Watches In The Wild | Paris, Ep. 1: Fashion And Watches

Watches in the Wild is back for another season, and this time, we're doing it in style. It might sound obvious, but Paris (among other cities like Milan, of course) is the epicentre of the fashion industry. It doesn't exactly fall under the traditional definition of "wild", but it's the perfect place for Hodinkee's Style Editor, Malaika Crawford, to explore the intersection between fashion and watches.
On this episode of Watches in the Wild: Paris, we'll introduce you to some collectors and enthusiasts who play important roles in the fashion space, tour the museum of one of fashion's most influential designers, and discover how fashion and watches aren't so different from each other.
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[@MG-ze4hr]

This is my first time watching her as a presenter and she is 100x more interesting person than half the monotone watch collectors and presenters who are just rich and boring sometimes shes done a great job presenting well done 👏 👏

[@vannaeldwijk7075]

She’s a star!❤

[@watchhunter]

To be fair all guests on talking watches were interesting and enthusiastic apart from Patrick Getreide. That was indeed really sad to watch.

[@aeolus1982]

Haters gonna hate, love this format. Design, Fashion and watches belong together.

[@andriewardhani8507]

Please do the Tokyo version of this! Both their fashion and watch tastes are super interesting - lot of opportunities to find new things / independent brands

[@mimikatz]

That would be holy grail levels.

[@vannaeldwijk7075]

Yes please! The japanese are eclectic and exquisite, It would be a feast 🎉

[@jonnyrotten8095]

You MUST do !!!

[@RadiohedgeFunds]

I'd like to second this recommendation. Would be a cool video to see.!

[@anamisidro8453]

I like to hear opinions and stories from people who like watches like they clothing or shoes and not only the stereotype of watch collectors.

[@Thisath100]

Ditto! I've always thought it ironic, especially as someone who came into being interest in watches after an interest in fashion.

[@BB-gl7zt]

Good to see Hodinkee really double down on the fashion aspect of watch enthusiasm. May not be for everyone but it's interesting to me.

[@daintiestquarters3411]

that French dude loves giving Piagets to his friends as gifts. OMG. I need a friend like that. I would be happy even a friend gives me a Casio.

[@vannaeldwijk7075]

Maybe I should wear my mum’s vintage Piaget after this…don’t know if I dare as my friends are not so cool 😢

[@daintiestquarters3411]

@@vannaeldwijk7075 Or... you can give it to me as a gift. I would wear it every day. 🙂

[@avtex108]

I loved this episode. Please do this again, great stuff

[@Cull_Obsidian]

I feel very sorry for the people that lack the intellectual curiosity to watch this video. If you actually stay around there’s some pretty rare vintage pieces in this. I really enjoyed it! Comparing YSL’s use of colour to Day-Date Stella dials is actually a great comparison. Men like to think they’re “watch collectors” and not fashion/jewellery enthusiasts. Except that’s exactly what we are. Try and broaden your horizons! I love how one of the interviewees specifically calls out people people who are into watches and not clothes. The same people, presumably who are turning their nose up at this 😂

[@xu10j4rs1]

I love that Malaika has grafted through all the negativity and is now starting to get the credit she deserves 🎉

[@HenriGogniat]

very fun and laid back format - great to watch!

[@ThePunchDrunkard.]

The fashion world seems to be EXACTLY how I expected it to be 🤣 Really enjoyed the video though

[@hypersynesthesia]

Fun to see a bit of a detailed exploration into the modern relationship between fashion and watch-collecting. They aren't as separate or mutually exclusive as they are sometimes treated. (For one thing, among nerds of each I think there is often a shared disdain (snobbish if you like) for certain mid-tier ubiquities that are often considered 'fashion'/'basic', whether it's an Armani watch or a Michael Kors handbag.) Here for more content like this! I love vintage clothing and finding strange, unique things, and that's carried through into my taste in watches - the choice of watch each day is super personal but so is the silhouette, the choice of coat, shoes etc - all very specific style choices. I always wondered why Rolex leaves me completely cold and this video kinda highlights it - for me it's all just a bit monolithic and recognisable, like a Chanel quilted bag or a Birkin... kind of a status access code rather than something unusual and special. (Personal view - I know lots of Rolex people love them like a firstborn.) As with fragrances or clothing, I prefer something that could prompt 'ooh, what is that?' rather than 'oh, you have that, well done'.

[@daintiestquarters3411]

Those dogs were the stars of this video. Soooo cute❤

[@St._Peter]

Massive Success with this longer format fashion documentary style video. Malaika killed it with this one. Please, please more of this!

[@bluenote5262]

She is carrying this pedantic gen z way of talking to perfection

[@viktorlenart1125]

😂

[@ToolwatchBoutique]

Yeah this. I like this format, but listening to her talking grinds my gears

[@michaelriera6277]

Yes! Talk about a generational gap. This is coming from a Gen X’r.

[@Cull_Obsidian]

I’m assuming everyone here is American? It’s just stereotypical posh (upper class) British speech.

[@christianellopm]

​@@Cull_Obsidiandoesn't even sound British.

[@LordDonDraper]

Kudos to Hodinkee for creating new content! However, the voice-over and the "I'm American I have opinion on everything" is dull and it feels like blowing the air for almost 28 mins..

[@michaelriera6277]

Yes, I felt the same.

[@robertp5123]

Great episode with Malaika. She is absolutely great in this episode. Nice to see how one of the guests interviewed is drawn by Rolex since her father was a collector. My daughter feels the same way with Omega. She grew up with the Omega brand and now wants one for her college graduation. It’s nice to see that connection.

[@jonnyrotten8095]

I'm more a vintage guy and my daughter collects yellow gold vintage Tissot....

[@artemface]

WOW. Malaika killed it and the topic is was like nothing else in the watch content world that we all consume. I enjoyed and learned so much. Hats off Hodinkee 😎☺️

[@robertvile14]

More power to Malaika. Bringing watches to a wider audience one video at a time 💪🏼

[@frederickcrossley8526]

Amazing episode. Thanks for your hard work!

[@chriscox5087]

Great film, loved it! Refreshing to see the fashion and jewellery side of watches.

[@Max-lg2wm]

I love the yellow watch case, any ideas were to find it?

[@vannaeldwijk7075]

Love this! Wear your watches daily, life is too short ❤

[@EQ9962]

I really enjoyed seeing this perspective. It is very different than how I and those in my circles approach watches. As a prior military and action guy watches are tool that tell a story and mark moments. They link to history and heritage in military history so branching out from that worldview was really enlightening. That is one of the many positive attributes of watch collecting. They speak to so many different people and tell so many different stories. We each have those makers and designs that speak to us for different reasons which sparks conversation and bring people together. I can’t count how many times I have sparked up conversations with strangers over watches

[@TradeMarcmultimedia]

great series guys!!

[@SmurfPerfect]

Good stuff. There were moments I was almost certain I was watching a Bruno skit. But a good one.

[@chrishennemeyer7276]

I woke up with a huge pimple on my face so would love to know where I can pick up that awesome "ACNE" shirt.

[@guillaumerohmer]

Antoine de Macedo is one of the best vintage watch shops (maybe the best) in Paris, and besides that, he is a brilliant and friendly person. I highly recommend it.

[@KnifeWatch]

Exceptional content. I’ll be tuning in for the next MC video as soon as it drops.

[@alexgarciala]

Well done. This is a great format. I love seeing the variety of content. I really enjoy seeing a different side of this great hobby we all share.

[@enriquepittaluga1164]

Fresh take on watch content… thanks for experimenting and sharing this video

[@bmt65]

finally hodinkee! well done, you've created a new format that's actually great and different. Best innovation since talking watches

[@domokun938]

Not the typical Hodinkee, but it's pretty cool

[@luismiguelmaroto4730]

What on earth is that Piaget polo mother of pearl piano at 2:04?!!! Is that a unique piece?!

[@michaelriera6277]

No, it’s as common as a pair of blue loafers.

[@luismiguelmaroto4730]

@@michaelriera6277 Could you give me the ref number or model name? Can't seem to find anything about it

[@nm5612]

good series

[@michaelriera6277]

Has the Explorer become the new hipster watch?

[@AcmeRocket]

Hipsters are not allowed to explore?

[@Cull_Obsidian]

Always was.

[@michaelriera6277]

Not at all! Simply an observation. Thanks for confirmation.

[@jaysterling26]

Only if it's a 50s 1016.

[@christianellopm]

Yes.

[@weezkidtube]

Hodinkee. Epiphany.

[@bastienpotentier]

13:32 subtitles are wrong: "even if it is a watch that is born with Cartier in London, this version comes from Cartier Paris".

[@melondoc]

I came in to 'hate watch' this video but there was some real substance here and I enjoyed the perspective.

[@mrbud8524]

Love Watches ❤

[@schweepy_g]

4:33 "I guess my whole MO is like... watches to me are like just another accessory..." C'mon man.

[@lovepotionsinc]

I loved, loved, loved this episode. I have a huge interest in fashion history and it never even occured to me to link Saint Laurent to Genta. The way their design codes have been the inspiration for other designers makes total sense. And I really enjoyed seeing the range of vintage watches on display, as well as seeing Gauthier dedicate a watch inscribed with his friend's baby's name. It was a lovely gesture and one that really speaks to the timelessness of watch collecting. I also agree that even if one has no interest in fashion, one can at least admire design and craftsmanship and a watch works on multiple fronts in that regard. It makes a statement about taste and personal style, whether intentional or not. I can't wait to catch the next episode especially because I love jewelry watches. Well done, Malaika and Hodinkee team. 👍🏻

[@watchhunter]

I gotta admit that my interest shifted to the look, collectability and scarcity. The technical specifications of a watch only play a secondary role now.

[@mattripple6016]

Who's the gentleman at 17:07? I quite liked what he had to say.

[@pgopal6]

I tried to get through this video and couldn’t watch it past 6:20/28:04…

[@vplane007]

I really enjoyed this video.

[@1trife90]

Too much hate. Hodinkee's mission has always been to expand the watch community. If you're a sophisticated watch lover, collector, or enthusiast, then this isn't for you. Just skip it. I've worked in fashion and menswear for decades. Everytime Mr. Porter releases some "how to dress for the holidays" article, I don't shitpost. I just skip it, because it's not for me. Hodinko also dropped a hands on of a new Raymond Wiel that is GPHG winner. Go read that.

[@ianforber]

Interesting. I like watches and either have or could wear many of the “normal” watches in the video. I know a bit about clothing but I’m deeply unfashionable and could never carry off any of the pieces worn by the guys in the video. I wonder whether those interviewed would think less of me because I’m primarily interested in the watch? Surely that’s no different to a woman investing heavily in a Chanel/Dior/YSL dress and accompanying accessories apart from a watch?

[@mattm.8192]

“iT’s vErY dIsCrEet” says the man wearing a Rolex

[@jetzhd5263]

yes

[@chrwaye8229]

Some of Hodinkee’s best work.

[@JamesIdentity]

This is beyond boring. I care about watches, not fashion.

[@th.ai.d]

Can someone tell me what sunglasses Julien wore in this video? Thanks!

[@michaelriera6277]

Warby Parker

[@daintiestquarters3411]

Don't agree with purists on this one. I have 10 very nice watches and i don't know how to match them with a particular outfit. I am not into clothes or fashion. So, watching this gives me more knowledge.

[@mikekamler]

Cool idea for a video but the host is beyond blasé and makes this unwatchable

[@kcs88888]

Good stuff Hodinkee! Refreshing content from you guys. Not all about watch geekdom but now the integration of watches in real life of real people

[@bwallace4241]

Well I am no fan of fashion by any stretch of the imagination, often times when I see some of the fashion adds I cringe and think snide remarks. I enjoyed watching this and listening to those folks from that world I know nothing about. I guess sometimes just a little exposure brings some humility and perspective

[@classychictipz]

I enjoyed this episode, but hopefully, there will be more branching out. Watches worn as self expression is not always a Rolex, JLC, Cartier, etc... I understand the history of certain watch brands and their ties to fashion. But there is a huge community of watch wearers that display unique choices of other brands like Swatch, Seiko, or even Fossil. Everyday street fashion watch wearers can show a different side of watch collecting. Whether it's vintage watches or non-luxury plastic watches, I feel those choices should be acknowledged and talked about as well.

[@thoughtdujour]

a 2 1/2 minute intro....bold

[@Eyephere]

Word!!

[@AfiftheChief]

Looking forward to this series

[@b_altmann]

That was very interesting! Two things: watches evolve at a glacial pace compared to fashion because they last much longer and are not replaced every season (apart from Swatch), and while there may be watches that are solely aimed at the female customer, a small watch is not necessarily a “woman’s watch”. The Cartier Tank and Reverso Classique are meant to be elegant, that’s why they are small. Vintage Rolex watches are small(er) too, compared to today’s sizes. Nothing wrong with that. Buy what you like.

[@arnoldjenkins5455]

I like the format of this, very nicely done :)

[@vannaeldwijk7075]

Her Bulgari serpenti watch with her plastic necklace is a NO. Too much contrast between the exquisite and the rubbish… like eating caviar Petrossian and gulping it down with a glass of coke zero.

[@mimikatz]

Good content so far. I do love urban Paris (11th arr) and as a Londoner I’m lucky it is an hour and a bit away on the train. People are going to cry about fashion segments, but guess what some people do not care about vintage Porsche or Patel’s and avoid those subjects too. So it’s about balance of topics, if you do not like it then do not watch. Only couple of critiques on this section that I hope improves: Paris and Parisian fashion is very black. It’s almost impossible to hit Paris without coming across POC fashion groups, so I do hope there is some talk/examples of that. Additionally I’d also say watches can be fashion for some, but “tools” for others, and would definitely not say “watches are all about fashion”. But I do understand fashion is part of every watch owners collection as they want a watch to look a certain way. Or even the styling of watches with new straps to match the GMT hand for example. Anyway, good video Maliaka 🎉

[@Cull_Obsidian]

I rate absolutely everything you said in the comment (as a Londoner with Parisian family too!) Spot on about how white the interviewees were compared to just what French youth and popular culture is basically like as well.

[@distillations6020]

Anyone know which watch box that is at 20:42? 🙏🏽

[@SergioXYZ99]

Seems to be a pelican

[@distillations6020]

@@SergioXYZ99 that’s it, thank you!

[@cleverchrono]

👏🏾👏🏾 Paris and watches. What’s not to love?!

[@Woodena12]

This was fantastic, cheers to the Hodinkee team

[@kevinmacias6062]

I like this, knowing how some people collect, they reasons and life out of the Word of watches was nice

[@charp150]

What the hell has happened to Hodinkee? This channel used to be good at some point.

[@marthenryb8398]

this is unreal because it's not safe anymore to wear expensive in the street of Paris 😂

[@ChrisVPlant]

nailed this!!! awesome video, personalities, watches and presenter

[@9394cody]

I like the connection between the vibrant colors (Rainbow bezels/ Stella dials) in both watches and fashion

[@HHIto]

Who's paying for your "wild watches" (exclude gifted, include "earned by"), ok?

[@manciclon]

😎🤟⌚️🔍📈

[@diapergrinch]

Fantastic. More Malaika please--love her attitude and perspective.

[@pureounce.9184]

It's about time the watch media has acknowledged that watches are a style choice. I love watches because I take an interest in clothing and style not despite it. To me and lots of others a watch complements an outfit is does not make one. The person in a well thought out look, topped off the right watch for it will look a million times better than the guy in the tatty polo and shorts but wearing a holy trinity 300k limited edition whatever. I thought this was obvious.

[@vannaeldwijk7075]

Same can be said of handbags

[@3581tossit]

Advice to tattoo-prone guys who love watches - keep those tats at least six inches away from your watch. A watch should be on a plain background, without competition from ink. A good watch is always going to trump another tattoo. Also, please move keep your Rolex in the garage with your 3-series BMW. There are so many better designs and ways to be original.

[@joewhite6875]

Love that things have gone smaller for men’s watches. Shoulda bought that 36 explorer before this video. F. Great content!

[@Watch.Hightower]

Great Episode

[@AalanEtore]

Antoine de Macedo the is amazing, otherwise they are all kind of irritating🤷🏽‍♂️

[@vannaeldwijk7075]

He is a connoisseur.

[@Tockahontas]

I love this

[@watchchat]

Great episode!

[@SOONHUENGNEOH]

Malaika, what's the name of your friend that says " My pleasure is not to possess but to acquire"? Does he have an instagram account that I can follow?

[@jn200]

….”watches are just another accessory”. So then buy a cheap quartz watch. What has happened to the story teller in this one. Watches, whether vintage or modern, should have a story or soul about them and should never be treated like they are underwear. Watches are about style not fashion.

[@WatchClyde]

Hard to please everyone…I’ve been waiting for a new episode of Watches in the Wild!🎉Just wish you showed a little more watches from collectors🤷🏾‍♂️

[@golfinguru11]

It’s incredible how, when forced to write, where her beauty is hidden, Malaika is near universally panned. Yet when we hear her accent and see her, suddenly she is not only digestible but lovely. How shallow we are as a species…

[@YongJoonPaek]

so good!!

[@alejandrogiha7583]

Its funny that some people are SO into fashion that come full circle and dress terribly.

[@masterwatch]

this is pretty good actually.

[@ghitsta]

enjoyed this!

[@Thisath100]

This is fantastic Hodinkee, Malaika! So exciting. It's perfectly on point to bring in the modern fashion world with the modern watch world. I've been needing a series like this! Only one critical comment, and more of an opinion. I'd like you to commit to the professional feel instead of leaning into the more blog feel, because you guys have the kit!

[@arthurliberian]

Well done I enjoyed this

[@FirstLast-rt5qc]

Explorers literally have to be the most boring watch.

[@RJMac1982]

Please stop pushing this LVMH driven content and return to your roots in watch enthusiasm.

[@Traveljournalist]

great show !

[@flottrt4323]

I thought it was Louis Garrel.

[@michaelriera6277]

Why did I click on this…oh Hodinkee how you’ve fallen.

[@shaunpatryck]

100% correct

[@mjdm1925]

If Hodinkee keep doing these interesting global videos, probably @michaelriera6277 and @shaunpatryck will get enticed to come out of the basement and maybe date someone and probably, just probably get a passport and see the world is not about cargo pants

[@michaelsimpson8455]

I actually like this episode. Paris, France and next Milan, Italy. Watches go with fashion. Please people be open minded. Thanks for your understanding.

[@Lavishlyfat]

So you're telling me you prefer the episodes of some French aristocrat showing Ben his collection of 900 vintage pateks in their summer home in Monaco instead? Get bent. More people can relate to this content than the latter

[@kcs88888]

I hope you’re being sarcastic

[@jongoodman7448]

That was fun and informative. Keep ‘em coming.

[@johnklonaris9136]

I enjoyed this.

[@ehsandarian2301]

That was a fresh and exciting combination of fashion,design and watches.perfect