Watch Me Build a Go To Market Execution Plan (by an Ex-Google PMM)

[@SudeepKaurBansi]

It feels borderline illegal that this is free. Thanks a million, Henry!

[@amospan14]

Love the breakdown to action items, owners, deliverables and timeline. Thanks for this Go To Market execution video!

[@thetechpmm]

np! glad it was helpful :)

[@dafne_rdz]

you're great at teaching stuff 👏👏 thanks, man!

[@dafne_rdz]

btw, I love your friend in the background 😁 > u < he's standing there thinking "it's all fun and games until you have to actually implement your plan" 😝

[@Riyadh1985]

love your practicality here

[@MrAbstractj]

Henry, Thanks for sharing the high-level overview of an execution plan. I'd love to get your or your network of experts' thoughts on scalable processes for GTM. Thanks for reading my comment.

[@thetechpmm]

you're welcome!

[@side483]

Great video! Consider adding the template to your website for YT traffic and organic.

[@thetechpmm]

great idea!

[@dollaya8893]

This is also an awesome video. This is very helpful! Thank you

[@wormholeinteractive]

Value 💯

[@winwinsri]

Simply Superb! share more videos and enlighten us!

[@thetechpmm]

thanks! glad you enjoyed it and will def try :)

[@MarkT923]

Great breakdown Henry! Question, in your pre-launch you put down 3 months as the Timeline but all of the tasks in the pre-launch were targeted to be done in a month. In the timeline on the pre-launch would you put 1 month or leave it at 3 month timeline if the whole plan was going to be 3 months from pre-launch, launch and post?

[@thetechpmm]

ah i meant to say 1 month for each stage, so in total 3 months from pre launch to post launch stage

[@nagyelwakeel22]

Great stuff, very useful and easy to follow.. thanks a million

[@thetechpmm]

thanks! glad it was helpful :)

[@LennyYT]

Great video. Do you recommend any tools for tracking or build a different spreadsheet for that?

[@thetechpmm]

you can also use asana or monday. i just prefer to keep things simple in a google spreadsheet :)

[@kwiklens7601]

Thats right

[@thetechpmm]

thank you!

[@da-da9876]

Go to market : i dont see a position/message/ proposition value or ICP strategy here ? Is it normal? Thanks

[@thetechpmm]

hey! the formula goes like this: customer personas > positioning & messaging > GTM. this is just focusing on the GTM part :)

[@arinzehh]

Thank you!🙏🏿

[@thetechpmm]

hey elvis! you're very welcome :)

[@huiwu-be1mm]

how would you estimate the impact (reach)? for example, how many people will see the App on KZbin?

[@thetechpmm]

I would estimate based on 1) how many subs organic channel has and 2) estimated budget spend for paid ads

[@Global-InsightStories]

Great content on PMM

[@thetechpmm]

thanks saikumar!

[@isabellapocaterra]

Hi Henry I would love to connect with you via email or phone. I'm a product marketing looking to connect with likeminded individuals

[@thetechpmm]

hey you can connect with me via linkedin!