watch this before buying from PHLUR *brutally honest*

[@linnpersson5528]

I love that you’re always honest, i feel like so many people sugarcoat their opinions to not miss out on PR. The way you describe scents is so helpful :)

[@alleninwonderland4009]

Right!! I love that about her, feels so authentic. i feel like i can really Trust her recommendations, and till now they’ve always been bomb!

[@liana8176]

Appreciate your perspective of this. I think Plur is a great house for people who love inoffensive, unisex, easy-to-wear fragrances. It will probably disappoint those who are looking for something more unique or very femme. Missing Person, Father Figure, and Vanilla Skin are all favorites of mine, but I'm an absolute FREAK for musk lol.

[@telalong5254]

Thank you.

[@turtleduckling13]

Would you consider making a video about “your skin but better” scents?? I feel like I always get recommended the same ones. Anyways, love your vids 🫶

[@meepmoopmeep1]

Tangerine Boy is so underrated! It is so fresh and zingy. I love it in the summer. Totoally genderless too

[@lorifrederick2367]

I'm still a Missing Person gal. I have the perfume and the body lotion. I usually wear it in the fall/winter. It doesn't overpower this old, menopausal, hot furnace of a body. 😊

[@electabrower8918]

My two faves from Phlur are father figure and tangerine boy, but I haven’t yet smelled soft spot! I think that may be up my alley. I have somebody wood and wear it often, but like you said, it’s not as deep as I’d like it to be! I love saffron tho so I wear it anyway

[@cshines7359]

Love Not Your Baby. More than just baby powder to me but I like that element as well. It doesn’t hurt that husband likes it on me. 😊

[@perfumerism]

Ouuu!! The husband’s approval is HUGE! ❤

[@user-li8ye6dw1v]

AAAHHH IVE BEEN SO EXCITED FOR THIS VIDEOO, id love to see you rating the maison margiela fragrances the same way ❤️❤️❤️

[@miacsp]

Soft Spot is the only Phlur fragrance I have tried so far that I love! I think musk is really hard for me and I like that this is just a slight bit more interesting. It’s not my favorite perfume by any means but it’s such an easy wear and I’ve gotten compliments on it before as well!

[@nluther22]

Too funny, I just received a sample of Mango skin and love it 😂 goes to show you how different people’s scent preferences are

[@bailagringacovers]

The glasses look so great on you

[@The_Cherokee_Gypsy]

The only PHLUR fragrance I own and actually love is Strawberry letter. I adore that fragrance. It’s a super grown and sexy strawberry, and is much better than Burberry her AND the elixir. 🍓 I also love the story behind strawberry letter. The owner created it for her daughter who is obsessed with strawberries. I’m not a fan of any of the other PHLUR at all. Somebody wood is pretty, but not strong enough. I’m 34, so my nose is different because I’m older haha, and I actually love the earthy soil note in it. It’s like fresh, ripe, strawberries 🍓 I adore it! My husband loves it too!

[@Hello-Stoiko]

Oh I love strawberries, I got the vanilla body mist, bit too sweet, but I like it fades because I don’t do too well with strong fragrances

[@cbalparda]

I could DRINK Father Figure. It’s my 10/10 daily scent.

[@innervisions100]

I agree on your take on the Vanilla Skin body mist. All I smell is vanilla, but it smells great and has some of the best sillage of ANY product I've ever tried. I sprayed some on yesterday at 2pm and I can still smell it on myself the next morning at 9:45 am.

[@ohLookItsTide]

perfect timing! i just sat down with a cup of tea, super curious to know what you think! didn't get to try any phlur fragrance yet but i love their aesthetic [phloria sounds so good, i might have to sample it]

[@azurehall4025]

I own Phloria. It's super pretty. Think a very creamy white floral. Longevity is ok, it's good if you need something inoffensive and a softer sillage.

[@falakrafi]

I bought the discovery set by Phlur (from Anthropologie, not the website so it didn't come with Phloria or Ameline) that being said; besides Apricot Privee, I loved absolutely every scent in the set and not just "it's a good smell" but gravitated towards using each depending on my mood. Just something about the way it sits on my skin and lasts in a really subtle way is just alluring and I'm literally obsessed haha, so nice to hear your opinions on it! I definitely think it's a brand everyone should try, there's bound to be a scent formula that works for you! Lots of potential for a signature scent for sure! :D Edit: Apricot Privee is really pretty, just not something that smells good to me on my skin, it's still nice just not for me :)

[@mariawilson7829]

love this honest review! i was so sad when Phlur rebranded - i was a fan back in 2018-2019 and had 3 different bottles - the bottles were opaque to be long lasting with thick, heavy magnetic lids. each fragrance had a detailed review of the notes by the perfumer on the website, and all scents had a spotify playlist that inspired each fragrance. i ordered the discovery kit and wasnt wowed by any of the products. I reached out to customer service and they sent me free samples of every fragrance they made and asked me what my top fave fragrances were to help find a match. i finally found the original Hanami as my all time favorite, which i miss dearly

[@estir6972]

Thank you for this video!! I’ve been on the search for new perfumes as I haven’t bought any new ones in the last few years and have just been using Mon Guerlain. Would you consider doing a “wedding perfumes” video?

[@RetailTherapyLiv]

Your channel is the perfect cozy morning watch ❤

[@Steph-bq1lv]

This is exactly the video I needed!! kept seeing their ads on insta and have been tempted, but I've been burned before w blind buying lol. unrelated, but i love this color pink on you!! the soft summer colors suit you so well :)

[@AirBeat-lk3pl]

Missing person, to me, smells like someone who is wearing clean clothes but who has someone who smokes cigarettes indoors in their household. Maybe a little bit of mothball too?

[@Christina40mtl]

I LOVE your Channel, it’s so calming. Because of you I blind bought Bianco latte edp and cream and vanilla skin and vanilla woods…and LOVE them! I have a great idea for a video. I have been trying to figure out the perfume that I know exists that smells exactly like L’Oréal shampoo, extraordinary oil. Please do a perfumes that smell like lovely shampoos and add in that one please 🙏🏻

[@RosemarieFit]

My favorite phlur fragrances are ameline and mood ring. I also have Not Your Baby, Phloria, Father Figure and tangerine boy which are all beautiful as well. Not your baby had to grow on me. It smells like baby wipes so I like it use it for layering.

[@pandavcm05]

Thanks so much for posting this!! I got the discovery set after watching this video! Will you be doing a brand video of Elysian Perfumes? Interested in Lavender Milk Tea and others but am unsure. Thanks for all that you do :)

[@loisbornman3305]

I have the travel size of Soft Spot and the dry down on me smells almost exactly like Jazz Club! Which I honestly don’t mind but not what I was expecting.

[@jnb-iv6zu]

Heeyy wondering if you could u link / name the pinkish sweater from Sézane that you pictured? It's so gorgeous, but they have so many similar sweaters on their website that it's hard to find! Also I've always loved that sweater on you !!

[@ElizabethDampier]

I’ve never felt drawn to a Phlur scent except for vanilla skin but other than that, I feel like this brand could use a little more work because your overall feeling towards most of the scents were like underwhelmed. I didn’t enjoy mood ring or strawberry letter the soil note really ruined that scent for me.

[@ElizabethDampier]

22:04 the way you flung the scent strip is sending me 😂

[@rebeccab3537]

I've tried and smelled very little from Plur, mostly because I don't feel like going to Sephora to smell things more than a couple times a year. I remember being absolutely intoxicated by the scent of Father Figure. I couldn't stop smelling it. Eventually I ended up purchasing a travel size instead of a full size. I'm glad I did that because on my skin it doesn't impress me anywhere near as much. I still sometimes just smell it because, again, the smelllllll is so good, but I don't wear it often because it's just alright on my skin.

[@jordanbelknap9168]

Whenever that happens for me I like to use them as room sprays!

[@7csh163]

try spraying on clothes or areas behind your nose (e.g shoulder blades) and you may catch wafts of it and may react diff as opposed to with your skin chemistry

[@beccaran]

Needed this today! Thanks Emma ☺️ super interested to try Heavy Cream, hopefully it comes to Canada soon!

[@mirayozgun1918]

Emma I love ur videos ! Could you make a video where you pick a few fragrances houses and show ur top 3 favs en ur least fav per fragrance house ? :)

[@247hcore]

I find Phlur to be incredibly overhyped. Other than the Vanilla Skin mist, I find a lot of their fragrances to be disappointing. They have beautiful colored packaging and great marketing, which is why they are so hyped on socials and Sephora.

[@perfumerism]

Totally agree. Most of their scents got a ranking between 4-6/10 in this video! Not overall super enthusiastic about them either.

[@gimmeurkidney]

totally agree, i really dont get the hype from missing person, or father figure. really any of them besides vanilla skin

[@gimmeurkidney]

i agree, so many of their fragrances are just musky and muted, and all kinda fall into the same category :/

[@BrownGirlColorStruckWorld]

I don't think they are overhyped at all. It just may be that you aren't their target customer. I view Phlur as the perfume version of Glossier. Its for people that want a lil something that's easy to reach for and put on without having to think too hard- as the scents are generally inoffensive. However, if you still have the option to go from subtle to kicked up a notch. I love the fact that you can layer them and almost all of them will work together because of the similar skin musk / sandlewood base notes. So you can create some unique combos. I also love that i can find scents with them that i would hate with other brands. The musk they use is not tangy or offensive. Most wood scents are scrubbers to my nose, but Something Wood is unique to my collection, because its so pleasant. Missing Person is the perfect base when i dont want to go fragrance free, but i want to layer a scent that goes with anything. Soft Spot is the creamy sexy femme version of missing person. Vanilla Skin is intoxicating and addictive. I hope they turn it into body care. I said all of that to say, the hype is real, but probably b/c the type of customer that likes Phlur is not normally catered to (same for Glossier).

[@thejulietocean]

YES. This is the take.

[@ekotts144]

The only Phlur perfume I have is of the Strawberry Letter and I really don't think it smells like strawberry. Like it's SUPER strong which is not at all what I expect when I think "a sweet little strawberry" and I don't really get the sweet from it

[@cherylcoburn]

I love my phlur scents!!!! Vanilla Skin, Strawberry Letter, and Mood Ring… looking to try Father Figure and Soft Spot.

[@fsbantha7864]

I love your reviews, curious if you'd ever do a full length video on more masculine scents!

[@user-bl7kg7tj1c]

THANK YOU for this video. I really needed this and you are so talented at describing the fragrances in ways I understand :) also you help deinfluence me lol

[@mia_sant_46]

A++ for honesty, with specific details to back it up. Great job.

[@susannabanana8954]

I loved this style of vid! A great intro to the brand - also a bit heart-wrenching, since we can't get our hands on these easily here in Australia! If you feel so inclined, I've been hoping for a in-depth review of Boy Smells too

[@maddy3562]

Vanilla Skin body mist for the win 🥇

[@rowurboat1819]

can you do a full review of every floral street fragrance? I'm curious to hear your thoughts on them

[@loribreitbarth2215]

Cuozy (cute and cozy) is a new word for me now. Thank you for doing this video ❤. Vanilla skin is my favorite but have body mist not perfume yet. I do like Missing Person too

[@jessicamullin1670]

You have a really nice way of commenting even on scents you don't love. Love these videos - would you ever consider doing like a wrap up slide of your ratings at the end so we can see how the perfumes rank against each other?

[@dinkusoninkus]

I overall like the body mists more than the perfumes, I find they actually last longer imo.

[@crowjams266]

I agree with your opinion on Somebody Wood because it is a nice woody resinous fragrance that doesn't get super heavy. Unless I wear it in the summer where it really projects like crazy it's really nice and it makes me want to go and get a bottle because I used up the travel size.

[@offgriddetroit]

Awesome review!! We really appreciate your honest review! This is the reason I watch!

[@traceyp5797]

I’m a niche, deep or dry fragrance lover so was shocked to Love! Missing Person. It sits right next to Babycat, Avignon and Akro Night. Pleasantly amazed. Keen for heavy cream to get to the U.K.

[@kaitlinj5887]

i whipped up my head so fast hearing water world mentioned

[@heavenj7]

I really love your channel Emma. You’re fun you’re educational I like your direction! 💕 I feel like you’re honest as well which is super important and dig your perfume vibe! I’ve yet to buy anything from Phlur? 1. Body sprays depress me ha I won’t spend money on things that don’t last…but I do want to try vanilla skin and father figure.. 2. Lotions look decent. 3. I’m a greedy girl! For $99 and for perfumes they may not last? I want 3.3 oz! Oh I also want to try the new creamy one they came out with? It’s funny the only body spray I’ve ever fell for was SDJ39! And of course …it’s gone When you mentioned stale musk…I get that! Vanilla Fields does that for me! A fun cheapie but the musk in it is just off to me

[@phan282002]

I like phlur mainly because vanilla skin is the first vanilla that has ever worked for me. I have the mist. I have smelled dragonfruit at Sephora, and like it mainly for my daughter. I really like missing person, but I agree with you that it may not stand the test of time. I’m debating between getting missing person, soft spot, or pure musc by narciso Rodriguez.

[@HomegrownDaisy]

Girl you are the best.. why am I at work and cannot stop thinking about strawberry letter so I go to youtube for reviews and this was the first thing that popped up

[@Sam-lous-world]

I've been getting back into fragrance after years of not being able to tolerate it because of my asthma/sinuses. Missing person is one of the first ones I tried as I wanted to start with softer fragrances. I do love it, I love solar power too. You're making me want to try father figure, I may go for the sampler as that will last me for ages 😅

[@MandyLeeLilac]

I got samples of Missing Person, Not Your Baby, and Apricot Privee. I really only like the Apricot. One of the other two has a note that smells like BO to me, can’t remember which one. You actually have me interested in Phloria, lol. I love creamy white floral scents.

[@__pauli]

shut up i've been thinking of a perfumerism-phlur video this week and i couldn't find for the life of me the link with your phlur tiktok vids 😭 i'm sat

[@marie-theresejamora-garcea8278]

Blind-bought Heavy Cream and it was indeed a disappointment. The citrus and lactonic notes you mentioned combine to smell like puke? Sorry to be so harsh, but that's what I get, haha! The Vanilla Skin perfume mist is amazing, though. I sprayed it on after showering at night then the next morning I entered my bathroom and was like, "WHAT is that wonderful smell? It had actually left a sillage in the air overnight, and even developed into the dee-licious drydown! Totally bowled over! #1 Phlur for me as well!

[@boofo6765]

Can you share some of the best baccarat dupes (sounds like you know!) scent I love just too $$$. Love your channel btw!

[@sea_g0at]

i have an off topic question- what is a perfume you would recommend to someone who just tried bianco latte and ADORES it but needs to wear something more subtle and subdued for work? what i’m really loving about bianco latte is the bit of idk maybe spiciness? with the sweetness. like it’s sweet but it doesn’t make me immediately crave cake.

[@mellbellsringing]

I love Bianco Latte! To me a subdued/similar vibe I like for everyday is the Vanilla Skin body splash from Phlur. If you like spice, you could also layer Chai Epise with any softer vanilla body splash.

[@mia_sant_46]

Hi ! I have a question about Missing Person. You seem to like the body wash and body cream. How is the 'body oil'? How is the 'perfume' oil? Thoughts?

[@lharlow8044]

You are 💯 the best perfume influencer. You’ve introduced me to many scents, high and low, that I’ve never heard of. You have my niece purchasing Bianco Latte after hearing your reviews. 2 thumbs up from the U.S.

[@persisjerle1071]

I was so disappointed by Father Figure. I was hoping it would smell more of fig

[@perfumerism]

Yeah it’s definitely a more musky scent with a (very) distant whisper of fig. I get more orris than anything!

[@dinkusoninkus]

Out of all the edt’s they have apricot privée is probably my favorite. I would recommend trying it if you can find it.

[@moonhasrisen]

I'm living for these frequent update, you're my fav to listen to during dinner🤍

[@jenni4809]

So far from Phlur I've only tried Vanilla Skin and Dragon Fruit body mist. On my skin, Vanilla Skin was a spicy men's cologne scent with a hint of powdery vanilla 😭 And Dragon Fruit was a pure synthetic pineapple scent

[@rachelb2244]

Great video! I would love to see a video of you ranking all the noyz perfumes.

[@perfumerism]

I loooove noyz!! They’re such good prices and great scents. 1. Unmute (10/10) 2. Sh**ty Day (10/10) 3. Lost + Found (8/10) 4. Love Club (5/10)

[@aggiaggi8306]

After re-launch Phlur did not appeal to me, but after trying some I really like the house. MOOD RING is my favourite and also Vanilla Skin 🤸‍♀😊

[@shailathompson293]

So interesting how out tastes are complete opposites! I adore Strawberry Letter and Missing Person I love Not Your Baby for its cardamom base Like Soft Spot but feel like it lacks depth I hate Vanilla Skin, to me it’s cloying and one note My mom is Indian so I adore anything cardamom, like Lalique’s Soleil and Boys Smells Les, and I love a good gourmand. Missing Person is one of the only skin perfumes I actually like, I don’t like Glossier’s you and Dedcools Milk perfumes are okay

[@nancyconnolly6298]

Bought my fiancé Father Figure because I fell in love with the scent immediately! He gets lots of compliments from random people now too 😂

[@skinAPRN]

Vanilla skin is my fav!!!!!

[@Jasmine-tr1zs]

Does anyone have any recs for someone who loves the type of Vanilla that Vanilla Skin body spray is but gets kindof this nausea feeling from the musk? I can only do like a spray or two of that because it just makes me feel weird. But it smells so good! Lol

[@AlexienKa]

I love Apricot priveé, but I don't wear it often because it's overpowering for some.

[@joshuarock4631]

Awww almost one year! Love your content

[@cait8480]

i know father figure is overhyped to hell and back but i’m obsessed with it, the second i figure out how to get it to last longer than half an hour on my skin it’s over for the rest of my perfume collection. i also think it’s the trifecta of iris and orris root providing that stage for the fig on initial application that seals it for me, it lingers like a beautiful frame.

[@aviizu]

dude i loveeee baby powder (i have both kenzo flower EDT and EDP) but not you baby was,, not for me i don’t have enough experiences with fragrances to figure what the other thing i was smelling was, but it didn’t work for me.

[@18nationarmy]

I have never, ever been a gourmand or sweet scents kinda girl. I’ve always leaned heavily into woods, vetiver, and traditionally “manly” scents. My all time fave and the one I wear almost daily is Terre d”Hermes for men. I gained a new appreciation for vanilla scents and perfumes in general after watching your videos. I recently went on the hunt for a good vanilla, but disliked everything I smelled…until I smelled Phlur’s Vanilla Skin. Oh my god. I literally said “wow” out loud in the store. The most rich, cozy, mouth watering vanilla I’ve ever spelled. The sandalwood gives it a depth that is so nice. It smells like being wrapped up in a warm sweater in a wood cabin, with hot chocolate bubbling in a pot on the stove. I am obsessed with it, and don’t think I’ll ever be able to find another vanilla scent that I like other than that one.

[@iJustinCross]

The only one I’ve tried on skin is Tangerine Boy and as much as I liked it, it did feel a little one note to me. It was a very hot day so I don’t doubt that had a lot to do with it tho 💕

[@sharraleeellison5398]

I love father figure!

[@MariaMartinez_07]

I want to smell mood ring, strawberry letter and father figure. 😊

[@s.max.66]

I bought strawberry letter a couple months ago and I think I just convinced myself to like it, like she said it's faint strawberry and then earthy almost musky a bit mature smelling :)

[@poedameron8198]

I've been looking for a citrus fragrance like Tangerine Boy, it sounds like it'll out perform Clinique Happy for men.(Thanks Emma.) 🙂👍

[@BloodSweatandFears]

I would love to see a review like this on Replica❤

[@IreneJW99]

I had samples from Améline and Phloria and I was devistated to find out they were both discontinued 😭 Will continue my search for them💪🏼

[@christinab5778]

Just discovered your channel and love it! I would love to see you review the new Glossier you releases coming out :)

[@itsazba]

I definitely need to try Phlur someday soon!

[@zhangdori]

I've been waiting for this video!!!! Thank you so much!!

[@heavenj7]

Ugh I love Sézane! I wish wish they had an outlet or something! 😢 I’ve yet to buy anything from Phlur? 1. Body sprays depress me ha I won’t spend money on things that don’t last…but I do want to try vanilla skin and father figure.. 2. Lotions look decent. 3. I’m a greedy girl! For $99 and for perfumes they may not last? I want 3.4 ha I love the creator directive she def has style

[@beans2222]

Hey Emma! Love yoyr videos :) could you make a video on "clean" perfumes and brands (not the brand Clean but the perfume brands with the Clean at Sephore seal)? I get major headaches from normal perfumes but clean ones don't affect me! And I feel like I've gone through everything at Sephora and would like to find some new brands and their best perfumes! Thank you! :D

[@tovaschonbeck2372]

emma u are sooo beautiful. and what is on your lips?? always stunning

[@apenaro0813]

hellever = hello everyone, cuzy = cute and cozy. got it!!

[@susanbackes4651]

I loved the opening of Missing Person, then when it dried down on me it smelled kind of sour and makes me nauseated. Father figure I also loved the opening but not the dry down. Mood ring I like ok, Vanilla skin I like the best.

[@ella.k.a.y]

I love how you review things

[@Dalisay1973]

I wish Phlur was available in Australia. It is always tempting to try a fragrance that has gone viral so it is very frustrating to not be able to get my hands on it.

[@FranFellow731]

Not Your Baby was supposed to be a Jo Malone Mimosa and Cardamom dupe, which is also a bit powdery, but I HATED NYB and the JM is my signature. JM is more sophisticated and spicy IMO

[@Lil_Kayleigh]

Me, a concord girl, watching my favorite fragrance influencer keep mentioning my hometown in her videos 🧍‍♀️

[@abbymyers5072]

Super bummed with the new direction of Phlur, which feels so LA and scrubbed the brand of the unique vibe it had as brand from Austin. I adored their old lineup, I still have a few bottles from a sample sale in 2017.

[@momoonkissed]

Hiii, do you think you could review Addict perfumes? They're a Korean brand

[@hanasong8296]

You nailed it on why i don’t like most of their scents. Overly synthetic. And no projection. Vanilla skin mist is the only one i like 😂 father figure is too powdery. Missing person smells like cat pee. All the other mists are yucky.

[@thejulietocean]

I have tried every single fragrance from Phlur even though I’ve hated every single one 😅 I keep hoping there is one for me.

[@sarahp4420]

I haven't loved any of the Phlur fragrances that I've tried, I have liked a couple but not enough to buy them or want to wear them

[@missmadelinerenee]

Does tangerine boy turn very after shave -like for you? It smells good for about 10 min on me then I smell like a 55yr old man, hence the “boy” in the name I’m assuming 😂

[@thejulietocean]

I feel like every single one of their scents has a hint of cologne 😂 not my thing

[@rikkiblasiana5727]

You mentioned Burberry HER, how do you feel about Burberry HER 😍

[@schmorbraten7594]

THANK YOU for calling out that the combination of vanilla and citrusy scents is not really required on this planet.

[@MadeleineGriffith]

I think Soft Spot smells so much like Father Figure but more feminine

[@falconcara]

This was so helpful! I love Phlur