Watch me write a $100,000 sales page from scratch (Copywriting Tutorial)

  Рет қаралды 17,225

Anna Hickman

Anna Hickman

Күн бұрын

↓ THE TEMPLATES I'M USING ↓
cedabranding.gumroad.com/l/sxpfr
Using zero icky sales tactics, this is a step-by-step guide on how to write a website that sells with transformation, not information.
These are the exact templates I use to help my clients write high-converting website content and share their offer in a way that builds meaningful connection and gets people excited to buy from you.
This is step 2 of a series where I take you through an entire client project from start to finish. In the next video I will take you through the process of designing and launching this sales page in Framer.
Timestamps:
00:00 What copywriting can do for your sales
00:56 What is copywriting?
01:47 Using copy templates to streamline your process
02:33 5 Rules for writing content that converts
04:13 Audience analysis and core messaging
05:09 Client case study
06:38 Choosing a Call To Action
07:27 Choosing a Tone of voice
08:02 Section 1: Hero Section
09:44 Section 2: Problem Solving
10:02 Copywriting Frameworks: AIDA
11:58 Section 3: The Process
12:30 Section 4: Social Proof
12:52 Section 5: What's Included
13:34 Section 5: Pricing & Packages
14:30 Section 6: About
15:30 Section 7: Is this for me?
16:35 Section 8: This is NOT for
17:40 Section 9: FAQs
18:25 Section 10: Final Call to Action
19:18 Learn more about Sales Psychology
↓ MY TIKTOK ↓
/ cedabranding

Пікірлер: 55
@christian-schubert
@christian-schubert 2 ай бұрын
Casually watched the Web Design Process video when it came out, as the almighty algorithm suggested it to me. Didn't really think much about it at first, but then it crept back into my mind but I could remember neither the title nor the channel's name. Today, the gods at KZbin decided it was time to reintroduce me to Anna again - and THIS TIME, I will make pretty darn sure I won't lose track of her again 🥳
@RicardoCostaDesign
@RicardoCostaDesign 3 ай бұрын
You are making awesome content to follow along. Pretty clear to understand and so helpful for everyone watching. Thanks for putting this out!
@Sofia0S0S
@Sofia0S0S 2 ай бұрын
🤯 this is the best content I’ve ever watched. So comprehensive and still straight to the point
@brandenclay4344
@brandenclay4344 2 ай бұрын
Anna, thanks so much for creating these videos. I'm following along while creating a website for a local video production business and I'm finding tremendous value in these. You speak so articulately and jam pack these vids with value in a concise and accessible way. Thank you!
@quickend01
@quickend01 Ай бұрын
I have watched several of your videos in the last couple of days and all were great (and I watch a lot of web-building videos) I appreciate what you do and how you do it. I hope you continue, and all you put out into the world, comes back to you 10 fold.
@jessamystic
@jessamystic 2 ай бұрын
Anna, I'm SO glad I found you and your channel. I haven't started my business yet but your processes, explanations and content have inspired me, and the success I know I'll see will be partially attributed to you!
@SaaSLTDDeals
@SaaSLTDDeals 2 ай бұрын
Wow! This breakdown is pure gold! Your step-by-step guide on copywriting for sales pages is incredibly detailed and insightful. Can't wait to implement these strategies!
@Artemiibel
@Artemiibel 5 күн бұрын
Great tutorial! I've just started learning & practicing Copywriting, and it is my 3rd tutorial, and it is great value. I'm going to apply this right away with my and my client's projects.
@rayamihaylova4274
@rayamihaylova4274 3 ай бұрын
Anna, the content you are making is absolutely stellar! Thank you so much ❤ make more!
@ArnoutDrenthel
@ArnoutDrenthel 3 ай бұрын
I like it how you take a somewhat salesy US approach (I'm looking at you Storybrand) and adapting just so slightly to make it resonate more for a European! 💪
@bradcasper4823
@bradcasper4823 2 ай бұрын
Girl, you're gonna blow up! Thank you!
@joshdanns9172
@joshdanns9172 Ай бұрын
Great content Anna! I found your channel yesterday and now I can't stop watching all your videos :)
@juls2334
@juls2334 Ай бұрын
You're amazing, Anna! Thanks for all your great tips!
@abubakarkaweesa6413
@abubakarkaweesa6413 Ай бұрын
Pure Gold. Thanks for the great content.
@lashonefrancis9341
@lashonefrancis9341 29 күн бұрын
I am an aspiring website copywriter. This video has so much value!
@russ8985
@russ8985 Ай бұрын
Amazing work. You are very talented.
@tehcreation
@tehcreation 3 ай бұрын
I love this channel. 👍👍👍
@Nunyah94
@Nunyah94 Ай бұрын
Hi could you do a video on how the strategy you would use for an e-commerce site? What stages of the entire process would be different? I know you have some sections like that in your templates but I’d love a video about that too. You explain everything so well
@Nadine-bx2dg
@Nadine-bx2dg 2 ай бұрын
Hey Anna, I think your content is amazing. I was wondering if you could dedicate a future video on how to conduct a competitive analysis in a manner that is time effective, efficient and relevant to the overall design process. People throw around the term a lot and just say “oh google the competitors” or “look at data analytics” or “download their apps/visit their websites and try to use those”. Okay, that’s fine but I still feel like I’m muddling through this step specially because I don’t have a data analytics background, so how do I know what metrics to focus on, or how to use that data to make more informed design decisions? How do I know that I’m focusing on the right competitors? Are there maybe more modern tools (maybe some AI new tool or something?) that can help facilitate this process as it’s quite time consuming to google each one and gather all that data plus look at their analytics plus use their products plus analyze all the data side by side later…
@techfixer1543
@techfixer1543 3 ай бұрын
Thank you Anna...your content is: focused, pratical, professional, and well--- it simply rocks! If I missed it, were can we find (a sampling) of websites you've done for your clients? I'd really like to see the overall design and functional flow of your client's sites. Good vibes for your ongoing success!
@avigailomichael
@avigailomichael 2 ай бұрын
I love your content and the ambience of your presence. Could you please do a video about negotiating RevShare, creating invoices and creating freelance contracts (including RevShare) for clients to sign? Please? Hardly anyone on KZbin teaches about the contractual aspect of freelancing unless you pay an arm and a leg.
@resultsorientedpreparation
@resultsorientedpreparation 2 ай бұрын
This is powerful
@franciscopais6683
@franciscopais6683 3 ай бұрын
Anna posts, I first like, then watch
@quickcinemarecap
@quickcinemarecap 3 ай бұрын
00:00 Learn to write high-converting sales pages and website content easily. 01:44 Templates for website content with copy prompts and examples 03:23 Focus on customer needs and provide value. 05:05 Creating a brand story script for a fitness creator to sell workout guides 06:47 Creating a powerful call to action button 08:37 Addressing the emotional needs of the audience is more powerful than just the surface level need. 10:22 Effective workout plans build lasting habits. 12:10 Optimize sales page with key elements 14:00 Structuring packages to increase perceived value and establishing authority in the about section 15:42 Identifying desirable outcomes for the audience and showcasing product differentiation. 17:21 Building sustainable habits over time leads to true transformation 18:55 Ask yes or no questions to prompt customer commitment.
@ahmedkhaled1068
@ahmedkhaled1068 2 ай бұрын
It's already added in her video.
@digital.raunak
@digital.raunak 2 ай бұрын
There's more value in your 11 videos than an almost 11 months long course I paid 40k for😭
@mahdibenammar5955
@mahdibenammar5955 3 ай бұрын
you are just amazing well done with to work with you soon :)
@magdalenaandrada562
@magdalenaandrada562 2 ай бұрын
Hi Anna, thanks for your content, its amazing. Do you have any trouble with connecting client domains to Framer? and do you have any trouble with it regarding their custom email? Im afraid if i connect their domain to framer by copying the DNS records ill somehow affect their custom email domain settings. Itd be great if you shared how to perform the handoff in detail. Thank you!!!
@karimlonguar5826
@karimlonguar5826 2 ай бұрын
Question: lI understand that a sale page is created in order to convert the prospect. but how can I make the prospect land into this page and convert apart from creating a tick tock videos and link that sales page. is there other ways? Thanks
@okaytobi
@okaytobi Ай бұрын
Hi Anna, great video! I was wondering if you've ever sold your services to clients who aren't focused on launching new products but are instead looking to attract more clients. If so, what did your sales method look like? How did you strategize to ensure your website design would convert? Did you offer additional solutions like running Facebook and Google ads? I'm genuinely curious, and your response would be super helpful.
@karimlonguar5826
@karimlonguar5826 2 ай бұрын
Question: I am a bit confused. How can you attract prospect that need your services while creating content to web designers and specialist in the field? Thanks
@karimlonguar5826
@karimlonguar5826 2 ай бұрын
Question: What is the diffrence between a home page and a sales page ( I understand that there is no link in a sale page) but I want to understand what is the role of a home page or a service page if you create a sale page? Great content :-)
@RyanJones-hs4hn
@RyanJones-hs4hn 2 ай бұрын
What mic are you using. Audio sounds great!
@SylvainKlein
@SylvainKlein 3 ай бұрын
Really like your content and I have a question: did you start making money via Gumroad before launching your KZbin channel? If yes, what did you do to get discovered on it? Selling digital products is great but how to do it with no audience?
@Smaffs59
@Smaffs59 3 ай бұрын
Just so I have this correct. Do you have three websites that are selling over $30,000 each selling your own digital products? The 3 on the screen add up to over $120,000 a month, that's $1,500,000 a year which is unbelievably impressive. Well done
@theannahickman
@theannahickman 3 ай бұрын
It would be impressive, but these are 3 seperate months. I should have made that more clear clear - wanted to show consistency!
@Smaffs59
@Smaffs59 2 ай бұрын
@@theannahickman It still is very impressive if they are separate months, well done for all the hard work you did to accumulate the knowledge.
@laurakalmakoff-eq7mu
@laurakalmakoff-eq7mu 2 ай бұрын
With the potential ban in the US, would you recommend not starting TikTok right now for a graphic design business? Thank you for the extremely informative, high quality videos!
@laurakalmakoff-eq7mu
@laurakalmakoff-eq7mu 2 ай бұрын
and I noticed you don't really post on TikTok anymore, is it just because you're switching to KZbin?
@shawnremedios7195
@shawnremedios7195 Ай бұрын
Anna you clearly say "in this video im gonna share all my templates " so when i click on the link, you try to charge me for them. So you're not really sharing the templates, are you?
@rafaelmelosites
@rafaelmelosites 3 ай бұрын
I'm feeling hopeless. I'm 19 years old and I started offering websites for women's clothing stores in my city and I didn't get any contracts. I've been trying for 1 month, I'm going to drastically lower my prices or I'm going to live on the streets 😅
@artifact6131
@artifact6131 3 ай бұрын
1 month is nothing to worry about. You will land a client eventually!
@geedame83
@geedame83 2 ай бұрын
How do you promote your business? Can your ideal clients find you easily?
@drgregoryhouse1470
@drgregoryhouse1470 2 ай бұрын
Maybe you should widen your offer to get a client and then eventually get into clothing. dont focus on money, focus on happy customers. Exceed their expectations and they will start talk about you. I would say 19 is fairly young and you have plenty of time for success. Hustle is one thing but another is not to forget to live and don't demaning to much from one self. I by myself started to build an agency a year ago. I start to get clients and i quit my job (today i told my team i quit lol), I am 26. Sooner or later, hard work pays off. Most times success comes direclty after temporary defeat, thats why most people aren't able to manage to become successfull. Success often sneaks in from an opportunity we didn't expect, so keep going and you will be surprised where your first client will come from :) I wish you the best of luck with your agency.
@drgregoryhouse1470
@drgregoryhouse1470 2 ай бұрын
Would you trade your package for a beautiful portrait of yours ? :D
@itslechico
@itslechico 3 ай бұрын
first!
@Jenny-ii3cd
@Jenny-ii3cd 2 ай бұрын
i though its a boy and sooooooooooooooooooooooooooooooo handsome! but its her haha
@Tomisinshalewa
@Tomisinshalewa 2 ай бұрын
She's a girl? Damn I was confused 😭
@gavinfenton8821
@gavinfenton8821 3 ай бұрын
Great content Anna, but please slow down when talking!
@ReinisIkass
@ReinisIkass 2 ай бұрын
Btw, you can adjust the playback speed of YT videos, that should help.
@Cyber-Bison
@Cyber-Bison 2 ай бұрын
how dare you shit on 75 Hard and use it as an example of a 'workout program'
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