Volvo’s secret formula to consistently produce gorgeous cars

Volvo is the last automotive manufacturer left in Sweden and, by definition, the only carmaker that can create authentic Scandinavian design.
Today, Volvo makes some of the best designed and most elegant cars in the world.
And they’ve been doing it for decades. So what’s the secret? It all comes down to the core values of the brand and its solid foundation in Scandinavian lifestyle and design.
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[@phg4977]

owning a Volvo myself, i can say, it's solid. in every way.

[@andreblackaller3560]

Girl gtfo, my fucking S60 is in the dealership as I’m writing this

[@mar0239]

@Austin Davis even the new ones are solid imo.

[@christianchrillesvensson]

Isn't Koenisegg also counted as a Swedish automotive manufacturer? 😊

[@DJAdonis4545]

RIGHT!!! 😅

[@bren.nan_]

i think they mean manufacturer of affordable cars lol

[@christianchrillesvensson]

@@bren.nan_true!

[@eyespy8088]

Bauhaus is actually German not Scandinavian, but their design philosophy is very similar and very respectable. I always loved Volvos and Saabs growing up, their styling is unique, authentic, timeless, and purposeful. Today I own a Polestar after owning a few German cars and I love it! This new EX90 looks more like an enlarged XC60 from the side, which is fine by me. The rear taillights doesn’t have a true light bar as it is not fully illuminated (only a blacked out non-functioning bar) which is a shame as it doesn’t really serve a purpose which is going against their design ethos.

[@santileonsteinberg1441]

My thoughts exactly. The EX90 has so many unnecessary features and it also lacks some things that make it actually look like a Volvo, this will be their new design direction, and I’m not sure I like it. The overall generic look also doesn’t go well with the gimmicky interior

[@benjaminsmith2287]

Yup. That's what the EX90 looks like. An enlarged XC60 from the side profile. I agree that the rear isn't quite right or functional..

[@benjaminsmith2287]

@@santileonsteinberg1441 What do you find gimmicky about the interior? I find it, beyond the screens, very Volvo clean.

[@mziwendukuntsele671]

@@benjaminsmith2287 Agree with you 100%. There's a lot going on here which just strains my eyes.

[@walmirxavier1582]

I feel like volvo is the company that has figured out how to build excellent cars in all aspects, they may not build the most extravagant, but they are always good.

[@zzoinks]

But had some bad engines from what I've heard

[@LightningStriker]

"Volvo is the last Swedish car manufacturer" Meanwhile: *Koenigsiegg sitting in the corner*

[@andreh.dupuis8475]

mass production..😀

[@LightningStriker]

@@andreh.dupuis8475 if we're talking mass production then yes, technically yes.

[@MuShinnen]

This just makes me want to see what you could do with Volvo's current design aesthetic as a mid engine sports car.

[@n0temalex]

man, i love the 00's volvo's. The P1 (S40 2nd gen, V50, C30 and C70 2nd gen) are my favourite! They just look more modern than they is. The S40 2nd gen come to market back in 2004!

[@santileonsteinberg1441]

Yes, to me, Volvo design will never be as sleek and modern as it was in the P1 and P2 cars. It’s insane to think the first S60 and second S40 came out so long ago, timeless beauty

[@liamcarlen8929]

Owner of an 06 V50 here, I agree!!

[@999solid7]

I also have to agree that the 00's Volvo's are beautiful, but in my opinion cars like the 944, 780, 240 and 142 is the best looking cars Volvo has made. Although this may be biased since I own and drive a 944. But my tastes probably will change with time since I'm only 15 rn

[@luvtiti]

I will always remember that scene in the movie “The Saint” when Val Kilmer came out with that beautiful red Volvo C70.

[@bogbog]

The golden ratio is possibly one of the most bullshit design things right now. Sure it makes things look really beautiful, but i have only seen it being utilized correctly in a handful of things, automotive or otherwise. It's a way for unskilled designers to give a sense of legitimacy to their bullshit designs.

[@timcameron9023]

boxy but good - I can't possibly stretch my wits to call the 244 and 264 'gorgeous'

[@benjaminsmith2287]

The 244s were such old body shapes when they came out. They dated back to the 144s in the 1960s. Although underneath a lot was different they had the same basic body shape. By the 1980s, Volvos seemed dated. I know people love those cars but they really had long-in-the-tooth styling.

[@martinbaum5354]

nice video. Only in the past 5 or 6 years or so, have I turned my head at Volvo designs - the estates in particular look great. Anyone remember the 262c though?

[@Bembli]

I'd love to have a 262c and a 760 Bertone in the garage!

[@kalmmonke5037]

@@Bembli i sent video ideas in guilded server called "you were sent here

[@ewyss9206]

@@Bembli no, you'd probably prefer a 780 Bertone, 760 Bertone is a stretched 760 GLE...

[@ricardolinterna4041]

0:12 what about Koenigsegg?

[@santileonsteinberg1441]

In my opinion, Volvo design reached its peak with the P2 platform cars (early to mid 2000s). They found so many ways to make their cars simple, elegant and timeless but thoroughly modern, also, because of the less strict regulations of the time, the proportions of all of them were absolutely perfect. To this day they haven’t been able to recreate that sleek simplicity that made the P2 cars, especially the first S60 and XC90, absolute milestones of modern car design. Even on their current generations you can see they are clearly are evolution of those designs

[@R_Moose]

My 2005 S60R is the best car I’ve ever driven!! I’ll never sell it

[@poopsie117]

Yea my 2007 XC90 has aged so well visually-speaking its honestly kinda ridiculous?

[@santileonsteinberg1441]

@@R_Moose I wish I had an S60R. I have a 2001 T5 manual which I absolutely adore, it’s been a fantastic car and the design is fabulous

[@ivankuzin8388]

IMO current S90 is one of the most beautiful sedans ever made, certainly the best looking under production now.

[@fritsmolenaar05]

@@santileonsteinberg1441 t5's are actualy better for tuning some say you can reliably do 500 hp out of it

[@yt_Ajay_]

The cyan P1800 is still one of the most beautiful cars I've ever seen. Better than pretty much any italian car.

[@_Colt]

Not better than many many Italian cars, not even close.

[@yt_Ajay_]

@@_Colt of course not for you. It's my subjective opinion.

[@_Colt]

Though I do believe the P1800 *is* beautiful.

[@herrjonna2007]

I have to say, although a lot of clever analysis, I disagree strongly on two points. First; I think the interior is absolutely gorgeous, it's more cozy than a tesla, and the dashboard is spot on. The front however (and partly the rear corners) I feel look fat and blobby, it doesn't look half as sleek and elegant as the current xc90/v90 line-up. The grill sticks out and it has a huge lower lip, that sticks out like a muscle car, it's just weird.

[@jfkim7435]

Why is there an image of NYC to describe scandinavian winters??? NO IDEA...

[@NisseOhlsen]

"Volvo’s secret formula to consistently produce gorgeous cars". I guess beauty is in the eye of the beholder.

[@Bearcat299]

I would love to see a modern version of early 2000 S40. (My car) something I would like to do if one day I have the money for it.

[@santileonsteinberg1441]

You can put on a waterfall grille from a V40 and newer Volvo wheels (like a ser of Crater or Cronos alloys) to modernise the design a bit! Maybe do some very slight taillight tinting as well

[@Bearcat299]

@@santileonsteinberg1441 the waterfall grill is the one I have, the black one is more modern in my opinion. For the wheel I like the 17 branch one but they are hard to find here. But I really want to see this car this the Thor headlight, the grill of the v90 etc.. I think it be a very nice one.

[@PelleWessman]

I guess the Polestar 2 is the closest they currently get to this

[@mn8635]

Bauhaus is german

[@Bobcat9]

Any vehicle will "last forever" if you just "take care of it."

[@bonasumner535]

As an owner of 2018 xc90 inscription. The EX90 is a disappointment in the exterior design, the elegance of the previous car is gone. The generic robot face is just boring. I pray they give us a plug in hybrid option. Volvo doesn’t have a convenient national charging network in place in the us.

[@benjaminsmith2287]

EX90 is BEV only. Volvos plans are all of their new generation cars are BEV only. Only hybrids will be the current generation that will be sold for years to come alongside the new generation.

[@walthefl]

I think the ex90‘s design is also a little rangerover-esque

[@santileonsteinberg1441]

I feel it’s just generic. Looks Volvo, but it lacks so much of what made Volvo design unquestionably Volvo like the very pronounced shoulder lines, the prominent grille and overall simplicity and elegance, I think it will age poorly

[@MrKirkaudi]

I was disappointed ☹️ in the ex90 IMO it just looks so basic to me. I am still n love with my 2017 XC90.i

[@benjaminsmith2287]

It's somewhat like a Honda Pilot, too. I don't know. It may have a lot of impact in the metal vs. in pictures. Maybe its size makes it more impressive.

[@RellupNorth]

The light in the rear glass should just be one line, maybe hidden like the Range Rover🤷🏽‍♂️. The bars are ugly and don't flow with anything. The headlight are very Cadillac

[@broeheemed32]

There's nothing Volvo can do now to get me to even consider buying their product, now that they jumped on the bandwagon with the mandatory buzzy 2.0 4cyl. I expect the only reason they aren't forcing the miserable CVT on us is that they're eliminating petrol engines completely and jumping on the "save the planet!" EV bandwagon. I'm so disappointed in Volvo.

[@revoltoff]

As if you even can afford one, but hey, one can dream, LOL.

[@shieldaigbencher]

I wouldn't know if the 2 litre diesel in my V90 is buzzy or not because I can't hear it most of the time.

[@Mark__A]

They did sacrifice the usability for design in the last generations. My V70 had more useful boot space then the newer V90. Also the new chinese generations quality is not the same. I had 7 Volvos my self, got 2 at the moment, and my family had 30 since 1990. At the moment I got a 5 pot diesel XC60 and a V8 S80.

[@VinDieselS70]

According to Volvo, the Volvo V50 was designed to liken the hull of a boat with flat and wider centre section with a narrower front and rear. I own a 2006 V50 and from some angles it looks like a boat.

[@Zachman676]

Volvos have always been beautiful

[@TomYourmombadil]

Nothing makes me sadder than the discontinuation of the V60 wagon without the XC package :(

[@resolversoftware5088]

Sorry but the XC90 despite its look which is more traditional and I would say closer to timeless.The EV90 will look old in some time, especially the design f the front.It is all about aesthetics but to my opinion XC90 is more elegant looking than the EV.Looking from the side it has better proportions(side windows compared to the size of the doors).Also this extended brake light on the EV looks somehow odd. Anyways ,thanks for the video!

[@joeylamping7123]

My shitty Ford built 2014 engine shat the bed but after new rings and valves she’s running like new. Despite the engine troubles I don’t think I’ll ever stray away from Volvo, I love my car

[@51tomtomtom]

the cars look more and more like "Matchbox"-toys ......with big wheels , an equivalent of Barbie-Doll's .......

[@bubbabear244]

Imagine playing Tool's Lateralus in this car just to acknowledge the Fibonacci distribution throughout the EX90.

[@bennyverrek9522]

My xc 60 after 5 years had many flaws locks faled , phone reception was very bad , regeneration was not happening properly . It drove like nothing else but parts are expensive and poor quality new volvo,s are not what they used to be thanks to geely 🤡

[@Tomm9y]

The new sloping rear designs such as V60 & V90 are not functional. The restricted space provides some slight aerodynamic benefit, but hinder the use of the car. I dislike the use of large screens for routine functions. One touch buttons, and wheel contols are much safer, my volvo even has remote controls so passengers can access functions, not just the front seat passenger next to a screen.

[@alexschulz8968]

If the car looked like the Embla concept, it would have been a progressive design. The proportions showed it was an electric car. This looks like an ICE design. And if you have the new and old one in one picture u nearly would not guess which design is the newer one.

[@ghanamafia7199]

Volvo makes absolutely beautiful looking cars but it's the emblem symbol that needs a redesign....The emblem badge symbol always looks outdated....It needs to be bigger and the backslash line running across need to go.

[@Ithrazel]

The description of the video is incorrect. Volvo is not the "last automotive manufacturer left in Sweden" - there's still Scania.and Koenigsegg

[@santileonsteinberg1441]

Great video! Hopefully the design of the EX90 grows on me, as I find it to be way too generic and gimmicky.

[@churchofmarcus]

I'd have done away with the top tail lights. They feel frivolous like the lights on the Cadilac Lyriq.

[@sharkflower123]

Still too much mass between the rear wheel and the greenhouse of the EX90...it lacks the latino butt of the XC90

[@bluefloyd00]

I have a 21 plate v60 t6 in black. Beautiful car but unfortunately still handles like a Volvo😂

[@themusicalpilot1382]

I finally got my hands on a 2011 s60 and I love it: gorgeous car inside and out

[@mikrenz]

If the video starts off by claiming Bauhaus is a Scandinavian movement - how much can we trust the rest of what comes next?

[@tabhome1618]

The Range Rover formula. This rear is so Range, twice the bum. Range cute it sharper.

[@ne_parkiraj]

hey, can you please do a redesign on alfa romeo 159, to make it even more challenging the sw model

[@fritzmueller6759]

Actually volvo is chinese now and bauhaus has always been a german movement....

[@revoltoff]

The back of all the new ones excluding the S60 is 100% ugly.

[@kshitijmittal91]

Check JD Power ratings. Worst performing vehicle

[@markmark9942]

I drive 2 Volvos and I really love them but I dont like where the brand is going at all.

[@ryan225360]

The P2’s and P3’s are some of my favorite cars on the road.

[@vickerydde8804]

Är du svensk?

[@co7013]

Bauhaus was not Scandinavian. It definitely influenced Scandinavian design.

[@williamdrijver4141]

"Scandinavian design", but made in China or the USA..

[@StopTeoriomSpiskowym]

Try to repair this new model. and vw cars is easier

[@gergoszabo4035]

Their SUV-s are like every other SUV in 2015

[@LetsConquerTheUniverseTogether]

Ah, I see you like to dabble in Affinity Photo.

[@dalecooper9942]

Well, many people disagree about the gorgeous

[@ForzaMonkey]

wait, is Koenigsegg not a manufacturer in Sweden? The description of the video says Volvo's the only one.

[@stanlu1659]

owning a 2020 volvo v60 T5, great car, especially the look of it. except for the drivetrain part...🤣. I wound say, for Volvo, the best looking 40s is C40, best looking 60s is V60, and best looking 90s is XC(E)90.

[@mathisnotforthefaintofheart]

Modern "Volvo's" have very little resemblance from the old Volvo's. The last real Volvo was the V70 from the turn of the century-era. And those Volvo's could last ridiculously long. All these newer Volvo's don't come close to build quality. And it's certainly now good old Swedish

[@andyknight240]

I have a Volvo 240 that I make videos with! It’s such an iconic car! Simple is beautiful!

[@pppcorn]

just gotta avoid having hyundai and kia copy you

[@andreh.dupuis8475]

always appreciated Volvos since 240 GLT, 740 Turbo, XC90 P3, is it just me or that golden ratio spiral tacked on top of the EX90 seems like stretching the truth pretty much? it doesnt represent the height at all and the length fits inside any spiral.. now the smaller parts of the spiral fit anywhere around the rear wheel..😊

[@deividasdeivis7674]

Back is not better 🤔

[@joelzylstra2971]

To be fair it’s not an easy posterior to improve.

[@luvtiti]

I will always remember that scene in the movie “The Saint” when Val Kilmer showed up with that beautiful red Volvo C70.

[@51tomtomtom]

Being client since ever (245, 850, V 70, XC 70) need to say : XC 40 + C 40 are the reason to rethink /drop it !

[@oppoandroidf1174]

I love the 'body line' of Volvo... Once you look at that line,you know the car is Volvo...👌👌😍😍 I love Volvo

[@bren.nan_]

As an R owner, I must say that Volvo has and will continue to surpass itself in every way. I wouldn't have any other car but my R.

[@MrMangeced]

When I first saw the interior I thought the same, it looks cheap on such a expensive car with just a small screen, I really like the interior in Volvo today, they made it less cosy in the new one

[@Eternal7834]

Just a chinese car nothing more

[@imnotusingmyrealname4566]

Design alone doesn't make a car.

[@Kurre.]

You clearly didn't watch the entire video....

[@imnotusingmyrealname4566]

@@Kurre. Huh?

[@Kurre.]

@@imnotusingmyrealname4566 He stayed multiple times that the key components in Scandinavian designs are form follows functions and simplicity. Embracing a practically requirement when designing makes them harmonize creating a perfect mix of usability, function and aesthetics...

[@999solid7]

Volvo isnt the last automotive manufacturer in Sweden, if you count personal vehicles for the masses then yes but we also have Koenigsegg.

[@fredlabonte8946]

Volvo is not Swidesh car ,, Volvo is a Chinese car , garbadge

[@999solid7]

@@fredlabonte8946 First thing I have to mention is that you probably should go back to school, although Volvo is owned by a private Chinese company in this case Geely that still doesn't change that Volvo still makes great cars with gorgeous design's. For example if you look at manufacturers like Lamborghini, Scania, and Bugatti then all of them are ¨german manufacturers¨ since VW group owns them but they all have different origins. Lamborghini is from Italy, Scania is from Sweden and Bugatti is from France. But we never really consider these brands as German automakers. Back to the topic of Volvo, they definitely made more ¨tank¨ like cars before the purchase by Geely group some examples of these are 240, 260, 740 and 940. But as we continue into the race for the most technologically advanced car then it's a clarity that things are less reliable. Also since everything is about pleasing shareholders then materials such as plastic will always be used unless we find a cheaper material with the same functions. All things said Volvo is still a great car brand that has amazing design and world class safety. A last message to you since I think you're from Sweden: Du är säkert 10 år gammal och tror att du vet allt, men du har nog inte ens kört bil. Men först gå till skolan och försök att lyssna och inte tramsa bort din tid som du säkert gör. Samt viktigt med att lära dig Engelska ifall du vill snacka med folk i ditt favorit spel forre, eller på internet över huvud taget.

[@revoltoff]

@@999solid7 No the facilities have changed to China whilst a lot of other brands are still being made in Europe, not saying it's bad, btw all the rears of ALL volvos except the S60 are ultra extreme ugly.

[@2810Mad]

but they're chinese owned

[@davidarter6271]

Since when have Volvo produced gorgeous cars?

[@revoltoff]

All the backs of the new volvos except the S60 are 100% super super super ugly, maybe the ugliest design of ALL manufacturers.

[@symmetry08]

Yeah, Scandinavian Furniture is so harmonic in its shape, and usablity without being too much eye-sore.

[@miklospinter]

1:05 :D

[@gigi651]

Gorgeous? I always thought they were ugly.

[@automation7295]

Guess what? Everyone has their own opinions

[@Ryezn5057]

Please do a comparison to the Kia EV9 which should you buy>

[@claudiakramer4516]

Bauhaus is German

[@ronh2660]

CHINA 🇨🇳

[@hazemmmmm]

bad cars

[@puebespuebes8589]

Even if i hate suv and i find most new car( not all of them) fat looking i must admit Volvo is one of the brand that have good looking fat car

[@PelleWessman]

Check out the Polestar 3 which is essentially this car in a sleeker package!

[@laxmansingh.2001]

Huracan streto vs 911 dekar video please..?

[@SviatoslavUA007]

🤢

[@henricksonkurt]

The V90 is gorgeous

[@Nano19916337262]

Volvo for life!

[@leahm2532]

well, it's all Geely now.

[@santileonsteinberg1441]

And they clearly have been influencing their design, quality and reputation for solidity and ease of use… which is sad

[@PelleWessman]

Not fully true. Geely owns a large part of it, but Volvo is incorporated in Sweden and has all its R&D in Sweden and is noted on the Swedish stock exchange with everything that comes with that. They can’t blindly do what Geely wants them to do. They have to work in the interest of all of their stock holders. (For the sake of it even I bought a couple of stocks in Volvo Cars)

[@leahm2532]

@@PelleWessman Geely owns ALL of Volvo, Polestar and Lotus. They are free to incorporate anywhere but profits still go back to mainland China. The biggest bulk of the their actual manufacturing is in China (for all their brands) Geely purchased the volvo saftey research center from Ford along with all of their assets including design studios. Are they still designed in Sweden? Sure, but that along with some suspension tuning from Polestar are really the only things left for the Swedes to do. After the XC90, V90 and S90 get replaced all volvo/polestar cars will be riding on Geely engineered platorms as those still ride on the SPA platform financed by Ford. You can believe a brand is still "Swedish" or "White" but at the end of the day ALL the profits go back to China to help support the CCP and uncle Xi's nonsense plan of world domination. Stop supporting the CCP and buy better products not owned by dictatorships and countries not friendly to your own.

[@leahm2532]

@@santileonsteinberg1441 Actually, if anything, it's European influence that's improved Geelys cars way more.

[@PelleWessman]

@@leahm2532 Geely owns 82% of Volvo, not 100%

[@TheoPhilpot]

I love mine

[@mra4107]

Love this design! Nice video too!

[@aminabembli7411]

Taking perfect nature into design got to be perfect design🐌🌹

[@ChristianFlory]

Man, Bauhaus is a german word and the whole movement was, surprisingly, invented in Germany. I am disappointed about your ignorance!

[@Bembli]

Scandinavian design has been influenced by it for a long time, as I mention in the video

[@OIIO_BEAMNG]

Him : Volvo is the last automotive manufacturer left in Sweden Polestar : am I a joke to you?

[@OIIO_BEAMNG]

And yes I know that Polestar was at first a Volvo brand but it is now an independent brand.

[@tfmotion2070]

@@OIIO_BEAMNG it basically still is because if you compare a polestar 2 and a Volvo sedan then they are basicaLly just rebadged.and Volvo has a department called polestar development

[@OIIO_BEAMNG]

@@tfmotion2070 But with the Polestar 3 they're starting to create their own style. It still looks like it could be a Volvo but it is because of the very Swedish design.

[@tfmotion2070]

@@OIIO_BEAMNG there still developing as an individual company

[@PelleWessman]

@tfmotion2070 The Polestar 2 is definitely not a rebadge, there is no equivalent model in the Volvo family. Sure, the design was originally a Volvo concept, as was the Polestar 1, but they were never launched as Volvos, instead being launched as Polestars. As far as independence goes: I believe Volvo is still the majority owner and all Polestars are manufactured in Volvo factories. Though they do are getting ever more independent, especially design wise. Polestar 3 technically being the EX90 but design wise being far from it. And eg the Polestar 5 and 6 will be quite their own thing.

[@auggysimcity]

Volvo is owned by a company in 🇨🇳 CHINA. oh heck no!

[@bren.nan_]

Volvo is a company in 🇸🇪SWEDEN. they are listed on the Swedish stock exchange, do all R&D and most production in Sweden too! Google is free!

[@auggysimcity]

@@bren.nan_ yes. Agreed. But at the end of the day. Volvo is owned by a Chinese corporation.

[@bren.nan_]

@@auggysimcity 80% of the business shares are owned by Geely, yes, but Volvo as a brand is still independently operated and based in Sweden. Any changes brought about by Geely have to get put through Volvo admin first.

[@sexymommakat]

I just love my volvo xc90, it's just beautiful