Your have the best KZbin channel on product marketing. Too awesome i couldn't ignore 👏🏽👏🏽 .
@ciarabunch Жыл бұрын
This is a great example of building positioning and messaging by keeping things simple. Thank you for breaking it down!
@thetechpmm Жыл бұрын
My pleasure!
@theMyth33313 күн бұрын
There is so much value in this short video. Thank you for sharing this :)
@DesignofStory5 ай бұрын
This is such a great, organized, and concrete way to approach this. Thank you for sharing this!
@danieltannor66479 күн бұрын
It'd be awesome to see more examples for more difficult products. Also, you mention the rule of 3 but then on the 'messaging' page you proceed to write down 4 points, not sure what the approach is
@koyamani11 ай бұрын
This is exactly what I was struggling with. Super helpful. Thank you so much for your empowerment
@thetechpmm11 ай бұрын
thanks! glad you found this helpful!
@karthikbp7771 Жыл бұрын
This is a gold mine. Great walkthrough of a real world example to understand your thinking.
@thetechpmm Жыл бұрын
thanks! glad you found it helpful :)
@brian29734 ай бұрын
This is fantastic. Thank you so much for this video. Most actionable and succinct video on brand positioning that I've found to date.
@thetechpmmАй бұрын
thanks! appreciate the note
@dollaya88939 ай бұрын
This is so helpful! Thank you so much. I love the examples, making me understand more. I also have one question. If I don't have strong knowledge of all competitors, how can I come up with their positioning? Just looking at their websites don't seem to help to understand how they position themselves. I mean you seem to have a lot of knowledge on the competitors and the problems and the solutions. I will apply this for a multiplayer game for kids, but I don't really know how they are different, even after looking at their websites. Also, hope you could do a video on value proposition. But anyway, thank you so much. This is so actionable.
@thetechpmm8 ай бұрын
look at how they position broadly on their website (ex: headline), then look at how they position for specific audience segments (ex: their product or use cases pages)
@TechFictionist11 ай бұрын
Would you consider creating a video on building a framework for a niche product and how positioning works in that case?
@thetechpmm11 ай бұрын
sure! can you send me a product i can use as an example? :)
@TechFictionist10 ай бұрын
Hmm. How about Google Keep?
@Kadaa98811 ай бұрын
Wow, this video is incredibly detailed and has made positioning and messaging understanding so easy! Thanks for sharing this valuable content.
@thetechpmm11 ай бұрын
you're very welcome! glad you got value :)
@winwinsri10 ай бұрын
What an Invaluable quality content - Another Rare Gem - Excellent Articulation. Thank you very much Henry!
@thetechpmm10 ай бұрын
Thanks! Appreciate it :)
@Lilalc-w1o Жыл бұрын
Thanks Henry- it’s pretty applicable and simple framework to follow! Looking forward to more practical framework like this🙌🏻
@thetechpmm Жыл бұрын
np! glad you found this helpful! looking forward to seeing you implement them for your new product ;)
@TongRice Жыл бұрын
Hey Henry, this is super useful! Really love your frameworks and how they make so much sense. I have a question about messaging - between solution marketing, problem marketing and benefit marketing, are these different approaches more catered for one type of audience or another? E.g. Is it easier to market to people at the top of the funnel with problem marketing, and solution marketing as they become more aware of the choices in the market? Would also love to learn more about how to tailor the wordings a bit better when it comes to building taglines for websites and such! Thank you so much again for the awesome content :)
@thetechpmm Жыл бұрын
that's a great question! I think it's best to a/b test to see which resonates more with which customer segments and at what stage. your rationale makes a lot of sense. people who are problem unaware will respond better to problem marketing messaging whereas people who are shopping will respond better to solution marketing
@RockHopper-uo7vz Жыл бұрын
😀😀Thanks, Henry for bringing such valuable content that I would not have learned from anywhere else. The structure you gave is very easy to understand. Also, it's very practical and valuable for new PMMs. I really hope you can keep updating PMM basics, skills, and tips!! Best wishes to your channel and yourself!
@thetechpmm Жыл бұрын
np! glad you found this channel helpful :)
@hillsong-ny6yc5 ай бұрын
so good , clear and simple to understand, well done
@ejsanjuan111110 ай бұрын
Bro, I've really appreacted what you've taught us. I was just wondering. Where can we get the "Data" reliable just in case clients of us would ask "where did you get this?" so it will not be in a more opinionated way. I really like how complex yet simple you're sharing. Thank you very much.
@lofinchill94254 ай бұрын
Would love to see the Use Cases complete as well
@lenaperchenko79337 ай бұрын
This is brilliant! Thank you so much for your time and such quality content!
@thetechpmm7 ай бұрын
np! glad you enjoyed it! :)
@wendychan6195Ай бұрын
Awesome video! Very helpful and good example!
@ВасисуалийЛоханкин-э3ю9 ай бұрын
Immensely useful content! Thanks for sharing this structured approach.
@thetechpmm8 ай бұрын
glad you enjoyed it!
@Xypher8887 ай бұрын
You're truly amazing at your work! Thank you! 🎉
@thetechpmm7 ай бұрын
thanks! glad it was helpful
@shanshanwang4870 Жыл бұрын
Your videos are very helpful and informative, leaning from your channel. Thank you!!! Keep it up!
@thetechpmm Жыл бұрын
you're welcome! will continue trying my best :)
@NgocLe-xv1ll3 ай бұрын
Such a great video, thank you very much Henry 👍
@raonigoncalves8203 Жыл бұрын
Just met your channel and it's already being pretty helpful. Thank you! (:
@thetechpmm Жыл бұрын
glad you enjoyed it! :)
@feelhuhu2 ай бұрын
Thank you. I learned so much from this video!!
@thetechpmmАй бұрын
glad it was helpful! :)
@Le0phenomen09 ай бұрын
J'ai beaucoup apprécié ta vidéo, une approche très pédagogique ! Thanks a lot ;)
@thetechpmm8 ай бұрын
you're welcome!
@lofinchill94254 ай бұрын
Super helpful!! Commenting for reach
@savioursanders92059 ай бұрын
Hello! That's a very good content yiu have here. Can you please share the template you designed?
@thetechpmm8 ай бұрын
thanks! you can find the template on www.pmmtrack.com
@damilareolutola67553 ай бұрын
Thank you Henry. Great Guy
@peterkortvel Жыл бұрын
I love this process, how simple you can explain it, and how you can map things such as pain points and benefits together. Is that your own process or have you followed some other resource(s). Regarding messaging, would you also add anything related to storytelling or it didn't apply to your products? Thanks!
@thetechpmm Жыл бұрын
thanks! its a process ive come up and iterated over the years. theres tons of frameworks out there but they're usually too complicated to fill out. re messaging - i think storytelling is more powerful in b2b (high touch) than b2c. storytelling in b2c is best conveyed through customer stories / testimonials / use cases.
@peterkortvel Жыл бұрын
I really like it. You should consider creating it in a framework or template format to share with peers.
@alo53235 ай бұрын
Is it possible to get the link to the spreadsheet.
@lestatandlewis Жыл бұрын
This is so helpful. Thanks for the amazing tips!
@thetechpmm Жыл бұрын
Glad it was helpful!
@Grace.Idiare5 ай бұрын
Great video, Henry!
@3vecesminombre7 ай бұрын
Great example! Thanks!
@bogganar4 ай бұрын
fucking awesome HENRY!
@karthikbp7771 Жыл бұрын
How did you identify the problems for competitors in the positioning section. Do you have any method to arrive at this specific problem that they are facing?
@thetechpmm Жыл бұрын
2 ways: 1) look at their website positioning & messaging and 2) talk to your customers to understand who they were considering and why they chose you vs others.
@XuanDeng-wm8pq10 ай бұрын
This video is amazing! thx for sharing!
@thetechpmm10 ай бұрын
Glad you enjoyed it!
@shivendusrivastava3608 Жыл бұрын
What are some courses and skills to take and learn to get PMM jobs ??
@thetechpmm Жыл бұрын
check out this video :) kzbin.info/www/bejne/Z4CyqJujnJiCaNUsi=GgjkJvWkQLLxTzQf
@alinefischer79408 ай бұрын
How did you research the pain points? Thanka for the great content!
@thetechpmm8 ай бұрын
talk to customers and get data :)
@kyliestorts6598 Жыл бұрын
This is a great video, thanks for sharing this! If you're working on a product for more than one target audience, do you repeat this process for each audience? Thanks!
@thetechpmm Жыл бұрын
you're welcome! the answer's yes! the more specific you can get with your customer pain points, the more your messaging will resonate :)
@UjuAkinlolu Жыл бұрын
Thanks Henry - I have a question. in the case of B2B where there are more than 1 target audience for a product. How do we apply this framework? do we do this positioning and messaging exercise per target audience?
@thetechpmm Жыл бұрын
if the use cases are similar, you can use the same positioning & messaging and tweak it for each audience. if it's very different, then yes, create new positioning & messaging for each audience!
@Martigetshealthy7 ай бұрын
Very useful thanks so much!!
@thetechpmm7 ай бұрын
you're welcome :)
@Suhayb.Business Жыл бұрын
Hi Henry, Love what you are posting on KZbin. Your content is Awesome I am Suhayb a 17 years old entrepreneur. I do short video editing and was wondering if I could do it for you, for free, no strings attached, just to help me get experience?
@thetechpmm11 ай бұрын
sure! shoot me an email: huiwanghenry@gmail.com
@emmanuelorilade20255 ай бұрын
Your have the best KZbin channel on product marketing. Too awesome i couldn't ignore 👏🏽👏🏽 .