watch this before buying from PHLUR *brutally honest*

[@linnpersson5528]

I love that you’re always honest, i feel like so many people sugarcoat their opinions to not miss out on PR. The way you describe scents is so helpful :)

[@alleninwonderland4009]

Right!! I love that about her, feels so authentic. i feel like i can really Trust her recommendations, and till now they’ve always been bomb!

[@liana8176]

Appreciate your perspective of this. I think Plur is a great house for people who love inoffensive, unisex, easy-to-wear fragrances. It will probably disappoint those who are looking for something more unique or very femme. Missing Person, Father Figure, and Vanilla Skin are all favorites of mine, but I'm an absolute FREAK for musk lol.

[@telalong5254]

Thank you.

[@LayneStaley-vs4th]

I agree. I have migraines and use these and Josie Maran . I have the vanilla skin and 3 of PHLUR lotions.. Lost Cause. Phloria and apricot privee and I love all of the scents.. looking forward to getting more of the body spray and lotions in different scents.. like Josie Maran they discontinue lots of my favorite products and I really don’t like sweet sick scents.. they usually have sales and the farewell products I have tried and loved so far I wouldn’t mind any scents that they have .. I told my daughter to get me either these or Josie Maran .. these are lighter than the Josie body butters and I use these products more bc I live in a place with high humidity

[@turtleduckling13]

Would you consider making a video about “your skin but better” scents?? I feel like I always get recommended the same ones. Anyways, love your vids 🫶

[@meepmoopmeep1]

Tangerine Boy is so underrated! It is so fresh and zingy. I love it in the summer. Totoally genderless too

[@lorifrederick2367]

I'm still a Missing Person gal. I have the perfume and the body lotion. I usually wear it in the fall/winter. It doesn't overpower this old, menopausal, hot furnace of a body. 😊

[@user-li8ye6dw1v]

AAAHHH IVE BEEN SO EXCITED FOR THIS VIDEOO, id love to see you rating the maison margiela fragrances the same way ❤️❤️❤️

[@bailagringacovers]

The glasses look so great on you

[@innervisions100]

I agree on your take on the Vanilla Skin body mist. All I smell is vanilla, but it smells great and has some of the best sillage of ANY product I've ever tried. I sprayed some on yesterday at 2pm and I can still smell it on myself the next morning at 9:45 am.

[@electabrower8918]

My two faves from Phlur are father figure and tangerine boy, but I haven’t yet smelled soft spot! I think that may be up my alley. I have somebody wood and wear it often, but like you said, it’s not as deep as I’d like it to be! I love saffron tho so I wear it anyway

[@falakrafi]

I bought the discovery set by Phlur (from Anthropologie, not the website so it didn't come with Phloria or Ameline) that being said; besides Apricot Privee, I loved absolutely every scent in the set and not just "it's a good smell" but gravitated towards using each depending on my mood. Just something about the way it sits on my skin and lasts in a really subtle way is just alluring and I'm literally obsessed haha, so nice to hear your opinions on it! I definitely think it's a brand everyone should try, there's bound to be a scent formula that works for you! Lots of potential for a signature scent for sure! :D Edit: Apricot Privee is really pretty, just not something that smells good to me on my skin, it's still nice just not for me :)

[@cshines7359]

Love Not Your Baby. More than just baby powder to me but I like that element as well. It doesn’t hurt that husband likes it on me. 😊

[@perfumerism]

Ouuu!! The husband’s approval is HUGE! ❤

[@miacsp]

Soft Spot is the only Phlur fragrance I have tried so far that I love! I think musk is really hard for me and I like that this is just a slight bit more interesting. It’s not my favorite perfume by any means but it’s such an easy wear and I’ve gotten compliments on it before as well!

[@ohLookItsTide]

perfect timing! i just sat down with a cup of tea, super curious to know what you think! didn't get to try any phlur fragrance yet but i love their aesthetic [phloria sounds so good, i might have to sample it]

[@azurehall4025]

I own Phloria. It's super pretty. Think a very creamy white floral. Longevity is ok, it's good if you need something inoffensive and a softer sillage.

[@The_Cherokee_Gypsy]

The only PHLUR fragrance I own and actually love is Strawberry letter. I adore that fragrance. It’s a super grown and sexy strawberry, and is much better than Burberry her AND the elixir. 🍓 I also love the story behind strawberry letter. The owner created it for her daughter who is obsessed with strawberries. I’m not a fan of any of the other PHLUR at all. Somebody wood is pretty, but not strong enough. I’m 34, so my nose is different because I’m older haha, and I actually love the earthy soil note in it. It’s like fresh, ripe, strawberries 🍓 I adore it! My husband loves it too!

[@Hello-Stoiko]

Oh I love strawberries, I got the vanilla body mist, bit too sweet, but I like it fades because I don’t do too well with strong fragrances

[@Steph-bq1lv]

This is exactly the video I needed!! kept seeing their ads on insta and have been tempted, but I've been burned before w blind buying lol. unrelated, but i love this color pink on you!! the soft summer colors suit you so well :)

[@mariawilson7829]

love this honest review! i was so sad when Phlur rebranded - i was a fan back in 2018-2019 and had 3 different bottles - the bottles were opaque to be long lasting with thick, heavy magnetic lids. each fragrance had a detailed review of the notes by the perfumer on the website, and all scents had a spotify playlist that inspired each fragrance. i ordered the discovery kit and wasnt wowed by any of the products. I reached out to customer service and they sent me free samples of every fragrance they made and asked me what my top fave fragrances were to help find a match. i finally found the original Hanami as my all time favorite, which i miss dearly

[@egray139]

Saaaaame I loved the old scents.

[@RetailTherapyLiv]

Your channel is the perfect cozy morning watch ❤

[@cbalparda]

I could DRINK Father Figure. It’s my 10/10 daily scent.

[@LR-sd3wl]

Dang right. I have both the travel and regular size of father figure. It smell so good

[@247hcore]

I find Phlur to be incredibly overhyped. Other than the Vanilla Skin mist, I find a lot of their fragrances to be disappointing. They have beautiful colored packaging and great marketing, which is why they are so hyped on socials and Sephora.

[@perfumerism]

Totally agree. Most of their scents got a ranking between 4-6/10 in this video! Not overall super enthusiastic about them either.

[@gimmeurkidney]

totally agree, i really dont get the hype from missing person, or father figure. really any of them besides vanilla skin

[@gimmeurkidney]

i agree, so many of their fragrances are just musky and muted, and all kinda fall into the same category :/

[@BrownGirlColorStruckWorld]

I don't think they are overhyped at all. It just may be that you aren't their target customer. I view Phlur as the perfume version of Glossier. Its for people that want a lil something that's easy to reach for and put on without having to think too hard- as the scents are generally inoffensive. However, if you still have the option to go from subtle to kicked up a notch. I love the fact that you can layer them and almost all of them will work together because of the similar skin musk / sandlewood base notes. So you can create some unique combos. I also love that i can find scents with them that i would hate with other brands. The musk they use is not tangy or offensive. Most wood scents are scrubbers to my nose, but Something Wood is unique to my collection, because its so pleasant. Missing Person is the perfect base when i dont want to go fragrance free, but i want to layer a scent that goes with anything. Soft Spot is the creamy sexy femme version of missing person. Vanilla Skin is intoxicating and addictive. I hope they turn it into body care. I said all of that to say, the hype is real, but probably b/c the type of customer that likes Phlur is not normally catered to (same for Glossier).

[@thejulietocean]

YES. This is the take.

[@nluther22]

Too funny, I just received a sample of Mango skin and love it 😂 goes to show you how different people’s scent preferences are

[@AirBeat-lk3pl]

Missing person, to me, smells like someone who is wearing clean clothes but who has someone who smokes cigarettes indoors in their household. Maybe a little bit of mothball too?

[@consciouscee7640]

Yesssss lol I smell that

[@AirBeat-lk3pl]

Glad I’m not the only one!

[@ElizabethDampier]

I’ve never felt drawn to a Phlur scent except for vanilla skin but other than that, I feel like this brand could use a little more work because your overall feeling towards most of the scents were like underwhelmed. I didn’t enjoy mood ring or strawberry letter the soil note really ruined that scent for me.

[@ElizabethDampier]

22:04 the way you flung the scent strip is sending me 😂

[@sharraleeellison5398]

I love father figure!

[@user-bl7kg7tj1c]

THANK YOU for this video. I really needed this and you are so talented at describing the fragrances in ways I understand :) also you help deinfluence me lol

[@rebeccab3537]

I've tried and smelled very little from Plur, mostly because I don't feel like going to Sephora to smell things more than a couple times a year. I remember being absolutely intoxicated by the scent of Father Figure. I couldn't stop smelling it. Eventually I ended up purchasing a travel size instead of a full size. I'm glad I did that because on my skin it doesn't impress me anywhere near as much. I still sometimes just smell it because, again, the smelllllll is so good, but I don't wear it often because it's just alright on my skin.

[@jordanbelknap9168]

Whenever that happens for me I like to use them as room sprays!

[@7csh163]

try spraying on clothes or areas behind your nose (e.g shoulder blades) and you may catch wafts of it and may react diff as opposed to with your skin chemistry

[@offgriddetroit]

Awesome review!! We really appreciate your honest review! This is the reason I watch!

[@mia_sant_46]

A++ for honesty, with specific details to back it up. Great job.

[@estir6972]

Thank you for this video!! I’ve been on the search for new perfumes as I haven’t bought any new ones in the last few years and have just been using Mon Guerlain. Would you consider doing a “wedding perfumes” video?

[@ciganyweaverandherperiwink6293]

I'm going away for Christmas and am looking at buying fresh bath & body products to take with me (as this particular hotel keeps stocking awful-smelling toiletries which I never use-- the last hotel I stayed in in October had Byredo as their in-house products and I said 'now we're talking' when I inspected the bathroom). Thank you for directing me inadvertently towards the Phlur website. I'm leaving this comment and heading over there right now. I love how you described a few of these scents and informed me that Phlur make body products worth trying. I'm heading over there to shop right now. Thank you so much.

[@jessicamullin1670]

You have a really nice way of commenting even on scents you don't love. Love these videos - would you ever consider doing like a wrap up slide of your ratings at the end so we can see how the perfumes rank against each other?

[@RosemarieFit]

My favorite phlur fragrances are ameline and mood ring. I also have Not Your Baby, Phloria, Father Figure and tangerine boy which are all beautiful as well. Not your baby had to grow on me. It smells like baby wipes so I like it use it for layering.

[@beccaran]

Needed this today! Thanks Emma ☺️ super interested to try Heavy Cream, hopefully it comes to Canada soon!

[@maddy3562]

Vanilla Skin body mist for the win 🥇

[@dinkusoninkus]

I overall like the body mists more than the perfumes, I find they actually last longer imo.

[@cait8480]

i know father figure is overhyped to hell and back but i’m obsessed with it, the second i figure out how to get it to last longer than half an hour on my skin it’s over for the rest of my perfume collection. i also think it’s the trifecta of iris and orris root providing that stage for the fig on initial application that seals it for me, it lingers like a beautiful frame.

[@18nationarmy]

I have never, ever been a gourmand or sweet scents kinda girl. I’ve always leaned heavily into woods, vetiver, and traditionally “manly” scents. My all time fave and the one I wear almost daily is Terre d”Hermes for men. I gained a new appreciation for vanilla scents and perfumes in general after watching your videos. I recently went on the hunt for a good vanilla, but disliked everything I smelled…until I smelled Phlur’s Vanilla Skin. Oh my god. I literally said “wow” out loud in the store. The most rich, cozy, mouth watering vanilla I’ve ever spelled. The sandalwood gives it a depth that is so nice. It smells like being wrapped up in a warm sweater in a wood cabin, with hot chocolate bubbling in a pot on the stove. I am obsessed with it, and don’t think I’ll ever be able to find another vanilla scent that I like other than that one.

[@marie-theresejamora-garcea8278]

Blind-bought Heavy Cream and it was indeed a disappointment. The citrus and lactonic notes you mentioned combine to smell like puke? Sorry to be so harsh, but that's what I get, haha! The Vanilla Skin perfume mist is amazing, though. I sprayed it on after showering at night then the next morning I entered my bathroom and was like, "WHAT is that wonderful smell? It had actually left a sillage in the air overnight, and even developed into the dee-licious drydown! Totally bowled over! #1 Phlur for me as well!

[@Joeypotter23]

Not your baby actually smells kind of gourmand leaning on me. It’s baby powder + sweet vanilla on me. I am not a gourmand girl so this is the perfect sweetness on me for colder months!

[@susannabanana8954]

I loved this style of vid! A great intro to the brand - also a bit heart-wrenching, since we can't get our hands on these easily here in Australia! If you feel so inclined, I've been hoping for a in-depth review of Boy Smells too

[@moonhasrisen]

I'm living for these frequent update, you're my fav to listen to during dinner🤍

[@lharlow8044]

You are 💯 the best perfume influencer. You’ve introduced me to many scents, high and low, that I’ve never heard of. You have my niece purchasing Bianco Latte after hearing your reviews. 2 thumbs up from the U.S.

[@fsbantha7864]

I love your reviews, curious if you'd ever do a full length video on more masculine scents!

[@Sam-lous-world]

I've been getting back into fragrance after years of not being able to tolerate it because of my asthma/sinuses. Missing person is one of the first ones I tried as I wanted to start with softer fragrances. I do love it, I love solar power too. You're making me want to try father figure, I may go for the sampler as that will last me for ages 😅

[@skinAPRN]

Vanilla skin is my fav!!!!!

[@heavenj7]

I really love your channel Emma. You’re fun you’re educational I like your direction! 💕 I feel like you’re honest as well which is super important and dig your perfume vibe! I’ve yet to buy anything from Phlur? 1. Body sprays depress me ha I won’t spend money on things that don’t last…but I do want to try vanilla skin and father figure.. 2. Lotions look decent. 3. I’m a greedy girl! For $99 and for perfumes they may not last? I want 3.3 oz! Oh I also want to try the new creamy one they came out with? It’s funny the only body spray I’ve ever fell for was SDJ39! And of course …it’s gone When you mentioned stale musk…I get that! Vanilla Fields does that for me! A fun cheapie but the musk in it is just off to me

[@kaitlinj5887]

i whipped up my head so fast hearing water world mentioned

[@Christina40mtl]

I LOVE your Channel, it’s so calming. Because of you I blind bought Bianco latte edp and cream and vanilla skin and vanilla woods…and LOVE them! I have a great idea for a video. I have been trying to figure out the perfume that I know exists that smells exactly like L’Oréal shampoo, extraordinary oil. Please do a perfumes that smell like lovely shampoos and add in that one please 🙏🏻

[@__pauli]

shut up i've been thinking of a perfumerism-phlur video this week and i couldn't find for the life of me the link with your phlur tiktok vids 😭 i'm sat

[@traceyp5797]

I’m a niche, deep or dry fragrance lover so was shocked to Love! Missing Person. It sits right next to Babycat, Avignon and Akro Night. Pleasantly amazed. Keen for heavy cream to get to the U.K.

[@zhangdori]

I've been waiting for this video!!!! Thank you so much!!

[@mirayozgun1918]

Emma I love ur videos ! Could you make a video where you pick a few fragrances houses and show ur top 3 favs en ur least fav per fragrance house ? :)

[@HomegrownDaisy]

Girl you are the best.. why am I at work and cannot stop thinking about strawberry letter so I go to youtube for reviews and this was the first thing that popped up

[@loribreitbarth2215]

Cuozy (cute and cozy) is a new word for me now. Thank you for doing this video ❤. Vanilla skin is my favorite but have body mist not perfume yet. I do like Missing Person too

[@loisbornman3305]

I have the travel size of Soft Spot and the dry down on me smells almost exactly like Jazz Club! Which I honestly don’t mind but not what I was expecting.

[@AliceIbrahim-gu1pz]

THANK YOU THANK YOU 🙏

[@jenni4809]

So far from Phlur I've only tried Vanilla Skin and Dragon Fruit body mist. On my skin, Vanilla Skin was a spicy men's cologne scent with a hint of powdery vanilla 😭 And Dragon Fruit was a pure synthetic pineapple scent

[@nancyconnolly6298]

Bought my fiancé Father Figure because I fell in love with the scent immediately! He gets lots of compliments from random people now too 😂

[@IreneJW99]

I had samples from Améline and Phloria and I was devistated to find out they were both discontinued 😭 Will continue my search for them💪🏼

[@christinab5778]

Just discovered your channel and love it! I would love to see you review the new Glossier you releases coming out :)

[@ekotts144]

The only Phlur perfume I have is of the Strawberry Letter and I really don't think it smells like strawberry. Like it's SUPER strong which is not at all what I expect when I think "a sweet little strawberry" and I don't really get the sweet from it

[@aggiaggi8306]

After re-launch Phlur did not appeal to me, but after trying some I really like the house. MOOD RING is my favourite and also Vanilla Skin 🤸‍♀😊

[@phan282002]

I like phlur mainly because vanilla skin is the first vanilla that has ever worked for me. I have the mist. I have smelled dragonfruit at Sephora, and like it mainly for my daughter. I really like missing person, but I agree with you that it may not stand the test of time. I’m debating between getting missing person, soft spot, or pure musc by narciso Rodriguez.

[@jnb-iv6zu]

Heeyy wondering if you could u link / name the pinkish sweater from Sézane that you pictured? It's so gorgeous, but they have so many similar sweaters on their website that it's hard to find! Also I've always loved that sweater on you !!

[@MandyLeeLilac]

I got samples of Missing Person, Not Your Baby, and Apricot Privee. I really only like the Apricot. One of the other two has a note that smells like BO to me, can’t remember which one. You actually have me interested in Phloria, lol. I love creamy white floral scents.

[@abbymyers5072]

Super bummed with the new direction of Phlur, which feels so LA and scrubbed the brand of the unique vibe it had as brand from Austin. I adored their old lineup, I still have a few bottles from a sample sale in 2017.

[@apenaro0813]

hellever = hello everyone, cuzy = cute and cozy. got it!!

[@ella.k.a.y]

I love how you review things

[@cherylcoburn]

I love my phlur scents!!!! Vanilla Skin, Strawberry Letter, and Mood Ring… looking to try Father Figure and Soft Spot.

[@persisjerle1071]

I was so disappointed by Father Figure. I was hoping it would smell more of fig

[@perfumerism]

Yeah it’s definitely a more musky scent with a (very) distant whisper of fig. I get more orris than anything!

[@Dalisay1973]

I wish Phlur was available in Australia. It is always tempting to try a fragrance that has gone viral so it is very frustrating to not be able to get my hands on it.

[@schmorbraten7594]

THANK YOU for calling out that the combination of vanilla and citrusy scents is not really required on this planet.

[@itsazba]

I definitely need to try Phlur someday soon!

[@rowurboat1819]

can you do a full review of every floral street fragrance? I'm curious to hear your thoughts on them

[@Lil_Kayleigh]

Me, a concord girl, watching my favorite fragrance influencer keep mentioning my hometown in her videos 🧍‍♀️

[@pandavcm05]

Thanks so much for posting this!! I got the discovery set after watching this video! Will you be doing a brand video of Elysian Perfumes? Interested in Lavender Milk Tea and others but am unsure. Thanks for all that you do :)

[@falconcara]

This was so helpful! I love Phlur

[@MariaMartinez_07]

I want to smell mood ring, strawberry letter and father figure. 😊

[@s.max.66]

I bought strawberry letter a couple months ago and I think I just convinced myself to like it, like she said it's faint strawberry and then earthy almost musky a bit mature smelling :)

[@rachelb2244]

Great video! I would love to see a video of you ranking all the noyz perfumes.

[@perfumerism]

I loooove noyz!! They’re such good prices and great scents. 1. Unmute (10/10) 2. Sh**ty Day (10/10) 3. Lost + Found (8/10) 4. Love Club (5/10)

[@FranFellow731]

Not Your Baby was supposed to be a Jo Malone Mimosa and Cardamom dupe, which is also a bit powdery, but I HATED NYB and the JM is my signature. JM is more sophisticated and spicy IMO

[@joshuarock4631]

Awww almost one year! Love your content

[@crowjams266]

I agree with your opinion on Somebody Wood because it is a nice woody resinous fragrance that doesn't get super heavy. Unless I wear it in the summer where it really projects like crazy it's really nice and it makes me want to go and get a bottle because I used up the travel size.

[@BloodSweatandFears]

I would love to see a review like this on Replica❤

[@iJustinCross]

The only one I’ve tried on skin is Tangerine Boy and as much as I liked it, it did feel a little one note to me. It was a very hot day so I don’t doubt that had a lot to do with it tho 💕

[@MM-cz1dw]

Almost at 100k 😊

[@alyssafoster1820]

omg I came from tiktok! was waiting for this upload 🩷

[@sophiamlarson]

I loved watching this video, and I love Phlur thank you!!

[@b25mech]

Super cute robe ☺️

[@dinkusoninkus]

Out of all the edt’s they have apricot privée is probably my favorite. I would recommend trying it if you can find it.

[@heavenj7]

Ugh I love Sézane! I wish wish they had an outlet or something! 😢 I’ve yet to buy anything from Phlur? 1. Body sprays depress me ha I won’t spend money on things that don’t last…but I do want to try vanilla skin and father figure.. 2. Lotions look decent. 3. I’m a greedy girl! For $99 and for perfumes they may not last? I want 3.4 ha I love the creator directive she def has style

[@victoriacollis1934]

Somebody wood has always given me a headache right away when I put it on! I would steer clear if you’re headache prone personally

[@kaitlinbeste]

I hope you have layering videos ❤❤❤

[@hanasong8296]

You nailed it on why i don’t like most of their scents. Overly synthetic. And no projection. Vanilla skin mist is the only one i like 😂 father figure is too powdery. Missing person smells like cat pee. All the other mists are yucky.

[@thejulietocean]

I have tried every single fragrance from Phlur even though I’ve hated every single one 😅 I keep hoping there is one for me.

[@epsiIonyx]

Noooo, you've got to check out Améline! It's such a gorgeous, unique rose. It's one of the OGs from before Lim. Total travesty that they've discontinued it.

[@boofo6765]

Can you share some of the best baccarat dupes (sounds like you know!) scent I love just too $$$. Love your channel btw!

[@sea_g0at]

i have an off topic question- what is a perfume you would recommend to someone who just tried bianco latte and ADORES it but needs to wear something more subtle and subdued for work? what i’m really loving about bianco latte is the bit of idk maybe spiciness? with the sweetness. like it’s sweet but it doesn’t make me immediately crave cake.

[@mellbellsringing]

I love Bianco Latte! To me a subdued/similar vibe I like for everyday is the Vanilla Skin body splash from Phlur. If you like spice, you could also layer Chai Epise with any softer vanilla body splash.

[@AlexienKa]

I love Apricot priveé, but I don't wear it often because it's overpowering for some.

[@poedameron8198]

I've been looking for a citrus fragrance like Tangerine Boy, it sounds like it'll out perform Clinique Happy for men.(Thanks Emma.) 🙂👍

[@shailathompson293]

So interesting how out tastes are complete opposites! I adore Strawberry Letter and Missing Person I love Not Your Baby for its cardamom base Like Soft Spot but feel like it lacks depth I hate Vanilla Skin, to me it’s cloying and one note My mom is Indian so I adore anything cardamom, like Lalique’s Soleil and Boys Smells Les, and I love a good gourmand. Missing Person is one of the only skin perfumes I actually like, I don’t like Glossier’s you and Dedcools Milk perfumes are okay

[@kailyncorey8267]

I think it’s really funny that mood ring had dragon fruit notes but I’m pretty sure dragon fruit didn’t lol