Volvo Trucks - The Hook

[@JulienFrey]

Volvo is the Nokia of trucks

[@manib6594]

Nokia is dead now

[@KristerL]

@@manib6594 Nope, it's not.

[@ZAC641]

@@manib6594 gacho gacho

[@bloggerwithnoborders]

Tesla will be the Apple of trucks.

[@user-wq9mw2xz3j]

@@manib6594 nokia "died" or got really behind on the whole smartphone thing, but has been catching up this last half of the decade and since like 2018-19 it's actually a viable alternative

[@1011340]

When you wanted to be stuntman, but ended up to be president of truck company. Looks good to me

[@pratiklondhe5167]

😂

[@harsh9558]

@HenriK Hald lol

[@2artsprinceyadav1800]

Countries around the world are considering Volvo trucks for their militaries

[@ronniechang1884]

Damn my buddy, look! They even has a president who can do stunting shit! Their trucks definitely have real guts!

[@tattoojay88]

@@2artsprinceyadav1800 is this one of those "pick the one that doesn't belong" tests?

[@Davyjones5454]

Its really nice to see a CEO, standing by (or under) his products...! Unlike many CEO's these days...

[@ncstudio333]

Why under? He's on it my g

[@RandomDuude]

I know it's 6 years later, but search the CEO of a bulletproof glass manufacturer standing behind a glass panel from his company while hit colleague fires at him with a AK-47.

[@vikraal6974]

Tim Cook hates Apple products

[@THYCR3AT0R]

@@vikraal6974 my parents hate me

[@derrickmoses1507]

idk pretty sure elon would do something like this

[@Kj16V]

The title promised a hook. The man said there would be a hook. Then there was a hook. Perfect video.

[@deathstroke7316]

And i was hooked.

[@shaiapouf420]

No click bait that prez dont lie

[@rootdevelopment]

Even watched it twice! The hook got me.

[@Roddy556]

Personally I wanted to see a Volvo truck and I got what I wanted.

[@stealthassasin1day291]

Back when Good Quality Drone were not invented yet. Had to get a chopper

[@OldSchoolOfMasters]

Yeah bro. Was expensive advertising

[@ranbande3454]

Good morning Stela

[@storken756]

Nah man its a drone. They just added some helicopter sounds on it. If it would be a real helicopter it would be very very very very loud.

[@storken756]

@@OldSchoolOfMasters No drones in 2013?

[@DanielCho1997]

@@OldSchoolOfMasters bro commercial filming drones existed back in the 2000s, don't be such a zoomer

[@StudioAnnLe]

That was not what I expected. This guy is a BAWSS.

[@jaredsdad8361]

Lol

[@itz_mr_vikky5227]

Lol i am your subscriber too.😂

[@srjsamsam]

Both figuratively and literally lol Cause he owns Volvo... I'll walk out now

[@meharthakur1252]

You so famous ❤️❤️😀

[@carlomartello-]

@@meharthakur1252 shut up niga

[@R3dAtari]

All of a sudden I do not want a car. I want a truck to drive to work.

[@MrCarguy2]

Well Then you 2 jobs as driving the truck itself can be considered work (if transporting something)

[@SkyKite]

Damn true maman..these volvo vids are so lit

[@fever040]

@@MrCarguy2 It's hauling my fat-ass to work and back

[@helicocktor]

Specifically, a Volvo™ Truck.

[@smurphy2146]

1000th like

[@iKhalaf]

CEOs of volvo: We need to do an ad Engineers: Oh shit here we go again

[@duchenpaul]

CEO: not this time

[@oskarm.3210]

did you have the voice in your head, too? - "awhhh shit here we go again" Also can we please stick to the 420 likes, would be awesome

[@ranbande3454]

Good evening Khalaf

[@themodestai9603]

@@oskarm.3210 yea Busta straight busta

[@muhammadosamaraza4105]

Or Engineers: Sir we made a new Truck CEO: Oh shit here we go again.

[@abrahamalviarez5870]

sir the stuntman is sick today. CEO: "fine, i will do it myself"

[@ankurpandey5184]

😂😂😂😆😆😆😆😆

[@just-a-username]

Well it didn't say "*Don't try this at home*" so Ferb, I know what we're doing today!

[@sausageroll2695]

@Albert Schild you dont have a port in your house?

[@No_Way_NO_WAY]

@ Just-A-Username: thats what they are going for. To test this you have to buy the new truck. So everyone that tests this at home is 1 more sale this year :P. They should have made it into a TikTok challenge.

[@hmcredfed1836]

@Albert Schild well lets build a port at home

[@halogeek6]

@@No_Way_NO_WAY no becuase the people on tiktok cant afford a vovlo...

[@No_Way_NO_WAY]

@@halogeek6 most ppl on youtube cant either :P

[@Cam_cops]

I love the fact they decided to add a sound man suspended on a zip line with a full windproof boom pole...rather than just giving the guy a clip-on radio mic.

[@chriswright1389]

They ain't cutting corners.

[@michaelkarnerfors9545]

That is not a sound man, that is the safety guy: kzbin.info/www/bejne/bKWzfqmPrJ6se7s

[@Mike-kr5dn]

@@michaelkarnerfors9545 well yes but he is also holding a mic so....

[@MikeBaxterABC]

@@Mike-kr5dn In the linked video it says "he actually has nothing to do with sound" so it's probably not a mic, just an empty wind sock

[@sauercrowder]

Boom in the shot! Reset!

[@winni2701]

Other CEOs: lets just make some shiny animations. President of Volvo Trucks: *Hehe, I got no fear of heights!*

[@ranbande3454]

Good morning witni

[@agent-33]

Good afternoon, Rat Batde.

[@heyrod59]

Or, hold my beer ! ! LMAO

[@winni2701]

@@heyrod59 Nah, that's too 0815

[@portal2walkthroughpc]

and also got balls of titanium which weighs a little less than 32 tonnes

[@bored.in.california2111]

It's not just confidence he demonstrates it's also pride. When you take pride in your work you have much higher standards.

[@johnhonai4601]

very true

[@RikyPerdana]

This is a Tony Stark level of presentation

[@abhishekvaru]

Yessss

[@neonbunnies9596]

This is the perfect explanation for this kind of marketing

[@simatbirch]

Or even, Megamind.

[@radhebhai8997]

That Marvel shit

[@SuperZabojca]

What about a guy that stands behind a bulletproof glass and his employee shoots at him with ak47.

[@Ekke6262]

youtube 7 years later: EVERYONE MUST SEE THIS

[@husseinmkakile9206]

stupid algarithms

[@nickt9467]

So you’re saying there is a used market for these trucks now?

[@kengurusafari]

yeah, I mean. I love Volvo. Why haven't I seen this before? xD

[@mow-base]

Must say, didn't disappoint

[@lordstark1626]

Ikr

[@lewiqe]

Admit it, the CEO was taking it for a ride and plunged it in the water. This was the recovery.

[@robinkaen4925]

this comment is underrated Lmao

[@hairdumb3095]

If that's the case then he plunged it at a very convenient place for it to get taken out, as that massive crane that would take weeks to create, but there's no sign of water damage anywhere.

[@sausageroll2695]

@@hairdumb3095 people like you remind me im not the dumbest lmao

[@memeskeyoch3375]

@@hairdumb3095 appropriate name

[@vijayakrishna07]

Enjoyed your joke.

[@CptCoach]

"Tired of german techno? Try some swedish metal!" - Volvo

[@thinktrovert]

LMAO XD XD

[@COCOFELON69]

You alive?

[@CptCoach]

@@COCOFELON69 who? Me? ... No!

[@eun5oo280]

@@CptCoach woaah

[@vravel]

😂😂

[@camogap7392]

The guy hanging off the crane at 0:20, holding the mic also deserves some credit

[@narendrasampath3002]

of the dozens of times I've watched this I never noticed that! that is impressive

[@sid2112]

This is NOT clickbait. Well done, Volvo.

[@AgustinCesar]

If I was a trucker, I´d buy a Volvo. For a CEO to demostrate confidence on his own company products like that, it takes some Balls, for real... #RESPECT...

[@sperera5916]

Hi, after 6 years. I think volvo trucks are expensive but worth the money if affordable. I wonder how much the servicing costs.

[@juliogonzo2718]

@@sperera5916 a lot. They were the pioneers of making trucks a pain in the ass to work on in North America, now most of them are a pain in the ass.

[@petr2306]

@@sperera5916 Yt algorythm is working fine. Bring me here today for the first time ... Stunt was really crazy for ceo. One word for this stunt - Volvo.

[@damiengates7581]

no wonder you're a victim of advertising

[@KD-wp6cm]

Wow finally a normal and logical comment...away from scarcasm

[@BENY247365]

Don't worry this is completely safe... He's got a hard hat on, it'll protect him if anything goes wrong and keep him afloat should he fall in the water.

[@DrWill100]

The harbor is a hard hat area...

[@Enzoxvx]

My hat got hard reading this

[@knut6532]

Yes but I suspect that they have something from the inside, it looks to «low» on his head. So it will probably not save him from the fall anyway.

[@matrixphijr]

@Michael O'Connell R/WHOOOSH

[@erikarneberg11]

For some reason, I read “Don’t worry- he’s got a hard on that will protect him if anything goes wrong...” Mine don’t protect me- they get me into trouble!

[@matiasdelafuente3106]

I barely need a car, not even a pickup... but now i feel i need that truck.

[@kenzers.4110]

KZbin in 2021: I think everyone should see this now, it’s only been 7 and a half years.

[@kr4156]

2024

[@_lime.]

I just love the sound guy hanging there on the zoom out.

[@someonee9610]

He is not even the sound guy, he is there for the boss safety purposes

[@hmcredfed1836]

@@someonee9610 he is the sound guy^^

[@someonee9610]

@@hmcredfed1836 watch the other video, the staff explains that he is not the sound guy

[@someonee9610]

@@hmcredfed1836 kzbin.info/www/bejne/bKWzfqmPrJ6se7s

[@TractorsChemer]

Even president dont know, how to use that truck. 8-)

[@birolkaraca]

The comment will be legend!

[@meharthakur1252]

Cz he don't use tractors

[@MIGHTYxMUKESH]

Lmao

[@eun5oo280]

???: Let’s put the president up that truck

[@somethingsomething7890]

Lol

[@anshwaghela3907]

*so no one's gonna appreciate the person hanging above him holding the mic* 🎤

[@alexm566]

he's safety guy, mic is decoy

[@MewKen]

The cameraman is out there flyin

[@gameseeker6307]

@@MewKen creative mode

[@Tharuka22]

Now i want to buy one of those for no reason !!

[@ranbande3454]

good morning tharuka

[@cantutmez8854]

I love how he's wearing a helmet like it's going to make a difference

[@eyescreamcake]

Helmets are to protect your head from things falling from above. They are required when working with cranes and other tall objects that might drop debris.

[@inbetween8210]

@@eyescreamcake hey at least if something bad happened the insurance company will cover for them

[@UltimateEntity]

@@eyescreamcake ikr, fk these dumbass memer's...

[@honk2448]

hey, gotta get that extra safety

[@UltimateEntity]

@Imperial Terra ight

[@StayReal02]

Man, give this guy a raise! He deserves the job!

[@rishabhdubey374]

He's already the fucking president of the company what else do you want lol.

[@rishimakhanlal8905]

He's president of Volvo 😂

[@br4k_ob4ma]

Underrated comment

[@Daniel-uj1nu]

This is amazing. I keep rewatching, I can hardly believe how incredible this is.

[@TraustiGeir]

That was actually very impressive.

[@sqweezzstr]

When it comes to safety and trusting your mechanical machine, Volvo is the brand you should get. VOLVO FOR LIFE

[@LM555]

You've got guts sir!

[@ranbande3454]

Good after noon juan

[@ireallydontcare9696]

I LOVE Volvo adverts! Not many companies have ads so good that you choose to watch them. I’d watch a bad ad before a Volvo ad just so I can see the Volvo ad 😂 Never thought I’d subscribe to a channel to see more ads but I’ve subscribed

[@Jupiter-rs4zl]

Volvo has the best kind if ads where they actually demonstrate what their product is capable of. No empty promises. I appreciate that.

[@CoryLonas]

oh my god the sound guy hanging from the line!!! HAHAHA

[@nikelf1]

Yes, he is hanging there, but not for the sound, he is there ONLY for safety reasons.

[@BombayBerke]

nikelf1 Did you miss the fact that he's holding a boom mic? It's hard to say he's not there for sound when he's holding a massive microphone mate.

[@nikelf1]

BombayBerke Well,that I didn't see, but when I whatched the BTS of this video they said he whas there for safety reasons only.

[@AnkurPandeyef]

@@nikelf1 I do sync sound for films/ads professionally, and I am very sure that is a boom mic operator; i.e. someone whose job is to hold a mic(rophone) from a boom pole.

[@imLamm]

@ElectronicRedPanda hhahahahahahahahahhah

[@ejstyleelytsje8292]

The man buried with only his head is shown and pass by a truck bring me here.

[@pandoxno3]

lol no, thats another swede

[@stateartt]

Lol that's his stunt cousin's

[@septynugros9373]

Its autoplay to me

[@coksemara2772]

Same,,,,

[@Takeitasyouwant4372]

Same bruh

[@eaaeeeea]

Volvo Engineers: "If the tension from the cable suddenly releases, you will die." Volvo trucks president: "Our trucks are worth dying for"

[@SpaceMissile]

"eh, i will just go for swim"

[@CBDHAZE420]

Best ad I’ve seen in a while thx

[@simpilot001]

I have so much respect for Volvo in general

[@vkasiv]

For people who comment "I was expecting don't try this at home" Yeah, I want to know which of these guys own a huge ass crane like that.

[@kakerake6018]

You'd be surprised

[@zeultimo]

@@kakerake6018do it

[@zeultimo]

Bwahaha

[@alexm566]

@@zeultimo and you own a Volvo truck too?

[@spelunkerd]

Claude Van Damme was a genuine hit, the best advertising I've ever seen. This one is pretty good, too. Nice to see they intend to extend that theme, I can't wait to see what is next.

[@PromodhNirmal]

The most interesting vehicle I've ever come across!

[@northhaven2501]

I can't even get the president of my company to answer an email... Bravo to this man's stance behind his product and people.

[@walkingmanvideo9455]

Love how they included the sound guy too, Well done.

[@SteelHorseRider74]

Interviewer: "Mr. Nilsson, do you stand for your trucks?" Nilsson: "No, I tend to stand on our trucks, several tens of meters above the water line!" Interviewer: o_O

[@rudra4483]

Fun fact 😀: Legendary videos are less than a minute.

[@Akarsh-]

Fun fact: these are actually lame facts

[@hop-skip-ouch8798]

Clearly you haven't seen old celebrity sex tapes.

[@sam314]

Clearly you haven’t watched the one with Jean-Claude Van Damme

[@rejjhaan]

it's okay, he has helmet

[@ranbande3454]

good evening plasma

[@iCyberHero]

Why KZbin showing me this gem of a video Ad after 10 years !!!!!!!

[@gurdevsingh5637]

I have seen many swedish automobile advertisement for ex. Saab and they are all just awesome.

[@samuel.j.barker]

Well i'm definitely buying one

[@thestudentofficial5483]

Sweden: Volvo Finland: Nokia Denmark: Lego

[@rudranroy2109]

Hotel: Trivago.

[@doc9747]

NOKIA AHAHAHAAHAHAHAHHHHHHHHHAHAHAHAHAHAHAHAHAHAH NOKIAAAAAAAAAAAAAAAAAAAAAAAAAAAAA LOL

[@jessepinkman2239]

Greenland: Aanuk Iceland: ...

[@flemminghansen6500]

@@doc9747 You don't really know how Nokia is making a living for themselves - do you?

[@doc9747]

@@flemminghansen6500 I know what phones they used to have and what they are now. That says it all

[@SteViral]

Great story! Cool to see a company boss REALLY trusting his own product!

[@AgeofReason]

Studer from Sweden checking in

[@HELLSHOT_CODM]

Man I just love volvo truck's the ads are so creative love it

[@xpmsplay]

Not bad mr. President!

[@ericantony7685]

KZbin recommending this video after ten years.

[@christian_swjy]

Why is this reappearing on my yt homepage again after 10 years?

[@volvotrucks]

Because it is a very good commercial. ;-)

[@andriy_stashenko]

@@volvotrucks, very modest😅

[@elroylewis525]

I love Volvo trucks you guys are the Future

[@Boogiewoogie168]

I'm hooked on volvo ads!

[@MontyPython12]

Damn you crazy Swedes! Do like the trucks though, looking really nice with the new styling

[@TheByQQ]

I was expecting "Don't do this at home" at the end.

[@freevideoservice]

Why? You don't have to worry about anything when you have volvo truck ;)

[@adamhlali8106]

Dude didnt you read? They told you where they carried it out so you could do it at home. Just remember to close the part of that you use.

[@muhammadnw5869]

Instead, "Do this"

[@henk-3098]

thanks, I was just about to hook my volvo truck onto my crane,

[@navinkmrsingh]

It means you can do if you CAN do

[@harshityadavCamper]

Literally none of us are ever going to be anywhere near buying a Volvo truck but at least we appreciate their advertising. So freaking cool.

[@lucasgroves137]

Again with the brainless misuse of _literally._

[@harshityadavCamper]

@@lucasgroves137 sorry, literally

[@lucasgroves137]

@@harshityadavCamper Meaningless weasel word.

[@harshityadavCamper]

@@lucasgroves137 You are a weasel, literally

[@lars90a]

Wow. A director with big balls. Respect. 👍👍😄

[@Abdullahs_World]

Volvo is just the best company ever!

[@launchamerica4786]

Volvo: We are Hiring *More preference for Stuntman*

[@pritesh9336]

Volvo employees: Our bowss is flying. On a truck

[@qur6919]

😁😁😁😆😁😆

[@blackskull7x]

I still can't believe he is not using a green screen

[@heyrod59]

ROTFLMAO ! ! !

[@ayushsinha8321]

@@true1330 93000

[@anonymoususer19]

Everyone else: I don’t think a truck can be lifted by one hook Volvo engineers: Yes

[@bob7445]

WOOOW volvo truck numba onee! GRAPE! volvo in da bag!

[@ankurpandey5184]

Volvo is a leader when it comes to commercial ADS ❣️❣️❣️ LOVE IT

[@kelvinyamcs]

The president has balls...

[@BombayBerke]

Kind of. Volvo engineers and executives have massive faith in their products. Due to an almost uncompromising commitment to quality and strength. It's less balls, and more confidence. It's why I've never driven anything other than Volvo cars. It's almost exactly the same with the guys who work at Volvo Cars.

[@jatinanand1910]

yea, thats also the size of coconuts

[@ranbande3454]

good evening Kelvin

[@shortshub0002]

I want that much confidence in my life.

[@xbullshet]

Hilarious!!! Love this a lot! Was laughing to tears .Simple but powerful message! Volvo rules safety again.

[@Odium2453]

I wish I could buy a Volvo truck. Not that I need a truck for anything but these ads are brilliant. Respect to your Marketing department!

[@volvotrucks]

Thanks Armand! :-)

[@ryanreedgibson]

The boom mic operator is my hero!

[@stiiify9603]

They used helicopter, drone is not common 7 years ago.

[@yoshy2628]

He was sweating a lot, you got no airflow with a drone. You need a helicopter, that sweat is flying right away.

[@samrowe2889]

Um they used the crane uh right there see it

[@JohnWatkinsUK]

@@samrowe2889 A helicopter for the camera, a crane for the truck.

[@samrowe2889]

@@JohnWatkinsUK absolutely thank u I need a good bonk on the head so I can get my duh sence back

[@rewindproject1617]

Besides, the heli sound makes it more gangsta.. I mean cooler.

[@joseamedina9709]

Thanks KZbin Algorithm for recommending me this 7 years later

[@ranbande3454]

good evening jose

[@bhupendra007]

Suddenly KZbin has started to give volvo truks videos in your recommendation

[@BeingSelfAware]

Volvo- A Symbol of excellence

[@chinaman1]

The CEO of the company that made that crane and those cables should also be proud of their products.

[@Hatifrey]

They said stand *behind* your product Claes, not *ONTOP* of it......

[@Шарманщик-к5ж]

Круто как всегда, поступок достойного руководителя.

[@TheRadFactor]

After watching this, the ballerina and Van Dame I now want to drive a Volvo truck instead of my car. LoL

[@dadadarshan]

A moment of appreciation for these men

[@espressonoob]

this is an advertisement. no brain rotting message, not screaming in your face to buy something, not liquid garbage. well done.

[@egg-iu3fe]

I love how a mic guy is just chilling above him

[@jshlttl]

Should've had "No CEO's were harmed in the making of this video." at the end.

[@sdaverede]

Why am i here 10 years later? I'm not even a trucks fan tbh

[@ayushmishra1229]

This is extreme dedication and faith to your work... Volvo really revolutionizing trucking industry... Passion.. Pays. Results..... True determination pays.....

[@JeanPaulB]

Gotta love Volvo ads and trucks!

[@paulallen4948]

See you all later when this gets recommended after 6 years.

[@ax3cbr]

Теперь я точно уверен что мой Volvo что-то там не упадёт поднятый краном, кайф, беру, именно это стало определяющим фактором при выборе бренда))

[@beieber4life]

You read my mind, sir.

[@prometheus705]

You really missed the point, its to show how heavy the trailer would have to be to cause damage when driving

[@beieber4life]

@@prometheus705 aye, you’re talking to my man all wrong. It’s the wrong tone. Your next reply better be an apology

[@peter_psdnt1260]

0:40 a little explanation of this short film, in case you missed the point

[@rajatsiddamal]

CEO doing this kinda stuff is commendable for sure ❤

[@mohamedosama7]

Definitely the most epic ad

[@StefanVenus]

If he was my boss I´d be proud. Respect!

[@antonym24]

Ive never driven or sat in a volvo product, but i trust them with my life lmao

[@Toxziy]

Who else got this in their recommended 7year later

[@nathanmarcy568]

well, me! :/

[@2fredtcm]

Me too

[@nassernathan]

Well me

[@istoleyourcookies]

Not me **blink** **blink**

[@Bankable2790]

Can I get in your recommended?

[@dj.sauerkraut9022]

Thank you Volvo, I didn't know I needed a truck!

[@devxprahul]

0:19 that sound recording guy is the real daredevil.