's something you could request and they'd make it happen!

[@MrShocking68]

Where do I get a Nobl wheels hoodie?

[@FinestSmoe]

So what are you going to do with all of your niner bikes?

[@sydandmacky]

We've sold all of them except a few gravel bikes and Macky's custom painted RKT

[@tomassanesson902]

Awesome❤❤❤

[@psclassy1123]

Never ever / positively / cut down the steerer on any fork. Fill it with headset stackers until your know what fits or as you get older you can adjust accordingly . And for bike packers you can use the height above the stem to wrap tie downs /hold the bike up when not in use etc etc.

[@marxav9896]

What happened to Niner?

[@mtbalpinecounty]

💪

[@cjg1482]

Macky, do you use the velo revo on your XC bike too?

[@sydandmacky]

As of this year, yes, and I've been loving it!

[@Zyzzyx42]

Its curious how much a name change can affect things. I'd known about Fezzari for awhile, seen the ads, seen pictures and the occasional review commentary. But it just seemed... cheesy. Then the change to Ari. Even before knowing you were working with them, there was just something that was more... interesting, and more solid, about the new name. I am rather built out at the moment, three new bikes in three years, but... gonna go look at Ari stuff anyway. Besides, I don't have a fatbike yet.

[@TomCollins-c4h]

They named the bike after the comedian? that's hilarious!

[@funiguy8779]

❤

[@jimrutherford2773]

What exactly happened to Fezzari bikes? Was the company boight out by another company or was it a company makeover. The current name is the last part of the original name, and so I'm not sure what happened. I don't think the change is bad.

[@Jinedan]

They simply re-branded.

[@JamesRoth]

I love my Shafer

[@TheRCNetwork]

Ari makes most other traditional bike manufacturers look like amateurs. Great look into Ari!

[@sebastianm.2291]

Hey Syd how tal are you?

[@sydandmacky]

5'11"

[@cliffordrichardc]

wish buy ari bike.wish can shipping to hong kong

[@BikeLife154]

Whoooooo???

[@randycallow3736]

I am not a fan of direct to consumer so yes I love all bicycles but when we all lose something, and we are losing something later it will be too late to wish we had bike shops..

[@barrowsworm1226]

Respectfully, I would suggest that your point of view is a bit myopic. There will always be a place for bike shops, and there is no reason that both direct to consumer brands, and dealer sold brands cannot both thrive. These two models serve different types of customers: for those who appreciate, or need, the personal touch and expertise of a bike shop, and are willing to pay a premium for that experience, bike shops are perfect. For those who appreciate the value added by direct to consumer brands, and are capable of doing some mechanical work themselves, as well as researching and understanding exactly what they want in a bike, the direct to consumer sales model is appropriate.

[@adrienami8958]

You guys have had talk more and more about gravels, I'm wrong?

[@sydandmacky]

Only because our trails have been snowy so we've been training on our gravel bikes on the roads. As things dry out we'll be doing more MTB riding again!

[@bruford911]

Syd are you a six-footer?! Always assumed Macky was a little small and you are average…😅

[@sydandmacky]

haha technically 5'11 :) Macky still has an inch on me! but yes, the most common response we get when we meet people IRL is "you're taller than I thought" lol

[@jamintoday5137]

If I was you I would of rode intense bike but I can't wait to see Flow on her ride. I'm stopping my video

[@Zetler]

Ari sounds a lot better than Fezzari.

[@Aredub-fx7wr]

Ari trying to sponsor everyone..WHY?